广州好莱客创意家居股份有限公司总经理工作细则 第一章 总 则 3、根据董事会授权、董事长委托，代表公司签署各种合同和协议；签发日常行政、 业务等文件； 第一条 为健全和规范总经理及经营层在公司生产经营管理工作中的议事、决策 程序及职务行为，提高工作效率，保证总经理依法行使职权、承担义务，依据《中华 人民共和国公司法》及有关法律、法规及公司章程制定本工作细则。 第二章 总经理的职权、义务及任免程序 第二条 总经理由董事会聘任和解聘，对董事会负责，在董事会的领导下行使下 列职权： 2、组织实施董事会决议、公司年度经营计划和投资方案； 1、全面主持公司的生产经营管理工作，并向董事会报告工作； 4、制定公司的具体规章； 公司的定员和人员结构，杜绝冗员和人浮于事的现象，以提高工作效率； 9、提议召开董事会临时会议； 10、拟订公司内部管理机构设置方案； 11、拟订公司的基本管理制度； 12、拟订公司中长期发展规划、重大投资项目计划、年度生产经营计划和年度投 资项目计划； 5、提请董事会聘任或解聘公司副总经理、财务负责人，并对聘任的公司高级管理 人员的工作情况进行考核和奖励； 6、任免除由董事会聘任或解聘外的其他管理负责 ...

Company Overview - Haolaike Creative Home Co., Ltd. is located in Tianhe District, Guangzhou, Guangdong Province, established on April 9, 2007, and listed on February 17, 2015. The company primarily engages in furniture manufacturing [1]. - The main business revenue composition includes: custom wardrobes 68.25%, cabinets 19.86%, others 4.25%, wooden doors 3.95%, and finished accessories 3.69% [1]. Financial Performance - As of June 30, Haolaike reported a revenue of 830 million yuan for the first half of 2025, a year-on-year decrease of 10.09%. The net profit attributable to shareholders was 24.62 million yuan, down 45.12% year-on-year [2]. - Cumulatively, the company has distributed 846 million yuan in dividends since its A-share listing, with 305 million yuan distributed over the past three years [3]. Stock Performance - On October 23, Haolaike's stock price fell by 2.02%, trading at 9.72 yuan per share, with a total market capitalization of 3.026 billion yuan [1]. - Year-to-date, the stock price has increased by 4.27%, but it has seen declines of 1.22% over the last five trading days, 10.00% over the last 20 days, and 12.59% over the last 60 days [1]. - The stock has appeared on the "Dragon and Tiger List" once this year, with a net purchase of 1.9872 million yuan on July 29, accounting for 18.34% of total trading volume [1]. Market Activity - As of June 30, the number of shareholders increased to 8,828, a rise of 5.85%, while the average circulating shares per person decreased by 5.53% to 35,261 shares [2]. - In terms of capital flow, there was a net outflow of 530,600 yuan from main funds, with large orders buying 271,200 yuan (3.81% of total) and selling 801,800 yuan (11.26% of total) [1].

Group 1 - The core viewpoint of the news is that Haolaike's stock has shown fluctuations in price and trading volume, with a current market value of 3.182 billion yuan and a year-to-date price increase of 9.63% [1] - As of October 14, Haolaike's stock price increased by 2.10% to 10.22 yuan per share, with a trading volume of 11.9036 million yuan and a turnover rate of 0.38% [1] - The company has experienced a net inflow of main funds amounting to 407,400 yuan, with large orders accounting for 9.75% of total purchases [1] Group 2 - For the first half of 2025, Haolaike reported an operating income of 830 million yuan, a year-on-year decrease of 10.09%, and a net profit attributable to shareholders of 24.6245 million yuan, down 45.12% year-on-year [2] - As of June 30, the number of shareholders increased by 5.85% to 8,828, while the average circulating shares per person decreased by 5.53% to 35,261 shares [2] Group 3 - Since its A-share listing, Haolaike has distributed a total of 846 million yuan in dividends, with 305 million yuan distributed over the past three years [3]

