Industry Overview - The automotive market in China is shifting from a focus on quantity to quality, driven by policy changes such as the reduction of new energy vehicle purchase tax incentives and the transition of the "trade-in" policy to a percentage-based subsidy [1] - Analysts predict that by 2026, the Chinese automotive market will officially enter a high-end consumption cycle, indicating a move away from low-value competition reliant on subsidies [1] Company Performance - In 2025, Great Wall Motors sold 1,323,672 vehicles, a year-on-year increase of 7.33%, with new energy vehicle sales reaching 403,653 units, up 25.44% [3] - The company achieved a revenue of 222.79 billion yuan in 2025, marking a 10.19% year-on-year growth and setting a new historical record [3] - Great Wall Motors' average revenue per vehicle reached 168,300 yuan, an increase of approximately 4,500 yuan from 2024, while the average guiding price per vehicle rose to 201,300 yuan, up 11,700 yuan from the previous year [3] Strategic Focus - Great Wall Motors is transitioning its growth drivers from solely sales volume to a three-dimensional approach that includes sales, structure, and value [3] - The company emphasizes long-term strategies and systematic capabilities to navigate through industry homogenization [3] Research and Development - Great Wall Motors has established a team of 23,000 engineers and invested nearly 10 billion yuan in building its own laboratory system to ensure core technology independence [4] - The Hi4 intelligent four-wheel drive hybrid technology received the Special Prize at the 2025 China Automotive Engineering Society Science and Technology Awards, balancing performance and efficiency [4] Global Expansion - The company has launched the world's first native AI all-power platform "Guiyuan," which supports five types of powertrains and covers seven categories, with plans to introduce over 50 global models [4][5] - Great Wall Motors' overseas sales network exceeded 1,500 by the end of 2025, with cumulative overseas sales surpassing 2 million units, indicating a successful global strategy [7] - The company has established a complete ecosystem in Brazil, with the Haval H6 achieving success comparable to luxury brands, reflecting strong product value recognition among local consumers [7]

里昂发表研报指，长城汽车公布2025年初步业绩，收入按年增长10%，但净利润按年下降22%。年终奖 金拨备或影响第四季净利润约30亿元，若剔除延迟的俄罗斯报废车税退税影响，该行估计第四季单车利 润可按季上升约2,000元至10,500元。展望2026年，该行预计长城国内销售将受内需减弱影响，而俄罗斯 市场的影响可能持续，因此下调长城汽车2026年及2027年净利润预测分别为19%及3%，并下调目标市 盈率倍数，将H股目标价由21港元下调至15港元，A股目标价则由36元下调至24元，维持"跑赢大市"评 级，因预期长城在行业波动中仍将保持韧性。 ...

平安证券研报指出， 长城汽车 2025年销量创新高，渠道搭建影响盈利潜力释放。2025年公司实现归母 净利润99.1亿元，同比下滑22%，2025年四季度实现归母净利润12.8亿元，同环比分别下降 43.6%/44.4%。2025年公司销量达到132.4万台，同比增长7.3%，年度销量创历史新高，其中 新能源车 型销量达到40.4万台，同比增长25.4%，海外销量达到50.6万台，同比增长11.7%，新能源及海外销量刷 新纪录。受直营渠道建设等多种因素影响，公司2025年盈利潜力并未充分释放，结合公司2025年业绩快 报以及公司最新情况，调整公司2026~2027年净利润预测为133亿/165亿元（此前预测值为152亿/195亿 元）。直营渠道的建设是公司做大做强魏品牌的必要投入，公司归元平台已发布，新产品周期即将开 启，前期投入或将逐步兑现，此外公司在越野、皮卡等领域具备较强领先优势，依然维持公司"推荐"评 级。 ...

花旗发布研报称，将长汽目标价(02333)由23.7港元下调至18.9港元，维持"买入"评级。长城汽车 （601633）日前发布业绩快报，预料去年度纯利达99.12亿元人民币，同比下跌21.7%，逊于投资者预 期，主要由于期内毛利率同比下降1个百分点至18.5%;与直销模式及新产品推广相关的费用增加;约10亿 元人民币的俄罗斯废旧车辆税项退税延迟入账;以及年终奖金增加的影响。 长汽预期去年全年收入将同比增长10.2%至2,227.9亿元人民币，符合预期，产品整体平均售价为16.83万 元人民币。管理层将今年销售目标定为180万辆，其中海外销售目标为60万辆，相信增长将来自中南美 洲、中东、欧洲及右行市场。 ...

Core Insights - The automotive industry in Hubei Province is projected to exceed 1.1 trillion yuan by 2025, with the city of Huangshi achieving a remarkable output value of 31.508 billion yuan in the previous year, marking a year-on-year growth of 79.3% [1] - Huangshi aims to transform its automotive sector by focusing on end-product manufacturing, leveraging its existing component production capabilities, and integrating with major players like Great Wall Motors [1][2] Group 1 - Huangshi has 53 automotive industry chain enterprises, with 38 being large-scale companies, and a localization rate of 43% for components [2] - The city is establishing a comprehensive testing area for intelligent connected vehicles and hydrogen vehicles within a 22 square kilometer ecological zone, which will include various autonomous vehicles [2] - A total of 20 related industrial projects have been signed, with a planned total investment exceeding 35 billion yuan [2] Group 2 - Huangshi's strategy includes promoting the synergy of the new energy and intelligent connected vehicle industry to form a robust industrial cluster worth hundreds of billions [2]

智通财经APP获悉，花旗发布研报称，将长汽目标价(02333)由23.7港元下调至18.9港元，维持"买入"评 级。长城汽车日前发布业绩快报，预料去年度纯利达99.12亿元人民币，同比下跌21.7%，逊于投资者预 期，主要由于期内毛利率同比下降1个百分点至18.5%; 与直销模式及新产品推广相关的费用增加; 约10 亿元人民币的俄罗斯废旧车辆税项退税延迟入账; 以及年终奖金增加的影响。 长汽预期去年全年收入将同比增长10.2%至2,227.9亿元人民币，符合预期，产品整体平均售价为16.83万 元人民币。管理层将今年销售目标定为180万辆，其中海外销售目标为60万辆，相信增长将来自中南美 洲、中东、欧洲及右行市场。 ...

