Group 1 - The cosmetics sector experienced a slight increase of 0.1% on September 26, with Qingdao King leading the gains [1] - The Shanghai Composite Index closed at 3828.11, down 0.65%, while the Shenzhen Component Index closed at 13209.0, down 1.76% [1] - Key stocks in the cosmetics sector showed varied performance, with Qingdao King rising by 3.49% to a closing price of 8.00 [1] Group 2 - The cosmetics sector saw a net inflow of 55.80 million yuan from main funds, while retail investors experienced a net outflow of 30.36 million yuan [2] - Major stocks like Qingdao King and Shanghai Jahwa had significant net inflows from main funds, indicating investor interest [3] - The overall trading volume and turnover in the cosmetics sector reflected active market participation, with Qingdao King achieving a turnover of 3.83 billion yuan [1][2]

Core Insights - The 2025 China Spice and Fragrance Cosmetics Industry Annual Conference and Boutique Expo (CAME) was held in Nanjing, showcasing Shanghai Jahwa's commitment to innovation and technology in the cosmetics sector [1] - Shanghai Jahwa emphasized its core theme of "Technology Perceptible" through various interactive segments, highlighting its 127 years of R&D strength and innovative achievements [1][13] Group 1: Product Launch and Innovations - Shanghai Jahwa launched the AGEScan Lite, a skin glycation level quantification and imaging device, which enables real-time, non-invasive analysis of skin glycation levels, filling a gap in the cosmetics industry [5] - The AGEScan Lite has received measurement certification from the China Metrology Institute and has been validated by four authoritative institutions, gaining recognition for its accuracy and scientific basis [5] Group 2: Research and Development Highlights - The Qinghao Scientific Laboratory, established in collaboration with the Chinese Academy of Traditional Chinese Medicine, showcased its research outcomes and cultural significance during the expo [7] - The Mosquito Repellent Research Institute presented a "three-tube test" setup to demonstrate mosquito repellent efficacy, along with the upgraded Six God mosquito repellent series, which offers 8.2 hours of protection and immediate cooling effects [9] Group 3: Consumer Engagement and Brand Image - Shanghai Jahwa created interactive research scenarios to bridge the gap between scientific research and consumers, enhancing the understanding and trust in their technological advancements [7][13] - The company aims to continue leveraging technological innovation and scientific communication to elevate the value of domestic research and drive the cosmetics industry towards a new phase of technological value competition [13]

Core Insights - Shanghai has officially released measures to promote high-quality development in the cosmetics industry, emphasizing technological empowerment, digital intelligence, and regulatory efficiency, making it the most supportive initiative in the country [1] Group 1: Technological Innovation and Support - The measures encourage technological innovation, with government departments actively enhancing service systems, including support for raw material innovation and application, accelerating research paradigm transformation, and promoting innovation through regulation [1] - Financial support is provided for the registration and filing of new cosmetic raw materials, with a maximum of 2 million yuan for registered materials and 500,000 yuan for filed materials, significantly boosting local companies' innovation capabilities [1] - Companies like Shanghai Jahwa, which has been developing herbal extracts since 1990, view the financial support as nearly double that of other provinces, stimulating deep innovation [1] Group 2: AI and Resource Integration - Shanghai's AI innovation advantages are supporting the local beauty industry, with companies like Rongxiushengsheng leveraging AI solutions for uniformity in essential oil extraction, thus enhancing production efficiency [2] - The measures promote the integration of artificial intelligence and multi-omics to drive innovations in organoids, 3D skin models, and cosmetic manufacturing processes, supported by unique AI resource incentives [2] Group 3: Regulatory Support and Industry Development - The measures aim to accelerate innovation through regulatory support, with the regulatory department providing proactive guidance to cosmetic companies developing medical devices, thus reducing the likelihood of application rejections [3] - Emphasis is placed on strengthening industrial infrastructure, with plans to add 30 million square meters of "smart manufacturing space" from 2023 to 2025, facilitating vertical factory developments for cosmetics companies [3] Group 4: Market Position and Brand Development - Shanghai holds a leading position in the high-end cosmetics industry, with 17 brands listed in the top 50 Chinese makeup brands by Hurun Research Institute, surpassing other cities [4] - Notable companies in Shanghai include Up Beauty, Shanghai Jahwa, and Lin Qingxuan, with some planning IPOs in Hong Kong [4]

