Core Viewpoint - Shanghai Jahwa is undergoing a significant transformation under the leadership of Lin Xiaohai, who emphasizes the need for a mission-driven team and a shift from internal competition to external competitiveness to revitalize the company [2][6][7]. Financial Performance - In 2024, Shanghai Jahwa reported a net profit attributable to shareholders of -833 million yuan, marking its first loss in recent years [4][10]. - The company's operating revenue for 2024 was approximately 5.68 billion yuan, a decrease of 13.93% compared to 2023 [5][10]. - The revenue trend from 2021 to 2024 shows a continuous decline, with figures of 76.46 billion yuan, 71.06 billion yuan, 65.98 billion yuan, and 56.79 billion yuan respectively [9]. Strategic Direction - Lin Xiaohai has initiated a "second entrepreneurship" strategy, focusing on organizational restructuring and operational efficiency to combat the company's recent downturn [4][6]. - The management aims for a double-digit revenue growth and profitability by 2025, with a focus on executing new strategies effectively [11][14]. - The company is fostering a competitive environment among its brands, with a goal to enhance external competitiveness starting from the 2025 "6·18" promotional event [7][14]. Market Perception - The long-term decline in stock price reflects the company's past operational challenges, with a drop of over 60% since its peak in June 2021 [8][9]. - As of June 25, 2024, the stock price was reported at 20.58 yuan, with a total market capitalization of 13.83 billion yuan [9]. Management and Governance - The management team, including CFO Luo Yongtao, expressed confidence in the company's future despite recent financial struggles, attributing the stock price to a comprehensive evaluation of the company's performance [8][11]. - Lin Xiaohai emphasized the importance of building trust with stakeholders through consistent performance and communication, which is essential for gaining greater authority from the controlling shareholder [15][18].

Core Viewpoint - Shanghai Jahwa is undergoing a "second entrepreneurship" under the leadership of Lin Xiaohai, aiming to reverse the company's recent decline and achieve a revival in its performance [5][10]. Financial Performance - In 2024, Shanghai Jahwa reported a net profit attributable to shareholders of -833 million yuan, marking its first loss in recent years [8][21]. - The company's revenue has been on a downward trend, with figures of 76.46 billion yuan in 2021, 71.06 billion yuan in 2022, 65.98 billion yuan in 2023, and 56.79 billion yuan in 2024, reflecting a continuous decline [17][21]. - For the first quarter of 2025, the revenue was 17.04 billion yuan, a decrease of 10.59% year-on-year, with a net profit of 217 million yuan, down 15.25% [21][22]. Strategic Direction - Lin Xiaohai emphasized the need for a mission-driven team and a sense of urgency to transform the organization into a competitive entity [10][11]. - The company aims to shift from "internal competition" to "external competition," with a focus on performance relative to competitors starting from the 2025 "6.18" promotional event [12][20]. - The management team is tasked with executing the new strategy effectively to translate it into tangible business results [21]. Stock Performance - Shanghai Jahwa's stock price has seen a significant decline, dropping over 60% since its peak of 62.91 yuan per share in June 2021, closing at 20.58 yuan on June 25, 2024, with a total market capitalization of 13.83 billion yuan [15][19]. - The management acknowledged that the current stock price reflects past operational performance, but they remain confident about future improvements [13][19]. Management and Governance - Lin Xiaohai highlighted the importance of building trust with shareholders, stating that trust is earned through consistent performance and victories [26][27]. - The company is focused on becoming a leading domestic and international daily cosmetics company, requiring a shift in mindset and organizational adjustments [27][29].

Core Viewpoint - Shanghai Jahwa's annual shareholder meeting highlighted the company's strategic adjustments and operational focus for the upcoming year, emphasizing a shift towards brand-driven strategies and domestic market focus while maintaining overseas expansion plans [2][6][10]. Group 1: Strategic Adjustments - The company summarized its main tasks for the second half of 2024 as defining direction, clarifying governance, boosting morale, and clearing historical burdens [6]. - Shanghai Jahwa's vision has been adjusted to become a leading daily cosmetics company based in China with overseas outreach, leading to a restructuring of its brand management and business units [6][7]. - The company has implemented a brand-driven management structure and optimized its offline store layout [7]. Group 2: Financial Performance and Goals - The company aims for a double-digit revenue growth in 2025, focusing on domestic business adjustments and prioritizing first-tier brands [10]. - During the "618" shopping festival, major brands under Shanghai Jahwa achieved double-digit growth across all online channels [11]. Group 3: Market Challenges and Innovations - The management acknowledged that the second half of the year may present more challenges compared to the first half, with growth in the first half being based on a low baseline [12]. - The company is committed to investing in fundamental research and innovation in product ingredients, aligning with the ongoing discussions in the beauty and personal care industry regarding ingredient quality [12].

