Investment Rating - The report maintains a "Buy" rating for the company BlueFocus (300058) [1][9] Core Insights - The company reported a revenue of 52.62 billion yuan in 2023, a year-on-year increase of 43.44%, and a net profit attributable to shareholders of 117 million yuan, marking a 105.36% increase year-on-year, thus turning profitable [9] - The company has shown strong growth in its overseas advertising business, with a revenue increase of 41.69% [9] - The implementation of the "AI²" strategy has led to significant improvements in operational efficiency, with overall business productivity increasing by approximately 50% [9] Financial Summary - Revenue Forecast: The company is expected to achieve revenues of 63.14 billion yuan in 2024, 70.37 billion yuan in 2025, and 77.41 billion yuan in 2026 [2][4] - Net Profit Forecast: The net profit attributable to shareholders is projected to be 366 million yuan in 2024, 496 million yuan in 2025, and 631 million yuan in 2026 [4][9] - Earnings Per Share (EPS): EPS is expected to be 0.15 yuan in 2024, 0.20 yuan in 2025, and 0.25 yuan in 2026 [4][9] - Price-to-Earnings Ratio (P/E): The P/E ratio is projected to be 42 in 2024, 31 in 2025, and 25 in 2026 [4][9] Business Performance - The company’s advertising services, including comprehensive promotion and advertising agency services, have shown significant revenue growth, with the comprehensive promotion service revenue reaching 11.28 billion yuan, a 73.05% increase [9] - The overseas advertising business has been a key growth driver, with revenue from Meta and Google advertising maintaining double-digit growth rates [9] Strategic Initiatives - The company has fully implemented the "AI + Human" work model, achieving 100% coverage among employees, which has significantly enhanced creative capabilities [9] - The company has developed nearly 300 AI marketing cases, generating an AI-driven revenue of 108 million yuan in 2023 [9]

证券研究报告 ＃industryId＃ 传媒 ＃investSuggestion＃ ＃相关报告 relatedReport＃ 《【兴证传媒】蓝色光标 2023 年 半年报点评：主营业务高速修 复，AI²深入推进》2023-08-23 李阳 ＃ investSug gestionCh ange＃ 维持 ） 注: 每股收益均按照最新股本摊薄计算 公司点评报告(带市场行情) 信息披露 本公司在知晓的范围内履行信息披露义务。客户可登录 www.xyzq.com.cn 内幕交易防控栏内查询静默期安排和关联公司 持股情况。 | --- | --- | --- | --- | |------------------------------------------------------------------------|----------|-----------|-----------------------------------------------------------------------------------------------------------------------| | 投资建议的评级 ...

Investment Rating - The investment rating for the company is "Buy" [3][21]. Core Views - The company has achieved rapid revenue growth, with a reported revenue of 52.616 billion yuan in 2023, representing a year-on-year increase of 43.44%. The net profit attributable to shareholders reached 117 million yuan, up 105.36% year-on-year [3][21]. - The company is accelerating the construction of an AI Native model, which is expected to enhance profitability and drive future growth [5][21]. - The business performance is overall positive, with effective cost control boosting net profit margins [3][21]. Summary by Relevant Sections Financial Performance - In Q4 2023, the company reported revenue of 16.304 billion yuan, a year-on-year increase of 61.26%, while the net profit attributable to shareholders was -171 million yuan, up 92.23% year-on-year [3]. - The gross margin for the year was 3.44%, down 1.25 percentage points year-on-year, while the net margin was 0.21%, an increase of 6.15 percentage points year-on-year [3][5]. - The company’s revenue from overseas advertising reached 37.363 billion yuan, accounting for over 71.01% of total revenue, with a year-on-year growth of 41.69% [3][5]. Business Segments - The company’s comprehensive advertising services generated revenue of 11.282 billion yuan, a year-on-year increase of 73.05%, with a gross margin of 8.37% [3]. - The overall revenue from all business lines increased, with overseas advertising and comprehensive promotion services showing particularly high growth rates, contributing significantly to the company's performance [3][5]. Future Outlook - The company is expected to see continued growth in revenue and profitability, with projected net profits of 388 million yuan, 534 million yuan, and 619 million yuan for 2024, 2025, and 2026, respectively [21]. - The company aims to leverage its industry experience and channel advantages to capture the "AI + advertising/marketing" market, enhancing its growth trajectory [21].

