Core Viewpoint - The company, 易点天下, is experiencing fluctuations in stock price and is focusing on growth in programmatic advertising and AI-driven marketing solutions while addressing investor concerns regarding profitability and management practices [1][5]. Group 1: Financial Performance - As of May 23, 2025, 易点天下's stock closed at 24.67 yuan, down 5.37% from the previous week [1]. - The company reported a 2024 revenue of 25.47 billion yuan, an 18.83% year-on-year increase, and a net profit of 2.17 billion yuan, up 30.10% [5]. - In Q1 2025, the company achieved a revenue of 9.29 billion yuan, a 93.18% increase year-on-year, with a net profit of 559.41 million yuan, up 11.67% [5]. Group 2: Business Strategy and Growth - The company anticipates a 210% year-on-year growth in programmatic advertising revenue for 2024, with a focus on enhancing technology and product capabilities [2][6]. - Future growth will be driven by expanding new clients and industries, deepening media partnerships, and leveraging technology for product development [7]. - The company is actively pursuing AI-driven marketing solutions and has developed several intelligent business platforms to enhance service offerings [3][7]. Group 3: Market Position and Partnerships - 易点天下's market capitalization is currently 11.641 billion yuan, ranking 5th in the advertising and marketing sector [1]. - The company has established a successful partnership with APPlovin, covering over 200 countries, which helps mitigate regional risks associated with tariffs [3][6]. - The company is not heavily reliant on the U.S. market, having diversified its operations across Southeast Asia, Europe, the Middle East, and South America [4][5].

1. Report Industry Investment Rating - No relevant information provided 2. Core Viewpoints of the Report - The company's programmatic advertising business has achieved significant technological improvements, with a 7 - fold increase in inference efficiency, over 30% reduction in total task execution time, and about 25% reduction in computing resource costs in the prediction algorithm, providing strong technical support for its large - scale growth [24] - The company's business covers more than 200 countries and regions globally, which can disperse regional risks caused by tariffs [26] - The company has achieved the commercialization and application of a series of AI - driven products and is committed to developing and practicing in sub - application layers such as AI marketing content production, data analysis, and intelligent automated placement [26] - In 2024, the company's revenue was 2.547 billion yuan, with a year - on - year increase of 18.83%. In the first quarter of 2025, the revenue was 929 million yuan, with a year - on - year increase of 93.18% [28] - In the next 3 - 5 years, the company's business growth points will come from expanding new customers and industries, deepening media cooperation, and driving through technological products [29] 3. Summary According to the Directory 3.1. Research Basic Situation - Research object: Yidian Tianxia - Industry: Internet services - Reception time: May 20, 2025 - Reception personnel: General Manager Wu Ying, Board Secretary Wang Ping, Financial Controller Zheng Zhengdong, Independent Director Zhang Xueyong [17] 3.2. Detailed Research Institutions - Reception object types: Investor online questions, others - Related personnel: Not specified [20] 3.3. Research Institution Proportion - No relevant information provided 3.4. Main Content Data - **Question 1**: In 2024, the programmatic advertising platform revenue increased by 210% year - on - year, but the single - customer ARPU value decreased by 29% year - on - year. The company's programmatic advertising business is the core business, and the technical improvement provides support for its growth [24] - **Question 2**: The cooperation with AppLovin is progressing smoothly. The company is in the service trade category and is not directly affected by tariffs. It has deployed in multiple emerging markets globally to disperse risks [24][26] - **Question 3**: The company has achieved the commercialization of AI - driven products and will focus on the development of sub - application layers in the future [26] - **Question 4**: The US business revenue accounts for a low proportion, and the company's business covers more than 200 countries and regions globally [27] - **Question 5**: The company attaches great importance to shareholder rights and interests, pays close attention to policy dynamics, and takes improving operating performance as the core [27] - **Question 6**: In 2024, the company's revenue and profit increased. The actual controller did not reduce holdings, and the management's reduction of holdings was for normal reasons. The company focuses on improving its core competitiveness [28] - **Question 7**: The cooperation with AppLovin is progressing smoothly [28] - **Question 8**: In the next 3 - 5 years, the company's business growth points will come from expanding new customers and industries, deepening media cooperation, and technological product drive [29] - **Question 9**: The company will continue to focus on its main business, actively explore new application fields, and use AI to empower customers to provide excellent all - link solutions for going global [31]

