Group 1 - The core point of the article is that Easy Point World considers Pop Mart as an important client and has established a friendly business cooperation with them [1]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights the continuous innovation in AI applications across various sectors such as social media, publishing, and e-commerce, with significant advancements in AI models and their commercial viability [4][32] - The gaming sector is experiencing a surge with new game launches and IP products, indicating potential revenue growth for companies involved [5][12] - The report suggests a focus on AI applications and their commercialization, recommending specific companies for investment based on their market positioning and product offerings [4][5] Industry Data Overview - The mobile game "暴吵萌厨" ranked first in the iOS free games chart in mainland China, while "王者荣耀" topped the iOS revenue chart [12][17] - The film "水饺皇后" achieved the highest box office revenue for the week, indicating strong performance in the film sector [27] - The report notes that the A-share media sector outperformed major indices, suggesting a positive market trend [9] Industry News Summary - AI technology continues to evolve, with breakthroughs in generative AI and applications in various fields, including gaming and entertainment [32] - The report emphasizes the importance of new game releases and IP product launches as key drivers for revenue growth in the gaming sector [5][12] - The report also discusses the performance of various media products, including TV dramas and variety shows, highlighting their market share and audience engagement [28][29][30]

Core Viewpoint - The company, 易点天下, is experiencing fluctuations in stock price and is focusing on growth in programmatic advertising and AI-driven marketing solutions while addressing investor concerns regarding profitability and management practices [1][5]. Group 1: Financial Performance - As of May 23, 2025, 易点天下's stock closed at 24.67 yuan, down 5.37% from the previous week [1]. - The company reported a 2024 revenue of 25.47 billion yuan, an 18.83% year-on-year increase, and a net profit of 2.17 billion yuan, up 30.10% [5]. - In Q1 2025, the company achieved a revenue of 9.29 billion yuan, a 93.18% increase year-on-year, with a net profit of 559.41 million yuan, up 11.67% [5]. Group 2: Business Strategy and Growth - The company anticipates a 210% year-on-year growth in programmatic advertising revenue for 2024, with a focus on enhancing technology and product capabilities [2][6]. - Future growth will be driven by expanding new clients and industries, deepening media partnerships, and leveraging technology for product development [7]. - The company is actively pursuing AI-driven marketing solutions and has developed several intelligent business platforms to enhance service offerings [3][7]. Group 3: Market Position and Partnerships - 易点天下's market capitalization is currently 11.641 billion yuan, ranking 5th in the advertising and marketing sector [1]. - The company has established a successful partnership with APPlovin, covering over 200 countries, which helps mitigate regional risks associated with tariffs [3][6]. - The company is not heavily reliant on the U.S. market, having diversified its operations across Southeast Asia, Europe, the Middle East, and South America [4][5].

中信证券股份有限公司 关于易点天下网络科技股份有限公司 2024年度持续督导跟踪报告 | 保荐人名称：中信证券股份有限公司 | 被保荐公司简称：易点天下 | | --- | --- | | 保荐代表人姓名：李亦中 | 联系电话：010-60838582 | | 保荐代表人姓名：杨腾 | 联系电话：010-60833268 | 一、保荐工作概述 | 项目 | 工作内容 | | --- | --- | | 1.公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 无 | | 2．督导公司建立健全并有效执行规章制度的情况 | | | （1）是否督导公司建立健全规章制度（包括但不 限于防止关联方占用公司资源的制度、募集资金 | 是 | | 管理制度、内控制度、内部审计制度、关联交易 | | | 制度） | | | （2）公司是否有效执行相关规章制度 | 是，根据公司2024年度内部控制评价报告、 2024年度内部控制审计报告，发行人有效执行 | | | 了相关规章制度。 | | 3.募集资金监督情况 | | | （1）查询公司募集资金专户次数 ...

中信证券股份有限公司 关于易点天下网络科技股份有限公司 2024 年度持续督导定期现场检查报告 | 保荐人名称：中信证券股份有限公司 | 被保荐公司简称：易点天下 | | --- | --- | | （以下简称"中信证券"或"保荐人"） | | | 保荐代表人姓名：李亦中 | 联系电话：010-6083 3268 | | 保荐代表人姓名：杨腾 | 联系电话：010-6083 8582 | | 现场检查人员姓名：杨腾 | | | 现场检查对应期间：2024 年 月 日-2024 年 月 1 1 12 31 | 日 | | 现场检查时间：2025 年 5 月 6 日 | | | 一、现场检查事项 | 现场检查意见 | | （一）公司治理 | 是 否 不适用 | | 现场检查手段： | 查阅了上市公司最新章程、三会议事规则及会议材料，取得上市公司董事、监事、 | | 高级管理人员名单及其变化情况，取得上市公司关联方清单，查阅关于公司控股 | | | 股东、实际控制人、董事、监事、高级管理人员的信息披露文件及相关变更决策 | | | 文件，查看上市公司生产经营场所，对上市公司主要人员进行访谈。 | | | 1.公司章 ...

