Core Viewpoint - Lisheng Sports announced its strategic investment in the Hainan International Circuit, expecting it to generate revenue by 2027, leveraging the unique advantages of the Hainan Free Trade Port [2] Group 1: Investment and Financials - The company has invested 184 million yuan of its own funds to initiate the project construction, with plans to continue financing through a refinancing process currently under review by the exchange [2] - The expected operational commencement of the Hainan Circuit is projected to fill the winter event gap and serve the Asia-Pacific region [2] Group 2: Strategic Importance - The Hainan International Circuit is positioned as a new landmark for international events, benefiting from Hainan's climate, tariff policies, and global accessibility [2] - The company emphasizes the strategic significance of this project within its broader business layout in the Hainan Free Trade Port [2]

Core Viewpoint - Lisheng Sports announced on October 31 that its event business growth logic is multidimensional with significant potential for exploration [2] Group 1: Business Growth Strategies - The company aims to enrich the number of event IPs, increase the number of event stops, and expand the number of participating teams [2] - Strengthening event operations and enhancing event influence are key strategies to drive ticket sales and monetize IP cultural products [2] - The addition of advertising sponsorships and realization of media copyright value are also critical components of the growth strategy [2] Group 2: Profitability and Margins - The trend of gross profit margins in event operations is expected to improve as the value of events continues to rise [2] - There is potential for further improvement in the current gross profit margin situation [2]

Core Insights - Lisheng Sports announced that its revenue fluctuations in event operations are related to the seasonal distribution of events, with a concentration of domestic racing events in Q2 2025 and a slight decrease in Q3 2024 compared to Q3 2023, leading to different business volumes in Q3 [2] - Despite the seasonal changes, the overall event operations continued to show growth in Q3 [2] - Venue operations experienced a decline in certain segments due to adjustments and suspensions starting from the end of Q3 2024, but the overall growth for the first three quarters of 2025 remained positive, with event operations compensating for the short-term impacts of venue adjustments [2]

Group 1 - The sports sector increased by 1.3% on October 31, with Lisheng Sports leading the gains [1] - The Shanghai Composite Index closed at 3954.79, down 0.81%, while the Shenzhen Component Index closed at 13378.21, down 1.14% [1] - Lisheng Sports closed at 14.82, with a rise of 2.21%, and Zhongti Industry closed at 9.30, with a rise of 1.09% [1] Group 2 - The sports sector experienced a net outflow of 25.72 million yuan from institutional funds and 20.05 million yuan from retail funds, while individual investors saw a net inflow of 45.77 million yuan [1] - Lisheng Sports had a net outflow of 3.14 million yuan from institutional funds and a net inflow of 15.74 million yuan from individual investors [1] - Zhongti Industry faced a net outflow of 22.58 million yuan from institutional funds and a net inflow of 30.02 million yuan from individual investors [1]

Company Overview - Lisheng Yundong (Shanghai) Sports Technology Co., Ltd. is a leading automotive sports service provider in China, focusing on the marketization of sports events and the digital upgrade of the sports industry [2]. - The company’s main business includes sports event management, venue operation, marketing services, sports club management, and sports equipment manufacturing and sales [2]. Financial Performance - In the first three quarters of 2025, the company achieved a revenue of CNY 380 million, a year-on-year increase of 14.34% [2]. - The net profit attributable to shareholders reached CNY 22.02 million, up 56.07% year-on-year [2]. - In Q3 2025, the company reported a revenue of CNY 109 million, a slight decline of 1.07% year-on-year, while the net profit attributable to shareholders surged by 1482.24% to CNY 6.70 million [2][3]. Business Dynamics - Revenue fluctuations in Q3 2025 were attributed to the seasonal distribution of events, with fewer races compared to Q2 2025 and Q3 2024 [3]. - Venue operations experienced a decline due to adjustments and suspensions of certain venue operations since Q3 2024, but overall growth was maintained in the first three quarters of 2025 [3]. Growth Drivers - The growth of the core event business is driven by multiple factors, including increasing the number of event IPs, enhancing event participation, and boosting ticket sales through improved event influence [4]. - The gross margin of event operations is expected to improve as the value of events increases, indicating potential for further enhancement [4]. Future Prospects - The company is optimistic about the commercialization of its golf events, which are still in the early stages of operation, and anticipates significant growth in the future [5]. - The national push for a CNY 7 trillion sports industry and the encouragement of event economy integration with cultural tourism are seen as beneficial for the company’s strategic direction [6]. Strategic Initiatives - The company has invested CNY 184 million in the construction of the Hainan International Circuit, expected to contribute revenue by 2027 [7]. - Future growth will focus on expanding event categories and investing in related sectors such as sports marketing, venue management, and sports technology [8].

Investment Rating - The industry investment rating is "Standard" indicating that the industry index is expected to perform within ±10% of the market index over the next six months [64]. Core Insights - The global sports market is projected to reach $800 billion by 2033, driven by globalization, digitalization, and IP development in sports [2][9]. - The sports industry in China is rapidly developing, with a market size growing from 1.7 trillion yuan in 2015 to 3.67 trillion yuan in 2023, despite a temporary decline due to the pandemic [19][24]. - Sports events are becoming a new engine for economic growth and urban competition, with significant direct and social value [2][29]. - The commercialization potential of domestic sports is being released under supportive policies, with increasing public participation in sports activities [2][49]. Summary by Sections 1. Economic Potential of the Sports Industry - The global sports industry is expected to maintain a compound annual growth rate of 7% over the next decade, reaching $800 billion by 2033 [9]. - The sports industry has a significant multiplier effect on GDP and employment, as evidenced by the EU's sports sector contributing 3.4% to total GDP in 2019 [10][13]. 2. Sports Events Driving Industry Upgrade - Sports events are key to attracting consumer spending and amplifying the value of the sports industry, with a focus on enhancing public engagement and consumption [29][30]. - The integration of digital technology and branding in sports events is pushing the commercialization process forward, creating diverse revenue streams [30][34]. 3. Release of Commercialization Potential in Domestic Sports - The commercialization of sports events in China is accelerating, with a focus on mainstream sports like basketball and football, while other sports lag behind [49]. - Policies encouraging the development of sports events are being implemented, aiming to cultivate world-class sports enterprises and events by 2030 [55][56]. 4. Investment Strategy - The sports event industry is recognized as one of the most stable growth areas in consumption, with significant room for commercialization compared to Western markets [60]. - The report recommends focusing on Lisheng Sports (002858) as a potential investment opportunity [60][61].

