Financial Performance - The company achieved operating revenue of ¥114,992,530.58 in Q1 2023, representing a year-on-year increase of 9.36%[5] - Net profit attributable to shareholders reached ¥13,649,235.05, a significant increase of 225.42% compared to the same period last year[5] - The net profit after deducting non-recurring gains and losses was ¥13,111,903.84, up 20.52% year-on-year[5] - Total operating revenue for Q1 2023 was CNY 114,992,530.58, an increase of 9.4% compared to CNY 105,153,517.12 in Q1 2022[22] - Net profit for Q1 2023 reached CNY 13,648,250.68, representing a significant increase of 226.5% compared to CNY 4,175,886.96 in Q1 2022[23] - Basic and diluted earnings per share for Q1 2023 were both CNY 0.1895, compared to CNY 0.0582 in Q1 2022[24] Cash Flow - The company reported a net cash flow from operating activities of ¥4,912,570.75, a remarkable improvement of 4,871.17% from a loss in the previous year[5] - The net cash flow from operating activities was 4,912,570.75, a significant improvement from -102,963.63 in the previous period, indicating a positive operational performance[25] - Cash inflow from operating activities totaled 119,621,840.22, up from 98,596,515.29, reflecting a growth of approximately 21.3%[25] - Cash outflow from operating activities increased to 114,709,269.47 from 98,699,478.92, representing a rise of about 16.2%[25] - The net cash flow from investing activities was -59,578,764.07, an improvement from -125,517,065.12, showing a reduced cash burn in investments[26] - Cash inflow from investing activities reached 70,846,434.92, compared to 6,328,048.51 in the previous period, marking a substantial increase[26] - The net cash flow from financing activities was 4,676,752.46, with cash inflow from financing activities at 5,569,464.02[26] - The ending cash and cash equivalents balance was 235,185,922.94, significantly higher than 73,541,109.23 from the previous period, reflecting improved liquidity[26] Assets and Liabilities - Total assets at the end of the reporting period were ¥740,847,878.97, a decrease of 0.91% from the end of the previous year[5] - Total assets as of the end of Q1 2023 were CNY 740,847,878.97, a decrease from CNY 747,669,331.43 at the end of Q4 2022[21] - Total liabilities decreased to CNY 113,255,033.90 in Q1 2023 from CNY 143,727,789.70 in Q4 2022, reflecting a reduction of 21.2%[21] - The company's equity attributable to shareholders increased to CNY 626,920,035.72 in Q1 2023, up from CNY 603,267,748.01 in Q4 2022[21] Shareholder Information - Total number of common shareholders at the end of the reporting period is 8,705[14] - The largest shareholder, Lu Jinbo, holds 24.24% of shares, totaling 17,626,450 shares[14] - Zhejiang Bona Film Group holds 6.88% of shares, amounting to 5,000,000 shares[14] - The total number of restricted shares at the end of the period is 17,907,700, with 375,000 shares newly restricted[17] - The company plans to release some restricted shares in August 2024[17] - The company has no related party or concerted action among the top shareholders[15] Operational Highlights - The gross profit margin increased from 49.38% in 2022 to 50.06% in Q1 2023[10] - The company's 2C revenue proportion rose to 24% in Q1 2023, up from 18% in 2022[10] - The company launched several successful new products, including the comic adaptation of "The Three-Body Problem," which sold nearly ¥8 million in a little over a month[9] - The company is actively exploring the application of AI technology in proofreading and creative processes, aiming to enhance efficiency and create a second growth curve[10] Expenses and Impairments - Total operating costs for Q1 2023 were CNY 95,557,576.68, up 7.3% from CNY 88,607,111.95 in the same period last year[22] - Research and development expenses for Q1 2023 were CNY 2,478,617.73, slightly down from CNY 2,600,638.10 in Q1 2022[22] - The company reported an investment income of CNY 