Group 1: Investor Relations Activities - The investor relations activity involved a specific audience survey with participation from various financial institutions and analysts [2] - The meeting took place on December 8, 2015, at the Shenzhen Kempinski Hotel, hosted by the company's chairman and vice-chairman [5] Group 2: Financial Overview - The company is currently in the queue for review regarding its public offering, with details available on the China Securities Regulatory Commission website [5] - The planned fundraising from the private placement and corporate bonds is expected to exceed 3 billion, which will significantly impact the company's market share in exports [5] Group 3: User Growth and Market Strategy - The company is experiencing a monthly increase of approximately 2 to 3 million registered users, with a stable repeat purchase rate [6] - The focus is on expanding both online and offline channels while minimizing losses to grow the market [6] Group 4: Business Model and Competition - The logistics and warehousing projects funded by the company are intended for internal use only, not for third-party services [6] - The company aims to build a comprehensive ecosystem, including a B2B platform and financial services for upstream and downstream partners [8] Group 5: Industry Position and Future Plans - The cross-border e-commerce industry is still in its early stages, with the company aspiring to be among the fastest-growing players [7] - The company plans to expand its product categories, focusing on clothing and 3C products, while also exploring new markets [10] Group 6: Import and Export Operations - The company is currently focusing on daily necessities and health products for imports, having established agreements with major European brands [10] - The average profit per order for the bonded model is around 40 yuan, while the direct mail model averages 45 yuan [13] Group 7: Supply Chain and Logistics - The company is implementing an ERP system for overseas warehouses, which is expected to streamline operations [12] - The average daily order volume for both bonded and direct mail models is approximately 7,000 to 8,000 [12] Group 8: Financial Performance - By the end of the year, the company anticipates reaching around 40 million users [11] - The logistics division achieved a net profit of approximately 6 million by November 2015 [13]

证券代码：002640 证券简称：跨境通 跨境通宝电子商务股份有限公司投资者关系活动记录表 编号：2016-007 | --- | --- | --- | |----------------|-------------------------|------------------------------------------------------| | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | | □媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | | 中融国际曹翔，上海纺织曾稚，国投瑞银苏超，国金证券徐 | | 人员姓名 | | 问，民生通惠罗丹，兵工财务刘宇婷，星石投资杨英，国信 | | | | | | | | 证券刘茂杰，乐信资产李晋艺，裕兰资本陈作佳，西部证券 | | | | 吕业青，中投证券曾令超，国金证券刘彪，银河证券陈腾 | | | | 曦，创金合信胡尧盛，中金基金王雁杰、源乐晟、吕小九， | | | | 中融信托张媛 ...

Group 1: Company Overview - The company operates in the cross-border e-commerce sector, focusing on B2C exports and leveraging big data for operational analysis [2][3] - The management team has extensive industry experience, which enhances execution efficiency [3][4] Group 2: Sales and Market Strategy - Sales from third-party platforms account for 20%, while self-built e-commerce platforms contribute 80% [4] - The company emphasizes supply chain management and has established long-term partnerships with suppliers [3][6] Group 3: User and Procurement Insights - The company reported a slow increase in registered users due to the off-peak sales season [4] - Procurement is categorized into planned and sporadic purchases, with lead times of 1-1.5 months during off-peak and 2-2.5 months during peak seasons [4][5] Group 4: Logistics and Distribution - Clothing production takes 7-20 days, with logistics costs representing approximately 18% of sales [5][6] - Shipping from Shenzhen to the U.S. takes 3 days via express and 10-15 days via standard mail [5] Group 5: Future Outlook and Challenges - The company anticipates that the import B2C business may underperform due to seasonal sales fluctuations and delayed funding for new projects [6] - Future profitability in the import B2C sector will focus on reducing supply chain costs, avoiding direct competition with established players [6]

Group 1: Brand Positioning and Market Strategy - The target market primarily consists of consumers aged 25-55 in lower-tier cities, focusing on middle-class consumers with mature consumption concepts and capabilities [5] - The company aims to reduce trade intermediaries and costs, enhancing supply chain efficiency while directly addressing individual consumers abroad [6] Group 2: E-commerce Operations - The company operates through self-built platforms like Sammydress and Gearbest, as well as third-party platforms such as eBay and Amazon, reaching over 200 countries [7] - The core customer demographic is concentrated in the 18-35 age range, with a product range primarily in clothing and 3C electronics, boasting over 250,000 SKUs [7] Group 3: Performance Metrics - As of December 31, 2015, the self-operated website had over 36.5 million registered users, with 18 million active users in the last three months and a repeat purchase rate of approximately 36% [11] - The average daily traffic was over 3.5 million unique IPs, with a conversion rate of around 1.5% [11] - The company achieved a sales revenue of over 3.712 billion in 2015, with a compound annual growth rate of 165% from 2012 to 2015 [20] Group 4: Supply Chain and Logistics - The logistics model includes domestic shipping via third-party logistics companies and overseas warehousing for inventory management [10] - The company has established a robust supplier evaluation system, maintaining long-term partnerships with over 800 clothing suppliers [17] Group 5: Competitive Advantages - The company has a leading big data operation capability, optimizing advertising and product recommendations through continuous data analysis [14] - It holds a unique position in the A-share market as the only company focused on cross-border e-commerce, providing strong financial backing for rapid growth [19] Group 6: Investment Projects - The total investment for the cross-border import e-commerce platform construction project is approximately 1.57786 billion, with significant allocations for brand promotion and inventory [23] - The cross-border e-commerce warehousing and transportation project has a proposed investment of 340.25 million, focusing on establishing overseas warehouses and logistics systems [26]

