新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 证券代码：601579 证券简称：会稽山 公告编号：2026-004 会稽山绍兴酒股份有限公司 关于公司通过高新技术企业认定的 会稽山绍兴酒股份有限公司（以下简称公司）于近日收到由浙江省经济和信息化厅，浙江省财政厅，国 家税务总局浙江省税务局联合颁发的《高新技术企业证书》，证书编号GR202533010161，发证日期为 2025年12月19日，证书有效期三年。 本次系公司首次获得高新技术企业的认定，根据国家相关规定，公司自通过高新技术企业认定起连续三 年（2025年至2027年）可享受国家关于高新技术企业的税收优惠政策，即按15%的税率缴纳企业所得 税。 特此公告。 会稽山绍兴酒股份有限公司董事会 二〇二六年一月二十三日 公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担个别及连带责任。 ...

Core Viewpoint - The "2026 Old Brand National Tide New Year Goods Fair" serves as a significant cultural and consumer event, showcasing traditional Chinese brands and promoting local products while enhancing consumer engagement through immersive experiences [1][2][3] Group 1: Event Overview - The fair, held at the Linyi International Expo Center, features nearly 200 old brand enterprises from 16 provinces, creating a vibrant cultural consumption atmosphere for the New Year [1] - The event includes five themed exhibition areas: "New Year's Eve Dinner," "Happy Reunion," "Visiting Friends and Relatives," "Langya Gifts," and "Traditional Folk Experience," highlighting various aspects of traditional New Year celebrations [1] Group 2: Consumer Engagement - Interactive experiences such as traditional paper-cutting, wood carving, and live cooking demonstrations attract significant visitor interest, enhancing the festive atmosphere [2] - The fair offers various consumer incentives, including limited-time discounts and gifts for purchases, effectively stimulating consumer enthusiasm and promoting immediate sales [2] Group 3: Cultural Significance - The event not only serves as a consumer fair but also plays a crucial role in promoting traditional Chinese culture and fostering innovation in domestic brands [3] - The fair runs from January 22 to January 26, providing an opportunity for consumers to engage with traditional crafts and experience the vibrant atmosphere of the New Year [3]

Group 1 - The company, Kuaijishan, has recently received the "High-tech Enterprise Certificate" from the Zhejiang Provincial Department of Economy and Information Technology, Zhejiang Provincial Department of Finance, and the State Taxation Administration of Zhejiang Province [2] - This is the first time the company has been recognized as a high-tech enterprise, allowing it to benefit from tax incentives for three consecutive years from 2025 to 2027 [2] - The company will be subject to a reduced corporate income tax rate of 15% as part of the high-tech enterprise tax policy [2]

Core Viewpoint - The non-baijiu sector experienced a 0.72% increase on January 22, with Weilong Co., Ltd. leading the gains, while the Shanghai Composite Index rose by 0.14% and the Shenzhen Component Index increased by 0.5% [1] Group 1: Market Performance - The closing price of Weilong Co., Ltd. was 7.07, with a rise of 6.00% and a trading volume of 181,700 shares, amounting to a transaction value of 127 million yuan [1] - Other notable performers included CITIC Neya with a closing price of 6.25, up 5.57%, and Mogaoguan Co. at 5.84, up 1.92% [1] - The overall trading volume in the non-baijiu sector showed varied performance, with some stocks like Feike Beer and Jinfeng Wine also recording positive gains [1] Group 2: Capital Flow - The non-baijiu sector saw a net outflow of 18.218 million yuan from institutional investors and 35.8685 million yuan from retail investors, while there was a net inflow of 54.0864 million yuan from individual investors [2] - The capital flow data indicates that while institutional and speculative funds withdrew, retail investors were actively buying into the sector [2] Group 3: Individual Stock Analysis - Chongqing Beer experienced a net outflow of 16.9419 million yuan from institutional investors, while retail investors contributed a net inflow of 1.2597 million yuan [3] - Weilong Co., Ltd. had a net inflow of 14.4287 million yuan from institutional investors, but faced a net outflow of 1.19562 million yuan from retail investors [3] - Qingdao Beer saw a net inflow of 11.5279 million yuan from institutional investors, indicating strong institutional interest despite retail outflows [3]

格隆汇1月22日丨会稽山(601579.SH)公布，会稽山绍兴酒股份有限公司于近日收到由浙江省经济和信息 化厅，浙江省财政厅，国家税务总局浙江省税务局联合颁发的《高新技术企业证书》，证书编号 GR202533010161，发证日期为 2025年12月19日，证书有效期三年。 本次系公司首次获得高新技术企业的认定，根据国家相关规定，公司自通过高新技术企业认定起连续三 年(2025年至2027年)可享受国家关于高新技术企业的税收优惠政策，即按15%的税率缴纳企业所得税。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 ...

