Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [5][61]. Core Views - The home appliance sector shows resilience in domestic sales driven by promotional policies for high-end air conditioning units, while exports face challenges due to tariffs and market conditions [16][22]. - The overall performance of the home appliance industry is expected to stabilize as companies expand overseas sales channels and enhance brand influence [22][12]. Summary by Sections 1. Investment Recommendations - Key recommendations include major players such as Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Smart, and Hisense Home Appliances for white goods; Boss Electric for kitchen appliances; and Bear Electric, Roborock, and Ecovacs for small appliances [4][12]. 2. Research Tracking and Investment Thoughts - August air conditioning production and sales exceeded expectations, with domestic sales up 1.2% and total production at 12.881 million units, a 9.4% increase year-on-year [17]. - Home appliance exports in August decreased by 6.2% year-on-year, with air conditioning exports down 23.7%, while refrigerator exports increased by 4.4% [19][22]. - The U.S. home appliance retail sales grew by 2.6% in August, despite rising inventory levels due to tariff concerns [33]. 3. Key Data Tracking - The home appliance sector achieved a relative return of +2.04% this week, outperforming the broader market [36]. - Raw material prices showed a slight decrease, with copper and aluminum prices down by 0.9% and 0.4% respectively [39]. - Shipping indices for routes to the U.S. West Coast and East Coast increased by 6.37% and 4.14% respectively, while the European route saw a decrease of 4.31% [46]. 4. Company Announcements and Industry Dynamics - Haier Smart Home plans to grant up to 4.05 million restricted shares to 149 employees, with performance targets set for revenue and net profit growth [54]. - The industry faces challenges in the post-subsidy era, requiring companies to adapt strategies to regional market conditions [57].

Market Overview - The white goods sector experienced a decline of 1.61% on September 22, with Changhong Meiling leading the drop [1] - The Shanghai Composite Index closed at 3828.58, up 0.22%, while the Shenzhen Component Index closed at 13157.97, up 0.67% [1] Individual Stock Performance - Whirlpool (600983) closed at 10.62, with a slight increase of 0.76% and a trading volume of 23,700 shares [1] - Aokema (600336) closed at 6.63, down 0.90%, with a trading volume of 89,300 shares [1] - Deep Blue Technology (000016) closed at 5.52, down 1.25%, with a trading volume of 557,500 shares [1] - Hisense Home Appliances (000921) closed at 25.01, down 1.26%, with a trading volume of 98,700 shares [1] - Snow Qi Electric (001387) closed at 13.59, down 1.38%, with a trading volume of 18,300 shares [1] - TCL Smart Home (002668) closed at 9.95, down 1.39%, with a trading volume of 112,100 shares [1] - Midea Group (000333) closed at 73.26, down 1.47%, with a trading volume of 479,700 shares [1] - Gree Electric (000651) closed at 39.83, down 1.51%, with a trading volume of 582,000 shares [1] - Haier Smart Home (600690) closed at 25.70, down 2.36%, with a trading volume of 513,200 shares [1] - Changhong Meiling (000521) closed at 7.18, down 2.97%, with a trading volume of 214,300 shares [1] Capital Flow Analysis - The white goods sector saw a net outflow of 507 million yuan from institutional investors, while retail investors had a net inflow of 498 million yuan [1] - The table shows the capital flow for individual stocks, indicating varying levels of net inflow and outflow among different companies [2] - Hisense Home Appliances (000921) had a net inflow of 10.35 million yuan from institutional investors, while retail investors experienced a net outflow of 27.68 million yuan [2] - TCL Smart Home (002668) had a net inflow of 3.08 million yuan from institutional investors, with retail investors seeing a net inflow of 452.86 million yuan [2] - Midea Group (000333) had a minimal net inflow of 2.32 million yuan from institutional investors, while retail investors had a net inflow of 22.8 million yuan [2] - Changhong Meiling (000521) experienced a significant net outflow of 41.27 million yuan from institutional investors, but retail investors had a net inflow of 22.70 million yuan [2]