Market Overview - On September 25, the cosmetics sector declined by 0.34%, with Jiaheng Jiahua leading the drop [1] - The Shanghai Composite Index closed at 3853.3, down 0.01%, while the Shenzhen Component Index closed at 13445.9, up 0.67% [1] Individual Stock Performance - Notable gainers included: - Jinsheng New Material (300849) with a closing price of 13.42, up 1.82% [1] - Tiancaiya (603605) with a closing price of 80.50, up 1.31% [1] - Major decliners included: - Jiaheng Jiahua (300955) with a closing price of 27.90, down 2.04% [2] - Wanmei Biological (603983) with a closing price of 39.81, down 1.87% [2] Trading Volume and Capital Flow - The cosmetics sector experienced a net outflow of 49.89 million yuan from main funds, while retail investors saw a net inflow of 29.38 million yuan [2] - The trading volume for key stocks included: - Shanghai Jahwa (600315) with a trading volume of 37,100 shares and a turnover of approximately 96.45 million yuan [1] - Qingdao Kingway (002094) with a trading volume of 167,200 shares and a turnover of approximately 130 million yuan [2] Fund Flow Analysis - Main fund inflows and outflows for selected stocks: - Shanghai Jahwa had a main fund net inflow of 3.17 million yuan, while retail investors contributed a net inflow of 3.43 million yuan [3] - Jiaheng Jiahua saw a main fund net outflow of 393,800 yuan, with retail investors contributing a net outflow of 387,720 yuan [3]

Group 1 - The Shanghai government has officially released measures to promote high-quality development in the cosmetics industry, emphasizing technological innovation, digital intelligence, and regulatory efficiency, making it the most supportive initiative in the country [1] - The measures include financial support for the registration and filing of new cosmetic raw materials, with a maximum of 2 million yuan for registered materials and 500,000 yuan for filed materials, aimed at reducing reliance on imported core ingredients [1] - The initiative encourages local companies to innovate and develop new raw materials, with the goal of enhancing the competitiveness of Shanghai's cosmetics brands [1] Group 2 - Shanghai's AI innovation is boosting the local beauty industry, with companies like Rongxiusheng leveraging AI solutions for natural essential oil extraction, which helps in achieving cost advantages and product uniformity [2] - The measures promote the integration of AI and multi-omics to drive innovations in cosmetic manufacturing processes, including the development of organoids and 3D skin models [2] - The initiative also includes support for AI resources such as computing power vouchers, which are unique advantages for companies in Shanghai [2] Group 3 - The measures aim to accelerate innovation through regulatory support, with the government providing guidance to cosmetic companies developing medical devices, thus reducing the likelihood of application rejections [3] - The initiative emphasizes the construction of industrial spaces, with plans to add 30 million square meters of "smart manufacturing space" from 2023 to 2025, facilitating vertical factories for cosmetics companies [3] - E-commerce platforms are encouraged to promote Shanghai beauty brands, with project support amounts reaching up to 30 million yuan [3] Group 4 - Shanghai holds a leading position in the high-end cosmetics industry in China, with 17 brands listed in the top 50 Chinese color cosmetics brands according to Hurun Research Institute [4] - The city is home to listed companies such as Shiseido and Shanghai Jahwa, with others like Lin Qingxuan planning to go public in Hong Kong [4]

