Core Insights - The article highlights the shift in consumer preferences towards social and experiential accommodations, with the "hotel+" trend emerging as a new wave in the industry [5][6]. Financial Performance - In Q3 2025, the total revenue of 51 listed cultural tourism companies in A-shares reached approximately 839.93 billion yuan, with a net profit of about 226 billion yuan, while Ctrip alone generated a revenue of 183.38 billion yuan and a net profit of 198.9 billion yuan, capturing 21% of the industry's revenue and 88% of its profits [5][6]. Industry Dynamics - The Chinese hotel industry is experiencing a structural reshuffle characterized by "total growth and structural differentiation," driven by market concentration among leading hotel groups and changing consumer preferences [6][8]. - As of December 31, 2024, the total number of accommodation facilities in China reached 570,000, with a total room capacity of 19.278 million, marking historical highs for both metrics [8]. Leading Hotel Groups - Jinjiang Group, as the largest hotel brand in China, has expanded its portfolio to 43 brands through acquisitions, with a high-end hotel room share of 69.79% and over 14,000 hotels globally [9]. - Huazhu has expanded its brand matrix to over 30 brands, with a total of 12,702 operating hotels and a significant contribution from its franchise business, which accounts for approximately 64.1% of its operating profit [11]. - Shoulv Home has 29 brands and over 7,500 hotels globally, with a franchise business share increasing from 89% in 2024 to 92.5% in Q3 2025, indicating a strong shift towards a light asset model [14][16]. Market Trends - The mid-range hotel segment is becoming a key driver of industry growth, with the chain rate for mid-range hotels increasing from 21.42% in 2018 to 55.33% in 2024 [18][22]. - The demand for high-end and mid-range hotels is rising, with the chain rate for high-end hotels slightly increasing to 55.33% [20]. Consumer Behavior - There is a notable shift in consumer preferences from traditional accommodation to lifestyle experiences, with younger generations favoring unique hotel designs and experiences over conventional services [26]. - The search interest for experiential stays, such as cultural and family-oriented activities, has surged, with a 50% increase in searches for cultural experience trips during the Dragon Boat Festival [27]. Challenges in the Industry - Despite growth in the number of hotels and rooms, the industry faces challenges such as homogenization and a disconnect between scale expansion and value creation [30]. - The reliance on traditional revenue streams and high customer acquisition costs through online travel agencies (OTAs) are significant issues, with many hotels still heavily dependent on room and dining revenues [31][33]. - The industry is experiencing a talent shortage, particularly in lower-tier cities, leading to inconsistent service quality across different hotel types [33].

| 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 600258 首旅酒店 | | 1631.63万 | 7.39% | -2026.24万 | -9.18% | 394.61万 | 1.79% | | 301073 君亭酒店 | | 301.47万 | 1.92% | 388.23万 | 2.47% | -689.70万 | -4.39% | | 600754 锦江酒店 | | 110.38万 | 0.65% | 56.96万 | 0.34% | -167.34万 | -0.99% | | 000428 华天酒店 | | -188.46万 | -2.38% | -450.87万 | -5.68% | 639.33万 | 8.06% | | 601007 金陵饭店 | | -208.22万 | -2.32% | 102.07万 | 1.14% | 106.15万 | 1.18% | | 002186 | 全聚德 | - ...

证券之星消息，12月24日酒店餐饮板块较上一交易日下跌0.05%，锦江酒店领跌。当日上证指数报收于 3940.95，上涨0.53%。深证成指报收于13486.42，上涨0.88%。酒店餐饮板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002306 | *ST云网 | 2.03 | 5.18% | 6.47万 | 1313.49万 | | 000428 | 华天酒店 | 3.42 | 1.48% | 32.25万 | 1.09亿 | | 600258 | 首旅酒店 | 16.58 | 1.47% | - 19.99万 | 3.29 乙 | | 000721 | 西安饮食 | 9.22 | 0.11% | 22.51万 | 2.06亿 | | 301073 | 君享酒店 | 27.00 | -0.48% | 7.34万 | 2666T | | 601007 | 金陵饭店 | 7.87 | -0.88% | 16.89万 | 1.32亿 | | 605108 | 同庆楼 | 1 ...

公示期：2025年12月23日至2026年1月1日 联系邮箱：jyzjz@samr.gov.cn 转自：市场监管总局网站 ...