会稽山绍兴酒股份有限公司（以下简称公司）于近日收到由浙江省经济和信 息化厅，浙江省财政厅，国家税务总局浙江省税务局联合颁发的《高新技术企业 证书》，证书编号 GR202533010161，发证日期为 2025 年 12 月 19 日，证书有效 期三年。 本次系公司首次获得高新技术企业的认定，根据国家相关规定，公司自通过 高新技术企业认定起连续三年（2025 年至 2027 年）可享受国家关于高新技术企 业的税收优惠政策，即按 15%的税率缴纳企业所得税。 证券代码：601579 证券简称：会稽山 公告编号：2026-004 会稽山绍兴酒股份有限公司 关于公司通过高新技术企业认定的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 特此公告。 会稽山绍兴酒股份有限公司董事会 二〇二六年一月二十三日 ...

Core Insights - The yellow wine industry in China is experiencing a significant revival, with a notable increase in popularity among younger consumers and innovative product offerings [1][3][5] Industry Overview - The yellow wine sector is projected to achieve impressive results by 2025, with companies like Kuaijishan seeing a stock price increase of 90.15% in one year, making it a leader among liquor companies [1] - In 2024, there are nearly 800 yellow wine production enterprises in China, generating revenues of 20 billion yuan, a year-on-year growth of 5.26%, with a production volume of approximately 4 million tons, up 3.5% [2] Cultural and Consumer Trends - The resurgence of yellow wine is attributed to three key trends: the return of cultural value, the evolution of consumer demographics, and the explosion of the new beverage market [3][4] - The primary consumer base for yellow wine has shifted to younger generations, particularly those aged 25-30 and above, with a growing interest from the 18-24 age group [3] Product Innovation - Innovative products such as "one day one smoked sparkling yellow wine" and collaborations like "Yue Xiao Pi" between Guyue Longshan and China Resources Beer are redefining the market [5] - The introduction of low-alcohol, lightly sweet, and easy-to-drink products is aimed at attracting a broader audience, including younger consumers [5][6] Strategic Recommendations - To appeal to younger consumers, the industry must focus on brand expression, product form, and channel accessibility, utilizing modern marketing strategies and platforms [6][7] - The goal is to shift the perception of yellow wine from an "elderly drink" to a trendy beverage for all ages [6] Regional Development - The revival of yellow wine is not limited to traditional regions like Jiangsu and Zhejiang; new production hubs are emerging in Shanxi and Hubei, supported by local government policies [7] - In Shanxi, the establishment of a "yellow wine professional town" has led to a significant increase in production capacity and enterprise growth [7] Market Valuation and Future Outlook - The yellow wine industry is undergoing a value reassessment, with companies like Kuaijishan and Guyue Longshan trading at price-to-earnings ratios exceeding 35 times expected profits for 2026 [8] - The industry is expected to maintain sustainable growth if companies continue to invest in branding and focus on high-end and youthful market segments [8]

Market Performance - The non-liquor sector increased by 1.82% compared to the previous trading day, with *ST Lanhua leading the gains [1] - The Shanghai Composite Index closed at 4114.0, up 0.29%, while the Shenzhen Component Index closed at 14294.05, up 0.09% [1] Stock Highlights - The top-performing stocks in the non-liquor sector included: - *ST Lanhua: Closed at 10.56, up 3.53% with a trading volume of 85,700 shares and a turnover of 90.20 million yuan [1] - Zhirun Co.: Closed at 22.30, up 3.19% with a trading volume of 115,800 shares and a turnover of 258 million yuan [1] - ST Xifa: Closed at 11.34, up 3.18% with a trading volume of 55,600 shares and a turnover of 62.75 million yuan [1] Capital Flow - The non-liquor sector saw a net inflow of 19.12 million yuan from institutional investors, while retail investors contributed a net inflow of 25.07 million yuan [1] - Retail investors experienced a net outflow of 44.20 million yuan from speculative funds [1] Individual Stock Capital Flow - Key stocks with significant capital flow included: - Huaiqi Mountain: Net inflow of 13.72 million yuan from institutional investors, with a net outflow of 15.01 million yuan from speculative funds [2] - Xianjing Beer: Net inflow of 13.16 million yuan from institutional investors, with a net outflow of 29.92 million yuan from speculative funds [2] - ST Xifa: Net inflow of 12.87 million yuan from institutional investors, with a net outflow of 5.68 million yuan from speculative funds [2]

