2025.12. 19 本文字数：1755，阅读时长大约3分钟 作者 | 第一财经 乐琰 2026年春节假期长达9天，堪称"史上最长春节"，带动出境游热度超过2025年春节。去哪儿旅行数 据显示，2026出境游机票、酒店预订已经进入高峰。热门出境游目的地酒店预订量增长1倍以上； 更多人选择在长假中分段出行，节前、节中出现两个出境高峰。也有人"拼假抢跑"，提前出发。 据市场不完全统计，泰国、韩国、马来西亚成为春节热门高性价比出境目的地。9天长假同时激发长 线出游需求，向北去挪威追极光，向南去新西兰反季过夏天，带动两地酒店预订增长1.5倍、2倍。 从酒店预订量来看，2026年春节假期期间，热门国家酒店预订同比翻番。泰国、韩国、马来西亚、 越南、新加坡、印度尼西亚等短线东南亚目的地，因距离近、出行成本较低、签证政策友好、温度适 宜，契合春节假期轻松游的需求，仍为主流选择。 9天长假，"会玩儿"的人们也走得更远了。2026年春节出国游，长线目的地热度大幅攀升。据去哪 儿数据，热度蹿升最快的TOP10目的地中，除韩国外，均为较远目的地。其中，埃及酒店预订量增 长3.3倍领跑，西班牙、澳大利亚、土耳其、葡萄牙等长线目的地 ...

消费者服务行业 超配（维持） 消费者服务行业双周报（2025/12/5-2025/12/18） 商务部等提出将加大金融协同，加大服务消费支持力度 投资要点： 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 行 业 周 报 消费者服务（中信）指数走势 资料来源：iFind，东莞证券研究所 相关报告 证 券 研 究 报 告 2025 年 12 月 19 日 分析师：邓升亮 SAC 执业证书编号： S0340523050001 电话：0769-22119410 邮箱： dengshengliang@dgzq.com.cn 行 业 研 究 ◼ 行情回顾：2025年12月5日-2025年12月18日，中信消费者服务行业指数 整体回调0.52%，跑输同期沪深300指数约0.66个百分点。细分板块中， 综合服务、旅游休闲、酒店餐饮、教育板块涨跌幅分别为-3.42%、-2.86%、 1.54%、4.22%，旅游休闲板块受祥源文旅控股股东风险拖累，教育板块 走强。行业取得正收益的上市公司有31家，涨幅前五分别是中国高科、 中公 ...

Core Viewpoint - The service industry is showing signs of stabilization and bottoming out after experiencing price pressure and same-store sales decline in 2024, with expectations for recovery in 2026, particularly in sub-sectors like hotels and duty-free [2][17]. Group 1: Industry Trends - The service consumption ratio is increasing, supported by improved infrastructure for chain operations, leading to the emergence of more quality brands [4][21]. - The government has introduced multiple policies to promote service consumption, indicating a potential for stronger recovery in domestic demand [18][20]. - The hotel sector is expected to see a rebalancing of supply and demand in 2026, with RevPAR stabilizing due to a low base and slowing supply growth [4][31]. Group 2: Sub-sector Analysis - **Hotels**: The hotel industry faced pressure from weak business travel demand and continued supply expansion, but RevPAR showed signs of recovery in October 2025, driven by ADR increases [26][33]. - **Duty-Free**: Duty-free sales are stabilizing, with a focus on the potential of new policies to boost sales from departing travelers and local residents [45][49]. - **Dining**: The dining sector is experiencing a controlled competitive environment, with affordable brands performing relatively well amidst a recovering landscape [36][44]. Group 3: Investment Opportunities - Companies that can effectively meet consumer demands for value and emotional satisfaction, possess strong operational capabilities, and capture sustainable growth drivers are likely to succeed [4][29]. - The focus on high-quality brands and those with strong internal capabilities is expected to yield better performance in the coming years [4][21]. Group 4: Market Performance - In 2025, companies like Gu Ming and Mi Xue have shown significant stock performance, indicating a trend where companies with strong growth potential outperform their peers [7][12]. - The overall market for the service sector is expected to see a gradual recovery, with structural opportunities emerging in the hotel and duty-free segments [6][31].

