Company Overview - Shandong Yuma Shade Technology Co., Ltd. was established on April 3, 2019, and completed its IPO application on April 17, 2020, with approval granted on March 31, 2021, and listing on May 24, 2021 [2][3]. - The company specializes in functional shading materials, offering nearly a thousand varieties of products that integrate shading, light adjustment, energy saving, and environmental protection [2][4]. Product and Market Position - The main products include shading fabrics, adjustable light fabrics, and sunlight fabrics, which are used in high-end venues such as hotels, shopping malls, and public buildings [2][3]. - The company has established a strong brand image, recognized as a "China Famous Trademark" and a "Demonstration Base for Innovative New Materials" [3][5]. - Products are exported to over 70 countries and regions across six continents, with a focus on expanding into high-end markets like the USA and Australia [3][4]. Financial Performance and Market Strategy - The company has adjusted product prices in response to rising raw material costs and has implemented measures to reduce production costs [3][4]. - Gross profit margins are higher in foreign markets due to mature demand and higher order volumes, while domestic markets are still in the introductory phase with lower margins [4][5]. Competitive Advantages - The company holds over 60 patents and has established partnerships with universities for R&D, enhancing its technological capabilities [5][6]. - A robust quality control system ensures high product quality, supported by advanced production equipment from Italy and Germany [5][6]. - The company is positioned to quickly respond to diverse customer needs, maintaining a wide range of products to meet market demands [6]. Industry Insights - The domestic shading industry is in its early stages, with low market penetration and brand recognition compared to established foreign competitors [4][5]. - The trend towards green building materials is expected to drive rapid growth in the shading industry, aligning with national policies promoting energy-efficient products [5][6].

Group 1: Company Overview - The company focuses on the research, production, and sales of functional shading materials, including blackout fabrics, adjustable light fabrics, and sunlight fabrics [1] - It holds a leading position in the Chinese architectural shading industry, with numerous technical patents and continuous innovation [1] - The company has received multiple honors, including "China's Innovative Demonstration Base for Shading Window Materials" and "China's Well-Known Trademark" [1] Group 2: Industry Status and Trends - The functional shading industry is expanding globally, with over 3,000 companies in China and around 180 with annual sales exceeding 30 million yuan [3] - Sales of functional shading products reached approximately 16.25 billion yuan in 2017, growing by 8.33% year-on-year, and are projected to reach 50 billion yuan by 2025 [3] - The European Solar-Shading Organization reported that building shading systems can reduce energy consumption by about 14% [3] Group 3: Market Dynamics - The demand for functional shading products is increasing as consumers shift from decorative curtains to functional shading solutions [4] - The establishment of industry standards is enhancing product quality and promoting healthy development within the shading industry [4] - Market concentration is expected to rise, favoring high-quality enterprises and driving brand upgrades [4] Group 4: Company Performance and Impact - In 2020, the company achieved a revenue of 385.01 million yuan, with a net profit of 108.05 million yuan, reflecting a slight decline of 0.98% year-on-year [5] - The company’s domestic sales decreased by 4.32%, while overseas sales saw a minor decline of 0.45% due to the pandemic [5] - The company’s production capacity utilization rate was 97.75%, indicating a high demand for its products [5] Group 5: Future Development Plans - The company plans to focus on its core business and accelerate the construction of fundraising projects to enhance production capacity [7] - It aims to expand its market presence in major cities across China and target new markets in North America and Australia [7] - Increased investment in new product development is expected to lead industry trends and maintain high profit margins [7]

证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 编号：2021-018 | --- | --- | --- | --- | --- | --- | --- | |--------------|-----------------|--------------------|-------|--------------------------------------|-------|-------| | | □ | | | 特定对象调研 □ 分析师会议 □ 媒体采访 | | | | 投资者关系 | □ | | | 业绩说明会 □ 新闻发布会 □ 路演活动 | | | | 活动类别 | □ | 现场参观 √ | | 其他-电话采访 | | | | | 王赫 | charles | | library group | | | | | 李金宝 | | | 长江证券 | | | | | 孙晗 | | | 中银资管 | | | | | 黄俊豪 | | | 中信自营 | | | | | 郭羽 | | | 中信资管 | | | | | 陈姗姗 | | | 浙商自营 | | | | ...

编号：2021-015 1 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | --- | |-------------------------|----------------------------------------------------------------------------------------------------------------------------|-------------------------------------|-------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

Group 1: Market Overview - The domestic functional shading market is projected to reach 193 billion RMB by 2025, with a compound annual growth rate (CAGR) of 17% [2] - The overseas market accounts for approximately two-thirds of sales for listed companies, indicating a significant reliance on international markets for growth [2] - The penetration rate of functional shading products in China was only 3.1% in 2019, expected to rise to 4.3% by 2025 [3] Group 2: Product Advantages - Functional shading products offer superior performance advantages over fabric curtains, including fire resistance, UV protection, and antibacterial properties [3] - Cost advantages stem from lower material usage and suitability for automated production, leading to reduced labor costs [3] - The company’s products are recognized for their innovative designs and high cost-performance ratio, contributing to a strong market acceptance [5] Group 3: Competitive Landscape - International competitors like Hunter Douglas Group and Serge Ferrari have significantly larger revenues, with Hunter Douglas reporting 36.86 billion USD (approximately 250 billion RMB) in 2019 [4] - The company holds a leading position in technology and product variety within the domestic market, enhancing its competitive edge [4] - The company’s gross margin is higher than that of its peers due to stable supplier relationships and effective cost management strategies [5] Group 4: Future Outlook - The company plans to expand its market presence by establishing sales offices and logistics warehouses in key regions such as the Yangtze River Delta and Pearl River Delta [4] - As of September 30, 2021, the company’s expansion project for polymer composite shading materials is approximately 60% complete, with full production expected by the end of 2022, increasing capacity by over 50% [4] - The company anticipates maintaining its gross margin at current levels due to stable raw material prices and a focus on high-margin products [5]

