格隆汇9月4日丨九牧王(601566.SH)公布，基于家庭资产配置及分配需要，顺茂投资拟将持有的公司股 份通过大宗交易方式转让给其一致行动人陈珍珠，转让数量为不超过1,200,000股，不超过公司总股本的 0.2088%。本次转让涉及的权益变动系公司股东及其一致行动人之间股份的内部转让，不涉及面向市场 减持，不触及要约收购，不会导致公司股东及其一致行动人合计持股数量和比例发生变化。 ...

证券代码：601566 证券简称：九牧王 公告编号：2025-027 九牧王股份有限公司 关于股东及一致行动人内部转让股份的提示性公告 本公司董事会、全体董事及相关股东保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： | 股东名称 | 顺茂投资 | | | --- | --- | --- | | 股东身份 | 控股股东、实控人及一致行动人 | □是 √否 | | | 直接持股 5%以上股东 | □是 √否 | | | 董事、监事和高级管理人员 | □是 √否 | | | 其他：与一致行动人合计持股 5%以上股东 | | | 持股数量 | 27,650,000股 | | 一、内部转让主体的基本情况 1 / 3 股东及一致行动人持股情况：截至本公告披露日，九牧王股份有限公 司（以下简称"公司"）股东泉州市顺茂投资管理有限公司（以下简称 "顺茂投资"）持有公司股份 27,650,000 股，占公司总股本的 4.8117%； 顺茂投资及其一致行动人合计持有公司股份 35,150,095 股，占公司总 股本的 6.1169%。 内部转让股份计划 ...

Group 1 - The core point of the article is that the shareholder Quanzhou Shunmao Investment Management Co., Ltd. plans to transfer up to 1.2 million shares of the company through a block trade, which represents 0.2088% of the total share capital [1] - Quanzhou Shunmao currently holds 27,650,000 shares, accounting for 4.8117% of the total share capital, and together with its concerted action party, they hold a total of 35,150,100 shares, which is 6.1169% of the total share capital [1] - The transfer period for the share reduction is set from September 26, 2025, to December 25, 2025, and it will not involve a market reduction or trigger a mandatory bid, ensuring that the total number and proportion of shares held by the company’s shareholders and their concerted action parties remain unchanged [1]

Core Insights - The company reported a total revenue of 1.5 billion yuan for the first half of 2025, representing a year-on-year decline of 5.02% [1] - Net profit attributable to shareholders increased significantly by 248.54% to 174 million yuan, while the net profit excluding non-recurring gains and losses decreased by 15.03% to 109 million yuan [1] - The basic earnings per share rose by 233.33% to 0.30 yuan [1] Financial Performance - Total assets at the end of the reporting period were 5.36 billion yuan, down 6.32% from the previous year [1] - Net assets attributable to shareholders slightly decreased by 0.12% to 3.94 billion yuan [1] - The net cash flow from operating activities was 60.26 million yuan, reflecting a year-on-year increase of 21.78%, indicating improved cash flow from core operations [1] Reasons for Performance Changes - The significant increase in net profit was primarily due to a rise in the fair value change of financial assets, which contributed approximately 130 million yuan, compared to a loss of 11.1 million yuan in the same period last year [1] - Despite maintaining a high gross margin of 65.73%, there was a year-on-year decline of 0.32 percentage points, indicating pressure on the men's clothing business amid fluctuating market conditions [1]

