中信出版集团股份有限公司 市值管理制度 二〇二五年九月 中信出版集团股份有限公司 市值管理制度 第一章 总 则 第一条 为加强中信出版集团股份有限公司（以下简称"公司"）市值管理工 作，进一步规范公司市值管理行为，切实维护公司投资者特别是中小投资者的合 法权益，提升公司投资价值，实现可持续发展，根据《中华人民共和国公司法》 《中华人民共和国证券法》《上市公司监管指引第 10 号—市值管理》等法律、法 规、规范性文件和《公司章程》等有关规定，并结合公司实际情况，制定本制度。 第二条 本制度所称市值管理，是指上市公司以提高公司质量为基础，为提 升公司投资价值和股东回报能力而实施的战略管理行为。 第三条 上市公司应当牢固树立回报股东意识，采取措施保护投资者尤其是 中小投资者利益，诚实守信、规范运作、专注主业、稳健经营，以新质生产力的 培育和运用，推动经营水平和发展质量提升，并在此基础上做好投资者关系管理， 提高信息披露质量和透明度，必要时积极采取措施提振投资者信心，推动上市公 司投资价值合理反映上市公司质量。 上市公司质量是公司投资价值的基础和市值管理的重要抓手。上市公司应当 立足提升公司质量，依法依规运用各类方式 ...

中信出版集团股份有限公司 内幕信息知情人登记管理制度 二〇二五年九月 中信出版集团股份有限公司 内幕信息知情人登记管理制度 第一章 总 则 第一条 为进一步完善中信出版集团股份有限公司（以下简称"公司"） 治理结构，维护信息披露的公平原则，防范内幕信息知情人员滥用知情权，泄露 内幕信息，进行内幕交易，根据《中华人民共和国公司法》（以下简称"《公司法》"）、 《中华人民共和国证券法》（以下简称"《证券法》"）、《上市公司治理准则》 《上市公司信息披露管理办法》《深圳证券交易所创业板股票上市规则》《上市 公司监管指引第5号——上市公司内幕信息知情人登记管理制度》《深圳证券交易 所上市公司自律监管指引第5号——信息披露事务管理》和《中信出版集团股份 有限公司章程》（以下简称"《公司章程》"）等有关法律、法规的规定，并结合 本公司的实际情况，制定本制度。 第二条 本制度适用于公司内幕信息及其知情人的管理事宜。本制度未规 定的，适用《公司信息披露事务管理制度》的相关规定。 第三条 公司内幕信息知情人应知悉《公司法》《证券法》等法律、法规关 于内幕交易、操纵市场等禁止行为的规定，严守保密义务，不得进行违法违规的交 易。 ...

中信出版集团股份有限公司 董事会提名委员会工作细则 二〇二五年九月 中信出版集团股份有限公司 董事会提名委员会工作细则 第一章 总 则 第一条 为规范中信出版集团股份有限公司（以下简称"公司"）董事、高级 管理人员的产生，根据《中华人民共和国公司法》（以下简称"《公司法》"）、《上 市公司治理准则》《中信出版集团股份有限公司章程》《上市公司独立董事管理办 法》及其他有关规定，公司设立董事会提名委员会，制定本工作规则。 第二条 董事会提名委员会是董事会下设的专门委员会，主要负责对公司董 事和总经理人员的选择标准和程序进行研究并向董事会提出建议。 第三条 公司人力资源部是提名委员会的日常办事机构。 第二章 人员组成 第四条 提名委员会成员由不少于（包含）三名董事组成，其中独立董事应 当占多数。 第五条 提名委员会委员由董事长、过半数的独立董事或者全体董事的三分 之一以上提名，并由董事会选举产生。 第六条 提名委员会设主任委员（召集人）一名，由独立董事委员担任，经 委员会选举产生，负责主持委员会工作。 第七条 提名委员会任期与董事会任期一致，委员任期届满，连选可以连任。 期间如有委员不再担任公司董事职务，自动失去委 ...