中金指，公司于1月发布全球首个原生AI全动力汽车平台归元平台，可兼容不同动力和车型，核心部件 和系统能力再提升，降本持续推进，认为有望支持2026年公司加速新能源全新车型推出。此外，WEY 品牌高端化成效显著，其中高山自去年10月起连续3个月交付破万辆，接棒构建高端化第二增长曲线。 公司在海外市场积淀深厚，中金认为公司仍可受益于多区域拓展机遇。 考虑到报废税返还节奏、年终奖计提等影响，中金下调公司2025、2026盈利预测32%、20%至99亿、 140亿元，首次引入2027年盈利预测170亿元。 中金发布研报称，维持长城汽车（601633）(02333)"跑赢行业"评级，当前股价分别对应长汽 (601633.SH)A股2026年12.6倍、H股7.3倍市盈率；下调A股目标价20%至24.8元，下调H股目标价20%至 18港元，分别对应2026财年15倍、10倍市盈率，较当前股价有20%、36%上行空间。 长城汽车公布业绩快报，去年收入2,227.9亿元人民币(下同)，同比增10.2%；归母净利99.1亿元，同比跌 21.9%。去年末季收入692.1亿元，同比增15.5%、按季增13%；归母净利12.8亿元， ...

中金指，公司于1月发布全球首个原生AI全动力汽车平台归元平台，可兼容不同动力和车型，核心部件 和系统能力再提升，降本持续推进，认为有望支持2026年公司加速新能源全新车型推出。此外，WEY 品牌高端化成效显著，其中高山自去年10月起连续3个月交付破万辆，接棒构建高端化第二增长曲线。 公司在海外市场积淀深厚，中金认为公司仍可受益于多区域拓展机遇。 考虑到报废税返还节奏、年终奖计提等影响，中金下调公司2025、2026盈利预测32%、20%至99亿、 140亿元，首次引入2027年盈利预测170亿元。 智通财经APP获悉，中金发布研报称，维持长城汽车(02333)"跑赢行业"评级，当前股价分别对应长汽 (601633.SH)A股2026年12.6倍、H股7.3倍市盈率；下调A股目标价20%至24.8元，下调H股目标价20%至 18港元，分别对应2026财年15倍、10倍市盈率，较当前股价有20%、36%上行空间。 长城汽车公布业绩快报，去年收入2,227.9亿元人民币(下同)，同比增10.2%；归母净利99.1亿元，同比跌 21.9%。去年末季收入692.1亿元，同比增15.5%、按季增13%；归母净利12.8亿 ...

Core Insights - Great Wall Motors reported a total sales volume of 90,312 vehicles in January 2026, representing an 11.59% increase compared to January 2025 [1] Brand Performance - Haval brand sold 50,513 vehicles, showing a year-on-year growth of 4.03%. The Haval Dog model ranked first in sales among boxy and off-road vehicles in China for 2025 [1] - Wey brand achieved sales of 7,873 vehicles, marking a significant year-on-year increase of 57.24%. The AI luxury six-seat flagship model, Wey V9X, is set to be officially launched soon [1] - Tank brand recorded sales of 14,505 vehicles, with a year-on-year growth of 12.92%. The Tank 300 has maintained its position as the best-selling off-road SUV for five consecutive years [1] - Ora brand sold 2,057 vehicles, with a historical cumulative sales figure reaching 559,800 units [1] - Great Wall Pickup sales totaled 15,350 vehicles, reflecting a year-on-year increase of 24.58% [1]

Core Insights - The influx of Chinese goods in Latin America, particularly in Mexico and Argentina, is significantly impacting local businesses and industries, leading to store closures and job losses [1][3][6] Group 1: Market Trends - The number of shops selling Chinese-made goods in Mexico City has more than tripled, affecting long-established local stores [1] - Temu and Shein, leading Chinese e-commerce platforms, have seen substantial growth in Latin America, with Temu averaging 114 million monthly active users in the first half of 2025, a 165% increase year-on-year [2][3] - E-commerce imports in Argentina surged by 237% in October 2025 compared to the same month the previous year, primarily driven by Chinese products [6] Group 2: Economic Impact - The rise of Chinese imports is causing significant job losses in Argentina, where local factories are shutting down and laying off workers [6][7] - Mexico has become the largest destination for Chinese auto exports, importing 625,187 vehicles in 2024, surpassing Russia [9][10] - Brazil's auto industry is also under pressure from low-priced Chinese cars, with over 80% of the 61,615 electric vehicles sold in Brazil in 2024 being Chinese brands [9][11] Group 3: Trade Relations - China's trade relationship with Latin America is characterized by a growing trade deficit for many countries, with Mexico's deficit reaching $120 billion in 2024 [13] - Argentina's trade deficit with China rose to nearly $8.2 billion in 2025, driven by increased imports of manufactured goods [14] - Brazil recorded a trade surplus of about $29 billion with China in the previous year, largely due to soybean exports [15] Group 4: Government Responses - Countries like Mexico and Brazil are implementing protective measures, including tariffs of up to 50% on various imports from China [18][19] - Argentina is facing challenges as local industries push back against the influx of Chinese goods, with calls for increased tariffs and regulations [19][20] - The balance between protecting local industries and maintaining trade relations with China is a significant concern for Latin American governments [20]