锦江酒店（中国区）以系统性、前瞻性与规模化并重的ESG实践，树立了中国酒店行业可持续发展的新 标杆。 2025年，锦江酒店（中国区）以系统性、前瞻性与规模化并重的ESG实践，树立了中国酒店行业可持续 发展的新标杆。在国家"双碳"战略与全球可持续发展趋势的双重驱动下，锦江酒店（中国区）围绕锦江 酒店"共赴锦程"的ESG愿景，通过"制度—工具—场景—生态"四维驱动，不仅实现了环境、社会与治理 议题的深度融合，更将绿色运营转化为提升效率、优化体验、增强品牌价值的核心引擎。尤为突出的 是，其在能碳管理体系建设与绿色运营国际标准验证（HSB）方面的领先布局，彰显了行业引领者的责 任担当与专业能力。 作为世界旅游及旅行理事会（WTTC）《酒店可持续发展基准》（HSB）的联合发起方，锦江酒店深刻 理解标准化对行业绿色转型的关键作用。2025年，锦江酒店（中国区）高质量完成近5000家门店的HSB 验证，其中超150家门店达成最高12项基准要求，持续扩大中国绿色酒店矩阵。这一成果不仅体现其对 国际通行可持续标准的全面承接，更通过标准化流程推动旗下酒店在能源、水耗、废弃物、社会贡献等 关键维度实现系统性提升。 同时，锦江酒店积 ...

Core Viewpoint - The hotel and catering sector experienced a 2.7% increase on December 17, with Quan Juding leading the gains, while the overall market indices also showed positive performance [1] Market Performance - The Shanghai Composite Index closed at 3870.28, up 1.19% - The Shenzhen Component Index closed at 13224.51, up 2.4% [1] Individual Stock Performance - Quan Juding (002186) closed at 12.21, up 4.72% with a trading volume of 189,500 shares and a turnover of 227 million yuan - Huatian Hotel (000428) closed at 3.43, up 4.57% with a trading volume of 748,200 shares and a turnover of 257 million yuan - Shoulv Hotel (600258) closed at 16.63, up 4.26% with a trading volume of 371,300 shares and a turnover of 616 million yuan - Xian Yinshi (000721) closed at 10.19, up 4.19% with a trading volume of 740,400 shares and a turnover of 748 million yuan - Junxiang Hotel (301073) closed at 26.23, up 1.82% with a trading volume of 164,900 shares and a turnover of 43.7 million yuan - Jinjiang Hotel (600754) closed at 25.17, up 1.53% with a trading volume of 131,100 shares and a turnover of 330 million yuan - Jining Hotel (601007) closed at 7.91, up 1.41% with a trading volume of 252,800 shares and a turnover of 201 million yuan - ST Yunwang (002306) closed at 1.81, up 1.12% with a trading volume of 141,300 shares and a turnover of 25.1 million yuan - Tongqinglou (605108) closed at 4.20, up 0.31% with a trading volume of 107,000 shares and a turnover of 217 million yuan [1] Capital Flow Analysis - The hotel and catering sector saw a net inflow of 87.03 million yuan from main funds, while retail funds experienced a net outflow of 25.98 million yuan [1] - Main fund inflows for key stocks included: - Xian Yinshi: 61.25 million yuan - Quan Juding: 22.24 million yuan - Shoulv Hotel: 21.06 million yuan - Huatian Hotel: 19.48 million yuan - Tongqinglou: 6.60 million yuan [2] - Notable outflows included: - Shoulv Hotel: 48.15 million yuan - Quan Juding: 29.26 million yuan - Huatian Hotel: 25.76 million yuan [2]

