格隆汇11月13日丨九阳股份(002242.SZ)在互动平台表示，公司没有哈基米hachimi相关的产品，公司主 营业务及产品聚焦于厨房小家电领域，公司及其下属公司均不涉及食品、饮品类产品。 ...

Core Viewpoint - Jiuyang Co., Ltd. (002242) clarified on its interactive platform that it does not have any products related to Hachimi, emphasizing its focus on kitchen small appliances and confirming that neither the company nor its subsidiaries are involved in food or beverage products [1] Company Summary - Jiuyang Co., Ltd. specializes in the kitchen small appliance sector [1] - The company explicitly stated that it does not engage in the food or beverage industry [1]

Core Insights - The smart home market is experiencing rapid growth, with increasing consumer demand for intelligent and convenient products [1][2] - Despite the growth, there is a rise in consumer complaints regarding slow after-sales service, high repair costs, and poor compatibility between different brands [1] - The event facilitated direct communication between consumers and companies, allowing for immediate feedback on issues such as battery life and cross-brand connectivity [2] Industry Trends - Smart home products are becoming essential for improving quality of life, with features like automated temperature control and motion-sensing lights gaining popularity [1] - The industry is urged to address consumer pain points to ensure long-term healthy development [1][2] Consumer Engagement - The event served as a platform for consumers to express their needs and for companies to understand user expectations better [2] - An initiative was launched by the Hangzhou Consumer Protection Committee to promote legal operations among smart home companies, focusing on quality control and service system development [2] Future Outlook - The Hangzhou Consumer Protection Committee aims to enhance consumer satisfaction and safety by promoting collaboration between technological innovation and consumer protection [2]

Market Overview - The small home appliance sector increased by 0.77% compared to the previous trading day, with Bi Yi Co., Ltd. leading the gains [1] - The Shanghai Composite Index closed at 4007.76, up 0.97%, while the Shenzhen Component Index closed at 13452.42, up 1.73% [1] Stock Performance - Bi Yi Co., Ltd. (603215) closed at 21.05, up 3.34% with a trading volume of 69,500 shares and a turnover of 146 million yuan [1] - Other notable performers include: - Kai Neng Health (300272) at 6.91, up 2.98% [1] - Lek Electric (603355) at 25.95, up 2.57% [1] - Dechang Co., Ltd. (605555) at 19.53, up 2.04% [1] - ST Dehao (002005) at 2.73, up 1.49% [1] Capital Flow - The small home appliance sector saw a net inflow of 62.27 million yuan from institutional investors, while retail investors experienced a net outflow of 67.04 million yuan [2] - The main capital inflow was concentrated in Dechang Co., Ltd. with a net inflow of 46.16 million yuan [3] - Kai Neng Health also attracted significant institutional investment with a net inflow of 24.51 million yuan [3] Individual Stock Capital Flow - Bi Yi Co., Ltd. had a net inflow of 8.20 million yuan from institutional investors, but retail investors withdrew 39.75 million yuan [3] - Other stocks with notable capital flows include: - Su Poer (002032) with a net inflow of 3.66 million yuan from institutional investors [3] - Jiu Yang Co., Ltd. (002242) with a net inflow of 3.49 million yuan from institutional investors [3]

Core Insights - The small appliance industry has experienced significant growth post a "black swan" event five years ago, but recent quarterly reports indicate a divergence in performance among companies within the sector [2][12] - Leading companies in the cleaning appliance segment, such as Ecovacs and Roborock, continue to show strong growth, while traditional kitchen appliance manufacturers like Supor and Joyoung face revenue declines [2][12] Cleaning Appliances - Ecovacs reported a revenue of 12.877 billion yuan for the first three quarters, a year-on-year increase of 25.93%, with a net profit of 1.418 billion yuan, reflecting a staggering growth of 130.55% [3] - Roborock achieved a revenue of 4.163 billion yuan in the third quarter, a year-on-year growth of 60.71%, significantly surpassing the global average growth rate of 28% for smart cleaning devices [3] - The growth in cleaning appliances is driven by continuous technological upgrades, product innovations, and global channel expansion [3][4] - Despite high growth rates, Ecovacs faces challenges with a sequential decline in revenue and net profit in the third quarter compared to the second quarter, indicating potential market saturation [5] - Roborock is experiencing a "revenue growth without profit increase" scenario, with a net profit decline of 29.51% despite a revenue increase of 72.22% [6] Kitchen Appliances - The kitchen appliance sector is under pressure, with Supor reporting a slight revenue increase of 2.33% but a net profit decline of 4.66% for the first three quarters [7] - Joyoung's revenue decreased by 9.7% in the first three quarters, highlighting the overall market demand weakness in kitchen appliances [7] - Supor's performance is hindered by a reliance on the domestic market, which has stagnated, and an over-dependence on its parent company, SEB Group, for overseas sales [8] - Joyoung needs to find new growth avenues as its traditional product lines, like soybean milk machines, face declining market interest due to increased competition [11] Market Dynamics - The small appliance industry is witnessing a clear divide in performance based on product categories, with cleaning appliances benefiting from low penetration rates and innovation, while kitchen appliances struggle with market transformation challenges [12] - Companies like Bear Electric have managed to achieve growth through product innovation and channel optimization, indicating that adaptability is key in the current market landscape [12] - Recent developments in US-China trade relations may provide opportunities for small appliance companies to negotiate better pricing with overseas clients, potentially benefiting manufacturers like Supor [12]

