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中国汽车出海的下半场:长城汽车在CES证明 光有车是不够的
Feng Huang Wang· 2026-01-08 01:20
Core Viewpoint - The article highlights how Great Wall Motors is using the CES platform not only to showcase its products but also to convey a deeper cultural narrative, emphasizing the importance of global dialogue and understanding in the automotive industry [2][6]. Group 1: CES as a Platform - CES serves as a critical platform for Chinese automotive brands, acting as a verification ground for hard and soft strengths, and is considered an essential course for those aiming for global presence [2]. - Great Wall Motors' chairman emphasizes the necessity of engaging with global peers and media, indicating that globalization is a survival issue rather than a choice [2]. - The company aims to present itself not as having arrived but as being on a journey, fostering a mindset of humility and openness [2]. Group 2: Technology and Philosophy - Great Wall Motors showcases its Hi4 technology system, which reflects a philosophy rooted in ancient Chinese wisdom, particularly the principles of the Dujiangyan irrigation system [3]. - The Hi4 technology emphasizes collaboration between different power sources rather than seeking extreme output from a single source, aligning with the idea of guiding energy efficiently [3]. - This approach is seen as transcending mere technical specifications, offering a systemic solution that resonates with global values of efficiency and harmony [3]. Group 3: Cultural Engagement - The inclusion of Yunnan highland coffee at the CES booth serves as a cultural bridge, allowing for informal interactions and discussions beyond just technology [5]. - This initiative aims to break stereotypes about Chinese companies, presenting Great Wall Motors as a brand that understands life and emotions, which is crucial for building brand loyalty [5]. - The overall experience at the CES booth integrates technology, products, and culture, creating a holistic narrative that enhances the brand's appeal [5]. Group 4: Globalization and Wisdom Sharing - The article discusses how Chinese automotive brands are evolving from merely exporting products to sharing cultural and intellectual wisdom on a global scale [6]. - Great Wall Motors' approach illustrates that globalization involves not just market expansion but also deepening civilizational dialogue, requiring both hard and soft strengths [6]. - The interactions at CES signify a new phase in globalization for Chinese brands, moving from cost-effective products to technology and cultural wisdom [6]. Conclusion - The dialogue initiated at CES may have lasting implications, as Great Wall Motors presents a proposal for harmonious coexistence with nature, users, and the world [7]. - The experiences shared at CES reflect a new potential for Chinese automotive brands, characterized by depth and warmth, which may represent the ideal form of globalization [7].
大反转?长安辟谣取消年终奖,或发4.3倍月薪+3000现金;吉利汽车今年要卖345万辆!多家车企公布2026销量目标;OPPO确认realme将回归
雷峰网· 2026-01-08 00:27
1.多家车企公布2026销量目标!吉利汽车今年要卖345万辆 2.雷军回应被指"营销大师": 被竞争对手利用了, 听到营销两个字 很恶心 3.长安汽车辟谣取消年终奖,或发4.3月薪+3000!网友:我自己成小丑了 6. 车主买极狐汽车,4S店承诺送黄金!车到了,黄金却没到 7.特斯拉遭遇滑铁卢:2025 欧洲销量大跌 28%,主要市场几乎全军覆没 8.苹果创始人乔布斯的遗物被拍卖:Apple I 原型机 5 万美元起拍,高中领结等私人物品现身 4.realme回归OPPO,李炳忠将负责全部子品牌业务 5. 宜家中国宣布关闭7家商场 今日头条 HEADLINE NEWS 要闻提示 NEWS REMIND 东风集团设定了2026年汽车总销量325万辆的目标,目标增长率或超过30%。其中新能源汽车170万辆, 增长63%;出口60万辆,目标相对其他传统车企较为激进。奇瑞集团2026年集团目标320万辆,较2025 年增长14%;旗下奇瑞汽车五大品牌,将实现300万辆销量目标,同比增长14%。已连续多年未达成年度 目标的长城汽车,下调了2026年员工持股计划业绩考核目标,将原计划中2026年的汽车销量考核目标从 不低 ...