Group 1: Business Overview - The company's main business is export, with an import project established last year expected to improve performance through integration and optimization [4] - In 2015, the company acquired a brand focused on Bluetooth products and mobile power supplies, which has a higher profit margin and complements existing operations [4] - The company aims to expand in B2B supply chain finance, targeting performance improvements in the coming year [4] Group 2: Financial Metrics - The current net profit margin is around 5%, which is considered reasonable depending on the company's growth strategy [4] - The average customer transaction value is approximately $45-50 [6] - The company's gross profit margin remains consistent with the previous year, although competitive pressures may lower it in certain categories [10] Group 3: Market Dynamics - The rapid growth of the cross-border e-commerce industry is attributed to China's manufacturing advantages, advancements in internet technology, and improved logistics and online payment systems [5] - The company exports primarily Chinese products, with a significant share of the B2C market segment [5] - The company has a registered user base of approximately 40 million, with a target to reach 100 million in the future [14] Group 4: Product and Category Insights - The company has around 200,000 SKUs in clothing and 70,000-80,000 in electronics [7] - Clothing accounted for over 60% of B2C sales in 2015, with popular electronic products including mobile phones and tablets [8] - The company does not plan to expand into new categories this year, focusing instead on refining existing clothing and electronics offerings [10] Group 5: Logistics and Supply Chain - The logistics strategy includes partnerships with local courier companies and a shift to self-operated logistics to reduce costs and improve efficiency [8] - Inventory turnover rates are approximately 30 days in the off-season and 45 days in the peak season [9] - The company has a dedicated import team of 150-200 people, with over 40 focused on procurement [10] Group 6: Customer Engagement and Retention - The company's repurchase rate is around 35%, indicating a strong customer retention strategy [14] - The focus on customer experience includes product quality, pricing, shipping speed, and after-sales service [13] - The company plans to enhance its mobile platform, which currently accounts for 35% of revenue, to improve customer engagement [16] Group 7: Future Outlook - The company aims to increase its presence in major economic regions such as the US and Europe, with plans to expand its overseas warehouses [17] - Future growth will rely on both category expansion and regional development, with a focus on increasing traffic and refining product offerings [17] - The company is exploring investments in complementary businesses within the cross-border e-commerce supply chain [19]

Group 1: Business Overview - The company's main business is cross-border e-commerce B2C, with plans to expand into B2B and logistics as the business matures [2][3] - In 2016, the company aims to maintain rapid growth in traditional B2C while ensuring the import business grows without losses [3][4] - The third-party platform currently accounts for approximately 20% of total sales [3] Group 2: Financial Performance - The company exceeded its 2015 import business target, achieving profitability when excluding labor costs [3][5] - The performance commitment for the acquisition of the controlling stake in Patoson was set at CNY 26 million, increasing to no less than CNY 38 million by December [5][6] Group 3: Future Strategies - The company plans to enhance its supply chain and logistics capabilities, focusing on high-demand countries and optimizing existing channels for cost and efficiency [6][7] - Future growth will be driven by increasing transaction volumes, with no restrictions on resource allocation between self-operated and third-party platforms [11] Group 4: Market Positioning - The company competes with local e-commerce by leveraging fast product turnover, competitive pricing, and a wide variety of offerings [9][10] - The company aims to establish a strong brand presence in the electronics sector while gradually expanding into the apparel market [8][9] Group 5: Operational Insights - The overseas warehouse shipping ratio is slightly above 20%, with a focus on healthy sales growth and inventory management [8] - Employee turnover is low, with a stable team structure, and management is focused on internal promotions [9]

Business Overview - The main business of Cross-Border E-Commerce Co., Ltd. is cross-border e-commerce, accounting for over 90% of its operations, with clothing retail as a supplementary business [3][4] - The company has over 1,000 offline stores, primarily targeting consumers aged 25-55 [3] Market Presence - The cross-border e-commerce business is mainly B2C, facilitated through the wholly-owned subsidiary Global Easy Buy, selling to over 200 countries, with 60%-70% of sales concentrated in Europe and the USA [3][4] - The core customer demographic is aged 18-35, with a focus on clothing and electronics, and the SKU count exceeds 250,000 [3][4] Financial Performance - In 2015, the company had 36.5 million registered users and achieved a sales revenue of 3.7 billion [4] - The B2C market size is approximately 300 billion, with the company holding a 1% market share [6][10] Investment Projects - The company plans to invest 1.57 billion for a cross-border import e-commerce platform, focusing on system development, personnel, and brand promotion [5] - A total investment of 630 million is allocated for a cross-border export B2B platform, and 340 million for warehousing and logistics projects [5] Competitive Advantages - The company boasts strong data operation capabilities across all processes, including product selection, operations, logistics, marketing, and customer service [4] - A well-established supply chain management system with 800 clothing suppliers and 1,000 electronics suppliers [4] Procurement Strategy - The procurement strategy includes 70% planned purchases for clothing and 70-80% for electronics [5][6] - The company aims to maintain the lowest market prices through both planned and sporadic procurement [6] Logistics and Distribution - Logistics are managed through third-party shipping from domestic warehouses in Shenzhen and overseas warehouses [4] - The company currently relies on domestic shipping for 70-80% of its operations [10] Future Outlook - The company is focused on expanding its import projects and enhancing its supply chain capabilities [10] - Plans to integrate investments in procurement channels and logistics to optimize costs and improve efficiency [10]