1,131,635.88 for Q1 2023, compared to CNY 1,433,647.00 in the previous year[22] - The company experienced a net impairment loss of CNY 5,081,847.83 in Q1 2023, compared to CNY 4,908,831.02 in Q1 2022[23] Current Assets - Total current assets at the end of the reporting period is 656,452,988.14 CNY, a slight decrease from 661,242,060.86 CNY at the beginning of the year[19] - Cash and cash equivalents decreased from 285,177,751.25 CNY to 235,185,922.94 CNY[19] - Trade receivables increased from 81,766,314.24 CNY to 83,091,888.15 CNY[19] - Inventory increased from 108,618,866.02 CNY to 110,829,772.13 CNY[19]

证券代码：301052 证券简称：果麦文化 果麦文化传媒股份有限公司 2023 年 3 月 23 日投资者关系活动记录表 编号：2023-001 投资者关系活动 类别 □特定对象调研 □分析师会议 □媒体采访 √业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （电话会议） 参与单位名称及 人员姓名 通过全景网"投资者关系互动平台"以网上业绩说明会的形 式与广大投资者交流 时间 2023 年 3 月 23 日 15：30-17:00 地点 全景网"投资者关系互动平台"（ https://ir.p5w.net） 上市公司接待人 员姓名 董事、总裁瞿洪斌 董事会秘书、财务总监蔡钰如 独立董事朱芸阳 保荐代表人樊犇 投资者关系活动 主要内容介绍 公司于 2023 年 3 月 21 日发布了《2022 年年度报告》， 为了使广大参会者对于果麦文化的经营情况、财务表现、发 展战略有更为清晰、详细的了解，公司于 2023 年 3 月 23 日 15:30-17:00 在全景网"投资者关系互动平台"举办 2022 年年度报告网上业绩说明会，本次业绩说明会采用网络远 程的方式与投资者互动交流，主要沟通内容如下： 1、 ...

Financial Performance - The company's total revenue for 2022 was approximately ¥462 million, a slight increase of 0.16% compared to ¥461 million in 2021[19]. - Net profit attributable to shareholders decreased by 28.07% to approximately ¥40.8 million from ¥56.7 million in 2021[19]. - Basic earnings per share dropped by 40.06% to ¥0.5664 from ¥0.9449 in the previous year[19]. - The company reported a net loss of 6,750,766.70 yuan in 2022, compared to a profit of 4,181,503.91 yuan in 2021[26]. - The net profit for 2022 was 40.80 million yuan, representing a decrease of 28.07% from 2021, while the non-recurring net profit was 47.55 million yuan, down by 10% from 2021[39][40]. - The overall book retail market saw a decline of 11.77% in 2022, yet the company's book revenue grew by 0.91% compared to 2021[57]. - The company reported a significant increase in revenue, achieving a total of 1.2 billion RMB for the year 2022, representing a growth of 15% compared to the previous year[104]. Cash Flow and Assets - The net cash flow from operating activities increased by 11.77% to approximately ¥98.1 million, up from ¥87.8 million in 2021[19]. - Total assets at the end of 2022 were approximately ¥747.7 million, an increase of 8.82% from ¥687.1 million at the end of 2021[19]. - The company's net assets attributable to shareholders increased by 9.02% to approximately ¥603.3 million from ¥553.3 million in 2021[19]. - The cash and cash equivalents increased by 190.35% to ¥86,016,613.27 in 2022, compared to ¥29,625,030.56 in 2021[74]. - The company's total assets included cash and cash equivalents amounting to ¥285,177,751.25, which accounted for 38.14% of total assets, up from 28.99% in the previous year[79]. Market Trends and Strategies - In 2022, the retail market scale for books in China was 87.1 billion yuan, a decrease of 11.77% compared to 2021[29]. - The company’s strategic focus is on a "publishing + internet" model, leveraging internet-driven content to enhance user engagement and sales[31]. - The company aims to enhance its market share in various verticals, including social sciences, psychology, and women's growth, through targeted publishing strategies[42][43]. - The company is expanding its market presence in Southeast Asia, targeting a 25% increase in user base in that region by the end of 2023[104]. Product Development and Innovation - The company launched innovative pop-up books, with "The Little Prince: Pop-up Book" selling 60,000 copies and generating nearly 20 million yuan in sales, marking it as the fastest product to exceed 10 million yuan in sales[44]. - The company has developed a database of over 4,000 classic books, with nearly 1,000 titles either published or in development[41]. - New product launches are expected to contribute an additional 