Investment Rating - The report maintains a "Positive" outlook on the beauty and personal care industry, highlighting the resilience of domestic brands and the impact of new consumption trends [2]. Core Insights - The beauty and personal care sector experienced a robust recovery in H1 2025, with a retail sales growth of 2.9%, reversing the previous decline due to favorable consumption policies and improved income expectations [5][6]. - Domestic brands are gaining market share, with top local brands now competing closely with international counterparts, indicating a significant shift in consumer preferences [10][11]. - The report categorizes companies into three groups based on performance: those with strong brand matrices benefiting from multi-brand strategies, those capitalizing on consumer trends like domestic brands and collagen products, and those showing signs of strategic improvement [20][23]. Summary by Sections Industry Overview - The beauty market is projected to grow steadily, with a forecasted retail sales decline of 1.1% in 2024, followed by a recovery in H2 2025 [5][6]. - The domestic market share is expected to increase, with local brands achieving significant breakthroughs in both skincare and makeup segments [10][11]. Company Performance - **Cosmetics Sector**: - Major companies like Up Beauty and Proya reported revenue growth of 17.3% and 7.2% respectively in H1 2025, with net profits increasing by 30.6% and 13.8% [20][21]. - Other notable performers include Marubi and Water Sheep, with revenue growth of 30.8% and 9.0% respectively [21][22]. - **Personal Care Sector**: - Companies like Ruibin and Zhenjia showed remarkable growth, with Ruibin's revenue increasing by 67.6% and Zhenjia's by 157.11% in H1 2025 [5][20]. - **Medical Aesthetics Sector**: - Companies like Aimeike and Langzi reported mixed results, with Aimeike's revenue declining by 21.6% while Langzi's net profit surged by 64.1% [20][24]. Investment Recommendations - The report recommends investing in companies with strong brand matrices and low PE multiples, such as Up Beauty and Proya, as well as those benefiting from the Douyin traffic boost like Marubi and Water Sheep [20][24]. - It also suggests focusing on high-value segments and innovative products from brands like Ruibin and Furuida, and highlights opportunities in the maternal and infant sector with companies like Shengbeila and Haiziwang [20][24].

Group 1 - The overall performance of domestic beauty and skincare companies in the first half of 2025 remains stable, with Proya and Shiseido maintaining their positions as industry leaders, while Juzhibio leads in profit [1][2] - Proya's main brand shows a slight decline, indicating a near ceiling for single-brand growth in the domestic market, while Maogeping has entered the top five, representing the high-end trend in domestic beauty [2][10] - The financial performance of major companies shows varied results, with Proya reporting revenue of 5.362 billion yuan (up 7.21%), Shiseido at 4.108 billion yuan (up 17.30%), and Juzhibio at 3.113 billion yuan (up 22.50%) [3][4] Group 2 - Juzhibio's profit reached 1.182 billion yuan, a 20.60% increase, while Proya's profit was 799 million yuan (up 13.80%) and Maogeping's profit was 670 million yuan (up 36.10%) [5][6] - The beauty industry is facing challenges with brand positioning and organizational restructuring, particularly for established companies like Huaxi Biological and Beitaini, which have seen significant declines in performance [25][30] - Maogeping has successfully expanded into high-end skincare and fragrance markets, with a focus on diversifying its business to reduce reliance on single products [20][23] Group 3 - The emergence of new active ingredients, such as ergothioneine, is gaining attention in the beauty industry, with companies investing in research and development to innovate [39][42] - Marketing strategies are shifting towards brand strength and celebrity endorsements, with companies like Proya and Marubi actively engaging high-profile brand ambassadors [51][53] - Companies are increasingly focusing on building comprehensive sales channels that integrate online and offline strategies, as well as domestic and international markets, to adapt to changing consumer behaviors [58][60]

Market Overview - The Shanghai Composite Index rose by 0.22% on September 22, with 11 sectors experiencing gains, led by the electronics and computer sectors, which increased by 3.71% and 1.70% respectively [1] - The total net outflow of capital from the two markets was 18.892 billion yuan, with only four sectors seeing net inflows [1] Sector Performance - The electronics sector had the highest net inflow of capital, amounting to 9.357 billion yuan, coinciding with its 3.71% increase [1] - The computer sector followed with a net inflow of 2.081 billion yuan and a daily increase of 1.70% [1] - The power equipment sector experienced the largest net outflow, totaling 4.662 billion yuan, while the pharmaceutical and biological sector saw a net outflow of 3.371 billion yuan [1] Beauty and Personal Care Industry - The beauty and personal care sector declined by 1.36%, with a net outflow of 223 million yuan [2] - Out of 29 stocks in this sector, 8 rose while 21 fell [2] - The top three stocks with the highest net outflow included Aimeike, Pola, and Qingdao King, with outflows of 73.5801 million yuan, 27.1153 million yuan, and 24.1188 million yuan respectively [2] Capital Flow in Beauty and Personal Care - The top stock with net inflow in the beauty sector was Shuiyang Co., with an inflow of 13.0672 million yuan [3] - Other notable inflows were from Runben Co. and Jinsong New Materials, with inflows of 4.8789 million yuan and 2.4414 million yuan respectively [3] - The overall capital flow data indicates a challenging environment for the beauty and personal care sector, with significant outflows from major companies [2][3]

