Group 1 - The core point of the article is that the shareholder Quanzhou Shunmao Investment Management Co., Ltd. plans to transfer up to 1.2 million shares of the company through a block trade, which represents 0.2088% of the total share capital [1] - Quanzhou Shunmao currently holds 27,650,000 shares, accounting for 4.8117% of the total share capital, and together with its concerted action party, they hold a total of 35,150,100 shares, which is 6.1169% of the total share capital [1] - The transfer period for the share reduction is set from September 26, 2025, to December 25, 2025, and it will not involve a market reduction or trigger a mandatory bid, ensuring that the total number and proportion of shares held by the company’s shareholders and their concerted action parties remain unchanged [1]

Core Insights - The company reported a total revenue of 1.5 billion yuan for the first half of 2025, representing a year-on-year decline of 5.02% [1] - Net profit attributable to shareholders increased significantly by 248.54% to 174 million yuan, while the net profit excluding non-recurring gains and losses decreased by 15.03% to 109 million yuan [1] - The basic earnings per share rose by 233.33% to 0.30 yuan [1] Financial Performance - Total assets at the end of the reporting period were 5.36 billion yuan, down 6.32% from the previous year [1] - Net assets attributable to shareholders slightly decreased by 0.12% to 3.94 billion yuan [1] - The net cash flow from operating activities was 60.26 million yuan, reflecting a year-on-year increase of 21.78%, indicating improved cash flow from core operations [1] Reasons for Performance Changes - The significant increase in net profit was primarily due to a rise in the fair value change of financial assets, which contributed approximately 130 million yuan, compared to a loss of 11.1 million yuan in the same period last year [1] - Despite maintaining a high gross margin of 65.73%, there was a year-on-year decline of 0.32 percentage points, indicating pressure on the men's clothing business amid fluctuating market conditions [1]

Core Viewpoint - Jiumuwang (九牧王) has experienced significant growth in net profit and is undergoing a strategic transformation to appeal to younger consumers, focusing on product innovation and brand image enhancement [3][4][16]. Financial Performance - In the first half of the year, Jiumuwang reported a net profit of 170 million yuan, a year-on-year increase of 248.5% [3]. - The substantial profit growth is attributed to increased gains from the fair value changes of financial assets [4]. Strategic Transformation - Jiumuwang is positioning itself as a "men's pants expert" and has introduced a "Five Pants" product series to cater to various male dressing scenarios, including sports, outdoor, casual, denim, and formal wear [5][8][16]. - The company has segmented its stores into four areas: business, casual, outdoor, and daily commuting, providing a one-stop shopping experience [9]. Product Innovation - The "Air Conditioning Pants," which utilize advanced cooling technology, have become a best-selling item, achieving over 30 million yuan in sales since their launch in April [11][12]. - The company is leveraging material technology to enhance product features, targeting the urban outdoor market [11][12]. Targeting Younger Consumers - Jiumuwang has seen a significant increase in its customer base under 40 years old, which now accounts for 46% of its clientele [17][21]. - The brand has signed five new ambassadors aged between 24 and 40 to resonate with younger consumers [17]. Marketing and Sales Strategy - The company is actively engaging in topic marketing and matrix communication through platforms like Xiaohongshu, Douyin, and Weibo to reach mainstream young consumers [19]. - Direct-to-consumer (DTC) strategies are being emphasized, with a 16.7% increase in revenue from direct sales channels [22][23]. Store Operations - Jiumuwang has transitioned 28 franchise stores to direct management, increasing the proportion of direct stores to 39.2% [24]. - The company is implementing a phased ordering policy to alleviate financial and inventory pressures on franchisees [24]. Online Sales Growth - Online sales accounted for 10.4% of total revenue in the first half of the year, reflecting a year-on-year increase of 0.65 percentage points [29].

