来源|凤凰网财经《公司研究院》 曾几何时，中国汽车市场尤其新能源车型的高歌猛进，让不少制造商在制定年度目标时动辄以倍数设定增长标杆，仿佛上涨曲线永远陡峭，市场容量 永无边界。 当野蛮生长逐渐成为过去式，更多车企在 2026回归冷静。 新能源汽车购置税减半政策的实施及 "两新"补贴政策的调整延续，为国内汽车市场带来了新的变量。在此背景下，销量基数较高的传统车企普遍定下 更为谨慎的增长目标，而过去凭借本能冲动扩张的造车新势力尽管对市场依旧保持乐观，但"冲击X倍增长"的豪言壮语已然消散。 去年中旬整合东风奕派、东风风神和东风纳米三大品牌成立的奕派科技，将是新年东风发力的重点。面向 2026年，奕派科技计划推出6款全新车型。 奇瑞 则 宣布 2026年集团目标320万辆，较2025年增长14.03%。 刚刚过去的一年， 在销量、出口、新能源 领域 ，奇瑞均创历史新高 。此前集团 还表示， 2026年力争全年销量增长率再超行业增速10至20个百分点。 长城汽车 2025年累计销量为132.4万辆，新能源累计销售40.4万辆。若按2021年长城汽车董事长魏建军定下的2025年销量目标400万辆计算， 2025年仅完成目标 ...

Core Viewpoint - Several automotive companies have announced their sales targets for 2026, and an analysis of their 2025 performance reveals the potential challenges they may face in achieving these goals [3]. Group 1: Company Performance and Targets - Geely Automobile aims for a target of 3.45 million units in 2026, having achieved 3.0246 million units in 2025, exceeding its target of 3 million units with a completion rate of 100.8% [3] - BYD's actual sales in 2025 reached 4.6024 million units, surpassing its adjusted target of 4.6 million units, with a significant pure electric sales figure of 2.2567 million units, ranking first globally [5] - Leap Motor set a target of 1 million units for 2026, achieving 597,000 units in 2025, exceeding its target of 500,000 units with a completion rate of 119.3% [8] - Changan Automobile has a target of 3.3 million units for 2026, with 2025 sales of 2.913 million units, achieving a completion rate of 97.1% [12] - Chery Group aims for 3.2 million units in 2026, having sold 2.8064 million units in 2025, with a completion rate of 86.1% [15] - NIO targets between 456,000 and 489,000 units for 2026, with 2025 sales of 326,000 units, achieving a completion rate of 74.1% [20] Group 2: Challenges Faced by Companies - Geely faces challenges such as EU anti-subsidy investigations and changes in Brazil's tax policies affecting exports [3][4] - BYD needs to improve sales in the high-end market, particularly for its luxury models, and address rising overseas transportation costs, which increased by 47% [6][7] - Leap Motor must compete in the 100,000-150,000 yuan market against Geely and Changan, while its gross margin is only 12%, below the industry average of 15% [10] - Changan's challenges include competition in the new energy market with BYD and Tesla, and reliance on Middle Eastern and Southeast Asian markets for exports, which are subject to geopolitical risks [14] - Chery's domestic market faces low new energy penetration at 32%, necessitating a faster transition, while its exports are vulnerable to currency fluctuations and trade barriers [15] - Great Wall Motors has significantly reduced its target from 4 million to 1.8 million units, indicating a strategic contraction, and faces delays in its new energy transition [18][19] - NIO's sales target increase of 40-50% requires monthly sales of 38,000-41,000 units, while its average monthly sales in 2025 were only 27,000 units, alongside ongoing financial losses [22] Group 3: Industry Trends and Insights - The competition in the automotive market is intensifying, with many companies having gross margins below the industry average of 15%, limiting their operational flexibility [23] - The price volatility of lithium carbonate, a key component for batteries, is expected to negatively impact cost reduction efforts for automotive companies in 2026 [23] - The automotive industry is entering a phase of "technology-driven + globalization" competition, requiring companies to balance scale, profit, and technology to achieve their 2026 targets [25]

Group 1 - The automotive stocks continue to decline, with Beijing Automotive down 3.13% to HKD 1.86, Li Auto down 2.25% to HKD 65.3, GAC Group down 1.99% to HKD 3.95, and Great Wall Motors down 1.23% to HKD 14.47 [1] - Multiple car manufacturers are launching price reduction promotions to counter the impact of the new energy vehicle purchase tax, with Tesla China offering a "7-year ultra-low interest" financing plan for Model 3/Y/Y L and GAC Group announcing various incentives including tax subsidies and additional trade-in bonuses [1] Group 2 - According to Dongfang Securities, consumer sentiment is cautious due to the suspension of subsidies in some provinces and cities, leading to a decline in retail sales of passenger vehicles in November and December 2025, with limited impact on 2026 from the end-of-year surge [2] - Guotai Junan Securities believes that the reduction of subsidies for mid-to-high price range new energy vehicles and fuel vehicles will positively influence the automotive industry's profit margins and reduce internal competition [2]