Market Overview - The A-share market experienced a collective decline on December 16, with the Shanghai Composite Index falling to 3820.85 points, down 1.22%, the Shenzhen Component Index down 1.88%, and the ChiNext Index down 2.35% [2][3] - The total trading volume in the Shanghai and Shenzhen markets was 1.12 trillion yuan, a decrease of 606 billion yuan compared to the previous trading day [4] Sector Performance - The smart driving sector saw significant gains, with multiple stocks in the automotive sector rising sharply. Notable stocks included Wanji Technology, which recorded a 20% increase, and several others achieving the daily limit of 10% [15][16] - Consumer sectors, including restaurant tourism and commercial retail, continued to rise, with several stocks hitting the daily limit. For instance, Yonghui Supermarket and Baida Group both recorded a 10% increase [9][10] - Conversely, the large technology sector experienced a downturn, while precious metals, communication equipment, and chemical sectors led the declines [4][5] Notable Stocks - In the smart driving sector, several companies such as North Car Blue Valley and Changan Automobile saw increases of over 5% [18][19] - The hospitality sector also showed strength, with Junting Hotel rising nearly 7% and other hotel stocks following suit [11][12] Regulatory News - On December 15, the Ministry of Industry and Information Technology announced the approval of the first batch of L3-level autonomous driving vehicles for trial operations in designated areas of Beijing and Chongqing [20]

在酒店业加速绿色转型的当下，ESG已不再是可选项，而是关乎长期竞争力的核心命题。2025年，锦江 酒店（中国区）主动融入全球可持续发展大局，结合运营实际，以更高标准推进多方面的可持续发展举 措，致力于打造更具韧性、更可持续的酒店产业生态，为全球酒店行业可持续发展贡献锦江智慧与力 量，日前在第一财经主办的中国企业社会责任典范评选中荣获"可持续责任典范"奖。 其获奖并非偶然，而是中国酒店业从"被动响应环保要求"迈向"主动构建可持续生态"的一个缩影。 2025年，锦江酒店（中国区）在坚实的基础体系搭建之上，围绕锦江酒店"共赴锦程"的ESG战略愿景， 实现了环境、社会及治理（ESG）工作的全面深化与规模化落地。 当ESG领域普遍面临着成本与收益的矛盾时，锦江酒店（中国区）坚持长期主义视角，通过"制度-工具- 场景-生态"四维驱动，将ESG深度融入运营肌理，以多维实践诠释可持续发展价值，不仅实现了环境效 益与经营效率的双赢，更在包容性服务、循环经济、生物多样性等前沿领域树立了可借鉴的行业范式。 将"绿色"植根运营DNA 2025年，锦江酒店（中国区）持续推进基础性绿色运营工作的同时，在2024年规模化推进"酒店可持续 ...

在酒店业加速绿色转型的当下， ESG 已不再是可选项，而是关乎长期竞争力的核心命题。 2025 年，锦江酒店（中国区）主动融入全球可持续发展 大局，结合运营实际，以更高标准推进多方面的可持续发展举措，致力于打造更具韧性、更可持续的酒店产业生态，为全球酒店行业可持续发展贡献锦 江智慧与力量，日前在第一财经主办的中国企业社会责任典范评选中荣获"可持续责任典范"奖。 其获奖并非偶然，而是中国酒店业从"被动响应环保要求"迈向"主动构建可持续生态"的一个缩影。 2025 年，锦江酒店（中国区）在坚实的基础体系搭建之上，围绕锦江酒店"共赴锦程 " 的 ESG 战略愿景，实现了环境、社会及治理（ ESG ）工作 的全面深化与规模化落地。 当 ESG 领域普遍面临着成本与收益的矛盾时，锦江酒店（中国区）坚持长期主义视角，通过"制度 - 工具 - 场景 - 生态"四维驱动，将 ESG 深度融 入运营肌理，以多维实践诠释可持续发展价值，不仅实现了环境效益与经营效率的双赢，更在包容性服务、循环经济、生物多样性等前沿领域树立了可 借鉴的行业范式。 将"绿色"植根运营DNA 2025 年，锦江酒店（中国区）持续推进基础性绿色运营工作的 ...

