转自：中国质量报 在智能与美学背后，是欧拉对全球品质的坚守。从远超新国标的"不起火不爆炸的二代短刀电池"，到精 心的底盘调校，再到CLTC工况11.6kWh/100km的能耗，欧拉5以严苛标准打造高品质"全球车"。 此次欧拉品牌与侯明昊"牵手"成功，源于双方精神内核的高度契合。正如"活出光芒 共赴热爱"的主题 一样，欧拉5以颜值、智能、品质支持年轻人的探索与行动，侯明昊则以其阳光活力、敢于尝试的形象 体现了"活出光芒"的精神，这也是对欧拉品牌精神的完美诠释。携手侯明昊，是欧拉精准聚焦Z世代、 致力于与年轻群体建立深度共鸣的重要战略举措，旨在推动品牌角色从"定义者"向"见证者"与"同行 者"转变，以此构建更深层次的情感连接。 从官宣代言人到创新形式的发布会，欧拉品牌用实际行动证明，向"时尚精品汽车品牌"的全面焕新，并 不仅仅流于表面，而是品牌内涵的延伸——欧拉将陪伴每一位用户，活出属于自己的光芒。 依托长城汽车全球化体系与深厚技术底蕴，欧拉品牌已走进全球50多个国家和地区，赢得近60万用户的 信赖。作为长城汽车首款纯电SUV，此次欧拉5的预售发布，不仅标志着欧拉品牌焕新的关键一步，更 清晰地释放出其全球产品战略 ...

Core Viewpoint - The penetration rate of new energy commercial vehicles in China is projected to reach 33% by October 2025, an increase of 8 percentage points from 25% in October 2024, indicating strong growth in the sector driven by policy support and market demand [1][13]. New Energy Commercial Vehicle Penetration Rate - The penetration rate of new energy commercial vehicles has shown significant growth, reaching 27% in the first ten months of 2025, up from 20% in 2024 and 11% in 2023 [1][13]. - The penetration rates for trucks and buses are 24% and 72% respectively, both showing substantial increases compared to previous years [17]. Sales Performance - In October 2025, the domestic sales of new energy commercial vehicles reached 82,000 units, marking a year-on-year increase of 49% [2][11]. - From January to October 2025, total sales of commercial vehicles in China reached 2.55 million units, a 10% increase compared to the same period in 2024 [7][2]. Market Trends - The new energy commercial vehicle market has been characterized by strong growth, particularly from March to October 2025, with sales consistently at high levels [11][2]. - The overall commercial vehicle market has seen fluctuations, with a notable drop in January 2025 followed by a recovery in subsequent months [5][7]. Competitive Landscape - The commercial vehicle market is primarily supported by light truck manufacturers, with Foton and Wuling leading in sales [20][19]. - The heavy-duty truck segment has shown stability, with companies like FAW Jiefang and China National Heavy Duty Truck Group performing well [22][19]. Regional Market Dynamics - The eastern regions, particularly North China and South China, have shown strong performance in the light truck market, while the penetration of new energy heavy trucks is increasing in regions like Beijing-Tianjin-Hebei and Southwest China [21][23]. - The light passenger vehicle market is dominated by manufacturers such as Jiangling Motors and SAIC-GM-Wuling, with emerging players like Geely making significant strides in the new energy segment [27][29].

港股汽车股持续跌势，其中，小鹏汽车绩后大跌超8%表现最弱，零跑汽车跌4.2%，蔚来跌3%，长城汽 车跌2.6%，理想汽车、赛力斯跌超2%，比亚迪股份、广汽集团、北京汽车均有跌幅。 消息面上，小鹏汽车昨日公布业绩显示，2025年Q3营收203.8亿元，同比增长102%，市场预估204.5亿 元；调整后每股亏损0.080元。季度毛利率为20.1%，较2024年同期上升4.8个百分点。小鹏汽车预计第 四季度营收215亿元至230亿元，同比增加约33.5%至42.8%。 乘联分会秘书长崔东树11月17日发文表示，10月份，社会消费品零售总额46291亿元，同比增长2.9%。 其中，汽车消费额4255亿元、同比降7%。1—10月份汽车消费额40009亿元、同比降0.2%。 | 代码 | 名称 | 最新价 | 涨跌幅 ^ | | --- | --- | --- | --- | | 09868 | 小鹏汽车-W | 88.050 | -8.28% | | 09863 | 零跑汽车 | 52.500 | -4.20% | | 09866 | 蔚来-SW | 47.840 | -3.00% | | 02333 | 长城汽车 | ...