本次合作的两大主体均为行业领军者：一方是雅诗阁，作为全球服务式公寓领域的标杆企业，拥有成熟 的高端长住运营经验、遍布全球160余个城市的品牌网络及百万级国际商旅客群资源；另一方是锦江酒 店（中国区），作为国内酒店行业龙头企业，具备强大的本土供应链体系、快装工程技术、超20万家企 业客户资源及广泛的线下门店网络，深耕国内市场多年，对本土消费需求洞察精准。 本报讯 （记者李春莲）近日，全球服务式公寓领军者雅诗阁中国（以下简称"雅诗阁"），与深耕国内 市场多年的酒店行业龙头锦江酒店（600754）（中国区）正式携手，成立合资公司，打造复合旅宿产 品。双方整合各自核心资源与优势基因，以"共身共生"模式，开启一场优势基因的深度融合，尝试为市 场培养出稳健穿越周期的新物种。截至目前，首个落地样本——深圳南山憬黎项目已于10月正式开业， 且运营成效初显。 此次合作聚焦国内全域酒旅市场，尤其瞄准高线城市商业地产存量改造与旅居需求集中区域。其中，首 个实践项目选址深圳南山商圈，该区域商务客流密集、涉外需求突出，周边覆盖写字楼集群、国际学校 及深圳湾口岸等关键场景，为"长短租结合"模式的落地提供了优质市场基础。后续，双方将依托锦 ...

Investment Rating - The report maintains a "Recommendation" rating for the consumer services industry, anticipating that the industry index will outperform the benchmark index by more than 5% in the next 3-6 months [42]. Core Insights - The official launch of the Hainan Free Trade Port's full island closure policy is expected to significantly boost the tourism and hotel sectors, leading to a surge in market expectations for Hainan tourism. There has been a substantial year-on-year increase in flight and hotel bookings for the New Year and Spring Festival holidays, particularly in Sanya, where the demand for cross-year travel is notably high. The hotel and tourism sectors have shown strong performance, leading the consumer services industry, reflecting positive market expectations for the long-term benefits of the closure policy [4][34]. - The report identifies several key investment opportunities, including hotels with balanced supply and demand, human resource services with clear industry trends, the duty-free sector benefiting from new policies, and internet platforms integrating online and offline operations [4]. Industry Basic Data - The consumer services industry consists of 55 listed companies with a total market capitalization of 498.804 billion yuan and a circulating market capitalization of 457.081 billion yuan [1]. Market Performance - The consumer services industry experienced a weekly increase of 2.66%, outperforming the overall A-share market, which saw a decline of 0.15%. The CSI 300 index also fell by 0.28%, while the consumer services index rose by 3.76% [7][24]. - The report highlights that the hotel sector saw a weekly increase of 2.70%, while the tourism and scenic areas sector increased by 3.42% [18]. Notable Announcements - Key announcements include a report from Beijing Human Resources showing a shareholding reduction by a major shareholder and a significant increase in revenue and net profit for China Education Holdings [30][32].

Investment Rating - The report assigns an "Accumulate" rating for the industry [4]. Core Insights - The report highlights investment opportunities in the travel industry chain, gold and jewelry, and AI+ sectors [2]. - The upcoming New Year holiday is expected to boost travel and consumption, with specific recommendations for various companies in the travel and hospitality sectors [3][4]. - The retail sector showed a 6.58% increase last week, with the consumer services sector up 4.40%, ranking first and second among 30 industries [3]. Industry Summary - **Travel and Hospitality**: - Recommendations include Ctrip Group and Tongcheng Travel for OTA, Huazhu Group-S, Jinjiang Hotels, and Shoulv Hotels for hotels, and Changbai Mountain for scenic spots [3][4]. - **Gold and Jewelry**: - Recommended stocks include Lao Pu Gold, Caibai Shares, Luk Fook Holdings, Chow Tai Fook, and Chao Hong Ji, with a focus on Emperor Jewelry [3][4]. - **Dividend Stocks**: - Recommended stocks include Sumida, Action Education, and Chongqing Department Store [3]. - **AI+ Sector**: - Recommended stocks include Conant Optical, Chalk, Tianli International Holdings, and Core International, with a focus on Kevin Education and Dou Shen Education [3]. - **Stock Price Movements**: - Notable stock price increases include Hongqi Chain (+22.79%), Jiajiayue (+15.76%), Yonghui Supermarket (+15.20%), and Tianhong Shares (+13.85%) [3]. - **Key Industry Updates**: - Hainan Free Trade Port officially launched its island-wide customs closure operation, achieving sales of over 250 million yuan on the first day, a year-on-year increase of 90% [3]. - McDonald's China announced a price increase of 0.5 to 1 yuan for some menu items [3]. - Luckin Coffee and Dazhong Capital are evaluating the acquisition of Blue Bottle Coffee from Nestlé to enhance brand image and enter the high-end coffee market [3]. - **Retail Sector Data**: - November retail sales data showed a year-on-year increase of 1.3%, with a slowdown attributed to the early "Double Eleven" promotions [3]. - New store openings include JD's discount supermarket in Beijing and Meituan's Xiaoxiang Supermarket, with significant first-day revenues reported [3].