Group 1: Financial Performance - In 2024, the company achieved a revenue of 2.547 billion, representing a year-on-year growth of 18.83% [5] - The net profit attributable to shareholders, excluding non-recurring gains and losses, was 217 million, with a year-on-year increase of 30.10% [5] - In Q1 2025, the revenue reached 929 million, showing a significant year-on-year growth of 93.18% [5] Group 2: Advertising Business Insights - The revenue from the programmatic advertising platform grew by 210% year-on-year in 2024, although the ARPU per client decreased by 29% [2] - The company’s core business, performance advertising, accounted for 97.52% of total revenue in 2024 [2] - The integration of AI capabilities into programmatic advertising has improved algorithm efficiency and reduced task execution time by 30% [2] Group 3: Strategic Partnerships and Market Expansion - The collaboration with AppLovin is progressing smoothly, enhancing the company's service offerings in various markets [3] - The company operates in over 200 countries, diversifying its market presence to mitigate regional risks associated with tariffs [3] - Future growth will focus on expanding into new sectors such as short dramas, AI applications, smart home technology, and new energy vehicles [5] Group 4: Shareholder Engagement and Corporate Governance - The company is committed to enhancing shareholder value through high-quality development and governance [5] - There are no recent stock sales by the controlling shareholder, and any executive sales are compliant with regulations [5] - The company is considering stock buyback plans and market value management strategies in response to shareholder concerns [5]

Core Viewpoint - The company, 易点天下, is experiencing significant growth through strategic transformation and technological advancements in the context of the global AI-driven business landscape [1]. Financial Performance - In 2024, the company achieved a revenue of 2.547 billion yuan, representing a year-on-year increase of 18.83%, and a net profit attributable to shareholders of 232 million yuan, up 6.81% [1]. - The first quarter of 2025 saw explosive growth with a single-quarter revenue of 929 million yuan, nearly doubling year-on-year with a growth rate of 93.18% [1][3]. - The operating cash flow reached 473 million yuan in 2024, marking a substantial increase of 219.29% [3]. Strategic Transformation - The company is leveraging structural opportunities in the programmatic advertising market by becoming the first agent for Applovin in Greater China and utilizing its self-developed AI platform, zMaticoo, for precise operation of mid-tail traffic [1]. - The strategic layout has shifted to include short drama marketing, AI application services, and positioning in the new energy vehicle sector, alongside traditional strengths in cross-border e-commerce and gaming [1][3]. Industry Diversification - Over the past year, Chinese companies have diversified into various sectors, including new energy vehicles, AI products, gaming, and short dramas, expanding beyond traditional consumer electronics and apparel [2]. - 易点天下 has expanded its service offerings to include new industries such as short dramas, AI applications, and new energy vehicles, with a 23.31% revenue growth from application and agency clients in 2024 [3]. Technological Advancements - The company invested 96.91 million yuan in research and development in 2024, an increase of 11.77% year-on-year, to enhance service capabilities [4]. - It launched an "AI+BI+CI" digital marketing solution and developed several AI-driven products, including the AIGC digital marketing creation platform, data analysis and growth model platform, and intelligent multi-cloud management platform [4][5]. Market Positioning - The company aims to meet the diverse needs of medium to large overseas enterprises while providing tailored solutions for emerging client groups in short dramas and AI tools [6].

2024年，被广泛认为是"AI爆发元年"。在率先受到AI技术深刻影响的智能营销行业内，易点天下 (301171.SZ)交出一份亮眼年报：2024年，营业收入25.47亿元，同比增长18.83%;归母净利润2.32亿元， 同比增长6.81%;扣非归母净利润2.17亿元，同比增长30.10%。 报告同期披露了分红情况，2024年易点天下拟向全体股东每10股派发现金红利1.16元(含税)，叠加前三 季度分红、回购，全年分红和回购总额预计为7648.18万元，占本年度归属于上市公司股东净利润的比 例为32.99%。 年报显示，易点天下已服务上万家企业实现全球商业增长。前沿AI技术与产品服务的深度融合下，公 司在夯实跨境电商、游戏与泛娱乐等传统领域同时，正迅速向短剧、AI应用、新能源汽车等新兴领域 扩围，带动盈利能力及服务边界不断提升。 出海涌现多元赛道，驱动业绩持续增长 过去一年，中国出海企业领域向多元化迈进。新能源汽车、AI产品、《黑神话·悟空》、短剧，出海品 牌已经从消费电子、服饰、家居等延伸到了汽车、游戏、影视等快速增长的赛道，并涌现出了一批获得 全球消费者认可的中国品牌。 一批新兴赛道中的出海佼佼者们涌现，为 ...