Core Viewpoint - The article highlights the advantages of the custom wardrobe brand "好莱客" (Haoleke) in terms of environmental protection and durability, positioning it as a leading choice among popular brands in the custom wardrobe market [1][3][14]. Group 1: Brand Comparison - 好莱客 is ranked first among custom wardrobe brands, followed by 尚品宅配 (Shangpin Zhaopei) and 皮阿诺 (Piano) [1][3]. - The core product of 好莱客, the 原态净醛竹板 (Original State Formaldehyde-Free Bamboo Board), has received multiple authoritative certifications from China, the USA, Japan, and Switzerland, showcasing its strong environmental credentials [5]. - 尚品宅配 uses "豆胶板" (Bean Glue Board) which has good environmental performance but lacks the physical properties and health functions found in 好莱客's products [10]. - 皮阿诺 has a solid reputation in the cabinet sector but relies on traditional materials and has not developed advanced health functions like 好莱客 [12]. Group 2: Product Features - 好莱客's 原态净醛竹板 is made from natural bamboo fibers and features a formaldehyde-free adhesive, achieving zero formaldehyde addition [5]. - The board's surface includes a patented nano formaldehyde antibacterial coating, which can purify formaldehyde with an efficiency of 93.1% and has a high antibacterial rate against common bacteria [5]. - In terms of durability, 好莱客's bamboo board withstands boiling water tests without significant swelling and shows no cracking after 72 hours of extreme soaking [7]. - The static bending strength of 好莱客's board is 16.2 MPa, which is 1.4 times the national standard, ensuring stability for heavy items [8]. Group 3: Market Position - 好莱客's focus on "super national standard environmental boards + solid durability + professional service" solidifies its position among the top brands in the custom wardrobe market [14]. - The brand is recommended for consumers prioritizing environmental protection and durability in their furniture choices, emphasizing a long-term healthy living experience [14].

Core Insights - The "East-West Harmony and Win-Win Cooperation" Yucai Alliance Tianshan Development Conference was held in Urumqi, Xinjiang, on September 17, 2025, focusing on collaboration and resource sharing in the home decoration industry [1][21] - The event aimed to break regional barriers and foster communication and cooperation between the eastern and western home decoration industries, injecting strong momentum for industry growth and ecological construction [1][21] Group 1: Event Overview - The conference was sponsored by Jomoo Group, with co-sponsorship from Fotile Group and Dawangye Group, and strategic support from several other companies [1] - The event gathered industry elites and aimed to share insights, engage in dialogue, and facilitate precise connections among quality resources in the home decoration sector [1] Group 2: Key Themes and Discussions - The morning session focused on "Brand Power and Growth Breakthrough," featuring interactive discussions on industry pain points and trends, which set a collaborative tone for the event [5][7] - Notable speakers included representatives from Jomoo Group, Fotile Group, and Dawangye Group, who shared insights on product innovation, market demands, and the importance of environmental sustainability in home decoration [7][9][11] Group 3: Industry Trends and Future Directions - The afternoon sessions emphasized industry trend analysis, ecological co-construction, and practical dialogues, highlighting the potential of the Xinjiang home decoration market and the need for collaboration with developed eastern regions [13][14] - Discussions included the necessity for home decoration companies to shift from dependency on real estate to actively exploring the renovation and upgrading of existing properties [14][16] Group 4: Collaborative Efforts and Future Vision - The conference concluded with a strong emphasis on the importance of ecological development and resource sharing among industry players, advocating for breaking down barriers between companies to achieve collaborative growth [19][21] - The Yucai Alliance aims to continue serving as a bridge for resource integration and industry collaboration, promoting higher quality growth in the home decoration sector [21]

