Core Insights - The white goods sector experienced a rise of 2.01% on November 12, with Midea Group leading the gains [1] - The Shanghai Composite Index closed at 4000.14, down 0.07%, while the Shenzhen Component Index closed at 13240.62, down 0.36% [1] Company Performance - Midea Group (000333) closed at 79.49, up 2.93%, with a trading volume of 737,800 shares and a transaction value of 5.857 billion [1] - Hisense Home Appliances (000921) closed at 27.71, up 2.82%, with a trading volume of 228,500 shares and a transaction value of 628 million [1] - TCL Smart Home (002668) closed at 11.36, up 2.34%, with a trading volume of 251,600 shares and a transaction value of 285 million [1] - Gree Electric Appliances (000651) closed at 41.15, up 0.56%, with a trading volume of 580,200 shares and a transaction value of 2.39 billion [1] Capital Flow - The white goods sector saw a net inflow of 457 million from institutional investors, while retail investors experienced a net outflow of 278 million [1] - Midea Group had a net inflow of 210 million from institutional investors, while retail investors had a net outflow of 92.32 million [2] - Gree Electric Appliances had a net inflow of 177 million from institutional investors, with retail investors experiencing a net outflow of 77.13 million [2]

Core Viewpoint - TCL Smart Home has shown a positive market performance with a 2.34% increase in stock price, reaching a market capitalization of 12.316 billion yuan [1] Group 1: Business Overview - The company's main business includes the research, production, and sales of household refrigerators, freezers, and washing machines [3] - As of the 2024 annual report, overseas revenue accounts for 73.50% of total revenue, benefiting from the depreciation of the RMB [4] - The revenue composition is as follows: refrigerators and freezers 84.92%, washing machines 14.37%, and others 0.72% [8] Group 2: Market Position and Performance - TCL has maintained the position of the largest exporter of refrigerators in China for 14 consecutive years, serving over 130 countries and regions, including those involved in the Belt and Road Initiative [2] - For the period from January to September 2025, TCL achieved operating revenue of 14.346 billion yuan, a year-on-year increase of 2.87%, and a net profit attributable to shareholders of 977 million yuan, up 18.45% year-on-year [8] Group 3: Technological Advancements - The company has made advancements in AI voice control and AI intelligent dual-inverter technology, enhancing the intelligence level of its products to meet customer demands [4] Group 4: Shareholder and Market Activity - As of September 30, 2025, the number of shareholders decreased by 2.23% to 36,200, while the average circulating shares per person increased by 2.28% to 29,971 shares [8] - The stock has seen a net outflow of 6.1328 million yuan from major funds today, with a ranking of 10 out of 10 in the industry [5][6]

Sales and Revenue Performance - In Q3 2025, the sales volume of smart refrigerators and freezers was 1.01 million units, a slight decrease of 4.4% year-on-year [2] - Washing machine sales reached 416,000 units, an increase of 1.3% year-on-year [2] - Total revenue for Q3 2025 was 4.869 billion CNY, a decline of 2.3% year-on-year [2] Profitability and Market Strategy - The net profit attributable to shareholders for the first three quarters of 2025 was 977 million CNY, an increase of 18.5% year-on-year [3] - The company is committed to a globalization strategy, actively expanding into markets in the Middle East, Africa, and Latin America, achieving significant results in benchmark markets like the UK, Brazil, and Spain [3] - Product structure optimization has led to a 1.52% increase in gross margin [3] Future Market Expansion - The company plans to continue expanding in non-European markets, with growth in the Asia-Pacific, Latin America, and Middle East regions for the first nine months of 2025 [2] - Future initiatives include launching innovative products to meet diverse consumer needs and increasing brand visibility through international exhibitions and sports marketing [2] Shipping and Cost Management - The company primarily uses sea freight for exports, with costs managed through long-term agreements with shipping companies [3] - In the first nine months of 2025, shipping costs decreased, stabilizing cost pressures [3] Product Innovation - New product launches include the TCL AI Super Drum washing machine with a cleaning ratio of 1.31 and the TCL Ice Qilin refrigerator with advanced preservation technology [4] - The company aims to enhance product competitiveness through continuous R&D investment and product structure optimization [4] Shareholder Returns - As of the end of the reporting period, the company had undistributed profits of 862 million CNY, meeting the conditions for profit distribution [5] - The company is committed to returning value to shareholders in accordance with relevant laws and regulations [5] Business Focus - The company will continue to focus on its core business of refrigerators, freezers, and washing machines, enhancing its technological advantages in key industry segments [5]

