Core Insights - The article highlights the early onset of consumer festivities in Nanjing as luxury brands and local high-end gold and trendy toy brands prepare for the upcoming Lunar New Year, indicating a shift in marketing strategies towards preemptive engagement with consumers [3][4]. Group 1: Marketing Strategies - The marketing campaigns for the Lunar New Year have evolved from last-minute efforts to a well-planned strategy with fixed timelines, starting as early as January [4]. - International brands like Prada and Loewe have launched their New Year-themed activities in early January, strategically positioning themselves to capture consumer attention right after New Year's Day [4]. - The focus of these marketing efforts is to create high-quality content and experiences that define the festive atmosphere well before the peak shopping period [4]. Group 2: Emerging Consumer Trends - The structure of Lunar New Year consumption is changing, with high-end gold and trendy toys emerging as significant growth sectors alongside traditional luxury goods [6]. - Nanjing's Deji Plaza is becoming a battleground for high-end gold brands, with new entrants like Lin Chao Jewelry, which emphasizes traditional craftsmanship and limited edition pieces, indicating a shift towards collectible and artistic gold items [6]. - The trendy toy market is also thriving, with brands like Pop Mart opening large stores to enhance consumer experience and attract younger shoppers, transforming toy buying into a social and entertainment activity [8]. Group 3: Brand Differentiation - Different brands are employing distinct strategies for the same Lunar New Year theme, with luxury brands focusing on cultural symbolism and craftsmanship to reinforce their high-end positioning [10]. - Collaborations like CASETiFY and My Little Pony exemplify emotional resonance, making festive greetings accessible and personalized through everyday products [12]. - Sports and trendy brands emphasize functionality and immediate emotional connections, as seen in Descente's "Bingwu Fire Horse" series, which integrates traditional elements with practical features for outdoor activities during the holiday [13].

本期业绩预亏的主要原因：（一）报告期受消费需求疲软、行业竞争加剧及渠道分流持续影响，公司百 货零售业务收入同比下降；（二）报告期受到房地产市场整体下行的影响，公司对地产开发类存货计提 减值损失；（三）报告期公司主动推进存量资产优化，对控股子公司徐州中央百货大楼股份有限公司进 行战略闭店，闭店涉及商户解约损失、不可转移的固定资产净值损失、房屋租赁合同的违约支出等，导 致公司当期利润减少；（四）报告期公司控股子公司江苏中央新亚百货股份有限公司自查补缴税款和滞 纳金，导致公司当期利润减少。 格隆汇1月23日丨中央商场(600280.SH)公布，经财务部门初步测算，预计2025年年度经营业绩将出现亏 损，实现归属于上市公司股东的净利润为-48,750.00万元到-32,500.00万元。预计2025年年度归属于上市 公司股东扣除非经常性损益后的净利润为-39,000.00万元到-26,000.00万元。 ...

Group 1 - The first Hamburger Festival in Nanjing's Xinjiekou officially opened on January 16 at the Central Mall, coinciding with the mall's 90th anniversary, featuring 45 high-quality burger and dining brands and showcasing hundreds of unique burgers for consumers [1][6] - The festival is highlighted as a "burger feast," attracting creative burger brands from across the country, offering special limited items such as foie gras cinnamon apple beef burger and crispy mushroom bone beef burger, catering to food enthusiasts [3][4] - The event has garnered significant public attention, with participation exceeding 10,000 by the afternoon of the second day, and more unique burgers and surprise benefits are expected to be released in the following days [6] Group 2 - The Hamburger Festival is integrated with the 90th anniversary celebration of the Central Mall, creating a new consumption scene that combines eating, shopping, and entertainment [4] - The mall has set up various interactive experience projects and unique photo spots, such as the ProMax Ferrero decoration and an interactive bubble machine, enhancing the festive atmosphere for visitors [4] - The event also includes activities like a karaoke challenge at the fourth floor's trendy sports venue, allowing citizens to enjoy food while experiencing a rich celebratory ambiance [4]

Group 1 - The company announced the resignation of its board secretary, Ms. Li You, due to personal reasons [1] - Ms. Li's resignation will not affect the normal operations of the company [1] - The board chairman, Mr. Zhu Jun, will temporarily assume the responsibilities of the board secretary until a new appointment is made [1] Group 2 - The company expresses gratitude for Ms. Li's contributions during her tenure, highlighting her diligence and commitment to the company's development [1]

Core Viewpoint - The company announced the resignation of its board secretary, Li You, due to personal reasons, effective immediately upon delivery of the resignation report to the board [1] Group 1 - Li You will continue to serve as the general manager of the securities department and the representative for securities affairs after resigning from the board secretary position [1] - The responsibilities of the board secretary will be temporarily assumed by the chairman, Zhu Jun [1]

南京中央商场（集团）股份有限公司 关于董事会秘书离任的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、提前离任的基本情况 | 姓名 | 离任职务 | 离任时间 | | 原定任期 | 离任原因 | 是否继续在上 市公司及其控 | 具体职务 | 是否存在 未履行完 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 到期日 | | 股子公司任职 | （如适用） | 毕的公开 | | | | | | | | | | 承诺 | | 李尤 | 董事会秘 | 2026 1 | 年 | 2027年5月 | 个人原因 | 是 | 证券部总 经理、证券 | 否 | | | 书 | 月 14 | 日 | 日 21 | | | | | | | | | | | | | 事务代表 | | 证券代码：600280 证券简称：中央商场 公告编号：2026-002 二、离任对公司的影响 李尤女士因个人原因，申请辞去公司董事会秘书职务，李尤女士的辞职不 ...

Group 1 - The company Central Mall announced the resignation of Ms. Li You as the secretary of the board due to personal reasons, with the chairman Mr. Zhu Jun temporarily taking over the responsibilities [1] Group 2 - Haili Biological's acquisition has seen a ninefold increase in value, yet the valuation has halved over the past eight months, raising concerns about its first major client, which is a company that has not yet been established [1]

Core Viewpoint - Central Plaza (600280.SH) announced the resignation of Ms. Li You as the company’s board secretary due to personal reasons, which will not affect the normal operations of the company [1] Group 1 - Ms. Li You's resignation report will take effect upon delivery to the company's board of directors [1] - The responsibilities of the board secretary will temporarily be assumed by the company's chairman, Mr. Zhu Jun, from the date of the announcement [1]

Core Viewpoint - Central Plaza (600280.SH) announced the resignation of Ms. Li You as the company’s board secretary due to personal reasons, which will not affect the normal operations of the company [1] Summary by Sections - **Resignation Announcement** - Ms. Li You applied for resignation from her position as board secretary for personal reasons [1] - The resignation report will take effect upon delivery to the company's board of directors [1] - **Interim Arrangements** - Following the announcement, the responsibilities of the board secretary will be temporarily assumed by the company’s chairman, Mr. Zhu Jun [1]

Group 1 - The core point of the article is the resignation of Li You from the position of Secretary of the Board of Directors due to personal reasons, effective immediately upon delivery of the resignation report to the company's board [1] - Following Li You's resignation, he will continue to serve as the General Manager of the Securities Department and the Securities Affairs Representative within the company and its controlling subsidiaries [1] - The responsibilities of the Secretary of the Board will be temporarily assumed by the Chairman, Zhu Jun, until a new Secretary is appointed [1]