国浩律师（上海）事务所 法律意见书 本所律师已经按照有关法律、法规的规定对本次股东会召集、召开程序是否 合法及是否符合《公司章程》、股东会召集人资格的合法有效性、出席会议人员 资格的合法有效性和股东会表决程序、表决结果等发表法律意见。法律意见书中 不存在虚假、严重误导性陈述及重大遗漏，否则愿意承担相应的法律责任。 本所律师是根据对事实的了解和对法律的理解发表法律意见。 本法律意见书依据国家有关法律、法规的规定而出具。 本所律师同意将本法律意见书作为公司本次股东会的必备文件公告，并依法 对本所出具的法律意见承担责任。 本所律师已经对与出具法律意见书有关的所有文件材料及证言进行审查判 断，并据此出具法律意见如下： 国浩律师（上海）事务所 关于上海家化联合股份有限公司 2024 年年度股东会的法律意见书 致：上海家化联合股份有限公司 上海家化联合股份有限公司（以下简称"公司"）2024 年年度股东会（以 下简称"本次股东会"）现场会议定于 2025 年 6 月 25 日 13:30 在上海市虹口区 保定路 527 号八楼会议室召开，国浩律师（上海）事务所（以下简称"本所"） 接受公司的委托，指派本所律师出席会议，并 ...

证券代码：600315 证券简称：上海家化 公告编号：2025-040 上海家化联合股份有限公司 2024年年度股东会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东会召开的时间：2025 年 06 月 25 日 (二)股东会召开的地点：上海市虹口区保定路 527 号八楼会议室 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 343 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 443,231,406 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | | | 份总数的比例（%） | 66.5726 | (四)表决方式是否符合《公司法》及《公司章程》的规定，股东会主持情况等。 本次会议记名投票表决，符合《公司法》及《公司章程》的规定，会议由公司董 事长林小海主持。 (五)公司董事和董事会秘书的出席情况 二、 议案审议情况 ...

Investment Rating - The report maintains an "Outperform" rating for the industry [1] Core Insights - The rise of new consumption is fundamentally driven by a significant change in consumer concepts shaped by the economic and social context of different generations, particularly from the 70s to the 00s [4][5] - The current consumer market is characterized by a shift from "survival-type" products to "quality + emotional-type" products, with a focus on emotional value and quality-price ratio [4][10] - Investment logic in new consumption should focus on sustainable growth capabilities rather than short-term speculative opportunities, emphasizing product innovation and strong brand recognition [4] Summary by Sections 1. Economic and Demographic Background of Consumption Changes - The per capita GDP in China has grown from over 10,000 RMB in 1995 to 84,000 RMB in 2023, establishing a buyer's market [4][15] - Consumer spending is increasingly constrained by rigid expenditures on housing, healthcare, and education, alongside wealth effects [4][19] - The educational attainment of the 95/00 generation has significantly increased, with a CAGR of 10.5% in the number of undergraduate graduates from 1998 to 2023 [4][23] - Urbanization rates have remained high, influencing consumption patterns and driving the reconstruction of consumption scenarios [4][24] 2. Product Evolution - The transition in consumer products reflects a shift towards quality and emotional engagement, with head brands focusing on domestic alternatives and functional trends [4][10] - The market has seen a rise in low-cost, emotionally valuable products, such as beauty care, jewelry, and IP toys, which are now key segments [4][10] 3. Marketing Evolution - Marketing strategies have evolved from traditional brand advertising to performance-driven advertising, with a focus on maximizing advertising efficiency [4][10] - The rise of digital platforms has transformed marketing channels, emphasizing the importance of consumer engagement and conversion rates [4][10] 4. Channel Evolution - The shift towards online channels has significantly increased penetration rates across various categories, with a focus on consumer value rather than supplier value [4][10] - The integration of public and private domains has become crucial for navigating the challenges posed by traditional retail models [4][10]