Group 1: Financial Performance - In the first half of 2025, the company's revenue reached 9.476 billion yuan, a year-on-year increase of 5.74% [3] - The net profit attributable to shareholders was 638 million yuan, reflecting a year-on-year growth of 14.15% [3] - The net asset return rate (ROE) for the first half of 2025 was 23.29%, although it showed a decline compared to the previous year due to an increase in net assets by 1.1 billion yuan [3] Group 2: Product Sales and Market Strategy - Sales revenue from refrigerators and freezers was 8.047 billion yuan, up 5.71% year-on-year; washing machines generated 1.361 billion yuan, with a growth of 5.98% [2] - The company is focusing on high-end product sales and increasing R&D investment to enhance the proportion of high-end products [2] - The company plans to expand production capacity, including a new manufacturing base in Thailand, which will add 140,000 refrigerator units and 30,000 freezer units [2] Group 3: R&D and Innovation - R&D investment in the first half of 2025 reached 311 million yuan, accounting for 3.28% of total revenue, with a year-on-year increase of 9.16% [4] - The company has over 1,000 R&D personnel and more than 2,000 authorized patents [4] - Future plans include maintaining focus on core home appliance products while enhancing technological advantages in key industry segments [4] Group 4: Market Position and Value Management - The company acknowledges that its stock price is undervalued and is actively managing its market value amidst various external factors [5] - Continuous positive growth in net profit over 16 consecutive quarters indicates strong operational performance [5] - The company is committed to returning value to investors while considering future profit distribution based on financial health and market conditions [5]

Core Insights - The home appliance retail sector in China showed a positive growth trend in August, with offline sales improving and online sales remaining stable despite entering a low season [1][2] - Home appliance exports faced challenges, with a year-on-year decline of 6% in August, but companies are showing confidence in overseas expansion [1][3] - Domestic appliance manufacturers showcased new products at the IFA exhibition in Berlin, indicating strong intentions to penetrate international markets [1][4] Retail Performance - In August, the total retail sales of consumer goods in China grew by 3.4% year-on-year, with cumulative growth of 4.6% [2] - The retail sales of home appliances and audio-visual equipment increased by 14.3% year-on-year, with cumulative growth of 28.4% [2] - The growth of offline retail was boosted by the arrival of the third batch of national subsidy funds, while online sales of essential items saw a slowdown [2] Export Trends - In August, the export value of home appliances reached 60.37 billion yuan, a year-on-year decrease of 6.3%, with a dollar value of 8.43 billion USD, also down by 6.6% [3] - The average export price decreased by 3.2% to 20.9 USD per unit [3] - The decline in exports has narrowed slightly due to easing tariff policies, and companies are accelerating overseas production capacity [3] Product Launches and Market Strategy - The IFA exhibition featured major Chinese appliance brands like Midea, Haier, and TCL, showcasing innovative products and emphasizing their commitment to international markets [4] - Midea's exhibition theme was "Master Your Home," highlighting smart home appliances, while Haier introduced its latest AI technology [4] - Stone Technology launched its first all-terrain robotic lawn mower, indicating diversification into new product categories [4] Investment Recommendations - Recommended stocks include Midea Group, Bear Electric, and Stone Technology for their strong market positions and product offerings [1][4]

Core Viewpoint - TCL Smart Home indicated that as of the end of the first half of 2025, the company's parent company will have negative undistributed profits, which does not meet the profit distribution conditions outlined in its articles of association [2] Group 1: Financial Performance - The company has experienced continuous growth in operating scale and profitability in recent years [2] - TCL Smart Home has been optimizing products and services, expanding market share, and strengthening cost control to achieve steady profit growth [2] Group 2: Future Outlook - The company is committed to actively returning value to investors once it meets the profit distribution conditions, considering its strategy, current and future profit scale, and cash flow situation [2]

Core Viewpoint - Guangdong TCL Smart Home Co., Ltd. will participate in an online investor collective reception day to enhance interaction with investors [1][2] Group 1: Event Details - The online event will be held on September 19, 2025, from 15:30 to 17:00 [1] - Investors can participate through the "Panorama Roadshow" website [1] - The event is organized by the China Securities Regulatory Commission Guangdong Supervision Bureau and the Guangdong Listed Companies Association [1] Group 2: Company Participation - Key company representatives, including Chairman Peng Pan, Independent Director Liu Ning, General Manager and CFO Wang Hao, and Board Secretary Wen Xiaorui, will engage with investors [2] - The company will address common investor concerns regarding performance, governance, strategic development, and operational status during the event [2] - The company encourages active participation from investors [2]

证券代码：002668 证券简称：TCL智家 公告编号：2025-039 广东 TCL 智慧家电股份有限公司 关于参加 2025 广东辖区上市公司投资者 网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，广东 TCL 智慧家电股份有限公司（以下 简称"公司"）将参加由中国证券监督管理委员会广东监管局、广东上市公司协 会联合举办的"投资者集体接待日暨辖区上市公司中报业绩说明会"，现将相关 事项公告如下： 届时，公司董事长彭攀先生、独立董事刘宁女士、总经理兼财务总监王浩先 生、董事会秘书温晓瑞女士将通过网络文字交流形式与投资者就公司业绩、公司 治理、发展战略、经营状况等投资者关心的问题与投资者进行沟通与交流，公司 将在本次活动中对投资者普遍关注的问题进行回答，欢迎广大投资者踊跃参与！ 特此公告。 广东 TCL 智慧家电股份有限公司 董事会 二〇二五年九月十五日 本次投资者网上集体接待日活动将采用网络远程的方式举行，投资者可登录 "全景路演"网站（https://rs.p5w.net）参与本次互动交流，活动时间 ...

