Core Viewpoint - The recent transfer of shares from Min Yin Securities to Guotai Junan (Hong Kong) indicates a strategic shift in shareholder interests for Giant Star Legend, with a market value of HKD 535 million, representing 5.58% of the company [1] Financial Performance - For the first half of 2025, Giant Star Legend reported revenue of RMB 354 million, reflecting a year-on-year growth of 33% [1] - The new consumption business generated revenue of RMB 211 million, showing a significant increase of 91.5% year-on-year [1] - Revenue from IP creation and operation business amounted to RMB 144 million [1] - The gross profit for the period was RMB 156 million, resulting in a gross margin of 44% [1] - The net profit for the period was RMB 8.07 million, with basic earnings per share of RMB 0.01 [1]

– Notice of Publication of 2025 Interim Report (the "Current Corporate Communication") and Arrangement of Electronic Dissemination of Corporate Communications The English and Chinese versions of the Current Corporate Communication of the Company are available on the website of the Company at www.splegend.com and the HKEXnews website at www.hkexnews.hk. If you have selected to receive the Company's corporate communications (the "Corporate Communications")(Note) in printed form, enclosed is (or are) the Curre ...

（於 開 曼 群 島 註 冊 成 立 的 有 限 公 司） (Stock Code 股份代號： 6683) 30 September 2025 Dear registered shareholder(s), Star Plus Legend Holdings Limited (the "Company") – Notice of Publication of 2025 Interim Report (the "Current Corporate Communication") and Arrangement of Electronic Dissemination of Corporate Communications Star Plus Legend Holdings Limited 巨 星 傳 奇 集 團 有 限 公 司 (Incorporated in the Cayman Islands with limited liability) The English and Chinese versions of the Current Corporate Communication of the Compan ...

巨星傳奇集團有限公司 (Incorporated in the Cayman Islands with limited liability) （ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） Stock code 股份代號： 6683 INTERIM REPORT 中期報告 Contents 目錄 | Corporate Information | 公司資料 | 2 | | --- | --- | --- | | Condensed Consolidated Statements of | 簡明綜合全面收益表 | 5 | | Comprehensive Income | | | | Condensed Consolidated Statement of | 簡明綜合財務狀況表 | 7 | | Financial Position | | | | Condensed Consolidated Statement of | 簡明綜合權益變動表 | 9 | | Changes in Equity | | | | Condensed Consolidated Statement of | 簡明綜合現金流 ...

Core Viewpoint - The event "Amazing Ancestors - The Time Travel Adventure of Zhou Classmate" is a thematic art show that combines traditional culture with contemporary art, showcasing the innovative use of digital technology in cultural presentations [1] Group 1: Event Overview - The art show is part of the 36th Shanghai Tourism Festival and was inaugurated on September 29 at the Shanghai Museum People's Square venue [1] - The event is guided by the Shanghai Municipal Culture and Tourism Bureau and co-hosted by the Shanghai Museum and Giant Star Legend, with cultural creative consultant Fang Wenshan [1] Group 2: Artistic and Technological Integration - The show utilizes Zhou Jielun's official two-dimensional IP character "Zhou Classmate" as a narrative thread, integrating twelve precious cultural relics from the Shanghai Museum with modern technologies [1] - Technologies employed include AI light and shadow, holographic projection, robot interaction, and NFC digital card drawing, creating an immersive cultural experience [1] Group 3: Cultural Significance - This event marks the Shanghai Museum's first attempt to explore the cross-border integration of traditional culture and contemporary trendy art [1]

Core Viewpoint - The art show "Amazing Ancestors - The Time Travel Adventure of Zhou Classmate" aims to blend traditional culture with contemporary art, utilizing digital technology to engage younger audiences and create an immersive cultural experience [2][5][8]. Group 1: Event Overview - The art show is held at the Shanghai Museum from September 30, 2025, to March 8, 2026, coinciding with the 36th Shanghai Tourism Festival [1][2]. - It features Zhou Jie Lun's official two-dimensional IP character "Zhou Classmate" as a narrative thread, integrating modern technologies like AI, holography, and interactive robots with twelve precious artifacts from the museum [2][5]. Group 2: Cultural Significance - The event represents an innovative attempt to merge traditional cultural heritage with modern artistic expressions, aiming to make ancient artifacts resonate with contemporary audiences [3][7]. - The collaboration seeks to foster a dialogue between the past and the present, encouraging young people to engage with cultural heritage in a relatable manner [3][8]. Group 3: Audience Engagement - The art show includes various interactive segments, such as a time travel experience through different cultural themes, allowing visitors to explore ancient rituals and artistic expressions [4][6]. - The initiative aims to attract a diverse audience, particularly younger generations, by showcasing that traditional culture can be vibrant and engaging [8][9]. Group 4: Ticketing and Accessibility - The ticket pricing structure includes full-price tickets at 88 yuan, weekday tickets at 68 yuan, and discounted tickets at 44 yuan, with additional options for VR experiences [9][10]. - Special discounts are available for seniors, students, and military personnel, while children under six can enter for free [10][11].