Core Viewpoint - The company, CITIC Publishing, is currently not directly investing in short films or movies but is expanding its collaboration with leading IPs in animation, gaming, and film [2]. Group 1: Business Operations - CITIC Publishing has successfully acquired derivative rights for major gaming and film IPs such as "Black Myth: Wukong," "Nezha: The Devil's Child," "Chinese Folktales," "Chang'an 30,000 Miles," and "Detective Chinatown" [2]. - The company has established a mature "film-game-book" linkage mechanism to enhance its IP coverage, exploration, planning, and operation system [2]. Group 2: Market Position and Growth - The company's new animation production line is expected to grow by over 25% year-on-year in 2024 [2]. - CITIC Publishing's market share in the category of film, animation, and gaming-related books has risen to the first position in the market [2]. Group 3: Strategic Focus - The company is actively tracking new technologies, concepts, and models that drive industry development, leveraging its resource advantages and development strategy to advance its business layout [2].

Core Viewpoint - The company, CITIC Publishing (300788.SZ), is focusing on expanding its collaboration with leading anime, gaming, and film IPs, while currently not investing directly in short dramas or films [1] Group 1: Business Development - The company has successfully acquired derivative rights for major gaming and film IPs such as "Black Myth: Wukong," "Nezha: The Devil's Child," "Chinese Folktales," "Chang'an 30,000 Li," and "Detective Chinatown" [1] - The new anime production line is expected to grow by over 25% year-on-year in 2024 [1] - The company's market share in the category of film, anime, and gaming-related books has risen to the first position [1] Group 2: IP Strategy - A mature "film-game-book" linkage mechanism has been established, focusing on the evolution of IP coverage, exploration, planning, and operation systems [1] - The company is actively tracking new technologies, concepts, and models that drive industry development, leveraging its resource advantages and strategic development to advance its business layout [1]

Investment Rating - The report maintains a "Buy" rating for the media industry [6][10]. Core Insights - The media industry is expected to benefit from the ongoing integration of AI applications and consumer demand, particularly during the upcoming National Day and Double Eleven shopping festivals [5][16]. - Huawei's "Smart World 2035" report predicts that by 2035, there will be 900 billion AI entities, indicating a significant shift towards an interconnected AI-driven economy [17][18]. - The report highlights the importance of high-quality content and innovative consumption experiences in driving growth within the media sector [20][24]. Summary by Sections Industry Review - The media sector has shown varied performance, with the gaming index experiencing significant gains while the lottery index has declined [15]. - The overall market indices for the week of September 15-19, 2025, showed fluctuations, with the Shanghai Composite Index down by 1.30% [15]. Media Industry Dynamics - The report emphasizes the role of AI in transforming consumer experiences and driving new consumption scenarios, supported by recent government policies [16]. - Companies like Oriental Pearl and Wanda Film are highlighted for their innovative approaches to integrating AI with content and consumer experiences [16][20]. Key Recommended Stocks - The report recommends several stocks within the media sector, including Oriental Pearl, Mango Super Media, and Wanda Film, all of which are expected to benefit from upcoming events and AI integration [6][10]. - Specific companies are noted for their strategic initiatives, such as BlueFocus's AI strategy and Huace Film's new content releases [6][10]. Upcoming Events and Market Trends - The report discusses the anticipated impact of the National Day film releases and the Double Eleven shopping festival on the cinema and e-commerce sectors [20][21]. - The ongoing negotiations regarding TikTok are also mentioned, indicating potential implications for digital marketing and e-commerce platforms [22][23].

Core Viewpoint - The company, CITIC Publishing, emphasizes its commitment to promoting global cultural exchange and aims to enhance its international presence through strategic partnerships and copyright exports [1] Group 1: Strategic Focus - CITIC Publishing focuses on key themes such as international dynamics, business civilization, and technological innovation [1] - The company aims to attract top thinkers, including Nobel laureates in economics and global business leaders, to enhance its intellectual capital [1] Group 2: Global Partnerships - Over the past decade, CITIC Publishing has established deep collaborations with over a thousand renowned publishers worldwide [1] - The company has successfully exported more than 2,600 book copyrights to over 40 countries, including the UK, US, France, Japan, South Korea, Russia, Italy, and regions in Southeast Asia and the Middle East [1] Group 3: Copyright Export - CITIC Publishing exports around 400 various types of copyrights annually, including e-books, audiobooks, and printed books [1] Group 4: Future Initiatives - The company plans to explore new models of cultural trade, enhance the digitalization of trade, and improve its data governance system [1]