在长城汽车全力争夺纯电市场话语权的路上，欧拉品牌被摆上了更重的筹码。 11月12日，欧拉品牌焕新后的首款车型——欧拉5正式开启预售。作为长城今年推出的首款纯电车型， 其起售价10.98万元。 欧拉5不仅是欧拉品牌从"女性汽车"转向"全年龄段年轻用户"的关键产品，更被寄予重新点燃销量的厚 望。然而，长城所面对的是一个日趋饱和、消费者愈发理性的市场。 更为重要的是，欧拉5不仅意味着欧拉品牌重回市场，也是长城重启纯电产品线的重要标志。在欧拉5预 售发布会前夕，长城汽车董事长魏建军罕见接受媒体采访，分享了他关于品牌年轻化与营销转型、研发 投入与行业竞争热点等议题的思考。 魏建军称电动化存在"啃老"风险，但长城仍需奋力追赶 纯电市场正在快速重构中国汽车行业的竞争格局。 根据乘联分会披露的数据，今年10月，国内纯电动车零售量同比增长20%；与此同时，燃油车零售量同 比下降10%，增程与插混车型也分别出现7.7%和10.3%的下滑。技术路线的天平明显向纯电倾斜：新势 力品牌中，纯电与增程的销量结构占比已从去年的49%:51%转变为74%:26%。 在整体乘用车市场，10月新能源渗透率已攀升至57.2%，意味着每卖出两辆车， ...

以"活出光芒 共赴热爱"为主题，11月12日，长城汽车旗下欧拉品牌正式宣布其全新A级纯电SUV——欧拉5开启预售，五款车型的预售价区间为 10.98万-14.28万元。 这款以"极美""极智""全球品质"为三大卖点的新车，目标瞄准要做一辆"Z世代严选车"。 在年轻用户普遍关注的智能化方面，欧拉5搭载长城汽车全栈自研的Coffee Pilot Ultra辅助驾驶系统，凭借激光雷达等27个感知硬件，实现了不依 赖高精地图的全场景NOA，同时支持跨楼层记忆泊车等200多种泊车场景。 品质上，从远超新国标的二代短刀电池，到长城宝马原班人马打造的"大师级底盘调校"，再到CLTC工况11.6kWh/100km的同级最低能耗，都在回 应着Z世代对"严选车"的期待。 欧拉5的预售发布，既是过去那个"只爱女人"的欧拉进行品牌焕新的关键一步，也释放出加强全球产品战略的雄心。据介绍，依托长城汽车全球化 体系与技术底蕴，欧拉品牌已走向全球50多个国家和地区拥有近60万用户。 发布会现场，欧拉品牌代言人侯明昊亮相，他在与欧拉品牌总经理吕文斌互动时表示，将和欧拉一起共创一款专属车色，以回应大家的热情。外 界分析，选择侯明昊作为品牌代言人 ...

11月第三周，国内汽车市场热度不减，销量捷报、企业合作与新车上市成为本周核心看点。新能源汽车持续领跑，主流车企纷纷发力，共同推动行业向高质 量方向发展。以下为本周车市热点信息汇总。 岚图汽车第30万辆整车下线 11月10日，岚图汽车宣布第30万辆整车——岚图泰山正式下线。从第20万辆到第30万辆，岚图仅用时7个月时间。 作为第30万辆下线的车型，岚图泰山堪称岚图技术积淀的集大成者。其搭载最新版鸿蒙座舱语音大模型、华为ADS Ultra四激光雷达智能辅助驾驶方案、AI 云舒座椅、32扬声器音响系统以及三腔空气悬架等，不仅智能化配置丰富，同时还兼顾驾乘舒适性与操控性。据悉，该车型将于11月18日正式上市。 第五代瑞虎8限时抢鲜价9.29万元起 11月10日，奇瑞汽车全新第五代瑞虎8上市，限时抢鲜价9.29万元-12.29万元。造型设计上，新车提供双前脸造型，内饰也对应搭配晨曦山林环抱式座舱和星 河丛林灵动式座舱，适配不同审美。智能化方面，新车全系采用8155芯片，同时还搭载AI语言大模型等。 动力上，全新第五代瑞虎8搭载的鲲鹏1.6T发动机，最大输出功率147kW，峰值扭矩达310N·m；传动系统部分，匹配7DC ...

证券之星消息，11月17日乘用车板块较上一交易日下跌0.52%，长城汽车领跌。当日上证指数报收于 3972.03，下跌0.46%。深证成指报收于13202.0，下跌0.11%。乘用车板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 600733 | 北汽蓝谷 | 7.95 | 1.66% | 69.64万 | 5.49 Z | | 601238 | 广汽集团 | 7.87 | 1.55% | 30.43万 | 2.38 Z | | 000572 | 出張田與 | 10.94 | 0.00% | 529.49万 | 59.20 Z | | 000625 | 长安汽车 | 12.20 | -0.25% | - 48.64万 | 5.93亿 | | 002594 | 比亚迪 | 98.08 | -0.29% | 20.72万 | 20.29亿 | | 600104 | ┣汽集团 | 15.66 | -0.95% | 29.95万 | 4.70亿 | | 601127 | 蓋力斯 | ...