Overview - The demand for body powder has been increasing due to rising national income levels and health awareness, particularly among female consumers and the elderly [1][8] - In 2022, China's body powder sales reached 482 million yuan, a year-on-year increase of 1.69%, but in 2023, sales declined to 467 million yuan, a decrease of 3.01% [1][8] - The sales decline is expected to slow in 2024, with projected sales of 456 million yuan, a decrease of 2.40% year-on-year [1][8] Industry Chain - The upstream of the body powder industry includes suppliers of raw materials such as talc, corn starch, and packaging materials [4] - The midstream consists of body powder manufacturing companies, while the downstream includes sales channels like supermarkets, specialty stores, and e-commerce platforms [4] Consumer Demographics - The consumer age structure shows that infants (0-3 years) account for 50% of the market, adults (18-55 years) make up about 32%, and the elderly (55 years and above) represent around 10% [5] - Safety of ingredients is the primary concern for over 70% of consumers, with a strong preference for "talc-free" products [5] Regulatory Environment - The body powder industry is facing stricter regulations due to the "Healthy China" initiative, with various policies aimed at improving product safety and quality [6] Market Trends - The body powder market is shifting towards natural ingredients like corn starch and bamboo charcoal, with a growing demand for multifunctional products that offer additional benefits such as moisturizing and soothing [6][10] - The industry is expected to become more segmented, with customized products for different age groups and skin types [10] Competitive Landscape - The market is highly competitive, featuring both international brands like Johnson & Johnson and domestic brands such as Red Elephant and Shanghai Jahwa [9] - Shanghai Shangmei and Shanghai Jahwa are notable players, with significant revenue and product offerings in the body powder segment [9][10]

Investment Rating - The report initiates coverage with a "Buy" rating for the company Water Sheep Co., Ltd. [14] Core Insights - The cosmetics and medical beauty sector has underperformed the market, with the Shenwan Beauty Care Index declining by 2.5% from September 12 to September 19, 2025 [3][4] - The upcoming Double 11 shopping festival is expected to drive significant growth for domestic brands, with recommendations to focus on strong alpha stocks [9][10] - Water Sheep Co., Ltd. is highlighted for its dual business model of proprietary and CP brands, with stable revenue projections of 4-5 billion yuan from 2021 to 2024 and an expected gross margin of 63.01% in 2024 [10][11] Summary by Sections Industry Performance - The cosmetics and medical beauty sector has shown weaker performance compared to the market, with specific indices declining [3][4] - The Shenwan Cosmetics Index fell by 2.6%, while the Shenwan Personal Care Index decreased by 0.6% [4][6] Upcoming Events - The Double 11 shopping festival preparations are in full swing, with domestic brands like Up Beauty and Proya launching new products to capture market share [9] - Key influencers are negotiating promotional strategies to enhance sales during the festival [9] Company Focus: Water Sheep Co., Ltd. - Water Sheep Co., Ltd. is positioned as a leading tech-driven beauty company with a stable revenue forecast and improving profit margins [10][11] - The company has a well-structured brand matrix and is expanding its high-end product lines, with significant growth in its proprietary brands [11][12] - Expected net profits for Water Sheep Co., Ltd. are projected to be 258 million, 331 million, and 398 million yuan for 2025, 2026, and 2027, respectively, indicating substantial growth [14] Market Trends - The Chinese beauty market is witnessing a shift towards domestic brands, with significant market share gains for local players [27] - The overall retail sales of cosmetics showed a growth of 5.1% in August 2025, indicating a recovery in consumer spending [18][21] International Recognition - Chinese beauty brands performed notably at the IFSCC conference, showcasing their advancements in cosmetic science and securing significant awards [22][24]