Core Insights - Jiuyang Co., Ltd. reported a revenue of 5.59 billion yuan for the first three quarters of 2025, a year-over-year decrease of 9.7%, while achieving a net profit attributable to shareholders of 120 million yuan, a year-over-year increase of 26.0% [1] - In Q3 alone, the company generated a revenue of 1.6 billion yuan, down 11.0% year-over-year, but turned a profit of 855,000 yuan compared to a loss of 77.32 million yuan in the same period last year [1] - The company’s online sales increased by 16.5% year-over-year in Q3, with an average price increase of 6.8%, indicating strong domestic demand driven by the appliance replacement policy [1] Revenue Performance - Q3 revenue showed a decline primarily due to pressure on overseas sales, influenced by U.S. tariffs and adjustments in related party transactions [1] - Domestic sales of kitchen small appliances benefited from government incentives, leading to improved performance in the domestic market [1] Profitability Analysis - Q3 net profit margin was 0.1%, an increase of 4.4 percentage points year-over-year, driven by a rise in gross margin, which increased by 6.1 percentage points [2] - The improvement in gross margin was attributed to reduced price competition in the kitchen small appliance sector and a shift in product mix, enhancing domestic business profitability [2] Cash Flow and Investment Outlook - Operating cash flow in Q3 decreased by 180 million yuan year-over-year, primarily due to increased inventory levels [2] - Jiuyang is expected to benefit from ongoing government subsidies stimulating domestic small appliance consumption and a gradual stabilization of export business, indicating potential for revenue recovery [2] - The company’s projected EPS for 2025 to 2027 is 0.23 yuan, 0.35 yuan, and 0.42 yuan respectively, maintaining a "Buy-A" investment rating with a target price of 12.15 yuan based on a 35 times dynamic P/E ratio for 2026 [2]

Investment Rating - The investment rating for the company is maintained at "Buy-A" with a 12-month target price of 12.15 CNY [4]. Core Insights - The company reported a significant improvement in gross margin year-on-year for Q3, with a gross margin increase of 6.1 percentage points [2]. - The company's revenue for the first three quarters was 5.59 billion CNY, a year-on-year decrease of 9.7%, while the net profit attributable to shareholders was 120 million CNY, an increase of 26.0% year-on-year [1][2]. - Q3 revenue was 1.6 billion CNY, down 11.0% year-on-year, but the net profit for the quarter was 855,000 CNY, a recovery from a loss of 77.32 million CNY in the same period last year [1][2]. Financial Performance Summary - The company’s Q3 net profit margin was 0.1%, up 4.4 percentage points year-on-year, primarily driven by the improvement in gross margin [2]. - The company’s operating cash flow for Q3 decreased by 180 million CNY year-on-year, attributed to increased inventory [2]. - The forecasted earnings per share (EPS) for 2025, 2026, and 2027 are 0.23 CNY, 0.35 CNY, and 0.42 CNY respectively [2][3]. Revenue and Profit Trends - The company’s revenue growth rate is projected to decline in 2025 to 83.1 billion CNY, followed by a slight recovery in 2026 and 2027 [3][10]. - The net profit is expected to increase to 1.8 billion CNY in 2025, 2.7 billion CNY in 2026, and 3.2 billion CNY in 2027 [3][10]. Market Position and Outlook - The company is positioned as a leading brand in the domestic small home appliance industry, benefiting from government subsidies that are expected to stimulate consumer demand [2]. - The company is focusing on expanding new products and channels, which is anticipated to enhance revenue growth in the future [1][2].