多家车企公布2026销量目标
智通财经网· 2026-01-07 22:35
已连续多年未达成年度目标的长城汽车,下调了2026年员工持股计划业绩考核目标,将原计划中2026年 的汽车销量考核目标从不低于249万辆下调至不低于180万辆,较去年实际销量增长36%;净利润考核目 标(不低于100亿元)保持不变。 新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续,为2026年国内汽车市场带来了新的变 量。 在此背景下,多家车企相继披露的2026年销量目标呈现出截然相反的走势——尚处于全面智电转型、且 背负较大燃油车时代存量资产、销量基数较大的传统车企普遍给出了较为审慎的增长目标,而新造车企 业对市场估计则更为乐观。其中,在2025年均超额完成KPI的零跑、小米汽车今年销量目标的增幅分别 达到68%和34%;意欲在2026年实现全年盈利的蔚来汽车,年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉 ...
多家车企公布2026销量目标
财联社· 2026-01-07 16:07
以下文章来源于创业板观察 ,作者徐昊 创业板观察 . 创业板观察致力于发布深交所创业板的市场发展、政策变化、监管导向、上市企业动态等的及时信息,提供有价值的市场资讯。 新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续,为2026年国内汽车市场带来了新的变量。 在此背景下,多家车企相继披露的2026年销量目标呈现出截然相反的走势—— 尚处于全面智电转型、且背负较大燃油车时代存量资产、销 量基数较大的传统车企普遍给出了较为审慎的增长目标,而新造车企业对市场估计则更为乐观。其中,在2025年均超额完成KPI的零跑、小 米汽车今年销量目标的增幅分别达到68%和34%;意欲在2026年实现全年盈利的蔚来汽车,年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉利汽车 | 3.450.000 | 14% | 3.024.567 ...
AI“统治”CES 2026:车企加码全域智能
Mei Ri Jing Ji Xin Wen· 2026-01-07 13:16
Core Insights - The 2026 Consumer Electronics Show (CES) highlights the automotive electronics sector, showcasing advancements in AI applications across various automotive domains, including smart driving assistance and intelligent cockpit experiences [1][2] - AI remains a central theme at CES 2026, driving breakthroughs in autonomous driving and industrial automation, reshaping lifestyles and work environments [1] Automotive Technology Showcase - Automakers focus on demonstrating technological roadmaps and electronic architectures rather than just vehicle models at CES [2] - Geely introduced its AI 2.0 technology system, which integrates various domains such as intelligent driving and cockpit systems, enhancing collaboration among different AI agents [3] - BMW showcased its AI-driven personal assistant integrated with Amazon's "Alexa+", allowing intuitive interaction between passengers and vehicles [3] Advanced Driver Assistance Systems (ADAS) - The popularity of advanced driver assistance systems remains strong, with many exhibitors presenting the latest developments in this field [7] - Nvidia's CEO unveiled the Alpamayo series of open-source AI models, which include advanced reasoning and simulation capabilities [7] - Geely and Qianli Technology launched the G-ASD brand, a high-capacity driving assistance solution covering levels from L2 to L4 [8] Robotics Integration - Human-like robots are transitioning from novelty to practical applications, with companies like Hyundai showcasing production versions of robots capable of performing real tasks [10][11] - Hyundai plans to integrate its Atlas robot into its global production network, starting with simple tasks and expanding to more complex operations by 2030 [11] - Companies are increasingly investing in robotics, with a focus on enhancing capabilities in various sectors, including automotive and smart devices [10][11]
长城汽车:公司在国内拥有10大全工艺整车生产基地
(编辑 袁冠琳) 证券日报网讯 1月7日,长城汽车在互动平台回答投资者提问时表示,公司始终以用户需求为导向,确 保产能规划与市场需求动态匹配。在中国,长城汽车拥有10大全工艺整车生产基地,分别是保定、徐 水、重庆永川、荆门等,在海外,长城汽车在泰国、巴西等地建立3个全工艺整车生产基地,在厄瓜多 尔、马来西亚、巴基斯坦等地拥有多家KD工厂。通过全球化生产基地的协同布局,进一步提升了资源 调配的灵活性与效率,提升产能利用率。未来长城汽车会不断优化产能结构,为用户提供更优质的产品 与服务。 ...
2026年,这些“创二代”,谁能突围,谁是扶不起的阿斗?