Core Insights - The report from the Ecuadorian Automotive Industry Association indicates that new car sales in Ecuador are projected to reach 124,500 units in 2025, representing a 15% increase from the previous year [1] - Chinese brands are experiencing rapid growth in the Ecuadorian market, with BYD expected to sell 2,916 vehicles in 2025, marking a significant increase of 243.1% compared to 2024, making it the fastest-growing automotive brand [1] - Other Chinese brands such as Great Wall, Dongfeng, Foton, and China National Heavy Duty Truck are also seeing sales growth exceeding 60% [1] Electric and Hybrid Vehicle Market - The report forecasts that electric vehicle sales in Ecuador will reach 4,276 units in 2025, reflecting a remarkable growth of 202% year-on-year [1] - Chinese brands are also performing well in the hybrid vehicle segment, with significant sales increases for Dongfeng Xiaokang, BYD, Dongfeng, and Great Wall in 2025 [1] Market Drivers - The recovery of the Ecuadorian automotive market in 2025 is closely linked to improvements in the political and economic environment, increased liquidity in the financial system, and an expansion of credit [1] - The competitive advantages of Chinese brands in terms of cost-effectiveness and technological features are making them the preferred choice for both businesses and individual consumers in Ecuador [1]

Core Viewpoint - The report from Guotou Securities International maintains a target price of HKD 26 for Great Wall Motors (601633)(02333) and a "Buy" rating, highlighting the continuous enrichment of the company's new car matrix, strong performance of the Tank brand, and significant sales improvement for the Wey and Ora brands [1] Sales Performance - In December, the company achieved wholesale sales of 124,000 units, a year-on-year decrease of 8.3%; cumulative sales for January to December reached 1.324 million units, an increase of 7.3% year-on-year. Among these, 39,000 units were new energy vehicles sold in December, with a total of 404,000 units sold for the year; overseas sales were 57,000 units in December, totaling 506,000 units for the year [1] - Brand-specific performance in December showed significant differentiation: - Tank: December sales of 21,000 units, with a year-on-year and month-on-month decrease of 3.4% and 12.1% respectively; cumulative sales for the year reached 233,000 units, up 0.7% year-on-year [2] - Haval: December sales of 67,000 units, down 20.3% year-on-year; cumulative sales for the year reached 759,000 units, up 7.4% year-on-year [2] - Wey: December sales of 13,000 units, up 46.5% year-on-year; cumulative sales for the year reached 102,000 units, up 86.3% year-on-year [2] - Pickup: December sales of 15,000 units, down 5.6% year-on-year; cumulative sales for the year reached 182,000 units, up 2.6% year-on-year [2] - Ora: December sales of 8,000 units, up 71.6% year-on-year; cumulative sales for the year reached 48,000 units, down 23.7% year-on-year [2] Future Product Strategy - A strong new car cycle is set to begin in 2026, with Great Wall Motors planning to launch at least 10 new models, including at least 4 new SUVs under the Wey brand, which is expected to significantly impact sales and profits. The company is developing a multi-power platform that covers gasoline, diesel, pure electric, hybrid, plug-in hybrid, and hydrogen energy, enhancing its adaptability to global markets [3]

Core Viewpoint - Guotou Securities International maintains a target price of HKD 26 for Great Wall Motors (02333) and a "Buy" rating, citing a continuous expansion of the new car matrix across its brands, strong performance of the Tank series, and significant sales improvements for the WEY and Ora brands [1] Sales Performance - In December, the company achieved wholesale sales of 124,000 units, a year-on-year decrease of 8.3%; total sales for the year reached 1.324 million units, reflecting a year-on-year increase of 7.3%. Of these, 39,000 units were new energy vehicles sold in December, totaling 404,000 units for the year; overseas sales amounted to 57,000 units, with a total of 506,000 units sold internationally for the year [1] Brand-Specific Sales Analysis - Tank: December sales were 21,000 units, with a year-on-year and month-on-month decrease of 3.4% and 12.1% respectively; total sales for the year reached 233,000 units, a year-on-year increase of 0.7% [2] - Haval: December sales were 67,000 units, down 20.3% year-on-year and 11.3% month-on-month; total sales for the year were 759,000 units, reflecting a year-on-year increase of 7.4% [2] - WEY: December sales were 13,000 units, with a year-on-year increase of 46.5%; total sales for the year reached 102,000 units, a significant year-on-year increase of 86.3% [2] - Pickup: December sales were 15,000 units, down 5.6% year-on-year; total sales for the year were 182,000 units, a year-on-year increase of 2.6% [2] - Ora: December sales were 8,000 units, with a month-on-month increase of 71.6% and a year-on-year decrease of 23.7%; total sales for the year reached 48,000 units [2] Future Product Strategy - Great Wall Motors is set to enter a strong new car cycle in 2026, planning to launch at least 10 new models, including 4 new SUVs under the WEY brand. The company aims to enhance its product matrix with a multi-power platform that accommodates gasoline, diesel, pure electric, hybrid, and hydrogen energy vehicles, thereby improving component commonality, scale effects, and global quality and cost optimization [3]

