本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 证券代码：601579 证券简称：会稽山 公告编号：2025-022 会稽山绍兴酒股份有限公司 关于参加 2024 年度暨 2025 年第一季度沪市主板 乐享生活集体业绩说明会的公告 ???会议召开时间：2025 年 6 月 20 日 （星期五） 14:00-17:00 ? 会议召开地点：上海证券交易所上证路演中心（网址： https://roadshow.sseinfo.com/） ? 会议召开方式：现场交流、视频直播和网络文字互动 ? 投资者可于 2025 年 6 月 12 日 （星期四）至 6 月 19 日 （星期四）16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 ir_kjs@kuaijishanwine.com 进行提问。公司将在说明会上对投资者普遍关注的 问题进行回答。 会稽山绍兴酒股份有限公司（以下简称"公司"）已分别于 2025 年 4 月 2 日、2025 年 4 月 29 日发布公司 2024 年年度报告、2025 ...

证券代码：601579 证券简称：会稽山 公告编号：2025-022 会稽山绍兴酒股份有限公司 关于参加 2024 年度暨 2025 年第一季度沪市主板 乐享生活集体业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： https://roadshow.sseinfo.com/） 会议召开方式：现场交流、视频直播和网络文字互动 本次投资者说明会以现场交流、视频直播和网络文字互动形式召开，公司将 针对2024年度及2025年第一季度的经营成果及财务指标的具体情况与投资者进 行互动交流和沟通，在信息披露允许的范围内就投资者普遍关注的问题进行回 答。 二、 说明会召开的时间、地点 （一） 会议召开时间：2025 年 6 月 20 日 （星期五） 14:00-17:00 （二） 会议召开地点：上海证券交易所上证路演中心 会议召开时间：2025 年 6 月 20 日 （星期五） 14:00-17:00 会议召开地点：上海证券交易所上证路演中心（网址： （三） 会议召开方式：现场交流、视频直播和网络文字互动 投 ...

Core Viewpoint - Kuaijishan has surpassed Guyuelongshan to become the market leader in the yellow wine sector, driven by its successful youth-oriented strategy and innovative products like the "Yiyiyixun" sparkling yellow wine, which has resonated well with younger consumers [1][4][11] Company Performance - Kuaijishan's market capitalization reached 10.6 billion yuan, exceeding Guyuelongshan's 9.92 billion yuan [4] - In Q1, Kuaijishan reported revenue of 481 million yuan, a year-on-year increase of 10.10%, and a net profit of 93.74 million yuan, up 1.70% [4] - In contrast, Guyuelongshan's Q1 revenue was 539 million yuan, down 4.90%, with a net profit of 59.02 million yuan, also down 4.82% [4] Revenue Growth Comparison - Kuaijishan's projected revenues for 2022-2024 are 1.227 billion yuan, 1.411 billion yuan, and 1.631 billion yuan, respectively [5] - Guyuelongshan's projected revenues for the same period are 1.620 billion yuan, 1.784 billion yuan, and 1.936 billion yuan [5] - Kuaijishan's net profits for 2022-2024 are expected to be 145 million yuan, 167 million yuan, and 196 million yuan, while Guyuelongshan's are projected at 202 million yuan, 397 million yuan, and 206 million yuan [5] Market Strategy - Kuaijishan focuses on the East China market without rushing into nationwide expansion, allowing for a more stable growth strategy [6] - The company has successfully engaged younger consumers through innovative marketing strategies, including social media and live-streaming sales [6][12] - The "Yiyiyixun" sparkling yellow wine has gained significant traction, achieving over 10 million yuan in sales within 12 hours on Douyin, with over 40% of buyers aged 18-35 [7][8] Industry Trends - The yellow wine market faces challenges such as regional strongholds and an aging consumer base, prompting companies to innovate and target younger demographics [7][11] - The rise of low-alcohol and flavored yellow wines is attracting younger consumers, aligning with their preferences for diverse and healthier drinking options [12] - The industry recognizes that appealing to younger consumers is essential for future growth, with a focus on brand storytelling and cultural engagement [10][12]