Core Insights - The home appliance industry shows resilient growth with a 3.6% year-on-year revenue increase in Q3, totaling 366.3 billion yuan, despite external pressures from reduced government subsidies and high export bases [13][14][22] - The overall net profit for the industry increased by 4.4% year-on-year, reaching 30.1 billion yuan, with a slight improvement in net profit margin by 0.1 percentage points [13][14][22] Segment Analysis White Goods - The white goods segment reported a revenue of 268.7 billion yuan in Q3, reflecting a 5.0% year-on-year growth, with a net profit margin of 9.5% [30][31] - Major players like Midea and Haier showed strong performance, with Midea's revenue growing by 9.9% and Haier's by 9.5% [33][34] Kitchen Appliances - The kitchen appliance segment experienced a revenue decline of 4.8% in Q3, totaling 5.96 billion yuan, with a net profit margin of 8.4% [37][44] - Traditional kitchen appliance companies like Boss and Vanward maintained relatively stable performance, while integrated stove manufacturers faced significant pressure [43][44] Black Goods - The black goods segment saw a revenue decrease of 3.6% in Q3, amounting to 47.29 billion yuan, but net profit increased by 41.9% to 1.4 billion yuan [45][53] - Companies like Hisense maintained stable growth, benefiting from balanced domestic and international operations [52][53] Small Appliances - The small appliance segment achieved a revenue growth of 6.3% in Q3, reaching 30.62 billion yuan, with a net profit margin of 6.7% [54][59] - Emerging categories within small appliances, such as robotic vacuum cleaners, contributed significantly to revenue growth [59] Lighting and Components - The lighting and components segment reported stable revenue of 13.73 billion yuan, with a slight year-on-year increase of 0.1%, but faced profit pressure with a net profit margin of 4.6% [3][28]

Market Overview - The white goods sector experienced a decline of 0.18% on November 11, with TCL leading the drop [1] - The Shanghai Composite Index closed at 4002.76, down 0.39%, while the Shenzhen Component Index closed at 13289.0, down 1.03% [1] Individual Stock Performance - Aokema (600336) closed at 7.17, up 0.70% with a trading volume of 143,100 shares and a turnover of 103 million yuan [1] - Deep Blue Technology (000016) closed at 5.64, up 0.53% with a trading volume of 666,400 shares and a turnover of 377 million yuan [1] - Hisense Home Appliances (000921) closed at 26.95, up 0.41% with a trading volume of 105,100 shares and a turnover of 283 million yuan [1] - Whirlpool (600983) closed at 10.37, up 0.39% with a trading volume of 20,800 shares and a turnover of 21.57 million yuan [1] - Gree Electric Appliances (000651) closed at 40.92, up 0.15% with a trading volume of 468,500 shares and a turnover of 1.916 billion yuan [1] - Midea Group (000333) closed at 77.23, down 0.13% with a trading volume of 227,700 shares and a turnover of 175.5 million yuan [1] - TCL Smart Home (002668) closed at 11.10, down 2.20% with a trading volume of 232,000 shares and a turnover of 259 million yuan [1] Capital Flow Analysis - The white goods sector saw a net inflow of 160 million yuan from institutional investors, while retail investors experienced a net outflow of 89.16 million yuan [1] - Midea Group (000333) had a net inflow of 228 million yuan from institutional investors, but a net outflow of 75.49 million yuan from retail investors [2] - Haier Smart Home (600690) had a net inflow of 1.13 billion yuan from institutional investors, with a net outflow of 1.04 billion yuan from retail investors [2] - TCL Smart Home (002668) experienced a significant net outflow of 58.87 million yuan from institutional investors, while retail investors had a net inflow of 55.84 million yuan [2]

Core Insights - The home appliance industry shows resilient growth with a 3.6% year-on-year revenue increase in Q3, totaling 366.3 billion yuan, despite a slowdown due to the reduction of national subsidies and high export bases [13][14][22] - The overall net profit for the industry increased by 4.4% year-on-year, reaching 30.1 billion yuan, with a slight improvement in net profit margin by 0.1 percentage points [13][14][22] Segment Analysis White Goods - The white goods segment reported a revenue of 268.7 billion yuan in Q3, reflecting a 5.0% year-on-year growth, with a net profit margin of 9.5% [30][31] - Major players like Midea and Haier showed strong performance, with Midea's revenue growing by 9.9% and Haier's by 9.5% [33][34] Kitchen Appliances - The kitchen appliance segment experienced a revenue decline of 4.8% in Q3, totaling 5.96 billion yuan, with a net profit margin of 8.4% [37][44] - Traditional kitchen appliance companies like Boss and Vanward maintained relatively stable performance, while integrated stove companies faced significant pressure [43][44] Black Goods - The black goods segment saw a revenue decrease of 3.6% in Q3, amounting to 47.29 billion yuan, but net profit increased by 41.9% to 1.4 billion yuan [45][53] - Companies like Hisense maintained stable growth, benefiting from balanced domestic and international operations [52][53] Small Appliances - The small appliance segment achieved a revenue growth of 6.3% in Q3, reaching 30.62 billion yuan, with a net profit margin of 6.7% [54][59] - Emerging categories within small appliances contributed significantly to revenue growth, with companies like Roborock and Xiaobear showing strong performance [59] Lighting and Components - The lighting and components segment reported stable revenue of 13.73 billion yuan in Q3, with a slight decline in net profit margin to 4.6% [3][28] - The segment faced challenges due to declining downstream demand and tariff impacts [3][28] Investment Recommendations - Recommended stocks include Midea Group, Haier, TCL, and Gree in the white goods sector, while Hisense is suggested for black goods, and Roborock and Xiaobear for small appliances [4][5] Key Data Tracking - The home appliance sector's relative return in October was +0.70%, indicating positive market performance [3][4] - Raw material prices showed increases in October, with copper and aluminum prices rising by 5.7% and 7.6% respectively [3][4]