编号：2021-014 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | |-------------------------|-----------------------------------------------------------------------------------------------|------------------------------------------------------|--------------------------------------------------------------------------| | 投资者关系活 动类别 | □ 特定对象调研 □ 业绩说明会 □ √ 现场参观 | □ 分析师会议 □ 新闻发布会 □ √ 其他 - 电话采访 | 媒体采访 路演活动 | | 参与单位名称 及人员姓名 | 申万宏源研究 工银瑞信基金 秦聪 中信资管 信达证券 裕兰资本 | 王立平、求佳峰 肖昊、张妮 汲肖飞 陈恺睿 | | | 时间 | 2 ...

证券代码：300993 证券简称：玉马遮阳 编号：2021-012 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | --- | |-------------------------|--------------------------------------------------------------------------------|----------------------------------------------|----------------------------------|----------------------------------------------------------------------------------|------------------------------------------------------------------------| | | | | | | | | 投资者关系活 动类别 | □ 特定对象调研 □ 业绩说明会 □ √ 现场参观 | □ | 分析师会议 ...

编号：2021-013 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 | --- | --- | --- | --- | --- | |-------------------------|--------------------------------------------------|---------------|-----------------------------------------------|------------------------------------------------------------------------| | 投资者关系活 动类别 | □ 特定对象调研 □ 业绩说明会 □ □ 现场参观 | □ √ | 分析师会议 □ 新闻发布会 □ 其他 - 电话采访 | 媒体采访 路演活动 | | 参与单位名称 及人员姓名 | 国寿养老 浙商证券 | 高媛媛 杨舒妍 | | | | 时间 | 2021 年 11 月 19 日 | | 13:30----14:30 | 电话会议 | | 地点 | 公司会议室 | | | | ...

Company Overview - Shandong Yuma Sunshade Technology Co., Ltd. was established on July 4, 2014, and became a publicly listed company in 2019 [2] - The company focuses on the research, production, and sales of functional sunshade materials, offering nearly a thousand varieties of products [2] Market Potential - The European sunshade industry employs over 500,000 people, with annual sales exceeding €50 billion (approximately ¥400 billion) [3] - In 2019, Hunter Douglas Group reported revenue of $3.686 billion (approximately ¥25 billion), while Serge Ferrari reported €190 million (approximately ¥1.5 billion) [3] - The domestic sunshade industry was valued at ¥19.3 billion in 2019 and is projected to reach ¥50 billion by 2025, with a CAGR of 17% [3] International Market Expansion - The company currently exports to over 70 countries, with exports accounting for over 60% of total sales [3] - Future plans include expanding into untapped markets, increasing product penetration, and enhancing sales in the transportation sunshade sector [3] Competitive Landscape - Domestic competitors include Xidamen and Pioneer New Materials, while international competitors include Hunter Douglas Group and Serge Ferrari [4] - The company holds competitive advantages such as leading technology, a diverse product range, strong brand recognition, and solid financial indicators [4] Pricing Strategy - Due to rising raw material costs, the company raised domestic product prices in October 2021 and plans to increase international product prices in November 2021 [4] - The company maintains a healthy order backlog of 3-5 months [4] Product Categories - The company offers three main product lines: - **Light-blocking fabrics**: Primarily used in residential and public building applications [5] - **Sunlight fabrics**: Known for their durability and versatility, used in commercial buildings and transportation [5] - **Adjustable light fabrics**: The company's flagship product, leading industry trends and primarily used in home decoration [5] Export Outlook - The demand for functional sunshade products remains strong in international markets, with optimistic projections for continued growth in export volumes [5]

1 证券代码：300993 证券简称：玉马遮阳 山东玉马遮阳科技股份有限公司 投资者关系活动记录表 编号：2021-017 | --- | --- | --- | --- | --- | --- | --- | --- | |-----------------------|-----------|--------------------------|--------|-------|-------------------------------------------------------------------------------------------|-------|----------| | 投资者关系 \n活动类别 | □ \n□ \n□ | \n \n 现场参观 √ | | | 特定对象调研 □ 分析师会议 □ 媒体采访 \n业绩说明会 □ 新闻发布会 □ 路演活动 \n其他-电话采访 | | | | | | 叶乐 秦臻 | | | 中信建投证券 | | | | | 杨思亮 | | | | 宝盈基金 | | | | | 杜金燕 | | | | 北京森林湖资本 | | | | | 苏绍许 | ...