Core Insights - The report emphasizes two main investment directions for 2026: recovery sectors focusing on profit inflection points and growth sectors targeting high revenue increases [4][19][20] Recovery Sectors - The duty-free sector is showing signs of recovery with favorable policies enhancing consumption, including expanded product categories and improved shopping convenience [4][19] - The hotel industry is expected to see a gradual improvement in RevPAR, with business and leisure demand stabilizing, indicating a potential operational turning point in Q4 or next year [4][19] - The tourism sector remains resilient despite macroeconomic pressures, with increasing travel volumes and government initiatives aimed at boosting consumption in various travel themes [4][19] Growth Sectors - The beauty industry is experiencing intensified competition, with a focus on channel value reconstruction and brand establishment [4][20] - The gold and jewelry sector is witnessing a recovery, driven by new product launches and an increasing focus on high-end market competition [4][20] - The cross-border e-commerce sector is expected to rebound, supported by stable policies and a decrease in shipping costs, with strong demand from the U.S. market [4][20] Key Company Recommendations - For duty-free, China Duty Free Group is recommended for its long-term growth potential, with attention to Wangfujing and Zhuhai Duty Free Group [4] - In the hotel sector, companies like Jinjiang Hotels, Atour, and Huazhu are highlighted for their growth prospects [4] - In tourism, companies such as Three Gorges Tourism and Changbai Mountain are suggested for monitoring acquisition and new business developments [4] - The beauty sector includes recommendations for brands like Maogeping and Proya, focusing on channel strategies [4] - For gold and jewelry, companies like Chow Tai Fook and Lao Pu Gold are recommended for their market positioning [4] - In retail, companies like Yonghui Supermarket and Xinhua Department Store are noted for their recovery potential [4]

Investment Rating - The report maintains an "Overweight" rating for the retail sector, focusing on companies with strong operational resilience or signs of bottom reversal [6][63]. Core Insights - The focus has shifted from policy catalysts to fundamental performance, with an emphasis on companies demonstrating operational resilience or potential recovery from low points [2][15]. - The retail sector experienced a relatively small decline of -0.21% during the week of December 8-12, 2025, outperforming other consumer-related sectors [1][7]. - The report highlights specific stocks that have shown significant price movements, such as Guai Bao Pet and TCL Electronics, which saw increases due to various catalysts [2][16]. Summary by Sections Market Overview - The retail sector's performance was relatively stable compared to other sectors, with a decline of only -0.21%, ranking 12th among all sectors [1][7]. - The overall market sentiment has shifted towards technology and high-end manufacturing, leading to weaker returns in consumer and cyclical sectors [2][15]. Stock Performance - Notable gainers included Guai Bao Pet, which rose by 2.7%, and TCL Electronics, which increased by 2.5%, attributed to factors such as oversold rebounds and improved performance expectations [2][16]. - Conversely, stocks like Pop Mart faced declines due to disappointing sales during the overseas Black Friday promotions, raising concerns about future growth [2][16]. Future Outlook - The report suggests that investment opportunities may be limited as policy expectations have stabilized, recommending stocks with strong fundamentals and low valuation percentiles [3][17]. - Three main investment themes are proposed: benefiting from holiday travel and tourism, domestic brands with competitive advantages, and durable goods companies likely to benefit from U.S. interest rate cuts [3][17]. Sector News - In the cosmetics sector, sales on major platforms reached 37.64 billion yuan in the first 11 months, with Proya leading in several categories [4][18]. - The home appliance sector saw the launch of a new smart air conditioning factory by Xiaomi, enhancing its production capabilities [4][19]. - The furniture sector is addressing consumer pain points with new commitments from leading companies to ensure quality and service [4][20].