Core Viewpoint - The article highlights the recent strategic moves by Superstar Legend, including a share acquisition and the launch of new IP initiatives, indicating a strong focus on expanding its market presence and leveraging celebrity influence for growth [1][3][5]. Group 1: Share Acquisition - Superstar Legend's subsidiary, Xing Chuang Yi (Kunshan) Cultural Entertainment Co., has signed a conditional share acquisition agreement to purchase approximately 1.17% of the equity in National Stadium Co., corresponding to a registered capital of about RMB 24.3 million [1][3]. - The acquisition is subject to several conditions, including the lifting of asset freezes and the completion of necessary regulatory procedures [4][5]. - Post-acquisition, National Stadium Co. will not be a subsidiary of Superstar Legend, and its financial performance will not be consolidated into the group's financial statements [5]. Group 2: IP Development and Market Strategy - The company has launched the "Zhou Classmate" float at the Shanghai Tourism Festival, aiming to engage younger audiences through interactive experiences [1][7]. - Superstar Legend has formed a strategic partnership with Yushut Technology to develop consumer-grade robotic products, enhancing its IP portfolio [7][9]. - The company is expanding its IP matrix, particularly leveraging the Zhou Jielun IP, which has significant commercial potential due to its strong fan base and box office appeal [8][9]. Group 3: Stock Performance - Following the announcement of Zhou Jielun's entry into Douyin, the stock price of Superstar Legend surged by over 180% in July, reflecting strong market interest and investor confidence [7]. - On September 12, the stock experienced a sharp increase of nearly 22% in intraday trading, indicating positive market sentiment surrounding the company's recent activities [1][7].

Group 1 - The company, Giant Star Legend (06683.HK), announced a conditional equity acquisition agreement to purchase approximately 1.17% of the equity of the National Stadium Limited, corresponding to a registered capital of about RMB 24.3 million [1] - The target company, established on December 17, 2003, is primarily engaged in the investment, construction, and operation management of the National Stadium project, which is a significant cultural and sports landmark in China [1] - The target company is owned approximately 53.23% by Beijing State-owned Assets Management Co., Ltd., and is the main entity responsible for the construction and operation of the "Bird's Nest," a key national project with substantial influence in major sports events and tourism [1] Group 2 - The group possesses industry-leading advantages in the creation, operation, and commercialization of star IPs, having developed a comprehensive IP matrix and content incubation capabilities [2] - The board believes that the acquisition aligns with the company's strategic development direction, allowing for enhanced collaboration in large-scale cultural and sports events and IP resource integration [2] - The acquisition of the Bird's Nest, a rare landmark asset, is expected to improve the group's capabilities in IP value transformation and industrial synergy, creating positive long-term benefits for the group [2]

Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend marks a significant strategic leap, transitioning from an IP operation company to a new phase of "deep integration of IP and scenarios" [1] Group 1: Strategic Importance - Giant Star Legend becomes the only private enterprise shareholder of the Bird's Nest, establishing a unique position in a highly valuable cultural landmark [1][3] - The investment is characterized as a forward-looking "content + scenario" strategic layout, aiming to create a super ecological closed loop from online content to offline experiences [1][2] Group 2: IP Development and Integration - The partnership allows Giant Star Legend to leverage its expertise in IP creation, operation, and commercialization, integrating these capabilities with the Bird's Nest's premier venue resources [2][3] - The Bird's Nest serves as a prime stage for top artists, providing opportunities for tailored IP image creation and the development of derivative products [2] Group 3: New Business Models - The collaboration aims to establish a full-cycle experience value chain centered around IP, enhancing the commercial model through a closed loop of "IP empowering scenarios, scenarios feeding back IP" [3] - Giant Star Legend plans to explore diverse revenue streams, including cultural tourism projects and immersive entertainment experiences at the Bird's Nest [4][5] Group 4: Market Expansion and Consumer Engagement - The Bird's Nest attracts millions of visitors annually, offering valuable physical display and consumption scenarios for Giant Star Legend's IPs [4] - The partnership is expected to enhance user engagement and brand loyalty by transforming virtual recognition into tangible consumption experiences [4]

Group 1 - The company, Superstar Legend (06683), announced a conditional acquisition of approximately 1.17% equity in the National Stadium Limited, corresponding to a registered capital of approximately RMB 24.3 million [1] - The target company, established on December 17, 2003, is primarily engaged in the investment, construction, and management of the National Stadium project, which includes hosting various cultural, sports, and entertainment events [1] - The National Stadium, known as the "Bird's Nest," is a key national construction project and an internationally recognized cultural landmark, holding significant importance in large sports events, cultural performances, and tourism [1] Group 2 - The group possesses industry-leading advantages in the creation, operation, and commercialization of star IPs, having developed a comprehensive IP matrix and content incubation capabilities [2] - The board believes that the acquisition aligns with the company's strategic development direction, allowing for enhanced collaboration in large cultural and sports events and IP resource integration [2] - The acquisition of the Bird's Nest, a rare landmark asset, is expected to enhance the group's capabilities in IP value transformation and industrial synergy, creating positive long-term benefits for the group [2]