Core Viewpoint - Lisheng Sports has experienced a decline in stock price recently, with a year-to-date increase of 27.01% and a notable drop in the last five trading days [1][2] Financial Performance - For the period from January to September 2025, Lisheng Sports achieved a revenue of 380 million yuan, representing a year-on-year growth of 14.34%, and a net profit attributable to shareholders of 22.02 million yuan, which is a 56.07% increase compared to the previous year [2] - The company has cumulatively distributed 16.42 million yuan in dividends since its A-share listing, with no dividends distributed in the last three years [3] Stock Market Activity - As of October 30, Lisheng Sports' stock price was 14.53 yuan per share, with a market capitalization of 2.382 billion yuan [1] - The stock has seen a net outflow of 7.37 million yuan from major funds, with significant selling activity [1] - The company has appeared on the "Dragon and Tiger List" once this year, with a net purchase of 29.86 million yuan on September 8 [1] Shareholder Information - As of September 30, 2025, the number of shareholders increased to 19,200, with an average of 7,645 circulating shares per person, a decrease of 4.48% from the previous period [2] - Among the top ten circulating shareholders, Jin Ying Core Resource Mixed A increased its holdings by 600,000 shares [3]

Core Insights - The event "2025 National Cultural and Tourism Listed Companies Shanghai Tour" highlighted the growing importance of the cultural and tourism industry in boosting consumer spending, with nearly 100 listed companies participating in the event [5][6] - Shanghai is positioning itself as a core area for future cultural and tourism industry development, with a focus on investment and consumption [5][6][13] Industry Development - Shanghai has developed a unique urban tourism resource over 40 years, characterized by urban, comprehensive, and international tourism [6] - The cultural and tourism sector in Xu Hui District is projected to exceed 150 billion yuan in revenue by 2024, accounting for over 20% of the city's total [6] - The Shanghai International Tourism Resort has established a "full-domain tourism" development model centered around Disneyland, enhancing the tourism industry in Shanghai and Pudong New Area [6] New Business Models - Companies are integrating "IP + AI + consumption" to drive growth in the cultural and tourism sector, with significant projects planned in Shanghai [7] - The Xu Hui District has introduced policies supporting cultural and creative industries, offering up to 30 million yuan in funding [8] - The industry is shifting from traditional tourism to a focus on lifestyle and emotional value, with an emphasis on technology integration [9] Investment Opportunities - The event underscored the importance of urban renewal projects in the cultural and tourism sector, with Shanghai's mature market and innovative environment facilitating new project development [11] - Companies are eager to collaborate on projects in micro-vacation, cultural creative districts, and digital tourism [11][12] - The discussion around investing in Shanghai's cultural and tourism sector has gained traction, with many companies expressing interest in future investments [13]

Group 1 - The sports sector experienced a decline of 0.81% compared to the previous trading day, with Lisheng Sports leading the drop [1] - On the same day, the Shanghai Composite Index closed at 4016.33, up 0.7%, while the Shenzhen Component Index closed at 13691.38, up 1.95% [1] - Major stocks in the sports sector showed varied performance, with Zhongti Industry closing at 9.22, down 0.43%, and Lisheng Sports closing at 14.83, down 2.31% [1] Group 2 - The net outflow of main funds in the sports sector was 25.33 million yuan, while retail funds saw a net inflow of 9.78 million yuan [1] - Detailed fund flow data indicated that Zhongti Industry had a main fund net outflow of 7.53 million yuan, while Lisheng Sports had a net outflow of 17.80 million yuan [1] - Retail investors contributed a net inflow of 5.44 million yuan to Zhongti Industry and 4.34 million yuan to Lisheng Sports [1]

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company's profitability improved year-on-year in Q3 2025, with a significant increase in net profit margin [7] - The company is deeply engaged in the sports industry, leveraging its strong sports event IP and venue resources [7] - The company has launched major racing and golf events, enhancing its media presence and public engagement [7] - The establishment of the first electric vehicle racing event in the Asia-Pacific region demonstrates the company's commitment to innovation in the sports sector [7] - The ongoing construction of the Hainan International Circuit is expected to further expand the company's business capabilities [7] - Future profit forecasts indicate substantial growth, with net profits expected to reach 0.61 billion RMB in 2025, 0.87 billion RMB in 2026, and 1.20 billion RMB in 2027 [7] Financial Summary - Revenue projections for the company are as follows: 405 million RMB in 2023, 441 million RMB in 2024, 560 million RMB in 2025, 699 million RMB in 2026, and 892 million RMB in 2027, with a growth rate of 56.86% in 2023 and 27.06% in 2025 [6][9] - The company is expected to achieve a net profit of 61 million RMB in 2025, with a year-on-year growth rate of 257.01% [6][9] - The company's return on equity (ROE) is projected to improve from -7.41% in 2024 to 10.42% in 2025 [8]