关于易点天下网络科技股份有限公司2024年持续督导工作现场 检查结果及提请公司注意事项 中信证券股份有限公司 2023 年 3 月 23 日，公司召开第四届董事会第七次会议、第四届监事会第八 次会议审议通过了《关于募投项目延期的议案》，同意公司结合目前募投项目的 实际进展情况，对募投项目达到预定可使用状态日期进行调整。调整后募投项目 "程序化广告平台升级项目"和"研发中心建设项目"达到预定可使用状态日期 为 2025 年 12 月 31 日。建议公司继续按照计划进行募集资金投资项目建设，合 理使用募集资金。 附件：《中信证券股份有限公司关于易点天下网络科技股份有限公司 2024 年度 持续督导定期现场检查报告》 （以下无正文） （本页无正文，为《中信证券股份有限公司关于易点天下网络科技股份有限公司 2024 年持续督导工作现场检查结果及提请公司注意事项》之盖章页） 易点天下网络科技股份有限公司： 中信证券股份有限公司（以下简称"本保荐人"）作为对贵公司进行持续督 导的保荐人，按照《深圳证券交易所上市公司自律监管指引第 13 号——保荐业 务》的有关要求，对贵公司认真履行了持续督导职责。 基于 2024 年度现 ...

Group 1: Financial Performance - In 2024, the company achieved a revenue of 2.547 billion, representing a year-on-year growth of 18.83% [5] - The net profit attributable to shareholders, excluding non-recurring gains and losses, was 217 million, with a year-on-year increase of 30.10% [5] - In Q1 2025, the revenue reached 929 million, showing a significant year-on-year growth of 93.18% [5] Group 2: Advertising Business Insights - The revenue from the programmatic advertising platform grew by 210% year-on-year in 2024, although the ARPU per client decreased by 29% [2] - The company’s core business, performance advertising, accounted for 97.52% of total revenue in 2024 [2] - The integration of AI capabilities into programmatic advertising has improved algorithm efficiency and reduced task execution time by 30% [2] Group 3: Strategic Partnerships and Market Expansion - The collaboration with AppLovin is progressing smoothly, enhancing the company's service offerings in various markets [3] - The company operates in over 200 countries, diversifying its market presence to mitigate regional risks associated with tariffs [3] - Future growth will focus on expanding into new sectors such as short dramas, AI applications, smart home technology, and new energy vehicles [5] Group 4: Shareholder Engagement and Corporate Governance - The company is committed to enhancing shareholder value through high-quality development and governance [5] - There are no recent stock sales by the controlling shareholder, and any executive sales are compliant with regulations [5] - The company is considering stock buyback plans and market value management strategies in response to shareholder concerns [5]

证券代码：301171 证券简称：易点天下 公告编号：2025-053 易点天下网络科技股份有限公司 关于为全资孙公司提供担保的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、对外担保及进展情况概述 1、近期，为满足易点天下网络科技股份有限公司（以下简称"易点天下" 或"公司"）及下属公司与大媒体保持长期稳定的合作关系，保障在媒体端的信 用额度和付款账期，以提升资金使用效率。公司全资孙公司 Inforview Limited、 西安飞声网络科技有限责任公司（以下简称"西安飞声"）与 HongKong AdTiger Media Co., Limited 签署了《网络推广服务框架合同》（以下简称"主合同"）。西 安飞声签署了《公司保证函》，为 Inforview Limited 在主合同项下中所涉及的义 务提供不可撤销的无限连带责任保证，预计本次担保金额不超过 100,000 美元， 担保期间为自主债务履行期限届满之日起 5 年。 2、公司于 2025 年 1 月 10 日分别召开第四届董事会第二十次会议、第四届 监事会第十九次会议，于 2025 ...

证券代码：301171 证券简称：易点天下 公告编号：2025-051 易点天下网络科技股份有限公司 关于持股 5%以上股东部分股份解除质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 易点天下网络科技股份有限公司（以下简称"公司"）近日接到公司持股5% 以上股东宁波众点易企业管理合伙企业（有限合伙）（曾用名"宁波众点股权投 资合伙企业（有限合伙）"，以下简称"宁波众点易"）的通知，获悉宁波众点易 将其持有的公司部分股份办理了解除质押手续，具体事项如下： 一、股东股份解除质押的基本情况 | | | | | | | | 已质押股份情况 | | 未质押股份情况 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | 本次解除 | 本次解除 | 合计占 | 合计占 | 已质押股 | | | | | 股东名 | 持股数量 | 持股比 | 质押前质 | 质押后质 | 其所持 | 公司总 | | | 未质押股 | | | | | | | | | | 份限售和 ...

为促进上市公司规范运作、健康发展，增强上市公司信息透明度，加强与广 大投资者沟通交流，进一步提升投资者关系管理水平，陕西上市公司协会在陕西 证监局指导下，联合深圳市全景网络有限公司举办"2025 年陕西辖区上市公司 投资者集体接待日暨 2024 年度业绩说明会"。 届时，易点天下网络科技股份有限公司（以下简称"公司"）高级管理人员 将通过互动平台与投资者进行网络沟通和交流，欢迎广大投资者踊跃参加！ 证券代码：301171 证券简称：易点天下 公告编号：2025-052 易点天下网络科技股份有限公司 关于参加 2025 年陕西辖区上市公司投资者 集体接待日暨 2024 年度业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 董事会 2025年5月13日 活动时间：2025 年 5 月 20 日 15:00-17:00。 活动地址："全景路演"（https://rs.p5w.net/）。 为充分尊重投资者、提升本次业绩说明会的交流效果及针对性，投资者可访 问 https://ir.p5w.net/zj 进行提问，公司将在本次活动中，对投资者普遍关注的 ...