Core Viewpoint - The stock price of Kuaijishan, a yellow wine company, has experienced a significant decline after a series of price surges, raising concerns about the sustainability of its recent success and the performance of its flagship product, "Sparkling Yellow Wine" [2][4]. Stock Performance - Kuaijishan's stock price reached a peak of 22.07 yuan per share on June 9, 2023, down 0.14%, with a total market capitalization of 10.582 billion yuan [2][4]. - The stock had previously surged by 44.08% from May 21 to May 28, 2023, during which it briefly became the market leader in the yellow wine sector, surpassing Guyue Longshan [3][4]. Product Performance - The "Sparkling Yellow Wine" saw initial success, achieving sales of over 20 million yuan shortly after its launch, aided by celebrity endorsements [6][8]. - However, the product's popularity has sharply declined, with live stream viewership dropping from thousands to just a few dozen [5][6]. - Consumer feedback on social media has been largely negative, with many describing the taste as "bad" or "strange" [8][9]. Marketing and Sales Strategy - Kuaijishan has heavily invested in marketing, with sales expenses projected to reach 332 million yuan in 2024, a 60.25% increase from 2023 [7]. - The company is focusing on online sales channels but has faced challenges in offline distribution, with only about 30,000 retail outlets currently carrying the product [8][10]. - Kuaijishan is exploring strategies to enhance its offline presence and has initiated a recruitment plan for distributors [8][10]. Industry Context - The yellow wine industry is facing challenges in appealing to younger consumers, with Kuaijishan and its competitor, Guyue Longshan, both attempting to innovate their product offerings [10]. - The success of Kuaijishan's "Sparkling Yellow Wine" raises questions about whether it can maintain its momentum and whether other new products can support the brand's growth [10].

Core Viewpoint - The Chinese liquor industry experienced a slight recovery in investment sentiment despite a generally weak sales performance during the Dragon Boat Festival, with the WIND liquor index rising by 0.49% after three weeks of decline [1][2]. Group 1: Industry Performance - The WIND liquor index saw a minor increase of 0.49%, with notable weekly gains from Jinhuijiu (6.25%) and Yanghe Co. (2.16%), while only a few companies like Shui Jing Fang and Shede Liquor experienced declines exceeding 2% [2][3]. - The national liquor price index for May was reported at 99.73, indicating a month-on-month decrease of 0.27%, with famous liquor brands seeing a decline of 0.35% [3]. Group 2: Company-Specific Developments - Kuaijishan, which had previously surged in stock price due to the popularity of "sparkling yellow wine," saw a significant drop of 12% this week as interest waned post-Dragon Boat Festival [1][5]. - Kuaijishan's aggressive marketing strategy, including celebrity endorsements and live-streaming sales, initially led to impressive sales figures, but the subsequent decline in viewer engagement and sales performance raises concerns about the effectiveness of this approach [8][11]. - The company's sales expenses surged to 332 million yuan in 2024, a 60.25% increase from 207 million yuan in 2023, with advertising costs doubling, yet the contribution from new products remains uncertain [11].

Group 1 - The A-share market's three major indices closed mixed, with the Shanghai Consumer Dividend Index (沪消费红, H50025) declining by 1.17% to 36096.18 points, with a trading volume of 9.048 billion yuan [1] - The Shanghai Consumer Dividend Index has increased by 6.25% in the past month, 15.06% in the past three months, and 8.35% year-to-date [1] - The index consists of eleven primary industry dividend indices, calculated using a dividend yield-weighted method to reflect the dividend levels of various industries, with a base date of December 30, 2005, set at 1000.0 points [1] Group 2 - The top ten holdings of the Shanghai Consumer Dividend Index include Youyou Food (8.04%), Yuanzhu Co. (7.43%), Haoyue Care (7.13%), COFCO Sugar (6.55%), Meihua Biology (6.16%), Kuaijishan (5.47%), Yili Co. (5.24%), Vinegar Chemical Co. (4.76%), Beidahuang (4.53%), and Liziyuan (4.15%) [1] - The index's holdings are entirely composed of stocks listed on the Shanghai Stock Exchange, with a 100% allocation to the consumer sector [1] Group 3 - The index sample is adjusted annually, with changes implemented on the next trading day after the second Friday of December [2] - A buffer is set for dividend conditions, allowing original samples with a cash dividend yield greater than 0.5% in the past year to be exempt from certain requirements [2] - The adjustment ratio is generally limited to 20% unless significant changes occur in industry attributes or if more than 20% of original samples are removed due to a cash dividend yield below 0.5% [2]

