证券代码：002137 证券简称：麦达数字 编号：2017－005 深圳市麦达数字股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------|-----------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------| | | ☑ | 特定对象调研 □分析师会议 | | 投资者关系活动 | | □媒体采访 □业绩说明会 | | 类别 | □ | 新闻发布会 □路演活动 | | | ☑现场参观 | | | | □ 其他 （电话会议） | | | 参与单位名称及 | 民生证券： 吴清羽、胡琛 | | | 人员姓名 | 海通证券： 许樱之 中邦基金： 杨文恺、邓可璐 广发证券：沈明辉 赤兔投资基金：罗志明 | | | | 2017 年 5 月 17 | 日上午 10:00-11 ...

Group 1: Company Overview and Strategic Transition - Maida Digital (formerly known as Shiyi Da) is currently undergoing a strategic transformation from traditional EMS and LED lighting businesses towards the internet industry, focusing on digital marketing as an entry point to build an enterprise-level SaaS platform and ecosystem [2][3]. - In 2015, the company acquired three digital marketing firms, exceeding performance expectations by 32.61%, laying a solid foundation for its strategic transition [3]. - In the first half of 2016, the net profit attributable to shareholders reached 130.38 million CNY, a 73-fold increase year-on-year, with over 30 million CNY coming from the digital marketing segment, which has become the main profit source [3]. Group 2: Market Position and Future Outlook - The company aims to establish itself as a leading enterprise-level SaaS service platform and ecosystem within the next 3-5 years, providing one-stop SaaS services to enterprise clients [3]. - The decision to focus on enterprise-level SaaS services is driven by the saturated C-end market and the vast potential of the B-end market, which is projected to grow rapidly, with a market space of trillions CNY [3][4]. - The company recognizes big data as a core asset, enabling precise marketing and improved operational efficiency, thus determining it as a key element in its strategic transition [4]. Group 3: Synergy Between Digital Marketing and SaaS - The three acquired digital marketing companies provide professional marketing solutions, forming an essential part of the marketing cloud, while the company’s SaaS offerings target different customer segments [4]. - Future plans include integrating user information and data across different applications to provide comprehensive, real-time, and precise services to clients [4]. Group 4: Investment and Acquisition Strategy - In May 2016, the company invested 169.94 million CNY in the leading SCRM company, Liu Du Ren He, acquiring a 15% stake, with plans to negotiate for controlling interest within two years [4][5]. - The company is actively seeking potential acquisition targets in the enterprise-level SaaS service sector, with a clear strategic direction to become a leading SaaS ecosystem platform in China within three years [5].

Group 1: Company Overview and Strategic Direction - Maida Digital is undergoing a strategic transformation towards enterprise-level SaaS services, aiming to establish a one-stop service platform for enterprise clients within 3-5 years [2][3] - The company has identified digital marketing and SaaS services as key components of its future strategy, leveraging acquisitions to build a comprehensive digital marketing ecosystem [3][4] Group 2: Acquisitions and Market Position - In 2015, Maida Digital acquired three digital marketing companies, establishing a foundation for a full-service digital marketing segment [3] - The company plans to continue its acquisition strategy focusing on data-driven marketing technologies, aiming to become a leading SaaS ecosystem platform in China within three years [3][4] Group 3: Competitive Advantages - Maida Digital's approach contrasts with competitors by transitioning from digital marketing to SaaS CRM, positioning itself uniquely in the market [3] - The company maintains a low debt-to-asset ratio, providing ample resources for future acquisitions and strategic investments [3][4] Group 4: Future Collaborations and Investments - The company has made a strategic investment in Liu Du Ren He, acquiring a 15% stake, with plans to negotiate for controlling interest within two years [4] - Collaboration with Liu Du Ren He will focus on building a SaaS ecosystem and sharing resources such as sales channels and customer data [4] Group 5: Employee Incentives and Traditional Business Strategy - Maida Digital plans to implement employee incentive programs, including stock options and performance rewards, to retain talent from acquired digital marketing firms [4] - The company will continue to develop its traditional LED lighting and EMS businesses, maintaining a "small but beautiful" growth strategy while supporting these sectors through capital markets [5]

证券代码：002137 证券简称：麦达数字 编号：2016－016 深圳市麦达数字股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|---------------------------------------------|--------------------------------------------------------------| | | ☑ | 特定对象调研 □分析师会议 | | 投资者关系活动 | | □媒体采访 □业绩说明会 | | 类别 | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ 其他 （电话会议） | | | 参与单位名称及 | | 长城证券： 何思霖；广证恒生：肖明亮、卢周伟 | | 人员姓名 | 2016 年 9 月 22 | 日 星期四 | | 时间 | 深圳市福田区彩田路新浩 | e 都 A 座 2801 | | 地点 | | | | 上市公司接待人 | 公司副总裁、董事会秘书朱蕾 | | | 员姓名 投资者关系活动 | | 一、麦达数字董秘朱蕾介绍公司情况 | | ...

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证券代码：002137 证券简称：麦达数字 编号：2017－003 深圳市麦达数字股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------|--------------------------|-------------------------------------------------------------------------------| | | ☑ | 特定对象调研 □分析师会议 | | 投资者关系活动 | □媒体采访 □业绩说明会 | | | 类别 | □ | 新闻发布会 □路演活动 | | | ☑现场参观 | | | | □ 其他 （电话会议） | | | 参与单位名称及 | | 华泰证券：陈华 永利集团：张尧 中信银行：张留升、方百胜 中信证券：王振、戚润东 | | 人员姓名 | 2017 年 3 月 28 | 日上午 09:30-10:35 星期四 | | 时间 | | | | 地点 | 深圳市福田区彩田路新浩 | e 都 A 座 2801 | | | | | | 上市公司接待人 员姓名 | 董事会秘书朱蕾 | | | ...

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证券代码：002137 证券简称：麦达数字 深圳市麦达数字股份有限公司投资者关系活动记录表 编号：2018－001 | --- | --- | --- | |----------------------------|-----------------------------|------------------------------------------------------------| | | ☑ | 特定对象调研 □分析师会议 | | 投 资 者 关 系 活 | □ | 媒体采访 □业绩说明会 | | 动类别 | □ | 新闻发布会 □路演活动 | | | ☑ 现场参观 | | | | □其他 （电话会议） | | | 参 与 单 位 名 称 | 山杨资本：李智洋 | | | 及人员姓名 | | | | 时间 | 2018 年 2 月 5 日 | 10:00-10:50 星期一 | | 地点 | 深圳市福田区彩田路新浩 | e 都 A 座 2801 | | 上 市 公 司 接 待 人员姓名 | 董事会秘书朱蕾 | | | 投 资 者 关 系 活 | | 一、麦达数字董秘朱蕾介绍公司情况 | | | ...

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