证券之星消息，10月23日非白酒板块较上一交易日下跌0.11%，会稽山领跌。当日上证指数报收于 3922.41，上涨0.22%。深证成指报收于13025.45，上涨0.22%。非白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 000929 | *ST兰黄 | 8.63 | 2.98% | 3.86万 | 3312.86万 | | | 600084 | 中信尼雅 | 5.74 | 2.14% | 7.22万 | 4130.37万 | | | 600616 | 金枫酒业 | 5.87 | 1.91% | 21.13万 | | 1.24亿 | | 000869 | 张裕A | 21.88 | 0.69% | 1.28万 | 2791.79万 | | | 600573 | 惠泉啤酒 | 11.81 | 0.43% | 3.65万 | 4296.69万 | | | 002461 | 珠江啤酒 | 10.14 | 0.40% | 4.95万 | 5000.18万 | ...

文 | 酒讯 半颗 编辑 | 方圆 受限于品牌形象老化、消费人群断层等问题，近年来，黄酒行业一度陷入尴尬境地。为走出困局，越来越多品牌不再"守着老方子过日子"，开始主动寻求 突围。 品类跨界正成为这场突围行动中的重要尝试之一。日前，古越龙山与华润啤酒正式携手，宣布将共同研发"黄酒+啤酒"联名新品。根据协议，古越龙山成 为华润在"黄酒+啤酒"领域唯一合作伙伴，双方将在多个层面展开深度协同。 众号 图片来源：古越龙山公 事实上不只是跨界，近年来黄酒企业在产品创新、渠道布局与营销打法上也在持续试水创新，试图突破传统黄酒消费地域与人群的双重局限。一场关 于"走出去"的行业突围战，正悄然展开。 01 产品突围：内外并举 在黄酒行业谋求突围的诸多路径中，产品始终是绕不开的基本盘。 从酒体风味到消费场景，从包装形象到功能价值，"如何让年轻消费者愿意尝试黄酒"成了当下黄酒企业普遍面对的现实命题。近年来，各大黄酒品牌纷纷 围绕产品形象革新展开探索，其中跨界融合与产品创新成为两条较为清晰的主线。 除啤酒之外，古越龙山还尝试过与露酒、咖啡等多个品类的融合。早前推出的"草本一号"陈皮露酒、"草本二号"佛手露酒、"草本三号"霍山石斛特 ...

证券之星消息，10月22日非白酒板块较上一交易日下跌0.31%，会稽山领跌。当日上证指数报收于 3913.76，下跌0.07%。深证成指报收于12996.61，下跌0.62%。非白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 000929 | *ST兰黄 | 8.38 | 2.32% | 2.64万 | | 2188.76万 | | 600238 | *ST椰岛 | 6.19 | 2.31% | 6.79万 | | 4183.70万 | | 002568 | 百润股份 | 26.87 | 0.67% | 10.09万 | 1 | 2.72亿 | | 600084 | 中信尼雅 | 5.62 | 0.54% | ﻛ 6.19万 | | 3486.98万 | | 600573 | 惠泉啤酒 | 11.76 | 0.51% | 4.23万 | | 4987.65万 | | 603779 | 威龙股份 | 7.14 | 0.42% | 5.08万 | | 363 ...

大闸蟹旺季已至，曾与蟹搭配了千百年"CP"的黄酒如今也迎来了新搭档。10月21日，北京商报记者走访北京部分终端市场发现，伴随着大闸蟹消费旺季来 临，黄酒消费市场也迎来小高潮。与往年不同的是，除传统黄酒产品外，黄酒企业推出的年轻化黄酒产品也成为了大闸蟹旺季的主角。此外，渠道商推出的 自有品牌黄酒也同样瓜分着黄酒市场份额。 一面是大闸蟹带来的"市场流量密码"，另一面却是行业内外品牌激烈的市场竞争，在当下市场现状的背后，不仅受中国大闸蟹产业呈现规模化扩张态势的外 在因素影响，同时也受黄酒行业持续扩容的内在因素影响。如今，当"大闸蟹+黄酒"这对儿老"CP"迎来新产品入局时，未来黄酒要如何挖掘更多消费新场 景？ 老"CP"新朋友 在位于宣武门的沃尔玛店内，大闸蟹已经被摆放在生鲜区域的核心位置。与大闸蟹相搭配的黄酒产品也迎来了消费小高潮。在黄酒产品销售专区，货架上摆 放着包括古越龙山花雕酒、会稽山三年陈绍兴花雕酒等多款黄酒产品。 尽管在大闸蟹消费旺季，黄酒产品对应也会迎来销量增长已成为"惯例"，但今年黄酒消费市场却发生着悄然的变化。 与往年黄酒、花雕酒传统产品搭配大闸蟹食用不同的是，今年大闸蟹"CP"出现了年轻化的身影。 ...