Group 1 - The company, Giant Star Legend, announced a conditional acquisition of approximately 1.17% equity in the National Stadium Limited, corresponding to a registered capital of approximately RMB 24.3 million [1] - The target company, National Stadium Limited, is the main entity responsible for the construction and operation of the National Stadium (Bird's Nest), a significant landmark project in China [1] - The acquisition aligns with the company's strategic development direction, enhancing its capabilities in IP value transformation and industry collaboration [2] Group 2 - The target company is primarily engaged in investment, construction, and management of cultural and sports events, holding a 53.23% equity stake by Beijing State-owned Assets Management Co., Ltd. [1] - The Bird's Nest is recognized as a key asset with substantial influence in large-scale sports events, cultural performances, and tourism [1][2] - The acquisition is expected to facilitate more collaboration between the company and the target company in large-scale cultural and sports events, leveraging both parties' strengths [2]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 告 全 部 或 任 何 部 分 內 容 而 產 生 或 因 依 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任。 Star Plus Legend Holdings Limited 巨星傳奇集團有限公司 （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股 份 代 號：6683） 自願公告 收購目標公司股權 本 公 告 乃 由 巨 星 傳 奇 集 團 有 限 公 司（「本公司」，連 同 其 附 屬 公 司 統 稱「本集團」） 自 願 作 出，旨 在 告 知 本 公 司 股 東（「股 東」）及 潛 在 投 資 者 本 集 團 的 最 新 業 務 發 展。 股權收購協議 收 購 事 項 須 待 包 括 出 售 權 益 解 除 凍 結、目 標 公 司 股 東 放 棄 優 先 購 買 權、履 行 完 畢 必 要 的 國 資 監 管 程 序（如 需）的 若 干 先 決 條 件 獲 得 滿 足 ...

Market Overview - On September 12, the Hang Seng Index rose by 1.16%, closing at 26,388.16 points, with a net inflow of HKD 7.331 billion through the southbound trading channel [2] - The total trading volume for the southbound trading on that day was HKD 157.992 billion, with a net buying amount of HKD 7.331 billion [2] Southbound Trading Details - The Shanghai Stock Exchange's southbound trading had a total transaction amount of HKD 97.259 billion, with a net selling of HKD 1.487 billion; while the Shenzhen Stock Exchange's southbound trading had a transaction amount of HKD 60.733 billion, with a net buying of HKD 8.818 billion [2] - The most actively traded stock in the Shanghai southbound trading was Alibaba-W, with a transaction amount of HKD 87.744 billion and a net buying of HKD 2.076 billion, closing with a price increase of 5.44% [2] - In the Shenzhen southbound trading, Alibaba-W also led with a transaction amount of HKD 63.889 billion and a net buying of HKD 2.304 billion, maintaining the same closing price increase of 5.44% [3] Active Stocks Summary - The top ten actively traded stocks in the southbound trading included Alibaba-W, Meituan-W, and SMIC, with transaction amounts of HKD 87.744 billion, HKD 50.99 billion, and HKD 37.02 billion respectively [2] - Meituan-W had the highest net selling amount of HKD 1.635 billion, closing flat [2] - Other notable stocks included Tencent Holdings and Xiaomi Group, with transaction amounts of HKD 32.17 billion and HKD 23.17 billion respectively, and Tencent saw a net buying of HKD 0.744 billion [3] Additional Stock Performance - The stock performance of various companies showed that 8 out of the top ten stocks had net buying, with Alibaba-W leading at HKD 2.304 billion [3] - The stock of Sanofi had the highest net selling amount of HKD 0.295 billion, while its closing price increased by 1.81% [4]

Group 1 - On September 12, 2025, Alibaba-W (09988), Meituan-W (03690), and SMIC (00981) were the top three companies by trading volume in the Southbound Stock Connect, with transaction amounts of 87.74 billion, 50.99 billion, and 37.02 billion respectively [1] - In the Southbound Stock Connect for Shenzhen-Hong Kong, Alibaba-W (09988), Tencent Holdings (00700), and Xiaomi Group-W (01810) led the trading volume, with transaction amounts of 63.89 billion, 32.17 billion, and 23.17 billion respectively [1] Group 2 - In the Southbound Stock Connect (Hong Kong), the top active trading companies included: - Alibaba-W (09988) with a net buy of +20.76 billion - Tencent Holdings (00700) with a net buy of +1.85 billion - Meituan-W (03690) with a net sell of -16.35 billion [2] - In the Southbound Stock Connect (Shenzhen), the top active trading companies included: - Alibaba-W (09988) with a net buy of +23.04 billion - Tencent Holdings (00700) with a net buy of +7.44 billion - Meituan-W (03690) with a net sell of -46.59 million [2]

Core Insights - The stock of Legend Holdings has seen a significant increase, with a rise of 20% during trading hours [1] Company Developments - Legend Holdings and Yushu Technology are collaborating to launch the "Legend Dog" in Shanghai for the first time [1]

Core Viewpoint - The collaboration between Giant Star Legend and Yushu Technology to launch the "Giant Star Dog" represents a significant integration of celebrity IP, trendy toys, and technology, showcasing a new consumer-grade robot product with companionship and social attributes [1] Group 1: Company Collaboration - Giant Star Legend and Yushu Technology have formed a strategic partnership for global commercialization in the robotics sector, focusing on creating consumer-grade robots with strong IP characteristics [1] - The partnership will leverage not only the artist resources under Giant Star Legend but also extend to a broader range of artists to explore IP collaboration opportunities [1] Group 2: Market Reaction - On September 12, Giant Star Legend's stock price surged over 20% in early trading, closing at 12.55 HKD per share, reflecting a gain of over 13% [1]