Core Insights - The home goods sector experienced a slight decline of 0.02% on September 11, with C艾芬达 leading the drop [1] - The Shanghai Composite Index closed at 3875.31, up 1.65%, while the Shenzhen Component Index closed at 12979.89, up 3.36% [1] Market Performance - The top-performing stocks in the home goods sector included 美之尚, which rose by 19.29% to a closing price of 21.71, and 梦天家居, which increased by 5.51% to 16.66 [1] - Conversely, C文分达 led the declines with a drop of 4.36% to 71.51, followed by 中源家居, which fell by 4.04% to 14.74 [2] Trading Volume and Capital Flow - The home goods sector saw a net outflow of 284 million yuan from institutional investors, while retail investors contributed a net inflow of 313 million yuan [2] - The trading volume for the top stocks included 美之尚 with 95,800 shares traded and a transaction value of 191 million yuan [1] Individual Stock Analysis - 好太太 experienced a net outflow of 31.96 million yuan from institutional investors, while retail investors contributed a net inflow of 8.19 million yuan [3] - C艾芬达 had a net inflow of 16.09 million yuan from institutional investors, but saw a net outflow of 11.72 million yuan from retail investors [3]

Industry Overview - The overall revenue and net profit of custom home furnishing companies have declined to levels seen four years ago, with 9 out of 10 companies experiencing a drop in revenue, sales expenses, and R&D expenses [1][8][9] - The average revenue decline among the 10 companies analyzed is 12.54%, with only Wo Le Home experiencing a slight increase of less than 2% [8][9] Company Performance - Oppein Home achieved a revenue of 8.241 billion yuan, with a net profit of 1.018 billion yuan, marking a 20.88% year-on-year growth, solidifying its leading position in the industry [5][10] - Other companies, such as PIANO and MAG, faced significant challenges, with PIANO's revenue nearly halving and MAG's revenue declining by 23.07% [8][9] Profitability Analysis - Oppein Home leads in net profit margin at 12.39%, followed by Wo Le Home at 9.77%, indicating a strong profitability position [32][36] - The gross profit margin shows a clear tiered structure, with Wo Le Home leading at over 40%, while several other companies maintain margins above 30% [28][30] Channel Changes - Traditional distribution channels are under pressure, with only King Cabinet and Wo Le Home reporting revenue growth in this area; other companies have seen declines, particularly Zhihong Home with a 34.18% drop [12][13] - Direct sales channels and overseas markets have shown positive growth, with significant increases reported by companies like Topsolid and Sophia [12][16] Cost Control Measures - Companies are focusing on cost control, with many reducing sales expenses by over 14%, although excessive cuts have led to revenue declines for some [17][20] - R&D investments have generally decreased, except for Oppein Home, which saw a slight increase of 2.53% [24][26] Store Count Changes - Most companies have seen a net reduction in store counts, with Oppein and Zhihong Home closing over 100 stores each, while Wo Le Home and Haoleke have increased their store counts [14][15]

Industry - Home furnishing companies have reported significant growth in overseas revenue despite the overall industry adjustment, with companies like Kuka Home achieving a revenue of 9.801 billion yuan, a year-on-year increase of 10.02%, and overseas revenue of 4.258 billion yuan, up 9.55% [1] - Other companies such as Mengbaihe and Mousse also reported revenue growth, with Mengbaihe's revenue at 4.316 billion yuan, a 9.35% increase, and overseas revenue at 3.418 billion yuan, up 8.10% [1] - Some companies experienced a decline in overall revenue but saw substantial growth in overseas markets, such as Mousse with a 5.76% decrease in revenue but a 73.97% increase in overseas revenue, and Jiannong Hardware with a 14.18% decline in revenue but a 30.75% increase in overseas revenue [1] Company - The State Administration for Market Regulation has approved the release of the national standard for "Design Guidelines for Elderly Furniture," which will be implemented on February 1, 2026, focusing on the needs and characteristics of the elderly [2] - ST Yazhen announced an abnormal fluctuation in stock trading, with a cumulative decline of 12% over two trading days, confirming no undisclosed significant events or risks [2] - Aux Electric plans to globally issue approximately 207 million shares, with a maximum price of 17.42 HKD per share, expecting net proceeds of about 3.2874 billion HKD if the shares are priced at 16.71 HKD [3] - Bear Electric announced that major shareholder Shi Mingtai has released the pledge of 1.38 million shares, accounting for 10.38% of his holdings and 0.88% of the total share capital [4] - Haier Group's Cartech Holding Company has successfully completed a strategic investment in Autohome, including a board restructuring [5]

