华致酒行连锁管理股份有限公司 2023 年第一季度报告 证券代码：300755 证券简称：华致酒行 公告编号：2023-017 华致酒行连锁管理股份有限公司 2023 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重 大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、 误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人李伟、主管会计工作负责人及会计机构负责人（会计主管人员）梁芳斌声明：保证季度报 告中财务信息的真实、准确、完整。 3.第一季度报告是否经过审计 □是 否 华致酒行连锁管理股份有限公司 2023 年第一季度报告 | 归属于上市公司股东的所有者权益 | 3,741,039,667.79 | 3,639,055,301.91 | 2.80% | | --- | --- | --- | --- | | （元） | | | | 注：公司 2023 年第一季度业绩变动原因： （1）"买真酒到华致"、"买名酒到华致"的保真连锁品牌效应持续扩大，公司连锁门店分销能力得 到进一 ...

投资者关系活动记录表 编号：2023-002 投资者关系活 动类别 □特定对象调研 □分析师会议 □媒体采访 业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 参与单位名称 及人员姓名 投资者登录"中证路演中心"（https://www.cs.com.cn/roadshow/） 时间 2023 年 4 月 20 日 9：30—11：30 地点 网络远程 上市公司接待 人员姓名 董事长：吴向东 董事、总经理：李伟 董事、常务副总经理：杨强 独立董事：吴革 财务总监、董事会秘书：梁芳斌 保荐代表人：邹扬 投资者关系活 动主要内容介 绍 一、公司整体经营情况 公司作为 A 股首家及唯一酒类流通上市企业，凭借品牌优 势、产品保真体系优势、全渠道营销网络优势、覆盖全国的直供 网络、优秀的核心管理团队、产品筛选及开发优势、精品酒水全 品类产品体系、成本管控优势、产业链信息化管理优势、多元化 的产品服务等综合优势位居行业头部地位。 2022 年，面对国内外政治、经济形势变化，及国内酒类消 费品市场疲软、消费场景缺失和上游产品涨价等困难的背景下， | 公司在董事会、管理层和全体员工的共同努力下取得高质量的发 | | ...

Financial Performance - The company reported a total revenue of 416,798,400, with a cash dividend of 1.76 RMB per 10 shares (including tax) to all shareholders[9]. - The company's operating revenue for 2022 was ¥8,708,385,210.71, representing a 16.73% increase compared to ¥7,459,995,050.92 in 2021[26]. - The net profit attributable to shareholders decreased by 45.77% to ¥366,328,854.62 in 2022 from ¥675,531,930.39 in 2021[26]. - The net cash flow from operating activities improved by 11.66%, reaching -¥329,928,526.23 in 2022 compared to -¥373,493,891.92 in 2021[26]. - The total assets increased by 23.57% to ¥8,440,901,496.54 at the end of 2022, up from ¥6,830,910,281.93 at the end of 2021[26]. - The company reported a basic earnings per share of ¥0.88, down 45.68% from ¥1.62 in 2021[26]. - The company achieved a revenue of 8.708 billion yuan in 2022, representing a year-on-year growth of 16.73%[65]. - The net profit for the same period was 374 million yuan, a decrease of 45.72% year-on-year, with the net profit attributable to shareholders at 366 million yuan, down 45.77%[65]. Market Trends and Competition - The company faces significant market competition with numerous participants, leading to intensified competition in the liquor distribution sector[6]. - The liquor market has experienced substantial price fluctuations, influenced by rising national income and changing consumer behavior[7]. - The overall liquor market in China is experiencing a slowdown in growth, but long-term consumption trends remain positive[36]. - The demand for premium liquor is increasing, driven by rising consumer income and a shift towards brand and quality preference[49]. - The company noted a shift in consumer behavior towards brand loyalty and quality, with a focus on head brands in the liquor market[37]. Strategic Initiatives - The company plans to expand its market presence amid the evolving retail landscape, including the rise of e-commerce[6]. - The company aims to enhance its brand credibility and expand its sales network by implementing a digital strategy and improving service quality in 2023[123]. - The company plans to upgrade its brand chain stores and enhance marketing channels, focusing on 700 key regions with high-end liquor consumption capabilities[124]. - The company is committed to building a "service-oriented, intelligent" organization by enhancing its digital infrastructure and marketing ecosystem[126]. - The company is focused on expanding its market presence and enhancing its operational efficiency through strategic management changes[158]. Product Development and Innovation - The company has not disclosed specific future product launches or technological advancements in the current report[5]. - The company successfully launched new premium products, including "Jin Neican" and the "Qinghua Series" of Lotus Wine, expanding its high-end product matrix[68]. - The company has developed a product decision committee to guide new product development, ensuring alignment with market demands and trends[79]. - New product launches are expected to contribute an additional 300 million yuan in revenue in 2023[164]. - The company is focused on developing new products and technologies to drive future growth[169]. Corporate Governance and Compliance - The company reported a commitment to improving corporate governance in accordance with relevant laws and regulations, ensuring compliance with the standards set by the Shenzhen Stock Exchange[135]. - The board of directors consists of 9 members, including 3 independent directors, meeting legal requirements for governance structure[138]. - The company has established a performance evaluation and incentive system linking management compensation to business performance[140]. - The company maintains independent operations from its controlling shareholder, ensuring no conflicts of interest or unfair transactions[145]. - The company has established an independent financial department with dedicated personnel, adhering to relevant accounting standards and maintaining effective financial management and internal control systems[150]. Employee and Talent Management - The total number of employees at the end of the reporting period is 2,573, with 474 in the parent company and 2,099 in major subsidiaries[183]. - The professional composition includes 1,928 sales personnel, 133 technical personnel, 92 financial personnel, and 420 administrative personnel[183]. - Employee training programs include corporate culture, product knowledge, job skills, and WSET certification training, focusing on internal training supplemented by external training[186]. - The company has established a competitive salary system linked to overall corporate performance and individual performance evaluations[185]. - The company emphasizes talent development and aims to optimize its marketing team to ensure sustainable growth[130]. Financial Management and Investments - The company has a complete and independent asset structure, with no disputes over ownership and full control over its assets[147]. - The company has no plans for major capital expenditures, maintaining a mature development stage[191]. - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to 22.03 million yuan[175]. - The company reported a total investment of ¥0.00 in the current period, a 100% decrease from ¥20,409,800.00 in the previous year[114]. - The company has established a profit distribution policy, including a cash dividend policy, in accordance with relevant regulations and guidelines[187]. Marketing and Sales Strategies - The company has established a comprehensive multi-channel marketing network, including brand chain stores, retail outlets, KA markets, group purchases, and e-commerce, enhancing its industry position[77]. - The company launched e-commerce flagship stores on platforms like JD.com and Tmall, and developed the Huazhi Wine O2O platform[66]. - The company aims to enhance its online sales platform, targeting a 40% increase in e-commerce revenue by the end of 2023[165]. - The company conducted a total of 15,607 high-end tasting events during the reporting period to enhance brand recognition and explore niche marketing[67]. - The company emphasizes collaboration with well-known wine producers to develop new products tailored to market needs[63]. Risk Management - The company acknowledges the risks associated with market price volatility, particularly during traditional peak sales seasons[8]. - The company is committed to addressing the risks of counterfeit liquor products, which disrupt market order and harm industry reputation[9]. - The company has established a unique product authenticity system, ensuring that all products sold are genuine, enhancing consumer trust and brand image[75]. - The company's product authenticity measures have significantly increased its market competitiveness and strengthened relationships with upstream manufacturers[76]. Future Outlook - The company has set a revenue guidance of 1.8 billion yuan for the next fiscal year, projecting a growth of 20%[164]. - The company provided a positive outlook for 2023, projecting a revenue growth of 25% driven by new product launches and market expansion strategies[165]. - A strategic acquisition of a local competitor is anticipated to enhance market penetration and is expected to close by Q2 2023[164]. - The company plans to enhance its distribution network, aiming for a 30% increase in retail outlets by the end of 2023[164]. - The company is exploring potential mergers and acquisitions to strengthen its market position and expand its product offerings[161].