Group 1: Cooling Economy Trends - The "cooling economy" is gaining traction with innovative products and services driven by rising temperatures, aligning with policies aimed at boosting consumption [1][2] - Major brands like Midea, Xiaomi, and Haier saw over 200% increase in air conditioner sales during the "618" shopping festival, indicating strong consumer demand for cooling products [1] - Instant retail services are enhancing the delivery speed of cooling products, with Meituan offering 30-minute delivery for essential items [1] Group 2: Beverage Market Innovations - There is a growing demand for refreshing beverages, with new product launches from tea brands and the rise of homemade drinks [2] - Companies like Shanghai Jahwa and New Hope Liuhe are leveraging brand collaborations and product innovations to capture opportunities in the cooling economy [2] Group 3: Experience and Tourism Innovations - Tourist attractions are innovating experiences to cater to summer visitors, such as the "20-degree Ice Whale Watching Tour" at Shanghai Haichang Ocean Park, which has seen a fourfold increase in visitor numbers [2][3] - The trend of summer tourism is shifting towards experiential offerings, with a focus on integrating local culture and lifestyle into the tourism experience [3] Group 4: Policy Support for Consumption - Local governments are promoting summer consumption through initiatives like the "Colorful Summer" tourism season in Hubei, which includes various cooling experiences [3][4] - Night economy initiatives are being launched in cities like Shanghai and Shenzhen to stimulate consumption, featuring diverse nighttime activities [4][5] Group 5: Future Consumption Trends - The integration of sports and tourism is expected to drive summer consumption, with recommendations for developing diverse sports tourism products [5] - Analysts predict that new consumption avenues related to ready-to-drink beverages and sports events will continue to receive policy support, enhancing local economic growth [5]

国浩律师（上海）事务所 关 于 上海家化联合股份有限公司 法律意见书 上海市静安区山西北路 99 号苏河湾中心 MT 25-28 层 邮编：200041 T. +86 21 5234 1668 F. +86 21 5234 1670 E. grandallsh@grandall.com.cn W. www.grandall.com.cn 国浩律师（上海）事务所 法律意见书 国浩律师（上海）事务所 关于上海家化联合股份有限公司 2025 年员工持股计划的 法律意见书 致：上海家化联合股份有限公司 国浩律师（上海）事务所（以下简称"本所"）接受上海家化联合股份有限公司 （以下简称"上海家化"或"公司"）的委托，作为其实施 2025 年员工持股计划（以下 简称"本次员工持股计划"）的专项法律顾问。 本所律师根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华 人民共和国证券法》（以下简称"《证券法》"）、《中国证券监督管理委员会关于 上市公司实施员工持股计划试点的指导意见》（以下简称"《指导意见》"）、《上 海证券交易所上市公司自律监管指引第 1 号——规范运作》（以下简称"《指引第 1 号》"）等法律法 ...

关于召开 2024 年度暨 2025 年第一季度 业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或 者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 会议召开时间：2025 年 6 月 26 日（星期四）上午 9:00-10:00 会议召开地点：上海证券交易所上证路演中心（网址： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心网络互动 证券代码：600315 证券简称：上海家化 公告编号：2025-039 上海家化联合股份有限公司 投资者可于 2025 年 6 月 19 日（星期四）至 6 月 25 日（星期三） 16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过 公司邮箱 ir@jahwa.com.cn 进行提问。公司将在说明会上对投资者普 遍关注的问题进行回答。 （三） 会议召开方式：上证路演中心网络互动 三、 参加人员 董事长、首席执行官、总经理：林小海先生 独立董事：夏海通先生 上海家化联合股份有限公司（以下简称"公司"）已于 2025 年 4 月 25 日发布公司 20 ...

国浩律师（上海）事务所 关 于 上海家化联合股份有限公司 2025 年员工持股计划 的 法律意见书 上海市静安区山西北路 99 号苏河湾中心 MT 25-28 层 邮编：200041 25-28/F, Suhe Centre, 99 North Shanxi Road, Jing'an District, Shanghai, China 国浩律师（上海）事务所（以下简称"本所"）接受上海家化联合股份有限公司 （以下简称"上海家化"或"公司"）的委托，作为其实施 2025 年员工持股计划（以下 简称"本次员工持股计划"）的专项法律顾问。 本所律师根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华 人民共和国证券法》（以下简称"《证券法》"）、《中国证券监督管理委员会关于 上市公司实施员工持股计划试点的指导意见》（以下简称"《指导意见》"）、《上 海证券交易所上市公司自律监管指引第 1 号——规范运作》（以下简称"《指引第 1 号》"）等法律法规及规范性文件的相关规定，按照《律师事务所从事证券法律业务 管理办法》（以下简称"《执业办法》"）和《律师事务所证券法律业务执业规则（试 行）》（以下简称"《执 ...