Core Viewpoint - The article highlights the leadership style and strategic vision of Wei Jianjun, Chairman of Great Wall Motors, emphasizing his focus on sustainable development and profitability over short-term market trends and gimmicks [3][4][20]. Group 1: Leadership and Personal Approach - Wei Jianjun presents a modern and approachable image, actively engaging with younger audiences and adapting his style to align with the brand's youthful image [2][6][13]. - He emphasizes the importance of teamwork and collaboration, positioning himself as a supportive figure rather than a traditional authoritative leader [13][18]. Group 2: Industry Insights and Company Performance - The Chinese automotive industry has undergone significant transformations, moving from fuel vehicles to new energy vehicles, with Wei advocating for a focus on healthy development rather than merely chasing trends [3][4]. - Great Wall Motors reported a revenue of 153.58 billion yuan for the first three quarters of 2025, a year-on-year increase of 7.96%, with total sales reaching 923,400 units, up 8.15% [4]. - The company’s sales of new energy vehicles reached 278,500 units, marking a 31.67% increase year-on-year, while overseas sales grew by 3.06% to 334,200 units [4]. Group 3: Marketing and Brand Strategy - Wei Jianjun's choice of brand ambassador reflects a strategic move to connect with younger consumers, indicating a shift in marketing approach [5][11]. - He believes that the effectiveness of research and development should not be solely measured by expenditure but by the value created, advocating for a flexible investment strategy in R&D [12][11]. Group 4: Future Outlook and Industry Trends - The automotive industry's future is seen as a blend of competition and the necessity for sustainable practices, with Wei stressing the importance of profitability and self-sufficiency [3][4]. - The trend towards vehicle intelligence is recognized as a universal demand, transcending age demographics, with both older and younger users appreciating technological advancements [16][17].

Core Insights - The 2025 Beijing-Tianjin-Hebei Top 200 Enterprises list was released, highlighting the strong presence of Hebei companies, with 66 enterprises making the list [1][6] - Hebei's top three companies are Hebei Steel Group Co., Ltd., Jingye Group Co., Ltd., and Jinan Steel Group Co., Ltd., ranking 5th, 6th, and 12th respectively [1][6] - The steel industry remains dominant in Hebei, with ongoing efforts to transition from raw material production to high-end materials and comprehensive service providers [5][6] Summary by Category Top Enterprises - The top three enterprises from Hebei in the 2025 list are: 1. Hebei Steel Group Co., Ltd. (5th) 2. Jingye Group Co., Ltd. (6th) 3. Jinan Steel Group Co., Ltd. (12th) [1][6] - Other notable companies in the top 200 include: - Longhua Automobile Co., Ltd. - Jingao Solar Technology Co., Ltd. - Stone Pharmaceutical Holdings Group Co., Ltd. [6] Industry Trends - Hebei is focusing on upgrading its steel industry by enhancing the quality and sustainability of its products, aiming for higher levels of industrial sophistication, intelligence, and environmental friendliness [5][6] - The strategic emerging industries in Hebei are represented by companies like Longhua Automobile and Jingao Solar, which are recognized for their innovation capabilities [6] Regional Representation - The 2025 Top 200 Enterprises list includes a significant number of companies from Hebei, indicating the province's strong industrial base and economic contribution [1][6] - The list also reflects the diversification of industries in Hebei, with a mix of traditional and emerging sectors represented [6]

而在智能与美学之下，是全球品质的坚守。从远超新国标的"不起火不爆炸的二代短刀电池"，到长城宝 马原班人马打造的"大师级底盘调校"，再到CLTC工况11.6kWh/100km的同级最低能耗，严苛标准打造 高品质全球车。（易知微） 在年轻用户普遍关注的智能化方面，欧拉5搭载长城汽车全栈自研的Coffee Pilot Ultra辅助驾驶系统，凭 借激光雷达等27个感知硬件，实现了不依赖高精地图的全场景NOA，同时支持跨楼层记忆泊车等200多 种泊车场景。 近日，长城汽车（601633）欧拉品牌宣布旗下全新A级纯电SUV欧拉5正式开启预售，新车预售价10.98 万元起，以富有市场竞争力的预售价格展现了对"Z世代"年轻人的诚意。发布会前，欧拉品牌代言人侯 明昊先生惊喜亮相，并与欧拉品牌总经理吕文斌先生精彩互动。 自从9月下旬正式亮相以来，欧拉5以别具一格的"自然美学"设计、堪比"老司机"的辅助驾驶表现， 和"大师级"的底盘调校等硬核产品实力，受到广大年轻人的热切期待。此次，欧拉5正式开启预售，共 推出五款车型，预售价区间为10.98万—14.28万。 ...