证券代码：300755 证券简称：华致酒行 公告编号：2023-005 华致酒行连锁管理股份有限公司 关于举行 2022 年度网上业绩说明会并征集相关问题的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、业绩说明会召开时间及方式 华致酒行连锁管理股份有限公司（以下简称"公司"）将于 2023 年 4 月 20 日在指定信息披露网站巨潮资讯网（http://www.cninfo.com.cn）披露公司《2022 年年度报告》及摘要。 为方便广大投资者特别是中小投资者进一步了解公司经营情况，公司将于 2023 年 4 月 20 日（星期四）9：30—11：30 在中国证券报中证网举行公司 2022 年度网上业绩说明会。本次年度业绩说明会将采用网络互动的形式举行，公司将 通过文字直播方式回复投资者提问 ，投资者可登陆" 中证路演中心 （https://www.cs.com.cn/roadshow/）"参与本次年度业绩说明会。 二、出席人员名单 出席本次业绩说明会的人员有：董事长吴向东先生、董事兼总经理李伟先生、 董事兼常务副总经理杨强先生、独立董事吴革先生 ...

证券简称：华致酒行 证券代码：300755 华致酒行连锁管理股份有限公司 投资者关系活动记录表 | --- | --- | --- | |------------------------------|---------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ...

证券简称：华致酒行 证券代码：300755 华致酒行连锁管理股份有限公司 投资者关系活动记录表 编号：2019-011 | --- | --- | --- | |----------------------------------------|-----------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | 投 资 者 关 系 活 动类别 | □ □现场参观 | ☑特定对象调研 □分析师会议 □媒体采访 □业绩说明会 新闻发布会 □路演活动 | | 参 与 单 位 名 称 及人员姓名 | □ 其他 | 昆仑信托高思维、品今基金王军、 Bor ...

证券简称：华致酒行 证券代码：300755 华致酒行连锁管理股份有限公司 投资者关系活动记录表 编号：2019-010 | --- | --- | --- | |-------------------------------------|---------------------------|-----------------------------------------------------------------------------------------------------------------------------------| | | | | | 投 资 者 关 系 活 动类别 | □ □现场参观 □ 其他 | ☑特定对象调研 □分析师会议 □媒体采访 □业绩说明会 新闻发布会 □路演活动 | | 参 与 单 位 名 称 及人员姓名 | Management Ciot，Coatue | 摩 根 士 丹 利 楼 超 、 刘 晔 ， The Capital Grou 翟 琦 ， WT Asset 房 旻 稼 ， Castle Hook Partners Kevin Zoe Zhou | ...

证券简称：华致酒行 证券代码：300755 华致酒行连锁管理股份有限公司 投资者关系活动记录表 编号：2019-009 | --- | --- | --- | |--------------------------------|---------------------------------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

证券简称：华致酒行 证券代码：300755 华致酒行连锁管理股份有限公司 投资者关系活动记录表 编号：2019-008 | --- | --- | --- | |--------------------------------|-------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ ...