Investment Rating - The report assigns an "Accumulate" rating for the industry [4] Core Insights - The report highlights significant improvements in hotel and duty-free data, with a recommendation for stocks such as Shoulv Hotel, Jinjiang Hotel, China Duty Free, and Huazhu [5] - The report emphasizes the shift in major platforms during the Double Eleven shopping festival, focusing on instant retail and AI to enhance consumer experience [2] - The overall e-commerce sales during Double Eleven reached approximately 1,695 billion yuan, marking a year-on-year increase of 14.2% [5] Summary by Relevant Sections Hotel and Duty-Free Sector - The hotel and duty-free sectors have shown substantial improvement, with recommended stocks including Shoulv Hotel, Jinjiang Hotel, China Duty Free, and Huazhu [5] - The report notes that Jinjiang Hotel's stock rose by 13.13% and China Duty Free by 11.76% in the last week [5] Retail Sector - The report indicates that the retail sector is experiencing a transformation, with platforms like Meituan and Taobao enhancing their offerings [5] - Meituan's flash purchase platform reported record high transaction volumes and user spending, with nearly 400 product categories seeing over 100% year-on-year growth [5] E-commerce Performance - The total e-commerce sales during the Double Eleven period reached approximately 1,695 billion yuan, reflecting a 14.2% increase compared to the previous year [5] - The report highlights that comprehensive e-commerce sales totaled 1,619 billion yuan, up 12.3% year-on-year [5] Stock Recommendations - The report recommends stocks with low valuations and high dividends, including Action Education, Sumida, and Chongqing Department Store [5] - It also suggests stocks benefiting from AI advancements, such as Kangnait Optical and Tianli International Holdings [5]

商贸零售行业跟踪周报 2025 年双十一数据复盘：综合电商平台稳 健增长，即时零售表现亮眼 增持（维持） [Table_Tag] [周观点（注：文中 Table_Summary]"本周"指的 11 月 10 日至 11 月 16 日） 本周行情回顾 2025 年 11 月 18 日 证券分析师 吴劲草 证券研究报告·行业跟踪周报·商贸零售 执业证书：S0600520090006 wujc@dwzq.com.cn 证券分析师 石旖瑄 执业证书：S0600522040001 shiyx@dwzq.com.cn 证券分析师 张家璇 执业证书：S0600520120002 zhangjx@dwzq.com.cn 证券分析师 阳靖 执业证书：S0600523020005 yangjing@dwzq.com.cn 证券分析师 郗越 执业证书：S0600524080008 xiy@dwzq.com.cn 2025-11-04 东吴证券研究所 1 / 8 请务必阅读正文之后的免责声明部分 ◼ 2025 年双十一时间继续延长，全网 GMV 稳健增长。根据星图数据， 2025 年双十一全网电商销售总额约为 16,950 亿元，同 ...

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002306 | *ST云网 | 2.26 | 1.35% | 46.48万 | 1.05亿 | | 600754 | 锦江酒店 | 26.12 | 0.35% | 14.53万 | 3.80亿 | | 600258 | 首旅酒店 | 15.87 | 0.19% | 16.71万 | 2.66亿 | | 601007 | 金陵饭店 | 7.79 | -0.38% | 8.94万 | 6945.84万 | | 000428 | 华天酒店 | 3.53 | -0.56% | 19.10万 | 6708.38万 | | 002186 | 全聚德 | 12.20 | -0.73% | 9.37万 | 1.15亿 | | 605108 | 同庆楼 | 19.97 | -1.53% | 2.07万 | 4134.98万 | | 000721 | 西安饮食 | 66.8 | -1.53% | 15.27万 | 1.37亿 | | 301073 | 君喜酒店 | ...

证 券 研 究 报 告 社服行业 2025 年三季报综述 出行需求旺盛驱动行业收入增速边际改善 行业研究 消费者服务 2025 年 11 月 17 日 推荐（维持） 华创证券研究所 证券分析师：饶临风 邮箱：raolinfeng@hcyjs.com 执业编号：S0360525080002 证券分析师：曹锦瑜 邮箱：caojinyu@hcyjs.com 执业编号：S0360525100001 行业基本数据 | | | 占比% | | --- | --- | --- | | 股票家数(只) | 55 | 0.01 | | 总市值(亿元) | 5,615.65 | 0.46 | | 流通市值(亿元) | 5,156.15 | 0.53 | 相对指数表现 | % | 1M | 6M | 12M | | --- | --- | --- | --- | | 绝对表现 | 12.3% | 17.8% | 7.2% | | 相对表现 | 10.4% | -0.4% | -8.7% | 《消费者服务行业周报（20251110-20251114）：关 注消费复苏及产业升级驱动的结构性机会》 2025-11-16 《消费者服务行业 ...

从资金流向上来看，当日酒店餐饮板块主力资金净流出2527.52万元，游资资金净流出1491.27万元，散户 资金净流入4018.79万元。酒店餐饮板块个股资金流向见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 301073 君亭酒店 | | > 802.88万 | 3.96% | -540.49万 | -2.66% | -262.39万 | -1.29% | | 000428 华天酒店 | | 501.98万 | 6.53% | -562.31万 | -7.32% | > 60.33万 | 0.79% | | 002306 *ST云网 | | 439.90万 | 4.79% | -217.20万 | -2.36% | -222.70万 | -2.42% | | 000721 西安饮食 | | 387.39万 | 3.20% | -243.30万 | -2.01% | -144.08万 | -1.19% | ...

□本报记者 王宇露 上周市场震荡调整，中证新华社民族品牌工程指数报2019.62点。锦江酒店（600754）、以岭药业 （002603）、中国中免（601888）等成分股上周逆市上涨；下半年以来，中际旭创（300308）、阳光电 源（300274）、亿纬锂能（300014）等成分股涨幅居前。展望后市，机构认为，国内内生动能正在修 复，上市公司有望进入业绩释放期，A股仍处于上涨轨道，年末可进一步关注消费、红利板块等。 多只成分股逆市上涨 上周市场震荡调整，上证指数下跌0.18%，深证成指下跌1.40%，创业板指下跌3.01%，沪深300指数下 跌1.08%，品牌工程指数下跌0.11%，报2019.62点。 上周品牌工程指数多只成分股逆市上涨。具体来说，锦江酒店上涨13.13%，排在涨幅榜首位；以岭药 业上涨12.45%，居次席；中国中免上涨11.76%；信立泰（002294）和泸州老窖（000568）分别上涨 6.11%和6.05%；石头科技、爱美客（300896）、安琪酵母（600298）、步长制药（603858）、通策医 疗（600763）、山西汾酒（600809）涨逾5%；光明乳业（600597）、同仁堂 ...

Investment Rating - The report maintains a "Positive" investment rating for the social services industry [10] Core Insights - In the first three quarters of 2025, the overall revenue of the social services industry increased by 1.8% year-on-year, with positive growth in all sub-sectors except for duty-free and hotel sectors [2][19] - The overall net profit excluding non-recurring items decreased by 6.51% year-on-year, with significant variations across sectors; hotels and human resources sectors showed increases of 13.51% and 5.41% respectively, while sectors like tourism, education, dining, duty-free, and outbound tourism experienced declines [2][19] - The third quarter showed a marginal improvement with a revenue increase of 3.64% year-on-year and a net profit decrease of 4.28% [2][19] Summary by Relevant Sections Revenue Overview - The overall revenue growth for the social services industry was 1.8% year-on-year in the first three quarters of 2025, with a notable increase of 3.64% in the third quarter [19] - Sub-sectors such as outbound tourism, human resources, education, and scenic spots saw revenue growth rates of 10.53%, 9.57%, 4.41%, and 1.41% respectively, while dining and duty-free sectors faced declines [20][22] Profitability Analysis - The overall net profit excluding non-recurring items for the industry decreased by 6.51% year-on-year, with hotels and human resources sectors showing positive growth [23][24] - The hotel sector benefited from effective cost control, while other sectors like scenic spots, education, dining, and duty-free faced significant profit declines [23][24] Cash Flow Insights - The cash flow situation showed signs of improvement, with human resources, dining, and scenic spots experiencing increases in net cash flow [34] - The overall cash flow performance remained weak, with several sectors showing declines in cash flow relative to revenue [34] Sector-Specific Opportunities - In the education sector, high-quality institutions are expected to see stable growth, particularly with the integration of AI technologies [7][41] - The human resources sector is experiencing structural recovery, supported by employment policies and AI technology [7][41] - The hotel sector is witnessing a recovery in RevPAR, with leading hotel groups resuming rapid expansion [7][41] - The duty-free sector is seeing a narrowing of sales declines, with expectations for new policies to stimulate growth [8][41] - The dining sector is currently facing challenges due to regulatory impacts, but some companies are managing to maintain stable growth [7][41] - The scenic spots sector is benefiting from increased domestic tourism, particularly among rural residents [7][41]