Core Insights - The Beijing Book Fair, held from September 12 to 22, 2025, attracted 180,000 visitors in just three days, showcasing nearly 500,000 publications and cultural products, an increase of approximately 100,000 compared to 2024 [1][2] - The event featured a total exhibition area of about 20,000 square meters, which is 2,000 square meters larger than the previous year [1] - A total of 5 million yuan in book consumption vouchers were distributed to readers, significantly boosting consumer purchasing motivation [2] Company Insights - The issuance of consumption vouchers and the fair's effect have notably increased book sales for participating publishers, with companies like CITIC Publishing Group reporting a higher foot traffic and sales compared to last year [2] - CITIC Publishing brought a diverse range of classic and creative cultural products to meet reader demand, indicating a shift towards a "book + cultural product" sales model [2] - The increase in foot traffic and sales for publishers like Moti Group is attributed to the larger number of exhibition booths and enhanced voucher distribution [2] Industry Trends - The growth in cultural product consumption reflects a shift towards emotional value and experiential consumption among new-generation consumers [3] - The book fair serves as a cultural experience and social interaction hub, enhancing brand recognition and influence for publishers [3] - Publishers are increasingly focused on effective book display and dissemination through physical venues like the book fair, as traditional exposure channels for niche books continue to diminish [4]

Group 1 - The core event is the 2025 Annual Publishing Integration Development Project Promotion Conference held in Beijing on September 5 [1] - The Publishing Integration Development Project is included in the national "14th Five-Year Plan" and is implemented by the National Press and Publication Administration [1] - A total of 40 key projects were selected for this year's initiative, highlighting the importance of innovation in the publishing industry [1] Group 2 - The company Zhongxin Publishing (300788) successfully developed a full-link intelligent publishing platform named "Kuafu AI," which was selected as a key project [1]

Investment Rating - The report maintains a "Buy" rating for the media industry, highlighting potential growth driven by AI applications [4][8]. Core Insights - The integration of AI is expected to enhance the commercial value of cultural media internet applications, with a continuous upward trend in AI development from hardware to applications [3][14]. - The Chinese government has launched initiatives to implement "Artificial Intelligence +" actions, aiming for over 90% penetration of new intelligent terminals and applications by 2030, which will support the iteration of AI models and applications in enterprises [3][14]. - Key companies in the media sector are recommended for investment, including Oriental Pearl, Mango Super Media, BlueFocus, Wanda Film, and others, with specific growth drivers identified for each [4][8]. Summary by Sections Industry Review - The media sector has shown significant performance, with the media index rising by 72.7% over the past 12 months, outperforming the CSI 300 index [1][3]. - The report notes a recovery in the film industry, with the summer box office reaching 11.966 billion yuan, surpassing the previous year's total [28]. Key Company Recommendations - Companies such as Oriental Pearl (600637), Mango Super Media (300413), and BlueFocus (300058) are highlighted for their potential growth in the AI-driven market [4][8]. - Specific forecasts for earnings per share (EPS) and price-to-earnings (PE) ratios are provided for various companies, indicating strong growth prospects [8]. AI and Technology Trends - The report emphasizes the importance of AI in driving new business models and applications, particularly in the fields of digital marketing and content creation [14][18]. - The upcoming Alibaba Cloud Summit is expected to showcase advancements in AI technology and its applications across various sectors [14]. Market Dynamics - The report discusses the evolving landscape of e-commerce and digital marketing, with companies like Alibaba and JD.com leveraging AI to enhance user experience and operational efficiency [25][26]. - The gaming sector is also highlighted, with Tencent's integration of social media and gaming platforms indicating a trend towards deeper user engagement [24]. Future Outlook - The report anticipates continued growth in the media sector, driven by AI innovations and supportive government policies, with a focus on companies that are well-positioned to capitalize on these trends [3][4][14].