编号：2016-003 证券代码：002763 证券简称：汇洁股份 深圳汇洁集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------------------|-----------------------------------|------------------------------------------------------| | | | | | 投资者关系活动类别 | √ 特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | √现场参观 | | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称及人员姓名 | | 申万宏源 秦 聪 中再资产 周 莹 | | | | 招商基金 汪彦初 嘉实基金 曹笑阅 | | | | 上投摩根 刘 亮 华夏基金 刘 洋 | | | 博时基金 田 野 尹 哲 | | | | 西南证券 蔡 欣 | | | | 宝盈基金 方佳佳 方仲姬 | | | 时间 | 2016 年 8 月 19 | 14:00-15:30 | | ...

Company Overview - Shenzhen Huijie Group Co., Ltd. primarily operates in the lingerie industry, focusing on ergonomic research, technology development, brand promotion, design, manufacturing, and marketing [2][3] - Main products include seven brands: "Mannifen," "Yivis," "Lanzhuoli," "Qiaobaishi," "Bodybeauty," "COYEEE," and "Secret Weapon," covering bras, panties, thermal wear, and functional lingerie [3] Financial Performance - In 2015, the company reported a revenue of 1,887.55 million CNY, representing a year-on-year growth of 14.13% [3] - For the first half of 2016, revenue reached 1,001.13 million CNY, with a year-on-year growth of 7.92% and a net profit of 119.95 million CNY, down 5.61% due to significant investments in new brands [3][4] Sales Channels - The company’s sales channels include direct sales, distribution, e-commerce, and OEM, with direct sales being the primary model [3] - Approximately 2,000 direct stores are currently operating nationwide [3] Online Sales - Online sales account for about 20% of total sales, with a year-on-year growth rate of approximately 40% in the first half of 2016 [4] - The COYEEE brand experienced a growth rate exceeding 40% in the same period [4] Market Insights - The domestic lingerie industry has seen a growth rate of about 10% over the past two years, with a market size of approximately 30 billion USD [5] - Offline direct sales contribute to about 60% of total sales [5] Brand Development - The company has recently launched new brands, including the men's underwear brand Qiaobaishi and skincare products under Mannifen [3][5] - The men's brand currently has over ten counters nationwide and is in the expansion phase [4][6] Production Capacity - The company operates two main factories located in Shantou and Jiangxi, with a current production capacity of approximately 15 million pieces [6] Strategic Response - The company aims to address competition from foreign brands by focusing on its target customer segments and adapting its strategies accordingly [5][6]

编号：2016-005 证券代码：002763 证券简称：汇洁股份 深圳汇洁集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------------------|-----------------------|-----------------------------------------------------------| | | | | | 投资者关系活动类别 | √ | 特定对象调研 □分析师会议 | | | □媒体采访 □业绩说明会 | | | | □ | 新闻发布会 □路演活动 | | | √现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及人员姓名 | | 六禾投资 石嘉婧 稻草人投资 盘世雄 | | | | 信达澳银 刘维华 国信证券 杨 辉 | | | | 榕树投资 许群英 广发证券 糜韩杰 | | | 易方达基金 李慧杰 | | | 时间 | 2016 年 11 月 | 14:00-15:30 | | 地点 | 公司 32 楼会议室 | | | 上市公司接待人员姓名 | 董事会秘书 李芳 | | ...

证券代码： 002763 证券简称：汇洁股份 深圳汇洁集团股份有限公司 投资者关系活动记录表 编号：2016-001 | --- | --- | --- | --- | |----------------|---------------------------------------|------------------------------------------------------|-------| | | | | | | 投资者关系活动 | □ 特定对象调研 □分析师会议 | | | | 类别 | □ 媒体采访 √业绩说明会 | | | | | □新闻发布会 □路演活动 | | | | | □ 现场参观 | | | | | □ 其他 （请文字说明其他活动内容） | | | | 参与单位名称及 | | 国泰君安证券 吕明 东兴基金 韩琛琛 东方基金 高洁 | | | 人员姓名 | | 中欧基金 魏博 信达澳银基金 刘维华 南方基金 肖嘉倩 | | | | | 创金合信基金 李晗 胡尧盛 嘉实基金 曹笑阅 国寿 | | | | 安保基金 李丹 新韩法巴资产管理 刘水茵 | | | | | | 浦银安盛 ...

Group 1: Financial Performance - The company's online growth for the first three quarters is approximately 30% [2] - Online sales currently account for about 30% of total revenue [4] - The company maintained a stable performance with an 8%-9% growth from January to September [5] Group 2: Product Development and Market Strategy - The company plans to consolidate its sportswear lines under a single brand category in the future [3] - The beauty brand Mannifen focuses on quality, using imported products developed by a dedicated cosmetics division [3] - The company is primarily operating its e-commerce channels in-house, leveraging a young and active team [3] Group 3: Operational Insights - The company does not have an industrial park in Shenzhen, but operates two in Jiangxi and Shantou [4] - Full capacity release for the Jiangxi industrial park is expected to take about three years [4] - The increase in expenses this year is attributed to sales growth, leading to higher variable costs [4] Group 4: Market Position and Competition - The company differentiates itself from competitors like Anlifang through its business model and channel strategies [5] - The impact of major promotional events like Double Eleven and Double Twelve on gross margin is minimal due to product differentiation between online and offline sales [4]