3 6 Ke· 2026-01-07 13:07
Core Insights - The new energy vehicle (NEV) industry in 2025 has seen a clear division between leading brands and those lagging behind, with companies like Leap Motor, Hongmeng Zhixing, and Xiaopeng firmly establishing themselves in the top tier, while traditional automaker-backed brands struggle to gain traction [1][6][11] Group 1: Market Performance - In 2025, the top three new car brands were Leap Motor (596,555 units, +103%), Hongmeng Zhixing (589,107 units, +32%), and Xiaopeng (429,445 units, +126%) [6][7] - The second tier includes Xiaomi Auto (over 411,625 units), Li Auto (406,343 units), and Deep Blue (333,117 units), while brands like Lantu, Avita, and Zhiji lagged with sales of 150,169, 128,772, and 81,017 units respectively [6][7][8] - The overall NEV market is expected to enter a phase of slower growth and intensified competition in 2026, with significant price cuts from major players like BMW and Tesla reigniting a price war [2][5] Group 2: Brand Dynamics - The "second-generation" brands, despite their backing from established automakers, have not been able to match the performance of pure new car brands, with significant sales gaps [6][11] - However, brands like Deep Blue and Lantu have shown impressive growth rates, with Lantu achieving a 87% increase in sales [8][21] - Traditional automakers are heavily investing in these "second-generation" brands, providing them with essential resources and support to compete in the high-end NEV market [11][13][15] Group 3: Future Outlook - Predictions for 2026 indicate a potential market growth of only about 2%, significantly lower than the previous year's growth [16] - Lantu is expected to expand its product lineup significantly and is on track for an IPO, which could enhance its market position [21][23] - Deep Blue is also positioned for growth, having achieved a high completion rate of its annual sales target [21][23] - Brands like Avita and Zeekr may stabilize but face challenges in maintaining competitive pricing and market share [26][29]
多家车企公布2026销量目标:传统车企审慎、新势力乐观
Feng Huang Wang· 2026-01-07 12:58
1月7日,新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续,为2026年国内汽车市场带来 了新的变量。 在此背景下,多家车企相继披露的2026年销量目标呈现出截然相反的走势——尚处于全面智电转型、且 背负较大燃油车时代存量资产、销量基数较大的传统车企普遍给出了较为审慎的增长目标,而新造车企 业对市场估计则更为乐观。其中,在2025年均超额完成KPI的零跑、小米汽车今年销量目标的增幅分别 达到68%和34%;意欲在2026年实现全年盈利的蔚来汽车,年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉利汽车 | 3.450.000 | 14% | 3.024.567 | 3.000.000 | 100.82% | | 东风集团 | 3.250.000 | 30%(估) | 2.500.000(估) | 3.000.000 ...
长城汽车:长城汽车高度重视股东回报
Zheng Quan Ri Bao· 2026-01-07 12:40
证券日报网讯 1月7日,长城汽车在互动平台回答投资者提问时表示,长城汽车高度重视股东回报,分 红方案将严格依据《公司章程》规定,结合经营业绩、战略发展及现金流状况等综合因素制定,具体需 经董事会及股东大会审议通过后披露。 (文章来源:证券日报) ...
多家车企公布2026销量目标:“双新”政策调整延续下传统车企审慎、新势力乐观
Xin Lang Cai Jing· 2026-01-07 11:36
智通财经1月7日讯(记者 徐昊)新能源汽车购置税减半政策的实施及"两新"补贴政策的调整延续,为 2026年国内汽车市场带来了新的变量。 在此背景下,多家车企相继披露的2026年销量目标呈现出截然相反的走势——尚处于全面智电转型、且 背负较大燃油车时代存量资产、销量基数较大的传统车企普遍给出了较为审慎的增长目标,而新造车企 业对市场估计则更为乐观。其中,在2025年均超额完成KPI的零跑、小米汽车今年销量目标的增幅分别 达到68%和34%;意欲在2026年实现全年盈利的蔚来汽车,年度目标增幅同样高达40-50%。 | | | 部分A/H重点上市车企2026年销量目标(单位:辆) | | | | | --- | --- | --- | --- | --- | --- | | 公司 | 2026年 | | 2025年 | | | | | 目标销量 | 目标增长率 | 实际销量 | 目标销量 | 目标完成率 | | 吉利汽车 | 3.450.000 | 14% | 3.024.567 | 3.000.000 | 100.82% | | 东风集团 | 3.250.000 | 30%(估) | 2.500.000(估) ...