2025.12. 19 本文字数：1755，阅读时长大约3分钟 作者 | 第一财经 乐琰 2026年春节假期长达9天，堪称"史上最长春节"，带动出境游热度超过2025年春节。去哪儿旅行数 据显示，2026出境游机票、酒店预订已经进入高峰。热门出境游目的地酒店预订量增长1倍以上； 更多人选择在长假中分段出行，节前、节中出现两个出境高峰。也有人"拼假抢跑"，提前出发。 据市场不完全统计，泰国、韩国、马来西亚成为春节热门高性价比出境目的地。9天长假同时激发长 线出游需求，向北去挪威追极光，向南去新西兰反季过夏天，带动两地酒店预订增长1.5倍、2倍。 从酒店预订量来看，2026年春节假期期间，热门国家酒店预订同比翻番。泰国、韩国、马来西亚、 越南、新加坡、印度尼西亚等短线东南亚目的地，因距离近、出行成本较低、签证政策友好、温度适 宜，契合春节假期轻松游的需求，仍为主流选择。 9天长假，"会玩儿"的人们也走得更远了。2026年春节出国游，长线目的地热度大幅攀升。据去哪 儿数据，热度蹿升最快的TOP10目的地中，除韩国外，均为较远目的地。其中，埃及酒店预订量增 长3.3倍领跑，西班牙、澳大利亚、土耳其、葡萄牙等长线目的地 ...

消费者服务行业 超配（维持） 消费者服务行业双周报（2025/12/5-2025/12/18） 商务部等提出将加大金融协同，加大服务消费支持力度 投资要点： 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 行 业 周 报 消费者服务（中信）指数走势 资料来源：iFind，东莞证券研究所 相关报告 证 券 研 究 报 告 2025 年 12 月 19 日 分析师：邓升亮 SAC 执业证书编号： S0340523050001 电话：0769-22119410 邮箱： dengshengliang@dgzq.com.cn 行 业 研 究 ◼ 行情回顾：2025年12月5日-2025年12月18日，中信消费者服务行业指数 整体回调0.52%，跑输同期沪深300指数约0.66个百分点。细分板块中， 综合服务、旅游休闲、酒店餐饮、教育板块涨跌幅分别为-3.42%、-2.86%、 1.54%、4.22%，旅游休闲板块受祥源文旅控股股东风险拖累，教育板块 走强。行业取得正收益的上市公司有31家，涨幅前五分别是中国高科、 中公 ...

Core Viewpoint - The service industry is showing signs of stabilization and bottoming out after experiencing price pressure and same-store sales decline in 2024, with expectations for recovery in 2026, particularly in sub-sectors like hotels and duty-free [2][17]. Group 1: Industry Trends - The service consumption ratio is increasing, supported by improved infrastructure for chain operations, leading to the emergence of more quality brands [4][21]. - The government has introduced multiple policies to promote service consumption, indicating a potential for stronger recovery in domestic demand [18][20]. - The hotel sector is expected to see a rebalancing of supply and demand in 2026, with RevPAR stabilizing due to a low base and slowing supply growth [4][31]. Group 2: Sub-sector Analysis - **Hotels**: The hotel industry faced pressure from weak business travel demand and continued supply expansion, but RevPAR showed signs of recovery in October 2025, driven by ADR increases [26][33]. - **Duty-Free**: Duty-free sales are stabilizing, with a focus on the potential of new policies to boost sales from departing travelers and local residents [45][49]. - **Dining**: The dining sector is experiencing a controlled competitive environment, with affordable brands performing relatively well amidst a recovering landscape [36][44]. Group 3: Investment Opportunities - Companies that can effectively meet consumer demands for value and emotional satisfaction, possess strong operational capabilities, and capture sustainable growth drivers are likely to succeed [4][29]. - The focus on high-quality brands and those with strong internal capabilities is expected to yield better performance in the coming years [4][21]. Group 4: Market Performance - In 2025, companies like Gu Ming and Mi Xue have shown significant stock performance, indicating a trend where companies with strong growth potential outperform their peers [7][12]. - The overall market for the service sector is expected to see a gradual recovery, with structural opportunities emerging in the hotel and duty-free segments [6][31].