Core Viewpoint - The yellow wine sector is experiencing significant growth, with companies like Kuaijishan (601579) achieving remarkable stock price increases, while traditional liquor stocks are facing declines. The potential for the yellow wine industry to reach a market size of 100 billion is highlighted, driven by high-end, youthful, and nationwide strategies [1][2][12]. Group 1: Market Performance - Kuaijishan's stock surged by 90.15% in 2025, making it the top-performing liquor company, while major white liquor brands like Moutai and Wuliangye saw declines of -6.47% and -19.57% respectively [1][2]. - The yellow wine index recorded a 51.67% increase in the first five months of 2025, outperforming other liquor segments and popular concepts like humanoid robots and pet economy [1][2]. Group 2: Industry Dynamics - The market capitalization of Kuaijishan reached 9.86 billion, while Guyue Longshan (600059) was at 8.32 billion, still significantly lower than Moutai and Wuliangye [2]. - The yellow wine industry accounted for less than 2% of the total liquor market, with a production volume of approximately 4 million tons and sales of around 20 billion in 2024 [2][12]. Group 3: Strategic Changes - Kuaijishan and Guyue Longshan implemented significant price adjustments in April 2025, marking Kuaijishan's first major price increase since 2016, aimed at enhancing the industry's pricing structure [3][5]. - The sales revenue from mid-to-high-end products for Kuaijishan reached 1.065 billion in 2024, constituting 67.26% of its total revenue, while Guyue Longshan's mid-to-high-end sales were 1.398 billion, making up 73.36% [3][4]. Group 4: Consumer Trends - The consumer base for yellow wine is becoming increasingly younger, with 70% of users under 35 years old, indicating a shift in consumption patterns [4][5]. - The introduction of innovative products, such as sparkling yellow wine, has shown potential for breaking into new consumer markets, with significant sales growth during promotional events [4][6]. Group 5: Future Outlook - Analysts suggest that the yellow wine industry could realistically aim for a market size of 300 billion by 2025, with the potential for further growth if high-end products are successfully promoted [2][12]. - Despite the optimistic outlook, some analysts express caution, noting that achieving a 100 billion market size will require sustained innovation and the establishment of strong consumer scenarios [12][13].

Core Viewpoint - The article discusses the significant growth and potential of the Huangjiu (yellow wine) industry, highlighting a shift in investor interest from traditional Baijiu (white liquor) to Huangjiu, driven by successful high-end, youth-oriented, and national strategies by companies like Kuaijishan and Guyuelongshan [1][3][10]. Group 1: Market Performance - In 2025, Huangjiu stocks experienced a remarkable surge, with Kuaijishan (601579.SH) achieving a 90.15% increase, making it the top-performing liquor company for the year [2]. - The Huangjiu index saw a 51.67% increase in the first five months of 2025, outperforming other liquor segments and popular sectors like robotics and pet economy [2][3]. - As of January 16, 2026, Kuaijishan's market capitalization reached 9.86 billion, while Guyuelongshan's was 8.32 billion, still significantly lower than leading Baijiu companies [2]. Group 2: Industry Trends - The Huangjiu industry is projected to grow, with a market size expected to exceed 30 billion by 2025, up from approximately 20 billion in 2024 [3]. - The production of Huangjiu in China was around 4 million tons in 2024, with a 3.5% year-on-year increase [3]. - The market share of the top two Huangjiu companies increased from 14.9% in 2017 to 37.4% in 2023, indicating a consolidation in the industry [9]. Group 3: Strategic Shifts - Companies like Kuaijishan and Guyuelongshan have implemented price adjustments and high-end product strategies, with Kuaijishan's mid-to-high-end sales reaching 1.065 billion in 2024, accounting for 67.26% of its revenue [5][9]. - The introduction of innovative products, such as sparkling Huangjiu, has shown potential for attracting younger consumers, with 70% of buyers being under 35 years old [6][10]. - The entry of cross-industry players, such as Qingdao Beer acquiring a Huangjiu factory, indicates a growing interest in the Huangjiu market and its potential for complementary sales [7]. Group 4: Challenges and Opportunities - Despite the growth, Huangjiu faces challenges such as a limited consumer base and a lack of premium products in the mid-price range [12][13]. - Analysts suggest that for Huangjiu to reach a market size of 100 billion, it must overcome structural issues and establish strong consumer scenarios [15][16]. - The historical context shows that while Huangjiu has potential, it must innovate and create national-level products to compete effectively with Baijiu [16][17].