200 million RMB in revenue in 2023, driven by innovative features and enhanced user experience[104]. Shareholder Returns and Dividends - The company plans to distribute a cash dividend of ¥0.74 per 10 shares to all shareholders[6]. - The cash dividend distribution accounted for 100% of the total profit distribution amount[152]. - The company proposed a cash dividend of CNY 0.74 per 10 shares, totaling CNY 5,330,955.34 (including tax) to be distributed to shareholders[150]. Governance and Compliance - The company maintains a strong governance structure, ensuring compliance with all regulatory requirements and protecting shareholder interests[108]. - The company emphasizes information disclosure and investor relations, designating specific media outlets for transparent communication with investors[114]. - The company has not faced any administrative penalties related to environmental issues during the reporting period[167]. - The company emphasizes compliance with laws and regulations, ensuring the protection of shareholder and creditor rights[168]. Employee Management and Welfare - The total number of employees at the end of the reporting period was 264, with 158 in the parent company and 106 in major subsidiaries[145]. - Employee welfare initiatives include housing subsidies, health check-ups, and various benefits to enhance employee satisfaction and performance[169]. - The company emphasizes the importance of employee training and established a comprehensive training system, including a "New Employee Class" and a "Management Course Class" for mid-to-senior management[147]. Future Outlook - The company provided a positive outlook for 2023, projecting a revenue growth of 10% to 12% based on current market trends and user engagement[104]. - The company has set a revenue guidance of RMB 500 million for the next fiscal year, indicating a projected growth of 25%[193]. - The company plans to implement cost-cutting measures, targeting a reduction of 5% in operational expenses over the next year[130]. Internal Control and Risk Management - The internal control self-evaluation report indicated that 98.42% of the total assets and 99.52% of the total revenue of the evaluated units were included in the consolidated financial statements[163]. - The company reported significant internal control deficiencies, including major fraud by senior management and ineffective oversight of internal controls[164]. - The company has committed to timely adjustments in its compensation policies based on external environmental changes and industry salary trends[146].

证券代码：301052 证券简称：果麦文化 编号：2022-001 □特定对象调研 □分析师会议 □媒体采访 □业绩说明会 投资者关系活动 □新闻发布会 □路演活动 类别 □现场参观 果麦文化传媒股份有限公司 2022 年 1 月 21 日投资者关系活动记录表 | --- | --- | --- | |----------------|----------------------------------|--------| | | √其他 （电话会议） | | | | 公司 姓名 | | | | 长城基金管理有限公司 刘疆 | | | | 四川发展证券投资基金管理有限公司 | 乔笙 | | | 兴业资管 | 王陆峰 | | | 兴业基金管理有限公司 | 陈玥希 | | | 兴华基金 | 高伟询 | | 参与单位名称及 | 博时基金管理有限公司 | 贾云姝 | | 人员姓名 | 财通基金管理有限公司 | 苗瑜 | | | 兴业证券股份有限公司 | 李阳 | | | 上海磐厚投资管理有限公司 | 吕翔 | | | 泰康养老保险股份有限公司 | 吴丽霞 | | | 上投摩根基金管理有限公司 | 薛晓敏 | | | ...

证券代码：301052 证券简称：果麦文化 果麦文化传媒股份有限公司 2022 年 6 月 21 日投资者关系活动记录表 编号：2022-005 | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | |-------------------------|-----------------------------------------------------------------|-----------------------------------------|------------------------------------|-----------------------------------------------------------------------------------------------|-------|-------|-------|------------------------------|-------| | | | | | | | | | | | | | | | □特定对象调研 □分析师会议 ...

果麦文化传媒股份有限公司 2022 年第三季度报告 证券代码：301052 证券简称：果麦文化 公告编号：2022-063 果麦文化传媒股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 1 果麦文化传媒股份有限公司 2022 年第三季度报告 一、主要财务数据 （二） 非经常性损益项目和金额 适用 □不适用 单位：元 | 项目 | 本报告期金额 | 年初至报告期期末金额 | 说明 | | --- | --- | --- | --- | | 非流动资产处置损益（包括 | | | | | 已计提资产减值准备的冲销 | 0.00 | 14,466.73 | | | 部分） | | | | | 计入当期损益的政府补助 | ...