Group 1 - The core viewpoint is that the yellow wine industry is experiencing a significant boom, with companies like Guyue Longshan and Kuaijishan seeing substantial stock price increases and sales growth [2][3][4] - The supply-demand dynamics in the yellow wine industry have improved, with the number of large-scale yellow wine enterprises decreasing from over 110 at its peak to 81 in 2023 [3][4] - Kuaijishan's production has halved since 2017, contributing to the supply-demand optimization that allows major yellow wine brands to announce price increases [4][5] Group 2 - Kuaijishan has launched high-end products priced at 2099 yuan, surpassing some premium white wines, and has introduced innovative products like coffee yellow wine and sparkling yellow wine to attract younger consumers [5][6] - The revenue of Guyue Longshan reached nearly 2 billion yuan last year, marking four consecutive years of growth, while Kuaijishan's revenue reached 1.6 billion yuan, surpassing Guyue Longshan in the first quarter of this year [6][7] - Despite the current popularity, over 60% of yellow wine revenue still comes from the Jiangsu, Zhejiang, and Shanghai regions, indicating a reliance on local markets [7]

Core Viewpoint - The yellow wine sector is experiencing a surge in stock prices ahead of the Dragon Boat Festival in 2025, driven by collective price increases and a shift towards high-end products among leading companies [1][2][4]. Group 1: Stock Performance - Three A-share listed companies in the yellow wine sector are Gu Yue Long Shan, Kuaiji Mountain, and Jin Feng Wine, with Kuaiji Mountain's stock price increasing over 70% in May and more than 126% year-to-date, raising its market value from approximately 5 billion to 12 billion [1]. - Gu Yue Long Shan and Jin Feng Wine also saw stock price increases of 11.3% and 7.7% respectively in May [1]. Group 2: Price Increases and Market Strategy - Since 2025, yellow wine companies have collectively raised prices, with Kuaiji Mountain increasing prices by 4%-9% across various product lines [2]. - Gu Yue Long Shan adjusted prices for key products by 2%-12%, citing the need for yellow wine to reclaim its value amid intense competition in the beverage market [2][4]. Group 3: Market Dynamics and Competition - The yellow wine industry is benefiting from a shift in consumer preferences as the white wine market shows signs of weakness, allowing yellow wine to gain market share [3][4]. - Kuaiji Mountain is challenging Gu Yue Long Shan's leading position, with Kuaiji Mountain reporting a 10.1% increase in revenue in Q1 2025, while Gu Yue Long Shan's revenue declined by 4.9% [6][7]. Group 4: Financial Performance - In Q1 2025, Kuaiji Mountain's revenue reached 481 million, while Gu Yue Long Shan's revenue was approximately 539 million, indicating Kuaiji Mountain's stronger growth trajectory [6]. - Kuaiji Mountain's mid-to-high-end products achieved a revenue of 1.065 billion with a gross margin exceeding 61%, while Gu Yue Long Shan's mid-to-high-end revenue was 1.398 billion with a gross margin of 44.3% [6][8]. Group 5: Future Outlook - The yellow wine market is expected to stabilize and grow, with projections indicating that the revenue of regulated enterprises could expand from 8.5 billion in 2023 to approximately 12.5 billion to 14 billion by 2027 [8].