Product Development and Sales Process - The company has independent professional R&D and design teams for each brand [1] - The production line for online and offline products is the same [1] - The product development process includes design, review meetings, sampling, fitting, adjustments, promotional video shooting, ordering meetings, and final production [3] Product Series and Sales Strategy - Products are generally divided into spring/summer and autumn/winter series, with some brands having four distinct series [3] - The company holds two seasonal ordering meetings: autumn/winter in early April and summer around October [3] - The company has a complete training system for sales personnel, including onboarding, professional knowledge, and skills training [3] Financial Performance and Sales Channels - Online sales accounted for approximately 25% of total sales in 2016 [5] - Distribution sales were about 15%, while direct sales made up around 60% in 2016 [5] - The impact of major promotional events, like Double Eleven, on gross margin is minimal [4] Production Capacity and Quality Control - The Jiangxi factory's capacity was approximately 12 million pieces in 2016, with a target of 15 million pieces [5] - The company prioritizes product quality over maximizing production capacity [5] Market Competition and Brand Positioning - The company focuses on quality, comfort, and fashion in its products, maintaining a loyal customer base and strong brand image [5] - The company is not solely age-segmented; it also includes functional positioning, such as Bodybeauty for shaping [6] - The company aims to provide high-quality products and services to compete with international brands entering the Chinese market [6]

证券代码：002763 证券简称：汇洁股份 深圳汇洁集团股份有限公司投资者关系活动记录表 编号：2017-002 | --- | --- | --- | |------------------------|----------------------|---------------------------------| | | | | | 投资者关系活动类别 | √ | 特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | √现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及人员姓名 | 华融证券 王玉婷 | | | | 复星瑞哲 黎藜 | | | | 民生通惠 鲁力 | | | | 广发证券 胡翔宇 | | | | 南方基金 李振兴 | | | | 前海锦泓 田艺 徐钊 | | | | 盈峰资本 韩瑶 | | | | 东方证券 张维益 陈伟 | | | | 招商证券 高峰 | | | | 国泰君安 于健 | | | | 麦星投资 郑慧 林华强 | | | | 沃伯格投资 郑奇国 | | | --- ...

Group 1: Company Overview - Shenzhen Huijie Group Co., Ltd. was established in 2006 and currently manages an Asian fund with a total scale of $1.1 billion, with an average investment size of $20-30 million and an average holding period of 4-5 years [2]. Group 2: Brand Positioning - The brand positioning for the company's products is as follows: - Mannifen targets customers aged 20-50 with the keyword "romantic sensuality" - Yves targets a higher-end clientele with keywords "elegance, refinement, temptation" - Lanzhuoli focuses on a younger audience with the keyword "freedom, sensuality" [3]. Group 3: Product Offerings and Market Trends - The company has a diverse range of products, including wireless and sports bras, to meet changing consumer preferences [3]. - The company ranks well in online sales, with Mannifen performing notably during the last Double Eleven shopping festival [3]. Group 4: Store and Distribution Information - Average store sizes are approximately 30-50 square meters for department stores and 50-100 square meters for shopping center stores, with some exceeding 100 square meters [4]. - Most distribution stores are located in third and fourth-tier cities, with individual store sizes ranging from 30-100 square meters [4]. Group 5: Financial Performance - In 2017, the company's sales expenses accounted for approximately 37% of operating income [5]. - The company has maintained stable growth in same-store operations in the first quarter of 2018 [5]. Group 6: Membership and Future Plans - The company has a complete membership management system, with each brand currently operating its own independent membership [5]. - Future plans include opening comprehensive multi-category stores in shopping centers based on current market trends [5].

Group 1: Company Performance and Strategy - The company began adjusting its physical stores in the second half of 2016 due to declining performance in 2015-2016, focusing on evaluating store locations and sales metrics to eliminate underperforming outlets [3] - In Q1 2018, the company reported stable growth in its existing high-quality stores [3] - The company plans to open comprehensive multi-category stores in shopping centers based on current market trends [4] Group 2: Financial Metrics and Operations - The typical payment cycle for general malls is 45-60 days [3] - The average area for comprehensive multi-category stores in shopping centers is generally between 50-100 square meters [4] - The commission rate for general malls is around 20%-30% [4] Group 3: Online and Offline Integration - In 2017, online revenue accounted for approximately 50% of total online income for the brand Mannifen [4] - The company’s online sales are not primarily for clearing inventory; new products are launched simultaneously online and offline at the same price [5] - The company has a complete membership management system in place [5] Group 4: Market Trends and Consumer Behavior - The company has seen an increase in distribution clients over the past two years [5] - The company is introducing new product lines, including sports, maternity, and youth categories, to keep pace with market trends [6] - Sales growth in both first-tier and third-tier cities is being maintained [6] Group 5: Marketing and Promotion - The company has noted positive effects from using celebrities and influencers for promotion [6]

证券代码：002763 证券简称：汇洁股份 编号：2018-003 | --- | --- | --- | |----------------------------|--------------------------|----------------------------------------------------------| | | | | | 投资者关系活动类别 | √ | 特定对象调研 □分析师会议 | | | □媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | √现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及人员姓名 | 广发证券 胡幸 | | | 时间 | 2018 年 11 月 14 | 日 9:30-10:30 | | 地点 | 公司 32 楼会议室 | | | 上市公司接待人员姓名 | 董事会秘书 邹燕 | | | 投资者关系活动主要内容介绍 | 问题交流： | | | | 1 、双十一公司销售情况？ | | | | | 答：根据天猫方系统当天的数据，当天销售额比去年增长。 | | | 2 | 、三季报销 ...