10月20日，会稽山跌0.65%，成交额3.94亿元。两融数据显示，当日会稽山获融资买入额3368.22万元， 融资偿还4186.71万元，融资净买入-818.49万元。截至10月20日，会稽山融资融券余额合计6.69亿元。 融资方面，会稽山当日融资买入3368.22万元。当前融资余额6.69亿元，占流通市值的6.09%，融资余额 超过近一年80%分位水平，处于高位。 机构持仓方面，截止2025年6月30日，会稽山十大流通股东中，香港中央结算有限公司位居第五大流通 股东，持股593.79万股，相比上期增加50.84万股。酒ETF（512690）位居第九大流通股东，持股495.33 万股，相比上期增加48.01万股。 责任编辑：小浪快报 资料显示，会稽山绍兴酒股份有限公司位于浙江省绍兴市柯桥区湖塘街道杨绍路2579号，成立日期1993 年10月18日，上市日期2014年8月25日，公司主营业务涉及绍兴黄酒、黄酒的生产、销售和研发。主营 业务收入构成为：黄酒75.67%，其他24.33%。 截至6月30日，会稽山股东户数2.60万，较上期减少1.25%；人均流通股18419股，较上期增加1.26%。 2025年1 ...

Investment Rating - The report does not explicitly state an investment rating for the industry, but it suggests focusing on the duty-free retail sector and the ice and snow economy as potential investment opportunities. Core Insights - The recent adjustments to the Hainan duty-free shopping policy are expected to enhance the attractiveness of Hainan as a free trade port, expanding the range of duty-free goods and increasing consumer participation [2][3]. - The early onset of the snow season in Xinjiang is anticipated to benefit the ice and snow economy, with government initiatives aiming for a total output value of 200 billion yuan by 2030 [2][3]. - The report highlights the performance of various sectors within the consumer industry, noting significant stock price changes among leading companies [2][3]. Summary by Sections Market Weekly Review - The consumer sector showed mixed performance, with food and beverage, retail, and home appliances experiencing gains, while beauty care and textiles saw declines [2][3]. - Notable stock performances included Kuaijishan (+11.08%) and Dongbei Group (+8.97%) leading the gains, while Jinzi Ham (-17.80%) and Biyi Co. (-19.63%) faced significant losses [2][3]. Industry News and Key Company Announcements - The Hainan duty-free policy adjustments include expanding the range of duty-free goods to 47 categories and allowing more consumer participation [2][3]. - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, driven by upcoming major events and government support [2][3]. - Various companies reported significant revenue growth, such as Spring Breeze Power with a 28.56% increase in Q3 revenue [2][3].

Market Overview - On October 17, the non-baijiu sector declined by 1.28% compared to the previous trading day, with Kuaijishan leading the decline [1] - The Shanghai Composite Index closed at 3839.76, down 1.95%, while the Shenzhen Component Index closed at 12688.94, down 3.04% [1] Stock Performance - Kuaijishan (601579) closed at 23.05, down 7.24% with a trading volume of 244,600 shares and a turnover of 574 million yuan [1] - Other notable declines included: - Caogao Co. (600543) down 2.19% to 5.80 - Guyue Longshan (600059) down 1.93% to 10.15 - Bailun Co. (002568) down 1.93% to 26.49 [1] Capital Flow - The non-baijiu sector experienced a net outflow of 163 million yuan from institutional investors, while retail investors saw a net inflow of 174 million yuan [1] - Detailed capital flow for selected stocks showed: - Jinfeng Wine Industry (600616) had a net inflow of 353,300 yuan from institutional investors [2] - ST Yedao (600238) saw a net outflow of 414,800 yuan from institutional investors but a net inflow of 644,300 yuan from retail investors [2] - ST Xifa (000752) had a net outflow of 2,224,400 yuan from institutional investors but a net inflow of 2,754,100 yuan from retail investors [2]