1.1本半年度报告摘要来自半年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规 划，投资者应当到www.sse.com.cn网站仔细阅读半年度报告全文。 1.2本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不存在虚假 记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 1.3公司全体董事出席董事会会议。 登录新浪财经APP 搜索【信披】查看更多考评等级 公司代码：601566 公司简称：九牧王 第一节 重要提示 1.4本半年度报告未经审计。 1.5董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 第二节 公司基本情况 2.1公司简介 ■ 2.2主要财务数据 单位：万元 币种：人民币 ■ 2.3前10名股东持股情况表 单位：股 ■ 2.4截至报告期末的优先股股东总数、前10名优先股股东情况表 □适用 √不适用 2.5控股股东或实际控制人变更情况 □适用 √不适用 2.6在半年度报告批准报出日存续的债券情况 □适用 √不适用 第三节 重要事项 公司应当根据重要性原则，说明报告期内公司经营情况的重大变化，以及报告期内发生的对公司经营情 况有重大影响和预计未 ...

北京商报讯（记者 张君花）8月27日，九牧王发布中报称，2025上半年实现营业总收入14.97亿元，同比 下降5.02%；归属母公司股东净利润1.74亿元，同比增长248.54%。 ...

格隆汇8月27日丨九牧王(601566.SH)发布中报，2025上半年实现营业总收入14.97亿元，同比下降 5.02%；归属母公司股东净利润1.74亿元，同比增长248.54%；基本每股收益为0.3元。 ...

Group 1 - The board of directors of Jomoo Holdings Co., Ltd. held its fourth meeting of the sixth session on August 26, 2025, in Xiamen, combining in-person and remote participation [1] - All nine directors attended the meeting, including independent director Mu Zhirong, who participated via video [1] - The meeting approved the full text and summary of the 2025 semi-annual report, which had been reviewed and agreed upon by the audit committee [1][2] Group 2 - The voting results showed 9 votes in favor, with no votes against or abstentions [2]

公司代码：601566 公司简称：九牧王 九牧王股份有限公司 2025 年半年度报告 一、 本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不 存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人林聪颖、主管会计工作负责人陈惠鹏及会计机构负责人（会计主管人员）陈惠 鹏声明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 九牧王股份有限公司2025 年半年度报告 1 / 186 九牧王股份有限公司2025 年半年度报告 重要提示 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 详见本报告"第三节 管理层讨论与分析"之"五（一）可能面对的风险"。 十一、 其他 □适用 √不适用 六、 前瞻性陈述的风险声明 □适用 √不适用 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 2 / 186 | 第一节 | 释 ...

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 九牧王股份有限公司（以下简称"公司"）已于 2025 年 8 月 28 日发布公司 2025 年半年度报告，为便于广大投资者更全面深入地了解公司 2025 年半年度经 营成果、财务状况，公司计划于 2025 年 09 月 03 日 （星期三） 16:00-17:00 举行 2025 年半年度业绩说明会，就投资者关心的问题进行交流。 一、 说明会类型 本次投资者说明会以网络互动形式召开，公司将针对 2025 年半年度的经营 成果及财务指标的具体情况与投资者进行互动交流和沟通，在信息披露允许的范 围内就投资者普遍关注的问题进行回答。 二、 说明会召开的时间、地点 1 / 2 证券代码：601566 证券简称：九牧王 公告编号：临 2025-026 九牧王股份有限公司 关于召开 2025 年半年度业绩说明会的公告 财务总监：陈惠鹏 独立董事：薛祖云 四、 投资者参加方式 （一）投资者可在 2025 年 09 月 03 日 （星期三） 16:00-17:00，通过互 ...

证券代码：601566 证券简称：九牧王 公告编号：临 2025-025 九牧王股份有限公司 第六届董事会第四次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 九牧王股份有限公司（以下简称"公司"）第六届董事会第四次会议于 2025 年 8 月 26 日以现场与通讯相结合的方式，在厦门市思明区宜兰路 1 号九牧王国 际商务中心五楼会议室召开，会议由董事长林聪颖先生主持。本次会议通知及相 关资料于 2025 年 8 月 15 日以专人送达或电子邮件方式送达全体董事、高级管理 人员。 本次会议应到董事 9 人，实到董事 9 人，其中独立董事木志荣以视频方式参 加会议。公司非董事高级管理人员列席了会议。本次会议符合《公司法》及《公 司章程》的规定。 经与会董事以记名方式投票表决，本次会议审议并形成了以下决议： 审议并通过了《2025 年半年度报告》全文及摘要。 1 / 1 本议案经董事会审计委员会审议通过，审计委员会全体委员对本议案发表了 同意的审核意见。 表决结果：9 票赞成，0 票反对，0 票弃权。 特此公告 ...