Financial Performance - The company's operating revenue for the first half of 2022 was approximately ¥217.44 million, representing a 6.79% increase compared to ¥203.61 million in the same period last year[19]. - The net profit attributable to shareholders decreased by 28.55% to approximately ¥16.35 million, down from ¥22.89 million in the previous year[19]. - The net profit after deducting non-recurring gains and losses increased by 12.36% to approximately ¥23.24 million, compared to ¥20.69 million in the same period last year[19]. - The net cash flow from operating activities was approximately ¥19.88 million, reflecting a 10.09% increase from ¥18.06 million in the previous year[19]. - Basic and diluted earnings per share decreased by 46.42% to ¥0.2270, down from ¥0.4237 in the same period last year[19]. - The total assets at the end of the reporting period were approximately ¥699.72 million, a 1.84% increase from ¥687.07 million at the end of the previous year[19]. - The net assets attributable to shareholders increased by 3.07% to approximately ¥570.34 million, compared to ¥553.35 million at the end of the previous year[19]. Strategic Focus and Market Position - The company’s strategic focus on "publishing + internet" has enabled it to achieve growth despite the impact of the pandemic, particularly in Shanghai[37]. - The company is focusing on internet marketing and digital business development as part of its strategic planning[84]. - The company has established long-term strategic partnerships with quality customers and suppliers, adhering to principles of integrity in business operations[96]. - The company faces significant market competition, particularly from state-owned publishing groups and private companies[77]. Product Development and Sales - The company’s "Guomai Classics" product line has accumulated over 4,000 classic books, with nearly 1,000 titles developed or in development[29]. - The sales of the book "A Room of One's Own" surged by 723%, while "Reading is a Portable Shelter" increased by 271% in the first half of 2022[29]. - Internet 2C sales revenue reached 39.19 million yuan in the first half of 2022, marking a 40% increase compared to 28 million yuan in the same period of 2021[35]. - The new product "The Little Prince Pop-up Book" quickly sold over 10 million yuan since its launch in May 2022[30]. Investment and Financial Management - The total investment amount for the reporting period was ¥238,333,709.10, representing a significant increase of 178.72% compared to ¥85,510,336.89 in the same period last year[54]. - The company made a major equity investment of ¥10,000,000.00 in Hunan Qiyu Future Education Technology Co., Ltd., acquiring a 25% stake[58]. - The total amount of raised funds was ¥10,575.03 million, with ¥1,422.96 million invested during the reporting period and a cumulative investment of ¥5,446.9 million[63]. - The company has invested a total of 22,600,000 yuan in entrusted financial management, with 19,600,000 yuan already utilized[70]. Risk Management and Compliance - The company emphasizes the importance of risk awareness regarding forward-looking statements and potential risks affecting its operations[3]. - The company has not experienced any significant legal disputes or non-compliance issues during the reporting period[105]. - The company has not engaged in any major related party transactions during the reporting period[107]. Shareholder Information - The total number of shares after the initial public offering (IPO) is 72,039,937 shares, with 54,957,924 shares (76.29%) subject to trading restrictions[126]. - The largest shareholder, Lu Jinbo, holds 24.47% of the shares, totaling 17,626,450 shares[130]. - The company’s stock was listed on the Shenzhen Stock Exchange on August 30, 2021[126]. - The company has a total of 4,268 common shareholders at the end of the reporting period[130]. Employee Welfare and Corporate Responsibility - The company has implemented various employee welfare measures, including housing subsidies and health check-ups, to enhance employee satisfaction and performance[95]. - The company has a commitment to social responsibility, focusing on the balance between economic and social benefits[97]. Financial Health and Future Outlook - The company reported a total comprehensive income of 16,044,677.35 CNY for the current period[181]. - The company’s financial performance in the first half of 2022 shows resilience despite market challenges, with a focus on maintaining equity growth and profitability[173]. - The company has not experienced any significant doubts regarding its ability to continue as a going concern for the next 12 months[195].