Core Viewpoint - Jiumuwang (九牧王) has experienced significant growth in net profit and is undergoing a strategic transformation to appeal to younger consumers, focusing on product innovation and brand image enhancement [3][4][16]. Financial Performance - In the first half of the year, Jiumuwang reported a net profit of 170 million yuan, a year-on-year increase of 248.5% [3]. - The substantial profit growth is attributed to increased gains from the fair value changes of financial assets [4]. Strategic Transformation - Jiumuwang is positioning itself as a "men's pants expert" and has introduced a "Five Pants" product series to cater to various male dressing scenarios, including sports, outdoor, casual, denim, and formal wear [5][8][16]. - The company has segmented its stores into four areas: business, casual, outdoor, and daily commuting, providing a one-stop shopping experience [9]. Product Innovation - The "Air Conditioning Pants," which utilize advanced cooling technology, have become a best-selling item, achieving over 30 million yuan in sales since their launch in April [11][12]. - The company is leveraging material technology to enhance product features, targeting the urban outdoor market [11][12]. Targeting Younger Consumers - Jiumuwang has seen a significant increase in its customer base under 40 years old, which now accounts for 46% of its clientele [17][21]. - The brand has signed five new ambassadors aged between 24 and 40 to resonate with younger consumers [17]. Marketing and Sales Strategy - The company is actively engaging in topic marketing and matrix communication through platforms like Xiaohongshu, Douyin, and Weibo to reach mainstream young consumers [19]. - Direct-to-consumer (DTC) strategies are being emphasized, with a 16.7% increase in revenue from direct sales channels [22][23]. Store Operations - Jiumuwang has transitioned 28 franchise stores to direct management, increasing the proportion of direct stores to 39.2% [24]. - The company is implementing a phased ordering policy to alleviate financial and inventory pressures on franchisees [24]. Online Sales Growth - Online sales accounted for 10.4% of total revenue in the first half of the year, reflecting a year-on-year increase of 0.65 percentage points [29].

1.1本半年度报告摘要来自半年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规 划，投资者应当到www.sse.com.cn网站仔细阅读半年度报告全文。 1.2本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不存在虚假 记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 1.3公司全体董事出席董事会会议。 登录新浪财经APP 搜索【信披】查看更多考评等级 公司代码：601566 公司简称：九牧王 第一节 重要提示 1.4本半年度报告未经审计。 1.5董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 第二节 公司基本情况 2.1公司简介 ■ 2.2主要财务数据 单位：万元 币种：人民币 ■ 2.3前10名股东持股情况表 单位：股 ■ 2.4截至报告期末的优先股股东总数、前10名优先股股东情况表 □适用 √不适用 2.5控股股东或实际控制人变更情况 □适用 √不适用 2.6在半年度报告批准报出日存续的债券情况 □适用 √不适用 第三节 重要事项 公司应当根据重要性原则，说明报告期内公司经营情况的重大变化，以及报告期内发生的对公司经营情 况有重大影响和预计未 ...

北京商报讯（记者 张君花）8月27日，九牧王发布中报称，2025上半年实现营业总收入14.97亿元，同比 下降5.02%；归属母公司股东净利润1.74亿元，同比增长248.54%。 ...

格隆汇8月27日丨九牧王(601566.SH)发布中报，2025上半年实现营业总收入14.97亿元，同比下降 5.02%；归属母公司股东净利润1.74亿元，同比增长248.54%；基本每股收益为0.3元。 ...

Group 1 - The board of directors of Jomoo Holdings Co., Ltd. held its fourth meeting of the sixth session on August 26, 2025, in Xiamen, combining in-person and remote participation [1] - All nine directors attended the meeting, including independent director Mu Zhirong, who participated via video [1] - The meeting approved the full text and summary of the 2025 semi-annual report, which had been reviewed and agreed upon by the audit committee [1][2] Group 2 - The voting results showed 9 votes in favor, with no votes against or abstentions [2]

公司代码：601566 公司简称：九牧王 九牧王股份有限公司 2025 年半年度报告 一、 本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不 存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人林聪颖、主管会计工作负责人陈惠鹏及会计机构负责人（会计主管人员）陈惠 鹏声明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 九牧王股份有限公司2025 年半年度报告 1 / 186 九牧王股份有限公司2025 年半年度报告 重要提示 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 详见本报告"第三节 管理层讨论与分析"之"五（一）可能面对的风险"。 十一、 其他 □适用 √不适用 六、 前瞻性陈述的风险声明 □适用 √不适用 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 2 / 186 | 第一节 | 释 ...