Core Viewpoint - The article highlights how Great Wall Motors is using the CES platform not only to showcase its products but also to convey a deeper cultural narrative, emphasizing the importance of global dialogue and understanding in the automotive industry [2][6]. Group 1: CES as a Platform - CES serves as a critical platform for Chinese automotive brands, acting as a verification ground for hard and soft strengths, and is considered an essential course for those aiming for global presence [2]. - Great Wall Motors' chairman emphasizes the necessity of engaging with global peers and media, indicating that globalization is a survival issue rather than a choice [2]. - The company aims to present itself not as having arrived but as being on a journey, fostering a mindset of humility and openness [2]. Group 2: Technology and Philosophy - Great Wall Motors showcases its Hi4 technology system, which reflects a philosophy rooted in ancient Chinese wisdom, particularly the principles of the Dujiangyan irrigation system [3]. - The Hi4 technology emphasizes collaboration between different power sources rather than seeking extreme output from a single source, aligning with the idea of guiding energy efficiently [3]. - This approach is seen as transcending mere technical specifications, offering a systemic solution that resonates with global values of efficiency and harmony [3]. Group 3: Cultural Engagement - The inclusion of Yunnan highland coffee at the CES booth serves as a cultural bridge, allowing for informal interactions and discussions beyond just technology [5]. - This initiative aims to break stereotypes about Chinese companies, presenting Great Wall Motors as a brand that understands life and emotions, which is crucial for building brand loyalty [5]. - The overall experience at the CES booth integrates technology, products, and culture, creating a holistic narrative that enhances the brand's appeal [5]. Group 4: Globalization and Wisdom Sharing - The article discusses how Chinese automotive brands are evolving from merely exporting products to sharing cultural and intellectual wisdom on a global scale [6]. - Great Wall Motors' approach illustrates that globalization involves not just market expansion but also deepening civilizational dialogue, requiring both hard and soft strengths [6]. - The interactions at CES signify a new phase in globalization for Chinese brands, moving from cost-effective products to technology and cultural wisdom [6]. Conclusion - The dialogue initiated at CES may have lasting implications, as Great Wall Motors presents a proposal for harmonious coexistence with nature, users, and the world [7]. - The experiences shared at CES reflect a new potential for Chinese automotive brands, characterized by depth and warmth, which may represent the ideal form of globalization [7].

1.多家车企公布2026销量目标！吉利汽车今年要卖345万辆 2.雷军回应被指"营销大师"： 被竞争对手利用了， 听到营销两个字 很恶心 3.长安汽车辟谣取消年终奖，或发4.3月薪+3000！网友：我自己成小丑了 6. 车主买极狐汽车，4S店承诺送黄金！车到了，黄金却没到 7.特斯拉遭遇滑铁卢：2025 欧洲销量大跌 28%，主要市场几乎全军覆没 8.苹果创始人乔布斯的遗物被拍卖：Apple I 原型机 5 万美元起拍，高中领结等私人物品现身 4.realme回归OPPO，李炳忠将负责全部子品牌业务 5. 宜家中国宣布关闭7家商场 今日头条 HEADLINE NEWS 要闻提示 NEWS REMIND 东风集团设定了2026年汽车总销量325万辆的目标，目标增长率或超过30%。其中新能源汽车170万辆， 增长63%；出口60万辆，目标相对其他传统车企较为激进。奇瑞集团2026年集团目标320万辆，较2025 年增长14%；旗下奇瑞汽车五大品牌，将实现300万辆销量目标，同比增长14%。已连续多年未达成年度 目标的长城汽车，下调了2026年员工持股计划业绩考核目标，将原计划中2026年的汽车销量考核目标从 不低 ...

已连续多年未达成年度目标的长城汽车，下调了2026年员工持股计划业绩考核目标，将原计划中2026年 的汽车销量考核目标从不低于249万辆下调至不低于180万辆，较去年实际销量增长36%；净利润考核目 标(不低于100亿元)保持不变。 新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续，为2026年国内汽车市场带来了新的变 量。 在此背景下，多家车企相继披露的2026年销量目标呈现出截然相反的走势——尚处于全面智电转型、且 背负较大燃油车时代存量资产、销量基数较大的传统车企普遍给出了较为审慎的增长目标，而新造车企 业对市场估计则更为乐观。其中，在2025年均超额完成KPI的零跑、小米汽车今年销量目标的增幅分别 达到68%和34%；意欲在2026年实现全年盈利的蔚来汽车，年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉 ...

以下文章来源于创业板观察 ，作者徐昊 创业板观察 . 创业板观察致力于发布深交所创业板的市场发展、政策变化、监管导向、上市企业动态等的及时信息，提供有价值的市场资讯。 新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续，为2026年国内汽车市场带来了新的变量。 在此背景下，多家车企相继披露的2026年销量目标呈现出截然相反的走势—— 尚处于全面智电转型、且背负较大燃油车时代存量资产、销 量基数较大的传统车企普遍给出了较为审慎的增长目标，而新造车企业对市场估计则更为乐观。其中，在2025年均超额完成KPI的零跑、小 米汽车今年销量目标的增幅分别达到68%和34%；意欲在2026年实现全年盈利的蔚来汽车，年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉利汽车 | 3.450.000 | 14% | 3.024.567 ...