Financial Performance - The company's revenue for Q1 2022 was ¥105,153,517.12, representing a 14.03% increase compared to ¥92,215,424.04 in the same period last year[3] - Net profit attributable to shareholders decreased by 43.06% to ¥4,194,397.76 from ¥7,365,834.96 year-on-year[3] - The net profit after deducting non-recurring gains and losses increased by 50.34% to ¥10,879,172.11 from ¥7,236,297.44 in the previous year[3] - Basic and diluted earnings per share fell by 57.30% to ¥0.0582 from ¥0.1363 year-on-year[3] - The total operating revenue for Q1 2022 was CNY 105,153,517.12, an increase of 14.5% compared to CNY 92,215,424.04 in the same period last year[20] - The net profit for Q1 2022 was CNY 4,175,886.96, a decrease of 43.5% from CNY 7,351,186.34 in Q1 2021[21] - The basic earnings per share for Q1 2022 were CNY 0.0582, compared to CNY 0.1363 in the same quarter last year, reflecting a decline of 57.3%[22] Cash Flow and Liquidity - The company's cash flow from operating activities improved significantly, with a net cash flow of -¥102,963.63 compared to -¥14,194,492.10 in the same period last year, marking a 99.27% improvement[3] - Cash inflows from operating activities amounted to CNY 98,596,515.29, compared to CNY 84,649,483.84 in the previous year, indicating a rise of 16.4%[24] - The net cash flow from operating activities was -102,963.63, compared to -14,194,492.10 in the previous year[25] - The ending balance of cash and cash equivalents was 73,541,109.23, down from 121,061,731.46 in the previous year[26] - The company reported a total cash outflow of 98,699,478.92 from operating activities[25] Assets and Liabilities - Total assets at the end of the reporting period were ¥680,403,553.15, a decrease of 0.97% from ¥687,068,717.21 at the end of the previous year[3] - The total current assets were reported at ¥561,434,212.96, down from ¥574,666,099.39[17] - The company's total liabilities decreased to CNY 118,057,106.80 from CNY 132,999,308.15, a reduction of approximately 11.3%[19] - The non-current assets totaled ¥118,969,340.19, an increase from ¥112,402,617.82[17] Shareholder Equity and Management - Shareholders' equity attributable to the parent company increased by 1.49% to ¥561,605,347.49 from ¥553,346,821.00 at the end of the previous year[3] - The total equity attributable to shareholders increased to CNY 561,605,347.49 from CNY 553,346,821.00, showing a growth of 1.4%[19] - Management expenses rose by 34.36% to ¥24,061,429.53, primarily due to an increase in share-based payments related to equity incentives[7] Investment and Other Income - The company reported a significant increase in investment income, which doubled to ¥1,433,647.00, attributed to improved fund management returns[7] - The fair value loss from the film "Four Seas" was recorded at -¥8,200,000, reflecting a decrease in fair value compared to the investment cost[7] - The company reported an investment income of CNY 1,433,647.00 for Q1 2022, with no prior year figure available for comparison[21] Restricted Shares and Shareholder Base - The company holds a total of 54,957,924 restricted shares, with 927,987 shares released during the quarter[14] - The company plans to release a significant portion of restricted shares on August 29, 2022, which may impact stock liquidity[13] - The company has a diverse shareholder base, with the top ten shareholders holding a significant portion of the shares, indicating strong institutional interest[12]

Financial Performance - The company's operating revenue for 2021 was ¥461,266,319.03, representing a 29.83% increase compared to ¥355,279,844.43 in 2020[18] - The net profit attributable to shareholders for 2021 was ¥56,727,353.60, up 38.73% from ¥40,891,519.16 in the previous year[18] - The net cash flow from operating activities increased significantly by 217.45%, reaching ¥87,792,177.49 compared to ¥27,655,843.92 in 2020[18] - The basic earnings per share for 2021 was ¥0.9449, a 24.85% increase from ¥0.7568 in 2020[18] - Total assets at the end of 2021 amounted to ¥687,068,717.21, a 44.67% increase from ¥474,935,076.33 at the end of 2020[18] - The net assets attributable to shareholders increased by 41.48% to ¥553,346,821.00 from ¥391,112,003.63 in 2020[18] - The company reported a weighted average return on equity of 11.56% for 2021, up from 10.25% in 2020[18] - The net profit after deducting non-recurring gains and losses was ¥52,545,849.69, a 37.87% increase from ¥38,111,370.83 in 2020[18] Market Position and Strategy - The company ranked seventh in the book retail market share among private publishing companies in 2021, maintaining a relatively stable market position[29] - The company has developed a unique "CBC" sales model, connecting users through internet platforms and facilitating both direct and indirect sales channels[34] - The company’s strategic focus is on integrating publishing with internet technologies to drive growth and user engagement[30] - The company aims to continuously iterate and develop content based on user data and interactions, creating a positive feedback loop in its business model[46] - The company plans to continue enhancing its "publishing + internet" business model to drive future growth[52] User Engagement and