证券代码:603533 证券简称:掌阅科技 公告编号:2025-049 掌阅科技股份有限公司 关于调整 2025 年度日常关联交易预计的补充公告 | 广告商 | 湖北巨量引擎 | | | | | | --- | --- | --- | --- | --- | --- | | 业化 | 科技有限公司 | 70,000.00 | | 30,652.28 | 100,652.28 | | | 等 | | | | | | 服务费 | 北京飞书科技 有限公司 北京火山引擎 科技有限公司 | 200.00 700.00 | 2,245.55 | 153.52 279.38 | 353.52 979.38 | | | 武汉巨量星图 科技有限公司 | 10,000.00 | | 477.95 | 10,477.95 | | | 等 | | | | | | 其他 | 成都光合信号 科技有限公司 | 300.00 | 67.72 | 165.11 | 465.11 | | | 等 | | | | | | | 合计 | 90,200.00 | 95,876.22 | 54,800.00 | 145,000.00 | 注：1、上述 ...

Core Points - The company, Zhangyue Technology (603533.SH), announced a share reduction by a major shareholder, Quantum Leap, which holds over 5% of the company's shares [1] - On November 4, 2025, Quantum Leap reduced its holdings by 1.1 million shares, representing 0.25% of the total share capital [1] - Following this transaction, Quantum Leap's ownership in the company decreased from 6.23% to 5.98%, triggering a notification due to the change crossing the 1% threshold [1]

Market Overview - The digital media sector experienced a decline of 0.16% on November 4, with Guomai Culture leading the drop [1] - The Shanghai Composite Index closed at 3960.19, down 0.41%, while the Shenzhen Component Index closed at 13175.22, down 1.71% [1] Stock Performance - Notable stock performances include: - Chuanwang Media (300987) closed at 18.61, up 1.69% with a trading volume of 60,200 shares and a turnover of 111 million yuan [1] - Mango Super Media (300413) closed at 29.89, up 0.91% with a trading volume of 271,300 shares and a turnover of 814 million yuan [1] - Guomai Culture (600640) closed at 14.24, down 1.39% with a trading volume of 142,300 shares and a turnover of 202 million yuan [2] Capital Flow - The digital media sector saw a net outflow of 265 million yuan from institutional investors, while retail investors contributed a net inflow of 290 million yuan [2][3] - Specific stock capital flows indicate: - Mango Super Media had a net inflow of 31.62 million yuan from institutional investors [3] - Guomai Culture experienced a net outflow of 29.33 million yuan from institutional investors [3] Summary of Individual Stocks - The following stocks had significant movements: - Visual China (000681) closed at 22.30, down 0.84% with a trading volume of 554,600 shares and a turnover of 1.234 billion yuan [2] - ST Fanli (600228) closed at 6.50, down 1.07% with a trading volume of 159,300 shares and a turnover of 105 million yuan [2] - Zhi De Mai (300785) closed at 35.20, down 1.26% with a trading volume of 65,000 shares and a turnover of 227 million yuan [2]

Core Viewpoint - The AI application sector in both Hong Kong and A-shares has shown strong performance, with several concept stocks experiencing significant price increases, driven by multiple positive signals and favorable news in the industry [2][4]. Stock Performance - In the Hong Kong market, notable stock price increases include: - Fenbi (02469.HK) up 10.36% - Meitu (01357.HK) up 7.08% - Huisheng Technology (01860.HK) up 6.05% - Reading Group (00772.HK) up 5.27% - Maifushi (02556.HK) up 4.92% - Xindong Company (02400.HK) up 4.3% [2][3] - In the A-share market, stocks such as: - 37 Interactive Entertainment (002555.SZ) and Jishi Media (601929.SH) hit the daily limit - Fushi Holdings (300071.SZ) surged 13.39% - Huina Technology (300609.SZ) rose 11.79% - 360 (601360.SH) increased by 7.52% [2][3]. Catalysts for Growth - The surge in the AI application sector is attributed to a combination of individual stock benefits and a series of positive industry signals [4]. - Fenbi announced a share buyback plan of up to 200 million HKD and reported a milestone in AI product sales, with over 42,000 units sold, reflecting a more than 100% increase month-on-month [5]. - Minglue Technology (02718.HK) saw a 106.1% increase on its first trading day, further igniting market enthusiasm for AI sub-sectors [6]. Policy Support - Recent policies in the AI sector have been released, creating a comprehensive support system from strategic planning to practical applications. The "14th Five-Year Plan" emphasizes the implementation of "AI+" actions to seize the high ground in AI industry applications [7]. - A recent State Council meeting focused on accelerating AI scene cultivation and large-scale application, aiming to transform technological advantages into new momentum for industrial development [7]. Industry Events - The establishment of the "World Artificial Intelligence Cooperation Organization" (WAICO) at the APEC summit aims to set global AI governance rules and promote technology accessibility [8]. - Upcoming industry summits, including the World Internet Conference and the Global Computing Conference, will further enhance optimistic expectations for the AI sector [8]. Market Validation - The commercial value of AI applications has been validated through user growth and corporate performance. As of Q3 2025, the number of active mobile users in AI applications exceeded 729 million, with 200 million on PC [8]. - Companies like Kingsoft Office reported Q3 revenue of 1.521 billion CNY, a 25% year-on-year increase, driven by active user growth and enhanced AI features [9]. - 360 reported Q3 revenue of 2.241 billion CNY, a 16.88% year-on-year increase, achieving profitability with multiple significant contracts in the AI sector [10]. Long-term Investment Value - The AI application sector is becoming a core focus for the market, with long-term investment value expected to continue to emerge as the "AI+" initiative deepens and global cooperation progresses [11]. - Several brokerages have released reports highlighting the rapid transition of AI application business models from concept validation to revenue generation, indicating a strong demand for AI applications across various sectors [12]. - The upcoming "Hong Kong Top 100" evaluation will include AI and smart driving as key focus areas, providing a more precise evaluation dimension for industry innovation [12].