Core Insights - The "Remarkable Ancestor - Zhou's Time Adventure" themed art show opened at the Shanghai Museum, coinciding with the 36th Shanghai Tourism Festival, showcasing the integration of traditional culture with modern technology [1][2] - The exhibition features Zhou Jielun's official 二次元 IP character "Zhou Tongxue" and employs various technological methods such as digital light and shadow, holographic projection, and interactive robots to present twelve precious cultural relics from the museum [1][2] Group 1 - The art show is guided by the Shanghai Municipal Bureau of Culture and Tourism and aims to promote traditional culture in a trendy manner, targeting younger audiences [1][2] - The exhibition includes multiple themed areas such as "Jade Meets the Future," "Bronze Crosses Eras," "Blue and White Martial Arts," and "Romantic Porcelain," each creatively interpreting specific cultural relics [2] - Interactive zones like "Trendy Code" print area and "Carnival Fantasy Island" enhance audience engagement, while a VR relic restoration experience allows visitors to participate actively [2] Group 2 - The exhibition is a paid event with various ticket types, including full-price, weekday, discount, and VR experience tickets, with special offers for seniors, students, children, and military personnel [2] - The art show is linked to the "Leisurely Shanghai: Finding Zhou Tongxue" city activity, featuring check-in points at six landmarks in Shanghai to further connect culture with the public [2] - The event will run until October 12, 2025, indicating a long-term commitment to cultural engagement and audience interaction [2]

Core Viewpoint - The company, Giant Star Legend (6683.HK), is expanding its IP matrix by launching a new original IP character named "WAKAEMO" [1] Group 1: New Product Launch - Giant Star Legend has unveiled its new original IP character "WAKAEMO" during a pop-up event at the Shanghai Times Square [1] - The pop-up store for the trendy brand "Zhou Tongxue Black Label" will be open until November 30 [1] - The character "WAKAEMO" is inspired by a three-leaf clover design and is said to originate from an "emotion forest" on a distant planet [1]

Core Insights - The launch of the new original IP character "WAKAEMO" by the company represents a strategic move to capitalize on the trends of personalized and emotional consumption in the潮玩 market [1][3] - The潮玩 market is experiencing explosive growth, with a 330.2% year-on-year increase in platform order volume and a 309.7% increase in transaction value in the second quarter [2] - The company is expanding its IP matrix by not only focusing on the official二次元 IP image of Jay Chou but also entering the original IP market to enhance its offerings [2][3] Group 1 - The "WAKAEMO" character is designed as an emotional carrier for the brand, with a unique personality that resonates with consumers' unexpressed feelings [1] - The company is launching a limited-time pop-up store featuring the "WAKAEMO" character and a range of new products, including pillows and gift boxes, to engage with fans [1] - The pop-up event also includes a promotional offer for fans holding tickets to Jay Chou's concert, enhancing customer engagement [1] Group 2 - The潮玩 market is increasingly dominated by original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [2] - The company is taking steps towards internationalization in IP operations, as evidenced by the global launch of its "Hundred International Trend Artists Co-Creation Plan" in Wuhan [2] - The trend indicates that rebellious and unique IPs are becoming more popular, attracting a significant consumer base [2]

Core Insights - The company, Giant Star Legend, has expanded its IP matrix by launching a new original IP character "WAKAEMO" [1] - The limited-time pop-up store for the brand "Zhou Classmate Black Label" opened in Shanghai and will run until November 30 [1] - The new IP "WAKAEMO" is designed to resonate with human emotions and is characterized as cold, stable, and somewhat awkward, serving as an emotional companion [1] Product Launch and Market Trends - The pop-up event will feature a range of new products including pillows, bags, and eye masks, along with limited edition gift boxes [3] - Fans holding tickets from Jay Chou's concert can receive exclusive themed stickers at the store [3] - According to the "2025 Xianyu Trendy Toy Consumption Insight Report," the trendy toy market is expected to see explosive growth, with a 330.2% increase in order volume and a 309.7% rise in transaction value in Q2 [3] Industry Dynamics - The domestic trendy toy market is currently dominated by Chinese original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [3] - The market is experiencing a polarization trend, with original IPs entering a golden period of growth, particularly those that are rebellious and unique [3] - The company is strategically positioning itself in the personalized and emotional consumption trends of the trendy toy market [4] Strategic Initiatives - Giant Star Legend is deepening its operations around Jay Chou's official IP while also entering the original IP market to enrich its IP matrix [4] - The company launched a global co-creation plan with international trendy artists, marking a significant step towards internationalization in IP operations [4] - The introduction of "WAKAEMO" is seen as a crucial step in building a sustainable IP ecosystem, enhancing the company's core competitiveness in content creation [4]