Core Viewpoint - Wancheng Group has submitted an application for listing on the Hong Kong Stock Exchange, aiming for a dual listing in both A-shares and H-shares, with plans to use the raised funds for expansion, product diversification, logistics efficiency, and digital infrastructure upgrades [2] Group 1: Company Overview - Wancheng Group was established in 2011, initially focusing on the industrial cultivation of edible mushrooms and has become a leading supplier in China [2] - The company entered the snack retail industry in 2022, launching the "Liu Xiaochan" brand and forming joint ventures to expand its snack business [3] Group 2: Financial Performance - Wancheng Group's total revenue is projected to grow from 9.3 billion in 2023 to 32.33 billion in 2024, representing a year-on-year increase of 247.9% [2] - The company's GMV is expected to reach 42.6 billion in 2024, with a year-on-year growth of 282% [2] - Adjusted net profit for 2024 is forecasted to be 820 million [2] Group 3: Market Position and Strategy - Wancheng Group operates 15,365 snack and beverage stores across 29 provinces, with over 99% being franchise stores [2] - The company aims to strengthen its competitive position in the Chinese snack retail industry and expand its "hard discount" business model into broader fast-moving consumer goods markets [4] Group 4: Competitor Analysis - Competitor Mingming Hen Mang plans to list on the Hong Kong Stock Exchange, with over 20,000 stores and projected revenues of 4.286 billion, 10.295 billion, and 39.344 billion for 2022, 2023, and 2024 respectively [3] - Mingming Hen Mang's adjusted net profits for the same years are 81 million, 235 million, and 913 million [3]

Core Viewpoint - The domestic retail industry for bulk snacks and beverages is experiencing a significant surge in listings, with companies like Wancheng Group pursuing dual listings on the Hong Kong Stock Exchange after strong market performance [2][3]. Company Overview - Wancheng Group, established in 2000, initially focused on the industrial cultivation of edible mushrooms and has since transformed into a dual business model of "edible mushrooms + bulk snacks" after a strategic shift in 2022 [3][11]. - The company has rapidly expanded its store count to over 15,000 by mid-2023, positioning itself among the top players in the industry [9][11]. Market Strategy - Wancheng Group employs a "low-price necessity + community chain" strategy, achieving a pricing advantage of 20% to 30% lower than similar products in supermarkets and convenience stores [3][5]. - The company has streamlined operations by directly sourcing 95% of its products from manufacturers, significantly reducing inventory turnover days from 44.7 days in 2022 to 16.8 days in 2023 [6][11]. Financial Performance - The company's revenue skyrocketed from 549 million RMB in 2022 to 32.33 billion RMB in 2024, with net profit increasing from 68 million RMB to 611 million RMB during the same period [11]. - In the first half of 2023, Wancheng Group reported a revenue of 22.58 billion RMB and a net profit of 861 million RMB, reflecting a year-on-year profit increase of approximately 532% [11]. Competitive Landscape - The bulk snack and beverage retail sector is projected to grow rapidly, with an expected compound annual growth rate of 36.5% from 2024 to 2029, indicating a lucrative market for players like Wancheng Group [12]. - The competition is intensifying, particularly with rivals like "Mingming Hen Mang," which has also expanded aggressively, surpassing 20,000 stores nationwide [14]. Challenges and Risks - Despite rapid growth, Wancheng Group faces challenges such as increasing debt levels, with total liabilities exceeding 5 billion RMB and a debt-to-asset ratio of 68.95% as of mid-2023 [14][15]. - The company has also seen a rise in store closures, with 290 stores shut down in the first half of 2023, indicating potential operational inefficiencies and pressures on franchise profitability [16][17].

人民财讯9月24日电，万辰集团(300972)9月24日早间公告，公司已于2025年9月23日向香港联交所递交 了发行境外上市股份(H股)并在香港联交所主板挂牌上市的申请，并于同日在香港联交所网站刊登了本 次发行上市的申请资料。 ...

Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. (Wancheng Group) has submitted its listing application to the Hong Kong Stock Exchange, aiming to further expand its leading position in China's snack and beverage retail market [1][5]. Group 1: Business Model and Growth - Wancheng Group is recognized as the fastest-growing snack and beverage retail company in China, with its brand "Haoxianglai" being the first in the country to exceed 10,000 stores [1]. - The company reported a total revenue increase from RMB 9.3 billion in 2023 to RMB 32.33 billion in 2024, representing a year-on-year growth of 247.9% [5]. - The group's GMV is projected to reach RMB 42.6 billion in 2024, a 282% increase compared to 2023, leading the industry in growth rate [5]. Group 2: Operational Efficiency - Wancheng Group has digitized all core business processes through its self-developed IT system, enhancing operational efficiency and decision-making accuracy [3]. - The company operates over 15,000 stores across 29 provinces in China, establishing a robust store network with deep penetration in high-consumption areas [9]. - The digital system provides franchisees with real-time access to key sales data, enabling dynamic optimization of product displays and combinations [9]. Group 3: Supply Chain and Cost Efficiency - Approximately 95% of products are sourced directly from brand manufacturers, allowing the company to offer prices 20%-30% lower than traditional supermarkets [12]. - Wancheng Group has built a strong logistics network with 51 ambient warehouses and 13 cold chain warehouses, achieving a replenishment cycle of "T+1" for most stores [12]. - The use of automated guided vehicles (AGVs) and image recognition technology in warehouses enhances efficiency and reduces labor costs [12]. Group 4: Future Plans and Market Position - The funds raised from the IPO will be used to expand and upgrade the store network, enrich product offerings, and enhance logistics efficiency [13]. - Wancheng Group aims to solidify its leadership in the snack and beverage retail sector and expand its successful "hard discount" model into broader fast-moving consumer goods markets [13].

Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. has submitted its listing application to the Hong Kong Stock Exchange, aiming to expand its presence in the rapidly growing snack and beverage retail market in China [1] Financial Performance - The company's total revenue is projected to grow from RMB 9.3 billion in 2023 to RMB 32.33 billion in 2024, representing a year-on-year increase of 247.9% [3] - The Group's GMV is expected to reach RMB 42.6 billion in 2024, a year-on-year growth of 282% [3] - For the first half of 2025, the company reported revenue of RMB 22.58 billion, a year-on-year increase of 106.9%, with an adjusted net profit of RMB 920 million [3] Business Model and Growth Strategy - The company's growth is driven by a "growth flywheel" consisting of five key elements that create a win-win situation for consumers, franchisees, suppliers, and the company [4] - The expansion of the store network enhances purchasing power and strengthens bargaining capabilities with suppliers, allowing the company to offer high-quality products at competitive prices [6] Competitive Advantages - As of June 30, 2025, the company operates over 15,000 stores across 29 provinces in China, establishing a significant scale advantage [7] - The company has accumulated over 150 million registered members, providing a solid foundation for sustained growth [7] - The company achieves high supply chain efficiency, with approximately 95% of products sourced directly from manufacturers, resulting in a 20%-30% lower retail price compared to traditional supermarkets [7] Product Strategy - The company has a professional procurement team of over 200 people and maintains a product pool of over 4,000 SKUs, ensuring a diverse yet efficient product offering [8] - The company introduces an average of 250 new SKUs each month, keeping the product lineup fresh and responsive to market trends [8] - The company has launched two proprietary product lines, "Haoxianglai Value" and "Haoxianglai Selection," targeting different consumer needs and enhancing brand perception [9][11] Customer Experience - The company aims to create a shopping environment that combines shopping, entertainment, and social interaction, enhancing customer engagement and increasing average transaction value [12] - Store designs are standardized and tailored to different consumer scenarios, providing a one-stop shopping experience [12] Future Outlook - The company plans to use the funds raised from the IPO to further expand and upgrade its store network, enhance product offerings, improve logistics efficiency, and upgrade digital infrastructure [14] - With the support of capital, the company aims to solidify its leadership position in the Chinese snack and beverage retail industry and expand its successful discount model into broader fast-moving consumer goods markets [14]

Group 1 - The core viewpoint of the articles is that Wancheng Group has submitted an application for listing on the Hong Kong Stock Exchange, showcasing strong growth potential in the changing consumer market [1][2] - Wancheng Group's total revenue is projected to grow from 9.3 billion in 2023 to 32.33 billion in 2024, representing a year-on-year increase of 247.9% [1] - The company's GMV is expected to reach 42.6 billion in 2024, with a year-on-year growth of 282%, leading the industry in growth rate [1] - For the first half of 2025, Wancheng Group reported revenue of 22.58 billion, a year-on-year increase of 106.9%, and an adjusted net profit of 9.2 billion [1] - As of June 30, 2025, Wancheng Group operates over 15,000 stores across 29 provinces in China, indicating extensive coverage and deep penetration in core areas [1] Group 2 - The funds raised from the IPO will be used for expanding and upgrading the store network, enriching the product portfolio, improving logistics efficiency, and upgrading digital infrastructure [2] - With the support of capital, Wancheng Group aims to strengthen its competitive advantage in the Chinese snack and beverage retail industry and expand its successful "hard discount" business model into a broader fast-moving consumer goods market [2]