Core Viewpoint - The A-share market experienced a rebound on November 3, with all three major indices turning positive and over 3,500 stocks rising, particularly in the cultural media sector, driven by favorable policies from Tencent and Douyin [1] Industry Summary - The cultural media sector saw significant gains, with stocks like 37 Interactive Entertainment, Oriental Pearl, and Jishi Media hitting the daily limit, while Wanlong Optoelectronics rose over 16% and Fushi Holdings increased by over 13% [1] - Tencent's new policy for advertising, released on October 30, allows eligible content providers in the "entertainment - micro-drama" category to receive up to a 95% revenue share, with additional incentives for authorized content on official mini-programs [1] - Douyin's short drama copyright center has launched collaboration guidelines for finished micro-drama business, expanding its platform offerings and enhancing AI-driven incentives for micro-drama production, which is expected to lower production costs and improve profitability compared to short dramas [1] Company Performance - According to a report from CITIC Securities, the entire cultural media sector is benefiting from favorable conditions, with an increase in industry prosperity due to platforms enhancing AI micro-drama incentives [1] - The third-quarter reports indicate a mixed performance across different segments of the media sector, with gaming and film companies that possess quality content showing notable growth [1] - The gaming sector has seen impressive revenue growth driven by new product launches and increased operational efforts during the summer season [1]

Market Overview - The digital media sector increased by 2.16% on November 3, with Zhangyue Technology leading the gains [1] - The Shanghai Composite Index closed at 3976.52, up 0.55%, while the Shenzhen Component Index closed at 13404.06, up 0.19% [1] Stock Performance - Zhangyue Technology (603533) closed at 22.06, up 6.06% with a trading volume of 360,000 shares [1] - ST Fanli (600228) closed at 6.57, up 4.95% with a trading volume of 124,300 shares [1] - Visual China (000681) closed at 22.49, up 4.12% with a trading volume of 1,008,100 shares [1] - Xinhua Net (603888) closed at 20.82, up 4.00% with a trading volume of 242,400 shares [1] - Guomai Culture (600640) closed at 14.44, up 3.59% with a trading volume of 258,700 shares [1] Capital Flow - The digital media sector experienced a net outflow of 56.27 million yuan from institutional investors, while retail investors saw a net inflow of 37.05 million yuan [2] - Speculative funds had a net inflow of 19.21 million yuan [2] Individual Stock Capital Flow - Zhangyue Technology had a net inflow of 36.76 million yuan from institutional investors, while it faced a net outflow of 46.17 million yuan from speculative funds [3] - Mango Super Media (300413) saw a net inflow of 31.47 million yuan from institutional investors but a net outflow of 75.28 million yuan from retail investors [3] - Xinhua Net had a net inflow of 14.57 million yuan from institutional investors, with minor outflows from other investor types [3]

Core Insights - The comic drama market is experiencing a significant explosion, with a 12-fold increase in revenue over the past six months and an expected market size surpassing 20 billion [1][2] - The growth is driven by increased demand, technological breakthroughs in AI, and support from platforms that can leverage existing IP [2][3] Market Dynamics - The comic drama market is characterized by a unique blend of short dramas and traditional animation, catering to fragmented content consumption needs, particularly among young male audiences in high-tier cities [2] - The application of AI technology in the entire production chain has drastically reduced production cycles by 80%-90% and costs by 70%-90% [2][3] Industry Structure - The comic drama industry is evolving into a value chain that includes IP script development, adaptation, production, distribution, and platform operation [3] - The main bottlenecks in the industry are on the supply side, with a need for content expansion and attracting diverse participants such as copyright holders and production teams [3] Technological Advancements - Rapid advancements in AI video models and tools are laying a solid foundation for the development of AI comic dramas, with decreasing costs enhancing efficiency [3] Investment Opportunities - Key companies to watch in the AI comic drama industry include Mango Excellent Media, Bilibili, and Reading Group, among others, across various segments such as IP content, production, tools, distribution, and platforms [4]