Investment Rating - The investment rating for the company is "Buy - A" [8] Core Insights - The company has fully embraced AI, achieving a 100% coverage of the "human + AI" work model, resulting in an overall business productivity increase of approximately 50% [2] - In 2023, AI-driven revenue reached 108 million, with expectations to grow by 500 to 1,000 million in 2024 [2] - The company reported a revenue of 52.616 billion in 2023, a year-on-year increase of 43.44%, and a net profit attributable to shareholders of 117 million, marking a return to profitability [7] - The company is expanding its overseas business significantly, although the overall gross margin for overseas operations remains low [3] Financial Data and Valuation - Revenue projections for 2024 to 2026 are 62.719 billion, 72.861 billion, and 82.024 billion respectively, with year-on-year growth rates of 19.2%, 16.2%, and 12.6% [3] - The net profit attributable to shareholders is forecasted to be 351 million, 596 million, and 766 million for 2024, 2025, and 2026 respectively, with year-on-year growth rates of 201.0%, 69.8%, and 28.6% [3] - The company's EPS is projected to be 0.14, 0.24, and 0.31 for 2024, 2025, and 2026 respectively, with corresponding P/E ratios of 45.6, 26.8, and 20.9 [3] - The gross margin is expected to decline slightly from 3.4% in 2023 to 3.0% by 2026 [3] Business Growth and Strategy - The company has seen significant growth in its comprehensive promotion and overseas marketing, with comprehensive promotion revenue reaching 11.282 billion, a year-on-year increase of 73.05% [7] - The overseas advertising revenue continues to rise, contributing over 70% of total revenue, with a growth rate of 41.69% [7] - The partnership with TikTok For Business has resulted in a nearly 50% increase in advertising revenue, indicating strong performance in the overseas market [7]

证券代码：300058 证券简称：蓝色光标 公告编号：2024-025 北京蓝色光标数据科技股份有限公司 关于对外担保额度调剂及进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载，误导性陈述或重大遗漏。 一、担保情况概述 北京蓝色光标数据科技股份有限公司（以下简称"公司"）分别于 2024 年 1 月 15 日及 2024 年 1 月 31 日召开了第六届董事会第十一次会议及 2024 年第一 次临时股东大会，审议通过《关于 2024 年度担保额度预计的议案》，同意公司及 全资下属子公司为公司及全资下属子公司提供合计不超过 70.87 亿元的担保 （包含新增担保及原有担保展期或续保，不包含前期已审议未到期的担保），担 保额度有效期为自股东大会决议通过之日起十二个月。公司可以在上述范围内， 对不同公司之间相互调剂使用预计担保额度。具体内容详见公司在巨潮资讯网 （http://www.cninfo.com.cn）刊登的《关于 2024 年度担保额度预计的公告》（公 告编号：2024-004）。 二、担保的进展情况 1、鉴于公司全资子公司多盟智胜网络技术（北京）有限公司（以下简称"多 ...

P.2 请仔细阅读本报告末页声明 蓝色光标（300058.SZ） 收入维持高速增长，23Q4 信用减值损失确认影响利润。公司 2023 以及 24Q1 收入实现高速增长，主要由出海广告投放以及全案推广服务业务增长所驱动， 以上两个业务 2023 年收入分别增长 42%/73%。盈利能力方面，公司因收入 结构影响，毛利率有所下滑，2023/24Q1 分别实现毛利率 3.44%/2.94%，同 降 1.25/2.04pct；归母净利润方面，公司 2023 年因确认信用减值损失 4.15 亿元（其中 23Q4 确认 3.25 亿元）导致公司 2023 年利润率有所下降。 -52% -40% -29% -17% -6% 6% 17% 29% 2023-04 2023-08 2023-12 2024-04 蓝色光标 沪深300 1、《2023 业绩预告点评:营收创新高，"AI First"开启 业务增长新篇章》2024-02-26 2、《蓝色光标 23H1 业绩点评：业务加速回暖，AI2 战 略持续推进》2023-09-05 3、《蓝色光标（300058.SZ）2022 年报暨 2023 年一季 报 点 评： 低 迷时 ...