Digital Expansion - The company reported a total of 63 million internet users by the end of 2021, with over 70 active internet product accounts[32] - The number of internet users increased by 50%, from 42 million at the end of 2020 to 63 million at the end of 2021[42] - Internet 2C sales revenue surged by 95%, from 34.35 million yuan in 2020 to 67.09 million yuan in 2021[43] - Internet advertising revenue grew by 40%, increasing from 3.5 million yuan in 2020 to 4.9 million yuan in 2021[44] - The company is focusing on expanding its internet user base and optimizing internet marketing methodologies to establish stronger direct sales channels[101] Research and Development - The company has implemented a ten-dimensional data analysis system to enhance content development and product iteration based on user feedback[35] - Research and development (R&D) investment amounted to CNY 14,103,142.74, accounting for 3.06% of operating revenue, a slight decrease from 3.20% in 2020[75] - The number of R&D personnel remained stable at 38, with a slight increase in the proportion of R&D staff to 15.00% from 14.00% in 2020[74] - The company is investing in technology development, allocating 100 million RMB towards R&D for new digital platforms[132] Governance and Compliance - The company is committed to improving its governance structure and ensuring compliance with relevant laws and regulations[111] - The company has established effective communication channels with shareholders, holding multiple meetings to ensure transparency and participation[112] - The company has three independent directors who fulfill their duties independently and fairly, ensuring the protection of minority shareholders' rights[113] - The supervisory board held seven meetings during the reporting period to oversee the company's operations and protect shareholder interests[114] - The company emphasizes information disclosure and investor relations, ensuring transparency and fairness in communication with all investors[115] Employee Management and Compensation - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to 9.1516 million yuan[135] - The company emphasizes performance management in its compensation system, aiming to enhance both company and individual performance[151] - The company has implemented a stock incentive plan to attract and retain key talent, providing long-term stable returns for shareholders[151] - The company has a structured approach to salary cost management, ensuring a complete cycle from budgeting to adjustments[151] Future Outlook and Growth Plans - The company provided guidance for the next fiscal year, projecting a revenue growth of 25% and aiming to reach 1.875 billion RMB[132] - New product launches are expected to contribute an additional 300 million RMB in revenue, with a focus on digital content and educational materials[133] - The company is exploring potential acquisitions to enhance its content library, with a budget of 200 million RMB earmarked for this purpose[132] - The company plans to implement a new marketing strategy aimed at increasing brand awareness, with a projected budget increase of 20% for 2022[177] Shareholder Returns and Dividends - The company plans to distribute a cash dividend of ¥1.05 per 10 shares, based on a total of 72,039,937 shares[4] - The cash dividend distribution plan has been approved by the board and is pending shareholder meeting approval[155] - The company committed to implementing share repurchase plans to stabilize stock prices and protect shareholder interests[194] Risks and Challenges - The competitive landscape in the publishing industry is intensifying, with significant challenges in securing quality copyright resources and distribution channels[106] - The ongoing global COVID-19 pandemic poses risks to the company's growth trajectory[107] - The company has not encountered any major issues during the integration of subsidiaries[164]

Financial Performance - The company's operating revenue for 2021 was ¥461,266,319.03, representing a 29.83% increase compared to ¥355,279,844.43 in 2020[18]. - The net profit attributable to shareholders for 2021 was ¥56,727,353.60, up 38.73% from ¥40,891,519.16 in the previous year[18]. - The net cash flow from operating activities increased significantly by 217.45%, reaching ¥87,792,177.49 compared to ¥27,655,843.92 in 2020[18]. - Basic earnings per share for 2021 were ¥0.9449, a 24.85% increase from ¥0.7568 in 2020[18]. - Total assets at the end of 2021 amounted to ¥687,068,717.21, a 44.67% increase from ¥474,935,076.33 at the end of 2020[18]. - The net assets attributable to shareholders increased by 41.48% to ¥553,346,821.00 from ¥391,112,003.63 in 2020[18]. - The net profit after deducting non-recurring gains and losses for 2021 was ¥52,545,849.69, a 37.87% increase from ¥38,111,370.83 in 2020[18]. - The company achieved a total revenue of 461.27 million yuan in 2021, representing a 30% increase compared to 2020 and a 20% increase compared to 2019[38]. - Net profit for 2021 reached ¥56.70 million, up 40.09% compared to the previous year, with a net profit excluding non-recurring items of ¥52.55 million, reflecting a 37.87% increase[52]. Market Position and User Growth - The company reported a