Group 1 - On November 5, a total of 43 companies were investigated by institutions, with 27 companies being researched by funds, highlighting a significant interest in specific firms such as Huali Group, Botao Bio, and Jinchengzi [1] - Huali Group received the most attention, with 13 funds participating in its research, while Botao Bio and Jinchengzi were followed by 12 and 8 funds respectively [1] - The companies investigated by funds are distributed across various sectors, with the machinery and equipment sector having the highest representation at 5 companies, followed by the pharmaceutical and biological sector and electronics sector, each with 3 companies [1] Group 2 - Among the fund-researched stocks, 12 stocks increased in value over the past 5 days, with the highest gains seen in Shuangjie Electric (24.72%), Changbao Co. (14.05%), and TCL Smart Home (12.87%) [2] - Conversely, 15 stocks experienced declines, with Lingge Technology, Shanghai Xinyang, and Xunjiexing showing the largest drops at 12.37%, 11.94%, and 9.87% respectively [2] - Notably, Shuangjie Electric saw a net inflow of 254 million yuan in the past 5 days, leading the funds' net inflow, followed by Changbao Co. and Jinggong Technology with net inflows of 81.52 million yuan and 73.01 million yuan respectively [2]

Core Viewpoint - TCL Smart Home (SZ 002668) announced an investor meeting scheduled for November 4-5, 2025, where company representatives will address investor inquiries [1] Company Summary - For the first half of 2025, TCL Smart Home's revenue composition was 99.28% from industrial operations and 0.72% from other businesses [1] - As of the report date, TCL Smart Home's market capitalization stands at 12 billion yuan [1]

Sales Performance - In the first three quarters of 2025, TCL's refrigerator and freezer sales reached 13.055 million units, a year-on-year increase of 2.8% [2] - Washing machine sales increased by 1.7% during the same period [2] - Total revenue for the first three quarters was 14.346 billion yuan, reflecting a year-on-year growth of 2.9% [2] Profitability - The net profit attributable to shareholders for the reporting period increased by 18.5% [3] - Gross margin improved by 1.52% due to product structure optimization and the introduction of new products [3] Global Strategy - TCL is actively expanding into overseas markets, particularly in the Middle East, Africa, and Latin America, achieving significant results in benchmark markets like the UK, Brazil, and Spain [3] - The company is committed to a global strategy and the development of smart home appliances, with a focus on enhancing operational efficiency through digitalization [3] Production Capacity - The company is expanding production capacity, with a new high-end refrigerator manufacturing project in Zhongshan capable of producing 2.8 million units annually [4] - A new production base in Thailand is expected to add 1.4 million units of refrigerator capacity and 300,000 units of freezer capacity [4] Future Plans - The company has unallocated profits of 862 million yuan and 94 million yuan at the consolidated and parent company levels, respectively, meeting the conditions for profit distribution [3] - TCL plans to continue focusing on its core business of refrigerators, freezers, and washing machines, while enhancing its competitive edge through technological advancements [4]

Core Viewpoint - TCL Smart Home's stock experienced a slight decline of 0.45% on November 5, with a trading volume of 239 million yuan and a total market capitalization of 11.979 billion yuan [1] Group 1: Business Overview - The company's main business includes the research, production, and sales of household refrigerators, freezers, and washing machines [3] - TCL has maintained the position of the largest exporter of refrigerators in China for 14 consecutive years, serving over 130 countries and regions, including those along the Belt and Road Initiative [3] - As of the 2024 annual report, overseas revenue accounted for 73.50% of total revenue, benefiting from the depreciation of the RMB [4] Group 2: Financial Performance - For the period from January to September 2025, TCL achieved a revenue of 14.346 billion yuan, representing a year-on-year growth of 2.87%, while the net profit attributable to shareholders was 977 million yuan, up 18.45% year-on-year [8] - The company has distributed a total of 224 million yuan in dividends since its A-share listing, with no dividends paid in the last three years [9] Group 3: Market Dynamics - The company has a presence in the cross-border e-commerce sector, although it currently represents a small portion of its business [2] - The average trading cost of the stock is 10.47 yuan, with the stock price fluctuating between resistance at 11.42 yuan and support at 10.84 yuan, indicating potential for range trading [7]