Market Overview - The small home appliance sector experienced a decline of 0.94% on November 3, with Xiaoxiong Electric leading the drop [1] - The Shanghai Composite Index closed at 3976.52, up 0.55%, while the Shenzhen Component Index closed at 13404.06, up 0.19% [1] Stock Performance - Notable gainers in the small appliance sector included: - ST Dehao: Closed at 2.70, up 5.06% with a trading volume of 266,900 shares and a turnover of 71.53 million yuan [1] - Bi Yi Co., Ltd.: Closed at 20.36, up 3.25% with a trading volume of 47,200 shares and a turnover of 94.92 million yuan [1] - Li Ren Technology: Closed at 29.20, up 2.10% with a trading volume of 19,300 shares and a turnover of 56.44 million yuan [1] - Major decliners included: - Xiaoneng Electric: Closed at 46.25, down 4.05% with a trading volume of 61,600 shares and a turnover of 284 million yuan [2] - Stone Technology: Closed at 156.97, down 3.94% with a trading volume of 88,100 shares and a turnover of 1.379 billion yuan [2] Capital Flow - The small home appliance sector saw a net outflow of 157 million yuan from institutional investors, while retail investors had a net inflow of 205 million yuan [2] - Key stocks with significant capital flow included: - Laike Electric: Net inflow of 8.35 million yuan from institutional investors, but a net outflow of 6.41 million yuan from speculative funds [3] - Xinbao Co., Ltd.: Net inflow of 6.81 million yuan from institutional investors, with a net outflow of 2.90 million yuan from speculative funds [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a revenue of 5.585 billion yuan for the first three quarters of 2025, a year-on-year decline of 9.66%. However, the net profit attributable to shareholders increased by 26.03% to 124 million yuan, and the net profit after deducting non-recurring items rose by 48.17% to 192 million yuan [2][5]. - In Q3 2025, the company achieved a revenue of 1.598 billion yuan, down 10.99% year-on-year, but the net profit attributable to shareholders surged by 101.11% to 854,600 yuan, with a non-recurring net profit of 542,910 yuan, up 106.67% [2][5]. - The company is actively adapting to changes in consumer channels and preferences, focusing on high-quality small household appliances and leveraging new emerging channels such as content e-commerce platforms [10]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company's gross margin was 26.92%, an increase of 2.20 percentage points year-on-year. The operating profit for the same period was 103 million yuan, a significant increase of 456.23% year-on-year, with an operating profit margin of 1.85%, up 1.55 percentage points [10]. - In Q3 2025, the gross margin was 26.22%, up 6.11 percentage points year-on-year, while the operating profit was -26.5868 million yuan, a reduction in losses of approximately 104 million yuan year-on-year [10]. Market Strategy - The company is positioning itself as a high-quality small appliance manufacturer, actively embracing changes in demand and channels, and optimizing operational efficiency. It aims to tap into potential consumer demand increments by enhancing product development and marketing strategies [10]. - The company is focusing on developing products that cater to the evolving preferences of consumers, particularly through platforms like Xiaohongshu, Douyin, and video channels, thereby improving brand loyalty and user engagement [10]. Future Outlook - The company forecasts net profits attributable to shareholders of 265 million yuan, 292 million yuan, and 331 million yuan for 2025, 2026, and 2027, respectively, with corresponding PE ratios of 27.91, 25.41, and 22.41 times [10].

Core Insights - The kitchen small appliance industry is experiencing a "ice and fire" situation, with some companies reporting strong revenue and profit growth, while others face declines in both metrics [2] - The disparity in performance among companies is attributed to differences in product innovation capabilities and the lifecycle stage of existing products [2][4] - The market is undergoing structural upgrades, with a shift towards high-end products driven by national subsidies and increased consumer standards for product updates [2][7] Company Performance - Beiding Co. reported revenue of 219 million yuan, a year-on-year increase of 18.98%, and a net profit of 27.1 million yuan, up 288.95% [3] - Xiaoxiong Electric achieved revenue of 1.156 billion yuan, a 14.73% increase, and a net profit of 41.01 million yuan, up 113.16% [3] - Joyoung Co. experienced mixed results, with revenue of 1.598 billion yuan, down 10.99%, but a net profit of 854,600 yuan, up 101.11% [5] - Xinbao Co. reported revenue of 4.481 billion yuan, down 9.78%, and a net profit of 298 million yuan, down 13.05% [5] - Supor Co. had revenue of 5.42 billion yuan, down 2.3%, and a net profit of 426 million yuan, down 13.42% [5][6] Market Trends - The kitchen small appliance market is transitioning from a "necessity" phase to a "quality" phase, with a focus on product upgrades and competition among existing products [7] - The overall retail sales of kitchen small appliances are projected to decline by 9.6% in 2023 and 0.8% in 2024, but are expected to rise by 9.3% in the first half of 2025 due to national subsidies [7] - The market is shifting towards improvement-driven demand, emphasizing smart, personalized, and aesthetically pleasing products [7][8] Strategic Directions - Companies are focusing on product innovation to address consumer needs for health, cooking enjoyment, and quality [8] - The market is moving from a "price war" to a "value war," with an increase in average prices for small appliances [8] - Companies are exploring international markets, but face challenges such as trade barriers and geopolitical uncertainties [9]