Market Overview - On October 16, the non-liquor sector rose by 0.29% compared to the previous trading day, with Guyue Longshan leading the gains [1] - The Shanghai Composite Index closed at 3916.23, up 0.1%, while the Shenzhen Component Index closed at 13086.41, down 0.25% [1] Stock Performance - Guyue Longshan (600059) closed at 10.35, up 3.92% with a trading volume of 362,400 shares and a turnover of 376 million yuan [1] - Kuaijishan (601579) closed at 24.85, up 3.41% with a trading volume of 364,700 shares and a turnover of 881 million yuan [1] - Other notable performers include *ST Yedao (600238) up 1.17%, Zhirun Co. (002568) up 0.48%, and Chongqing Beer (600132) up 0.22% [1] Capital Flow - The non-liquor sector experienced a net outflow of 129 million yuan from institutional investors, while retail investors saw a net inflow of 184 million yuan [2] - The table of capital flow indicates that *ST Yedao had a net inflow of 1.58 million yuan from institutional investors, while it faced a net outflow of 2.22 million yuan from retail investors [3] Individual Stock Analysis - *ST Yedao (600238) had a net inflow of 158,810 yuan from institutional investors, but a net outflow of 221,770 yuan from retail investors [3] - Mogaogufen (600543) saw a net inflow of 152,120 yuan from institutional investors, with a net outflow of 206,640 yuan from retail investors [3] - Chongqing Beer (600132) faced a net outflow of 652,000 yuan from institutional investors, while retail investors contributed a net inflow of 346,940 yuan [3]

Core Viewpoint - The strategic partnership between Guyue Longshan and China Resources Beer aims to innovate the beverage market by launching a new product, "Yellow Wine Brewed Beer," targeting a broader consumer base and leveraging each company's strengths in marketing and distribution [1][3][10]. Group 1: Strategic Collaboration - Guyue Longshan and China Resources Beer signed a strategic cooperation agreement to develop a new product that combines the characteristics of yellow wine and beer, with plans for a pilot launch in East China before expanding nationwide [3][10]. - This collaboration is part of a broader strategic framework established between the Zhejiang provincial government and China Resources Group, focusing on high-quality development and consumer expansion [8][10]. Group 2: Market Impact - Following the announcement of the partnership, Guyue Longshan's stock price rose over 3%, reflecting positive market sentiment towards the collaboration [3][15]. - The yellow wine sector has seen a resurgence in interest, with companies like Kuaijishan experiencing significant stock price increases, highlighting a competitive landscape where Guyue Longshan must adapt to maintain its market position [12][14]. Group 3: Product Innovation - The new "Yellow Wine Brewed Beer" product is expected to blend the rich flavors of yellow wine with the refreshing qualities of beer, aiming to create a unique offering in the beverage market [10][12]. - Guyue Longshan has previously attempted to innovate with products like coffee yellow wine and ice cream, but these efforts have not yet translated into significant market success [14][15]. Group 4: Future Prospects - The collaboration is seen as a crucial step for Guyue Longshan to rejuvenate its brand image and appeal to younger consumers, potentially enhancing its market competitiveness against emerging players like Kuaijishan [6][14]. - The partnership may lead to further collaborative efforts beyond product development, focusing on strategic alignment in marketing and distribution channels [15].

Core Insights - The strategic partnership between Guyue Longshan and China Resources Beer aims to innovate in the alcoholic beverage market by launching a new product, "Yellow Wine Brewed Beer," targeting a broader consumer base [1][2][3] - The collaboration is part of a larger strategic framework established between the Zhejiang provincial government and China Resources Group, focusing on high-quality development and consumer expansion [2] - The market for yellow wine has seen a resurgence, with companies like Kuaijishan experiencing significant stock price increases, while Guyue Longshan has lagged behind in growth [1][7][8] Company Collaboration - Guyue Longshan and China Resources Beer have signed a strategic cooperation agreement to leverage each other's strengths in marketing and product development [2][5] - The new product will first be launched in East China, with plans for nationwide expansion [3][5] - The partnership is expected to combine the youthful marketing strategies of China Resources Beer with the cultural heritage of Guyue Longshan [5][10] Market Dynamics - Kuaijishan has seen its stock price rise by over 120% this year, surpassing Guyue Longshan in market capitalization, which is currently around 9 billion [7][8] - Guyue Longshan's revenue growth has been slow, with a reported 0.4% increase in the first half of the year, while Kuaijishan's revenue exceeded 800 million with double-digit growth [8][9] - The yellow wine market is experiencing a shift, with innovative products like sparkling yellow wine gaining popularity, highlighting the need for Guyue Longshan to adapt quickly [7][9] Product Innovation - The new "Yellow Wine Brewed Beer" is positioned as a novel product that combines the characteristics of both yellow wine and beer, aiming to attract younger consumers [4][5] - Guyue Longshan has previously attempted to innovate with products like coffee yellow wine and yellow wine ice cream, but these efforts have not yet translated into significant market success [10] - The collaboration with China Resources Beer is seen as a crucial step for Guyue Longshan to enhance its product offerings and market presence [11]