Core Viewpoint - The recent surge in the consumer sector, driven by positive economic signals such as the October CPI turning positive, has led to a significant increase in stock prices for companies like Jinjiang Hotels, although underlying operational challenges remain [3][4]. Economic Signals - October CPI showed a year-on-year increase of 0.2%, marking a return to growth, which has boosted market confidence in the consumer sector [3]. - The consumer index rose by 3.38% on November 10, the highest single-day increase in six months, reflecting a collective strength in sectors like food and beverage, liquor, duty-free shops, and tourism [3][4]. Company Performance - Jinjiang Hotels reported a 5.09% decline in revenue for the first three quarters, totaling 10.241 billion yuan, and a 32.52% drop in net profit to 746 million yuan [4][5]. - However, the company's net profit excluding non-recurring items increased by 31.43% to 840 million yuan, indicating a marginal improvement in operational quality [5][6]. Business Structure and Challenges - The company experienced a 4.54% decrease in hotel revenue in Q3, with domestic operations showing a 2.2% increase, while international operations faced an 18.4% decline due to high comparative figures from the previous year [5][6]. - The average revenue per available room (RevPAR) for domestic limited-service hotels slightly decreased by 1.99%, while international RevPAR fell by 10.48% [6]. Cost Management and Efficiency - Jinjiang Hotels has implemented structural changes to enhance operational efficiency, resulting in a 22.22% reduction in management expenses, with the management expense ratio decreasing to 14.89% [6][7]. - The company is focusing on a light-asset expansion strategy, increasing the proportion of franchise and management contracts to enhance business resilience [6][7]. Expansion and Market Dynamics - In Q3, Jinjiang Hotels added 212 new hotels, all of which were limited-service hotels, indicating a shift in focus towards this segment [7]. - The company faces significant competition in the limited-service hotel market, with a high exit rate of 37% for new openings, reflecting the intense competitive landscape [7]. Goodwill and Acquisition Risks - Jinjiang Hotels has a substantial goodwill of 11.79 billion yuan, accounting for nearly 75% of its net assets, raising concerns about potential impairment risks due to ongoing losses in its overseas operations [9][10]. - The company has acknowledged the challenges of managing goodwill, particularly in light of past acquisitions and the current market environment [10][12]. Industry Trends - The hotel industry is transitioning from rapid expansion to a focus on refined operations and brand development, necessitating a reassessment of past acquisition outcomes [12][13]. - Effective integration of acquired assets and risk management in mergers and acquisitions is becoming increasingly critical for the industry [14].