Market Overview - The white goods sector experienced a decline of 0.5% on September 15, with Aucma leading the drop [1] - The Shanghai Composite Index closed at 3860.5, down 0.26%, while the Shenzhen Component Index rose by 0.63% to 13005.77 [1] Individual Stock Performance - Major stocks in the white goods sector showed varied performance, with Gree Electric down by 0.27% and Midea Group down by 0.53% [1] - Aucma saw the largest decline at 1.33%, while Snow Qi Electric and Changhong Meiling had slight increases of 0.73% and 0.00% respectively [1] Trading Volume and Capital Flow - The total net outflow of main funds in the white goods sector was 413 million yuan, while retail investors saw a net inflow of 432 million yuan [1] - The trading volume for Gree Electric reached 20.13 billion yuan, indicating significant investor interest despite the decline [1] Fund Flow Analysis - Snow Qi Electric had a net inflow of 2.33% from retail investors, while Aucma and Hisense Home Appliances experienced significant net outflows from main funds [2] - Retail investors contributed positively to the capital flow in several stocks, with notable inflows in Deep Kangjia A and Haier Smart Home [2]

Group 1 - The first Guangdong Quality Products Exhibition opened in Guangzhou, attracting 1,086 participating companies and 2,175 domestic and international professional buyers [1][2] - The exhibition covers an area of 50,000 square meters and includes five industry exhibition areas: home appliances and electronics, clothing and beauty, toys and cultural creativity, health food, and furniture and home [1][2] - The event aims to accelerate the integration of domestic and foreign trade, support enterprises in expanding domestic sales markets, and strengthen the domestic circulation [2] Group 2 - The exhibition features nearly 10,000 consumer products from well-known and emerging Guangdong enterprises, including brands like Midea, TCL, and Wanglaoji [2] - Guangdong has a complete industrial system with high-quality products, and it is a major province for quality product output, with a real-time population of 150 million and a retail sales total that has ranked first in the country for 42 consecutive years [2] - The event is expected to enhance the visibility of Guangdong's quality products and meet the growing demand for high-quality and high-value products among consumers [2]

Market Overview - On September 11, the white goods sector rose by 0.19% compared to the previous trading day, with Shenzhen Konka A leading the gains [1] - The Shanghai Composite Index closed at 3875.31, up 1.65%, while the Shenzhen Component Index closed at 12979.89, up 3.36% [1] Stock Performance - Key stocks in the white goods sector showed varied performance: - Shenzhen Konka A: Closed at 5.40, up 1.89% with a trading volume of 469,100 shares and a turnover of 251 million [1] - Aucma: Closed at 6.80, up 1.19% with a trading volume of 120,400 shares and a turnover of 80.72 million [1] - Changhong Meiling: Closed at 7.53, up 0.94% with a trading volume of 103,100 shares and a turnover of 77.03 million [1] - Hisense Home Appliances: Closed at 25.05, up 0.52% with a trading volume of 74,700 shares and a turnover of 186 million [1] - Gree Electric Appliances: Closed at 41.37, up 0.51% with a trading volume of 528,200 shares and a turnover of 2.174 billion [1] - Whirlpool: Closed at 10.70, up 0.47% with a trading volume of 28,300 shares and a turnover of 30.07 million [1] - Midea Group: Closed at 77.02, unchanged with a trading volume of 459,600 shares and a turnover of 3.516 billion [1] Capital Flow - The white goods sector experienced a net inflow of 42.03 million from main funds, while retail funds saw a net inflow of 12.8 million [1] - Notable capital flows for specific companies include: - Haier Smart Home: Main funds net inflow of 10.4 million, retail funds net outflow of 64.02 million [2] - Shenzhen Konka A: Main funds net inflow of 31.45 million, retail funds net outflow of 22.25 million [2] - Midea Group: Main funds net inflow of 20.70 million, retail funds net inflow of 71.68 million [2]