Investment Rating - The report assigns an "Overweight" rating for the food and beverage industry, indicating that the industry index is expected to outperform the CSI 300 index by 10% or more over the next six months [1][53]. Core Insights - The food and beverage sector experienced a decline of 1.06% last week, slightly outperforming the CSI 300 index by 0.02 percentage points, ranking 27th among 31 sectors [4][9]. - The liquor segment is in a bottoming phase, with a focus on leading companies for recovery. The impact of recent "alcohol bans" is expected to be limited, as business banquets and personal consumption remain the primary drivers of demand [4][9]. - The beer sector is showing signs of improvement as the peak consumption season approaches, with April production figures indicating a 4.8% year-on-year increase [4][23]. - The snack segment is characterized by high growth potential, driven by strong product categories and new distribution channels [4]. - The dairy sector is expected to stabilize as upstream production capacity adjusts, with milk prices anticipated to recover gradually [4]. Summary by Sections 1. Market Performance - The food and beverage sector's performance last week was a decline of 1.06%, with soft drinks showing a notable increase of 9.27% [4][9]. - Top-performing stocks included Junyao Health and Kweichow Moutai, with gains of 38.58% and 32.17% respectively [4][9]. 2. Key Consumer Products and Raw Material Prices 2.1 Liquor Prices - As of June 1, 2025, the price for 2024 Moutai (bottle) is 2,070 CNY, down 50 CNY from the previous month [18]. 2.2 Beer Data - April production for major beer companies reached 2.896 million kiloliters, a 4.8% increase year-on-year [23]. 2.3 Upstream Raw Material Data - As of May 30, 2025, the price of fresh milk is 12.17 CNY per liter, with a year-on-year decrease of 0.49% [25]. 3. Industry Dynamics - Significant growth in wine sales was reported during the JD 618 shopping festival, with red wine sales increasing by 200% year-on-year [50]. - Guangdong province's beer production increased by 1.3% in the first four months of 2025 [50]. 4. Core Company Dynamics - Fuling Zhacai announced a cash dividend of 4.20 CNY per share, totaling 4.85 billion CNY [52]. - Haitian Flavoring announced a cash dividend of 8.60 CNY per share, totaling 47.73 billion CNY [52].

Group 1 - The yellow wine sector has suddenly become a focus in the capital market, with significant stock price increases observed in May, particularly for companies like Kuaijishan and Guyuelongshan, which saw respective gains of 17.36% and 18.13% [1][2] - Kuaijishan's stock price reached a high of 26.69 yuan per share on May 29, marking a 2.48% increase for the day, and its market capitalization rose to 12.68 billion yuan, surpassing Guyuelongshan [2][5] - Institutional investors have shown increased interest in yellow wine stocks, with notable increases in holdings for Kuaijishan and Guyuelongshan by the Penghua Zhongzheng Wine ETF [4] Group 2 - In 2024, Kuaijishan and Guyuelongshan reported revenues of 1.63 billion yuan and 1.94 billion yuan, respectively, with year-on-year growth rates of 15.6% and 8.55% [5][7] - Kuaijishan's mid-to-high-end product revenue reached 1.06 billion yuan, a 31.3% increase, while Guyuelongshan's mid-to-high-end product revenue grew by 12.5% [11][12] - The yellow wine industry is experiencing a transformation driven by high-end and youth-oriented strategies, with companies innovating their product offerings to attract younger consumers [11][18] Group 3 - Yellow wine companies are launching innovative products such as low-alcohol, fruit-flavored, and sparkling varieties to appeal to younger demographics [18][22] - Kuaijishan achieved remarkable sales through social media, with its "Kuaijishan Refreshing Wine" generating over 10 million yuan in sales within 12 hours during a live stream [18][22] - Companies are also creating new consumption scenarios, such as Kuaijishan's 1743 Yellow Wine Bar, which offers unique yellow wine-based products [22][24]