Market Overview - The hotel and catering sector increased by 0.36% on November 13, with Huatian Hotel leading the gains [1] - The Shanghai Composite Index closed at 4029.5, up 0.73%, while the Shenzhen Component Index closed at 13476.52, up 1.78% [1] Individual Stock Performance - Huatian Hotel (000428) closed at 3.55, up 2.90% with a trading volume of 262,600 shares and a turnover of 91.76 million yuan [1] - Junting Hotel (301073) closed at 23.82, up 1.23% with a trading volume of 52,600 shares and a turnover of 125 million yuan [1] - Jinling Hotel (601007) closed at 7.83, up 1.16% with a trading volume of 92,500 shares and a turnover of 71.85 million yuan [1] - Tongqinglou (605108) closed at 20.24, up 1.05% with a trading volume of 29,500 shares and a turnover of 59.32 million yuan [1] - Shoulv Hotel (600258) closed at 16.08, up 0.31% with a trading volume of 295,300 shares and a turnover of 472 million yuan [1] - Quanjude (002186) closed at 12.54, up 0.08% with a trading volume of 125,900 shares and a turnover of 157 million yuan [1] - Jinjiang Hotel (600754) closed at 26.29, up 0.04% with a trading volume of 198,000 shares and a turnover of 517 million yuan [1] - Xianyin Food (000721) closed at 9.16, down 0.22% with a trading volume of 239,400 shares and a turnover of 21.8 million yuan [1] - ST Yunwang (002306) closed at 2.15, down 3.15% with a trading volume of 587,000 shares and a turnover of 126 million yuan [1] Capital Flow Analysis - The hotel and catering sector experienced a net outflow of 118 million yuan from institutional investors, while retail investors saw a net inflow of 188 million yuan [1] - The detailed capital flow for individual stocks shows that Huatian Hotel had a net inflow of 10.37 million yuan from institutional investors, while it faced a net outflow from retail investors of 7.87 million yuan [2] - Quanjude experienced a significant net outflow of 20.51 million yuan from institutional investors, but a net inflow of 34.91 million yuan from retail investors [2] - Jinjiang Hotel had a net outflow of 43.72 million yuan from institutional investors, with a net inflow of 52.48 million yuan from retail investors [2]

Investment Rating - The investment rating for the company is "Buy" and is maintained [9]. Core Insights - In Q3 2025, the company achieved operating revenue of 3.715 billion yuan, a year-on-year decrease of 4.71%, while the net profit attributable to shareholders was 375 million yuan, a year-on-year increase of 45.45%. The non-recurring net profit attributable to shareholders was 431 million yuan, a year-on-year increase of 72.18% [2][6]. - For the first three quarters of 2025, the company reported operating revenue of 10.241 billion yuan, a year-on-year decrease of 5.09%, and a net profit attributable to shareholders of 746 million yuan, a year-on-year decrease of 32.52%. The non-recurring net profit attributable to shareholders was 840 million yuan, a year-on-year increase of 31.43% [6]. - The company is implementing a reform strategy aimed at enhancing operational efficiency, which includes restructuring its headquarters and reducing the number of regional divisions [2][6]. - The company plans to continue its aggressive expansion strategy, with expectations to open 1,300 new hotels and sign contracts for 2,000 new hotels in 2025 [2][6]. Financial Performance - The company experienced a significant reduction in expense ratios, leading to improved profitability. The overall expense ratio decreased by 5.74 percentage points to 25.35%, resulting in a net profit margin increase of 3.15 percentage points to 10.67% [2][6]. - The gross profit margin for Q3 2025 was 41.69%, reflecting a year-on-year decrease of 2.65 percentage points [2][6]. - The company’s RevPAR (Revenue per Available Room) for full-service hotels and limited-service hotels in China decreased by 4.65% and 1.99% year-on-year, respectively, primarily due to pressure on occupancy rates [2][6]. Future Outlook - The company is optimistic about its long-term brand development strategy, referred to as "12+3+1," which is expected to drive growth [2][6]. - Profit forecasts for the company indicate net profits attributable to shareholders of 953 million yuan, 1.057 billion yuan, and 1.163 billion yuan for 2025, 2026, and 2027, respectively, with corresponding price-to-earnings ratios of 24, 22, and 20 times [2][6].