Core Insights - The article highlights the growth of overseas revenue for several Chinese home furnishing companies, indicating a shift towards international markets as domestic growth slows down [1][2][4]. Group 1: Overseas Revenue Growth - Companies such as Gujia Home, Sophia, and Mosi have reported significant increases in overseas revenue, with Gujia Home achieving 4.258 billion yuan, a 9.55% increase year-on-year [2]. - Mosi's overseas revenue surged by 73.97% despite an overall revenue decline of 5.76% [2]. - The growth in overseas markets is attributed to global supply-demand mismatches and the rising middle class in Southeast Asia, alongside the competitive advantages of Chinese companies in cost efficiency and supply chain integrity [2][4]. Group 2: Market Saturation and Strategic Shifts - The domestic home furnishing market is becoming saturated, with growth rates slowing down, prompting companies to seek new opportunities abroad [4][5]. - The retail scale of the Chinese home furnishing industry is projected to grow at a slower pace, indicating a shift from incremental competition to stock competition [4]. - Companies are increasingly viewing international expansion not just as a response to domestic pressures but as a long-term strategic initiative [4][5]. Group 3: Challenges in International Expansion - Chinese home furnishing brands face challenges such as low consumer recognition, high logistics costs, and inadequate localization services in overseas markets [1][6]. - The transition from "invisible OEM" to "brand export" requires a comprehensive approach involving brand positioning, product adaptation, and local market strategies [5][6]. - Cultural differences and channel barriers are significant hurdles that need to be addressed for successful international operations [7]. Group 4: Recommendations for Success - Companies are advised to prioritize cash flow management and establish budgetary limits for overseas investments to ensure stability [7]. - A phased approach to market entry, utilizing local teams and digital channels, is recommended to navigate cultural differences and optimize market strategies [7]. - Emphasizing localized design and leveraging digital supply chains can provide competitive advantages in international markets [7].

Core Insights - The article highlights the growth of overseas revenue for several Chinese home furnishing companies, indicating a shift towards international markets as domestic growth slows down [1][3][5] Group 1: Overseas Revenue Growth - Companies like Kuka Home, Mousse, and others have reported significant increases in overseas revenue despite overall revenue declines in some cases. For instance, Kuka Home achieved 4.258 billion yuan in overseas revenue, a 9.55% increase year-on-year [3] - Mousse's overseas revenue surged by 73.97% despite a 5.76% decline in total revenue, while Jianlang Hardware and Haolaike also saw substantial overseas growth of 30.75% and 25.99% respectively [3][4] - The growth in overseas markets is attributed to global supply-demand mismatches and the rising middle class in Southeast Asia, where Chinese companies have competitive advantages in cost efficiency and supply chain integrity [3][6] Group 2: Market Saturation and Strategic Shifts - The domestic home furnishing market is becoming saturated, with growth rates slowing down. The retail scale is projected to grow from 4.36 trillion yuan in 2022 to 4.56 trillion yuan in 2024, with annual growth rates declining [5][6] - As the domestic market enters a phase of stock competition, companies are increasingly looking to international markets as a viable growth strategy [6][7] - The shift from OEM to brand export is seen as a necessary evolution for companies to enhance their market presence and consumer recognition abroad [8] Group 3: Challenges in Brand Internationalization - Chinese home furnishing brands face challenges in gaining recognition in international markets due to a history of operating primarily as OEMs, leading to low consumer awareness [8][9] - The transition to brand export requires a comprehensive strategy involving brand positioning, product adaptation, and local market engagement, which necessitates long-term planning and investment [7][9] - Companies must navigate cultural differences, channel barriers, and weak brand perception while leveraging local teams and digital channels to enhance their market entry strategies [9][10]