total of 63 million internet users by the end of 2021, with over 70 active internet product accounts[32]. - The number of internet users increased by 50%, from 42 million at the end of 2020 to 63 million at the end of 2021[42]. - The company ranked seventh in the book retail market share among private publishing companies in 2021, indicating a stable market position[29]. - The domestic book retail market size was approximately ¥986.80 billion in 2021, reflecting a 1.65% increase from 2020 but still down 3.51% compared to 2019[28]. Revenue Streams and Sales Performance - The company's total revenue for Q4 was approximately ¥143.97 million, showing a significant increase from ¥92.22 million in Q1[20]. - The net profit attributable to shareholders for Q3 was approximately ¥19.09 million, up from ¥7.37 million in Q1, indicating a strong growth trajectory[20]. - The net cash flow from operating activities in Q4 reached approximately ¥72.38 million, a substantial improvement compared to a negative cash flow of ¥14.19 million in Q1[20]. - Internet 2C sales revenue surged by 95%, rising from 34.35 million yuan in 2020 to 67.09 million yuan in 2021[43]. - Internet advertising revenue grew by 40%, increasing from 3.5 million yuan in 2020 to 4.9 million yuan in 2021[44]. - The publishing and distribution business generated revenue of ¥370.30 million in 2021, a 22.77% increase year-on-year[61]. - The company sold 2.18 million books in 2021, marking a 36.90% increase in sales volume compared to 2020[62]. Operational Efficiency and Cost Management - The inventory turnover rate improved from 1.56 times in 2020 to 1.98 times in 2021, while inventory impairment losses decreased by 87% from ¥5.49 million in 2020 to ¥0.71 million in 2021[51]. - The gross margin slightly increased from 47.53% in 2020 to 47.82% in 2021, driven by reduced book procurement costs[51]. - The proportion of operating expenses (sales, management, and R&D) relative to revenue decreased from 31.68% in 2020 to 30.65% in 2021[51]. - The company aims to improve store sales and profits through the implementation of an intelligent inventory system based on daily sales trends[72]. Research and Development - Research and development (R&D) investment amounted to CNY 14,103,142.74, accounting for 3.06% of operating revenue, a slight decrease from 3.20% in 2020[75]. - The number of R&D personnel remained stable at 38, with their proportion of total employees increasing from 14.00% in 2020 to 15.00% in 2021[74]. - The company completed several major R&D projects, including a dynamic book subscription management system aimed at improving order management and inventory efficiency[71]. - The company has developed an AI content creation machine to enhance marketing quality and boost book sales through automated content generation[72]. Governance and Compliance - The company has three independent directors who fulfill their duties independently and fairly, ensuring the protection of minority shareholders' rights[113]. - The supervisory board held seven meetings during the reporting period to oversee the company's operations and protect shareholder interests[114]. - The company emphasizes information disclosure and investor relations, with a dedicated board secretary managing these efforts[115]. - The company has no significant discrepancies in governance compared to regulatory requirements, ensuring compliance with laws and regulations[115]. - The company maintains independence from its controlling shareholders in terms of assets, personnel, finance, and operations, with no instances of fund occupation or guarantees provided[116]. Future Strategies and Market Expansion - The company is focusing on expanding its internet user base and optimizing internet marketing methodologies to establish stronger direct sales channels[101]. - The company plans to publish new works in various fields, including philosophy, history, and social sciences, featuring renowned authors like Wang Defeng and Yi Zhongtian[103]. - The company aims to enhance its publishing and distribution capabilities by launching more high-quality content that meets market demand[102]. - Market expansion plans include entering three new provinces, aiming to increase market share by 10% in these regions[132]. Shareholder Engagement and Profit Distribution - The company distributed a cash dividend of 1.05 yuan per 10 shares, totaling 7,564,193.39 yuan, which represents 100% of the distributable profit[155]. - The company’s profit distribution plan aligns with relevant regulations and aims to protect the long-term interests of shareholders[155]. - The annual general meeting had a 100% investor participation rate, indicating strong shareholder engagement[117]. Social Responsibility and Employee Welfare - Employee welfare measures include housing subsidies, health check-ups, and various cultural activities to ensure employee satisfaction and health[171]. - The company is committed to integrating social responsibility into its development strategy, aiming for a balance between economic and social benefits[171]. - The company has established long-term strategic partnerships with quality customers and suppliers, adhering to principles of integrity in business operations[171].