Summary of the Conference Call on the Comic Drama Industry Industry Overview - The comic drama market is rapidly expanding, with an expected market size of 20 billion RMB in 2024, although it represents a small portion of the total revenue from live-action short dramas. The daily revenue has surged from tens of thousands to 20-30 million RMB, indicating explosive growth, surpassing the film market size [1][6][8]. Key Points and Arguments - **Platform Support**: Major platforms like Douyin, Kuaishou, and Bilibili have introduced traffic support policies, significantly enhancing the exposure and growth rate of comic dramas. ByteDance has updated its revenue-sharing and traffic distribution plans to standardize industry development [1][8]. - **Cost Efficiency through AI**: AI technology has drastically reduced production costs and cycles, with current costs per minute ranging from 1,000 to 2,500 RMB. The total cost for a drama is between 100,000 to 300,000 RMB, with production cycles shortened to 10-13 days and personnel requirements reduced to under 10 [1][9][10]. - **Higher ROI**: Comic dramas have a higher return on investment (ROI) compared to live-action dramas, with the average ROI for live-action at approximately 1.1, while leading comic drama companies report ROIs between 1.2 and 1.5. This is attributed to cost reductions and platform support [1][9]. - **Diverse Content Creation**: AI has expanded the range of creative themes for comic dramas, allowing complex genres like fantasy to be produced at lower costs. Notable web IPs such as "凡人修仙传" and "斗罗大陆" have utilized AI tools for storyboard design and asset generation [1][10]. Additional Important Insights - **Market Growth**: The comic drama market is projected to reach 20 billion RMB this year, while the total revenue for live-action short dramas is expected to exceed 60 billion RMB, indicating a combined market nearing 100 billion RMB, surpassing the film market [6][12]. - **Production Capacity**: Most companies entered the comic drama sector in Q2 of this year, with leading companies like 酱油文化 producing about 30 dramas monthly, significantly lower than the 100 dramas produced by top live-action companies. This indicates substantial room for capacity expansion [7]. - **Future Trends**: The comic drama industry is anticipated to explode by 2025, driven by platform support and advancements in AI technology, which will further lower production costs and enhance efficiency [8][11]. - **User Demographics**: The current user base is predominantly male, accounting for 70%-90% of users, primarily due to the male-oriented IPs being adapted. As production capacity increases and more diverse content is created, the user demographic is expected to shift closer to that of live-action dramas, which have a more balanced gender representation [14]. - **Monetization Models**: The current monetization strategy combines IAA (advertising) and IAP (in-app purchases), with 30% of revenue from initial paid views and 70% from advertising revenue. Some companies also re-edit content for other platforms to maximize profits [17]. - **Benefiting Companies**: Companies with rich IP resources, such as 阅文集团, 中文在线, and 掌阅科技, are positioned to benefit significantly from current trends, leveraging their extensive resources to support high turnover models and new game developments [18].

Investment Rating - The investment rating for the media industry is "Positive (Maintain)" [1] Core Insights - The report highlights the acceleration of AI comic dramas driven by major platforms and IP investments, suggesting continued growth in this segment [4] - The demand for AI comic dramas is increasing, with Douyin's original comic dramas achieving over 8.9 billion new views in October, indicating a strong market response [4] - The report recommends focusing on three key areas for investment: leading comic drama platforms, major IP companies entering the comic drama space, and companies with technological advantages in AI video tools [4] Industry Data Overview - The report notes that "元气唤灵师" topped the iOS free game chart, while "王者荣耀" led the iOS revenue chart as of November 1, 2025 [11][15] - The film "浪浪人生" achieved the highest box office for the week, grossing 0.42 billion with a cumulative total of 3.87 billion [23] Industry News Summary - AI comic dramas are performing exceptionally well, with significant viewership and engagement metrics reported [27] - OpenAI plans to submit an IPO application as early as the second half of 2026, aiming to raise at least 60 billion [28] - Google Play has announced the opening of third-party payment options, benefiting game developers and companies looking to expand internationally [29] Company Performance - Major gaming companies reported substantial year-on-year profit growth in Q3 2025, with notable increases from companies like 巨人网络 and 吉比特 [5] - The report emphasizes the ongoing upward cycle in the gaming industry, driven by new game launches and sustained performance of existing titles [5]

Group 1 - The core point of the article is that Zhangyue Technology (SH 603533) held its first board meeting for 2025 on October 30, 2025, via telecommunication, where it reviewed the proposal to adjust the expected daily related transactions for 2025 [1] - For the year 2024, the revenue composition of Zhangyue Technology is as follows: digital reading accounts for 63.75%, derivative business accounts for 30.02%, copyright products account for 6.12%, and others account for 0.12% [1]