格隆汇9月24日丨万辰集团(300972.SZ)公布，公司已于2025年9月23日向香港联合交易所有限公司(以下 简称"香港联交所")递交了发行境外上市股份(H股)并在香港联交所主板挂牌上市(以下简称"本次发行上 市")的申请，并于同日在香港联交所网站刊登了本次发行上市的申请资料。该申请资料为公司按照香港 证券及期货事务监察委员会(以下简称"香港证监会")及香港联交所的要求编制和刊发，为草拟版本，其 所载资料可能会适时作出更新及修订。 ...

Core Viewpoint - The article highlights the strong growth potential and unique business model of Fujian Wancheng Biotechnology Group Co., Ltd. (Wancheng Group), which has submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on its leading position in China's snack and beverage retail market [1][3]. Financial Performance - Wancheng Group's total revenue is projected to grow from RMB 9.3 billion in 2023 to RMB 32.33 billion in 2024, representing a year-on-year increase of 247.9% [3]. - The group's GMV is expected to reach RMB 42.6 billion in 2024, a 282% increase compared to 2023, leading the industry in growth rate [3]. - For the first half of 2025, the group's revenue reached RMB 22.58 billion, a year-on-year growth of 106.9%, with adjusted net profit reaching RMB 920 million [3]. Sustainable Growth Mechanism - Wancheng Group's growth is driven by a "growth flywheel" consisting of five key elements that create a win-win situation for consumers, franchisees, suppliers, and the company [5]. - The expansion of the store network enhances purchasing power and strengthens bargaining capabilities with suppliers, allowing the company to offer high-quality products at competitive prices [7]. - The company has built a loyal customer base through value-driven products and enjoyable shopping experiences, which in turn attracts more franchisees and further expands the store network [7]. Franchise Model and Support - Wancheng Group adopts a franchise model that emphasizes long-term partnerships with franchisees, providing comprehensive support and a one-stop solution throughout the store lifecycle [9]. - The company charges no franchise fees for its core brand "Haoxianglai," only requiring a security deposit, significantly reducing the initial financial burden on franchisees [9]. - Advanced digital tools and an AI-driven site selection system enhance the success rate and return on investment for new stores, while a robust logistics network ensures timely supply and low operational costs [10]. Management and Quality Control - Wancheng Group implements a strict management and supervision system to maintain brand image and operational quality across all stores [12]. - The company combines online smart inspection systems with offline supervision to ensure consistent high-quality experiences for consumers, resulting in a low franchise store closure rate of only 1.9% [12]. Competitive Advantages - The company's success is attributed to its relentless pursuit of scale and efficiency, creating significant competitive barriers [14]. - As of June 30, 2025, Wancheng Group operates over 15,000 stores across 29 provinces, establishing a strong presence in high-potential markets [16]. - The company achieves approximately 95% direct sourcing from brand manufacturers, allowing it to offer products at prices 20%-30% lower than traditional supermarkets [16]. Future Outlook - Wancheng Group plans to use the funds raised from its IPO to further expand and upgrade its store network, enhance product offerings, and improve logistics efficiency [16]. - With the support of capital, the company aims to solidify its leadership in China's snack and beverage retail sector and expand its successful "hard discount" model into broader fast-moving consumer goods markets [16].

万辰集团（300972）(300972.SZ)发布公告，公司已于2025年9月23日向香港联合交易所有限公司(以下简 称"香港联交所")递交了发行境外上市股份(H股)并在香港联交所主板挂牌上市的申请，并于同日在香港 联交所网站刊登了本次发行上市的申请资料。 ...

智通财经APP讯，万辰集团(300972.SZ)发布公告，公司已于2025年9月23日向香港联合交易所有限公司 (以下简称"香港联交所")递交了发行境外上市股份(H股)并在香港联交所主板挂牌上市的申请，并于同日 在香港联交所网站刊登了本次发行上市的申请资料。 ...