Group 1: Product Structure and Sales - The product series includes food processors, induction cookers, nutritional cookers, and Western-style appliances [1] - E-commerce sales account for over 30% of total revenue [1] - The offline market is dominated by first and second-tier cities, while the third and fourth-tier markets are growing rapidly [3] Group 2: Marketing and Advertising - The company is shifting from traditional advertising to new media platforms like Weibo and WeChat for better effectiveness [3] - Experience-based marketing has been successful, but quantifying the cost and benefit is challenging [3] Group 3: Sales Channels and Distribution - There are over 40,000 offline outlets and more than 300 distributors [3] - The company is avoiding price conflicts between online and offline channels, ensuring similar pricing for the same models [3] Group 4: Research and Development - The company has a three-tier R&D system: research institute for foundational research, business units for product positioning, and marketing for post-launch improvements [3] - New products are being developed across all series, with upgrades and improvements planned [3] Group 5: Future Plans - The company is considering entering the home appliance and personal care appliance markets, with products like air purifiers and vacuum cleaners under evaluation [4]

Group 1: Company Performance and Strategy - In 2016, the revenue growth rate for the food processing segment was negative, primarily due to a decline in soybean milk machine sales, which still maintained a market share of approximately 70% [1] - In 2017, the company plans to increase focus on soybean milk machines, enhancing R&D investment and product upgrades [1] - The company employs a "company + division" model for product management, where the company provides a platform and divisions are responsible for development [1] Group 2: Sales Channels and Projections - The online sales model is based on a "1+bean+X" distribution scheme, while offline sales cover a full range of products [2] - Online sales account for approximately 40% of total sales, with a faster growth rate, while offline sales account for about 60% [2] - The company is optimistic about the future growth of rice cookers, particularly the iron pot rice cooker series, which contributes around 30% to total rice cooker revenue and has a higher profit margin compared to traditional models [2] Group 3: Competitive Positioning - The company has conducted blind tests showing that its products have minimal differences in technology and rice quality compared to Japanese and Korean brands [2]

Group 1: Company Strategy and Product Focus - Soy milk machine remains the core product line, with plans to enhance R&D investment, including technology upgrades and brand promotion [1] - The company will not change its online sales model in the short term, maintaining a dealer system without self-operated sales [1] Group 2: Sales and Revenue Distribution - Online sales account for approximately 40% of total revenue [1] - The company monitors dealer inventory through an ERP system and requires dealers to prepare sales plans based on demand [2] Group 3: Product Differentiation and Pricing - Online and offline products are designed separately, with some price differences to avoid direct competition between the same models [1] - The gross margin for the iron pot rice cooker series is higher than that of traditional rice cookers, contributing about 30% to total rice cooker revenue in 2016 [1] Group 4: Growth Areas and Production Outsourcing - Fast-growing product categories in 2016 include water purifiers, cooking machines, and baking products [2] - The company outsources approximately 70% of production through ODM, ensuring quality through strict management and certification systems [2]

证券代码： 002242 证券简称：九阳股份 九阳股份有限公司投资者关系活动记录表 | --- | --- | |---------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

证券代码： 002242 证券简称：九阳股份 九阳股份有限公司投资者关系活动记录表 | --- | --- | |------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | 投资者关系活动类别 | √ 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布 | | 参与单位名称及人员姓名 | 会 □路演活动 □现场参观 □ 电话会议 海通证券，陈子仪 ...

九阳股份有限公司投资者关系活动记录表 证券代码： 002242 证券简称：九阳股份 | --- | --- | --- | --- | --- | |---------------------------------------------|-------------------------------------------------|--------------------------------------------------------------------------------|------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------| | 投资者关系活动类别 | √ \n□新闻发布会 | 特定对象调研 □分析师会议 □媒体采访 \n□路演活动 □现场参观 | \n | □业绩说明会 \n□电话会议 | | ...

九阳股份有限公司投资者关系活动记录表 证券代码： 002242 证券简称：九阳股份 | --- | --- | --- | |------------------------|---------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ...

九阳股份有限公司投资者关系活动记录表 证券代码： 002242 证券简称：九阳股份 | --- | --- | --- | |-------------------------------------------|-------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------| | 投资者关系活动类别 | √ 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | □现场参观 □电话会议 | | 参与单位名称及人员姓名 | 花旗环球 Jean Ang 媛、张璐芳；兴业资管 佩畅；顶天投资 何柏延； | Vina SATIADHI ；天风证券 蔡雯娟、谢丽 裴超平；敦和资管 兰昆；普尔投资 姚 | | 时间 2018 | 年 ...

九阳股份有限公司投资者关系活动记录表 证券代码： 002242 证券简称：九阳股份 | --- | --- | --- | --- | --- | |------------------------|-------------------------------|----------------------------------------------------|-------------------------|------------------------------------------------------------------------| | 投资者关系活动类别 | √ 特定对象调研 \n□ 新闻发布会 | □ 分析师会议 \n □ 路演活动 | □ 媒体采访 \n□ 现场参观 | □ 业绩说明会 \n □ 电话会议 | | 参与单位名称及人员姓名 | Janus Henderson ： | Peter Li | | | | 时间 | 2019 年 11 月 26 | 日 | | | | 地点 | 九阳杭州工业园 | | | | | 上市公司接待人员姓名 | 缪敏鑫、骆诗琰 | | | ...

九阳股份有限公司投资者关系活动记录表 证券代码： 002242 证券简称：九阳股份 | --- | --- | --- | --- | --- | |-----------------------------|------------------------------------------------------------|-------------------------------------------------------------------------------------------------------|-------|------------------------------------------------------------------------------------------------------------------| | 投资者关系活动类别 | √ \n□新闻发布会 □路演活动 | 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 \n | | □现场参观 □电话会议 | | 参与单位名称及人员姓名 | 广发证券 家远；国金证券 敦和资管 产 薛 ...