Company Overview - The company raised 2.043 billion CNY through a private placement for strategic layout in cross-border e-commerce and logistics projects [5] - The company was officially listed on the Shenzhen Stock Exchange in 2016, with stock code 002640 [5] Business Structure - The company primarily focuses on cross-border B2C business, with subsidiaries Global Easy Buy and Qianhai Patosun accounting for over 95% of total revenue [7] - Global Easy Buy generates over 70% of its revenue from its self-operated website, while 30% comes from third-party platforms [7] Revenue and Growth - In 2016, the company achieved a net profit of 390 million CNY, with a significant increase in operational profit margins [16] - The company’s revenue growth rates for 2014, 2015, and 2016 were 216%, 295%, and 287% respectively, significantly outperforming comparable companies [17] Market Position - The company is a leading player in the cross-border B2C sector, with its self-operated clothing and electronics sites ranking first in sales scale [16] - The cross-border e-commerce market in China grew from 1.7 trillion CNY in 2011 to 6.3 trillion CNY in 2016, with the market share of cross-border e-commerce in total trade increasing from 7.2% to 25.9% [45] Strategic Initiatives - The company aims to build a comprehensive cross-border e-commerce ecosystem by integrating B2C and B2B, export and import, and online and offline operations [49] - Plans to enhance local service capabilities, including logistics and customer service, to improve user experience [52] Future Outlook - The company envisions becoming a top three e-commerce company in 20 major European and American countries within 2-3 years [53] - It aims to incubate 2-3 internationally recognized e-commerce product brands and establish its own core logistics channels [53]

Group 1: Company Overview - The company, Cross-Border E-commerce Co., Ltd., started operations in August 2015, focusing on import business both online and offline [4] - The first offline store was opened on December 6, 2015, at Shenzhen North Station [4] - The company aims for rapid development in 2017, with plans for store expansion and supply chain construction to establish core competitive advantages [4] Group 2: Store Expansion and Operations - In 2017, the company plans to open large stores (150-300 square meters) primarily in shopping malls, while smaller stores will be located in communities and commercial areas [5] - The gross profit margin is approximately 25%, with significant potential for improvement in supply chain management [5] - The company prefers to open stores in second and third-tier cities due to lower rental costs compared to first-tier cities [5] Group 3: Product and Inventory Management - The product categories include maternal and infant products, beauty and daily chemicals, leisure food, and beverages [7] - Inventory turnover will be managed by preparing reasonable stock levels and utilizing small warehouses shared among multiple stores to enhance efficiency [6] - The company is currently in an investment phase, focusing on optimizing product categories and cost management [5] Group 4: Supply Chain and Logistics - Key aspects of supply chain construction include brand partnerships, warehouse logistics base development, inventory management, and payment terms [7] - The online and offline operations are managed by different teams, with no price subsidies for offline stores [7] - The company is committed to sharing supply chain resources between online and offline channels [7]

Group 1: Company Overview - Cross-Border E-commerce Company, Kuaijingtong, is a leading player in the domestic cross-border e-commerce retail sector, officially transforming its business in 2014 through the acquisition of Shenzhen Global Easy Buy [1] - The company has expanded its business ecosystem by acquiring key players like Qianhai Patoson and Shanghai Youyi E-commerce, forming a complete cross-border import and export e-commerce business model [1] Group 2: Business Segments - The company operates two main business segments: cross-border e-commerce export and import [2] - The export segment focuses on online self-operated channels such as Gearbest and ZAFUL, while the import segment, led by Shanghai Youyi E-commerce, provides one-stop operational services for brands [2] Group 3: Financial and Market Insights - The overseas live streaming market was valued at over $2.2 billion in 2018 and is projected to reach $11.1 billion by 2021 [3] - Influencer marketing has proven effective, with a reported return of $6.5 for every $1 spent on KOL marketing [3] Group 4: Collaboration and Marketing Strategies - The company has maintained close collaborations with top influencers like Li Jiaqi and Viya since early 2019, achieving over 50 live streaming sessions with Li Jiaqi alone [2] - The company has expanded its product categories in cross-border imports, focusing on maternal and infant products, health supplements, and personal care items, with 32 brands served by the end of 2019 [2] Group 5: Future Plans - The company plans to enhance its live streaming capabilities, with a live streaming base expected to be operational by mid-2020, aiming for multi-channel and multi-time slot operations [3]