证券研究报告·公司点评报告·广告营销 2023 年报及 2024 一季报点评：营收高速增 长，坚持 AI 战略 2024 年 04 月 22 日 [关键词： Table_Tag#新产品、新技术、新客户 ] [Table_Summary] 投资要点 ◼ 净利润同比由负转正，AIGC 投入、信用减值损失及股权激励费用多方 因素压制净利率。2023 年，公司毛利率达 3.44%，同比降低 1.25pct。费 用端，2023 年，公司积极推进 AI 与主业的结合，加大 AI 技术投入； 此外，公司已完成股权激励计划中 2023 年营收增长率目标，产生 7635 万元的激励成本，计入管理费用；后续若达成目标，将于 24-25 年产生 1.78/0.51 亿元激励成本；叠加信用减值损失影响，公司归母净利润为 1.17 亿元，净利润率为 0.22%。单季度来看，24Q1 公司毛利率为 2.94%， 净利率为 0.52%。 ◼ 风险提示： AI 相关技术/应用发展不完善、信用减值风险、行业竞争加 剧风险 -52% -44% -36% -28% -20% -12% -4% 4% 12% 20% 28% 2023/4/24 20 ...

【时间】2023年4月22日 周一 15:00-16:30 【参会嘉宾】赵文权/董事长，熊剑/副董事长&副总经理，潘安民/董事&总经理，陈剑 虹/董事&财务总监，吴志攀/独立董事，赵国栋/独立董事，闫梅/独立董事，秦峰/董 事会秘书&副总经理 公司发言 FY23&1Q24业绩回顾 2023 年：收入 526.16 亿元，同比增长 43.44%；利润扭亏为盈，归母净利润 1.17 亿 元，归母扣非净利润1.50亿元，经营活动现金流6.33亿元； 1Q24：收入157.81亿元，同比增长61.47%；归母净利润8,232万元，归母扣非净利润 7,989万元。 问答环节 Q：公司有哪些营销场景与AI结合后产生新的商业模式？ A： 1）营销内容生产：包含文案、图片、视频，前半年人工调优比例约60%-70%.AI原生 生产内容还需要人工大量调优，但现在主流营销生产人工比例已降到50%以下。多模态 到来后，随AI技术成熟，AI原生公司希望达到70%-80%，对效率和生产力是较大的释 放。随AI迭代，生产力也会不断迭代。公司的业务方向和场景不会随着大模型被迭代 掉，而是借助此能够提高收益。 2）营销洞察环节：过去公司的方案 ...

蓝色光标公司进展交流 240422 华鑫(1)_原文 2024 年 04 月 22 日 17:16 发言人 1 00:00 增长了 43 规模，利润是 1.17 个亿，扣费是 1.5。这个数据较去年亏损的那都是扭亏为盈要向好 的。然后他也发了一季报，那一季报营收是增长 61%，营业成本是增长了 64.9%。 发言人 1 00:17 所以这就导致惠母利润是 0.82 亿，扣费之后是 0.7989。这两个财务规模和扣费都是下滑的那这 个数据反映出来什么？以及他后续的一个发展公司在自己的官网上面，官方的微信号上面，其 实都已经对 24 年的核心关注点也提出来了。公司的收入还是会持续保高增长。 发言人 1 00:47 发言人 2 01:51 让我上线。 发言人 1 01:53 那现在方便。好的，那咱们现在开始还是再等一会儿。 发言人 2 01:59 可以开始。 发言人 1 02:01 好的，好的，感谢秦总。各位我们进入到问答环节，我第一部分就分享了一个财务数据。第二 个部分我们就直接邀请秦总来解答几个问题。第一个问题就是公司的营收和成本。特别首先是 二三年整体的营收增长了 43，成本是增长了 45。这个是不是也说明整 ...

卢 丝 雨 ：高级分析师，硕士，毕业于上海交通大学，2021 年加入广发证券发展研究中心。 买入： 预期未来 12 个月内，股价表现强于大盘 10%以上。 [广发证券 Table_CompanyInvestDescription] —公司投资评级说明 增持： 预期未来 12 个月内，股价表现强于大盘 5%-15%。 [Table_Page] 年报点评|广告营销 | --- | --- | --- | --- | --- | --- | --- | --- | |--------------------------------------|----------------------------------------------------------------------------------|------------------------------------------------|-------------------------------------------------------------|-------------------------------|-------------- ...