With year-to-date (YTD) gains of a mere 3.6%, Amazon (AMZN) is set to underperform the S&P 500 Index ($SPX), which is on track to deliver double-digit returns for the third consecutive year. Unless we see something dramatic over the next week, Amazon will end up as the worst-performing “Magnificent 7” constituent this year. While the coveted group did not have a roaring year with Apple (AAPL), Microsoft (MSFT), and Meta Platforms (META) underperforming the S&P 500 Index and Tesla (TSLA) only slightly nud ...

Core Insights - The Magnificent Seven, comprising Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta, and Tesla, collectively hold a market value exceeding $20 trillion, marking them as some of the most powerful companies in history [1] - The Big Four accounting firms—PwC, Deloitte, EY, and KPMG—are responsible for auditing these companies, ensuring financial accountability and compliance with regulations [2] Company Summaries - **Microsoft**: Audited by Deloitte since its IPO in 1986, Microsoft paid $78.4 million for audit and other services in its 2025 fiscal year, with a current valuation of $3.61 trillion and a 15% stock increase year-to-date [4][5] - **Apple**: EY has been Apple's auditor since 2009, with audit fees rising from $25 million to $30 million in 2024. Apple is valued at approximately $4 trillion, with a 9% stock increase year-to-date [6] - **Alphabet**: Also audited by EY, Alphabet's audit fees decreased from $41 million to $6.5 million in 2024. The company is valued at $3.7 trillion, with a significant 62% stock increase year-to-date [7] - **Amazon**: EY has served as Amazon's auditor since 1996, with audit fees of $51 million for the 2024 fiscal year. Amazon's current valuation is $2.43 trillion, although its stock performance has lagged behind its peers [8][9] - **Nvidia**: Audited by PwC since 2004, Nvidia reported $10 million in audit fees for its 2025 fiscal year. The company reached a market cap of $4 trillion in 2025 [10] - **Meta**: EY has been Meta's auditor since 2007, with audit fees of $36.3 million for the 2024 fiscal year. Meta is valued at $1.66 trillion, with a 12.5% stock increase year-to-date [11][12] - **Tesla**: Audited by PwC since 2005, Tesla's stock has rebounded to a valuation of $1.6 trillion, with a 19% increase year-to-date despite facing challenges earlier in the year [13][14]

Core Viewpoint - Artificial intelligence (AI) remains a dominant theme in the market as of 2025, yet the stocks most associated with this technology, referred to as the Magnificent 7, have experienced volatility or underperformance [1] Group 1: AI Market Impact - The Magnificent 7 stocks include Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla, which are closely tied to AI technology [1] - Despite the prominence of AI in market discussions, these stocks have not consistently performed well, indicating potential challenges in the sector [1]

Core Viewpoint - Amazon (AMZN) shares have increased by 3% over the past four weeks, closing at $227.35, with a mean price target of $295.8 indicating a potential upside of 30.1% according to Wall Street analysts [1]. Price Targets - The average of 54 short-term price targets ranges from a low of $230.00 to a high of $360.00, with a standard deviation of $24.81, suggesting variability in analyst estimates [2]. - The lowest estimate indicates a 1.2% increase from the current price, while the highest estimate suggests a 58.4% upside [2]. Analyst Consensus and Earnings Estimates - Analysts show strong agreement in revising earnings estimates higher, which is a positive indicator for potential stock upside [4][11]. - The Zacks Consensus Estimate for the current year has remained stable, with no negative revisions and one estimate moving higher [12]. - AMZN holds a Zacks Rank 2 (Buy), placing it in the top 20% of over 4,000 ranked stocks based on earnings estimates [13]. Caution on Price Targets - Solely relying on consensus price targets for investment decisions may not be wise, as analysts' ability to set unbiased targets has been questioned [3][10]. - Price targets can often be inflated due to business incentives of firms associated with the stocks [8]. - A low standard deviation in price targets indicates a high degree of agreement among analysts, which can be a starting point for further research [9].

Core Insights - The report titled "2026 Gold Mining Guide: Global All-Category 20 Major Consumer Trends" highlights the dynamic changes in the global consumer market, emphasizing the integration of technology, health orientation, sustainability, and personalized experiences as key trends [1] Group 1: Technology Integration - Artificial intelligence is deeply embedded across the consumer value chain, enhancing efficiency from product development to user service [1] - The market for smart hardware, such as sports headphones, is expanding due to diverse scenario demands, showing steady growth [1] Group 2: Health-Oriented Consumption - There is a comprehensive upgrade in health consumption needs, with consumers increasingly focused on health attributes and safety standards of products, driving the evolution of related categories towards refinement and functionality [1][11] - In North America, over 40% of the sleep technology product market is held, while in Europe, 86% of consumers prioritize sustainability, leading to a 12.8% growth in sustainable mattress development [11] Group 3: Sustainability and Green Consumption - Sustainable consumption has become a mainstream consensus, with consumers favoring products made from eco-friendly materials and low-carbon production methods [1] - The European Union's regulations require the use of digital passports for mattresses by 2027, documenting their components and recyclability [11] Group 4: Personalized and Experiential Consumption - Consumers are increasingly seeking customized, scenario-based, and emotionally engaging products and services, leading to a rise in niche brands and exclusive collaborations [1] - The toy market is experiencing a structural shift, with educational toys becoming the fastest-growing category, expanding at a 7.5% annual growth rate [24] Group 5: Cross-Channel Integration - The global consumer market is characterized by cross-channel integration, with online and offline interactions and cross-border consumption facilitating the expansion of category boundaries [1] - Emerging markets continue to show significant potential, with differentiated demand across various regional markets [1]

Citi Research 19 December 2025 North America: Internet Citi Research is a division of Citigroup Global Markets Inc. (the "Firm"), which does and seeks to do business with companies covered in its research reports. As a result, investors should be aware thatthe Firm may have a conflict ofinterestthat could affectthe objectivity ofthis report. Investors should considerthis report as only a single factor in making their investment decision. Certain products (not inconsistent with the author's published researc ...

Key Points Amazon's stock entered the year at a premium valuation. Growth at its AWS segment has been reaccelerating. Advertising is a key part of Amazon's profitability. 10 stocks we like better than Amazon › Amazon (NASDAQ: AMZN) has been a poor stock to own in 2025. The stock is essentially flat for the year, which is disappointing because the S&P 500 is up around 14%. With 2025 being a disappointing year, investors are hoping that 2026 could be a comeback year. However, hope isn't an investme ...

Group 1 - Amazon.com Inc. is identified as one of the best growth stocks to buy in 2026, with BMO Capital raising its price target to $304 from $300 and maintaining an Outperform rating [1] - BMO Capital has increased its assumed AWS growth rate from 23% to 24% due to intensifying cloud commitments and a shift towards the Claude model among developers [1] - Amazon announced a $35 billion investment in India to be deployed through 2030, increasing its total planned commitment in the market to $75 billion [2] Group 2 - Amazon's operations have digitized 12 million small businesses and enabled $20 billion in cumulative e-commerce exports, with a goal to quadruple its export impact to $80 billion by 2030 [3] - The company aims to bring AI benefits to 15 million small businesses and support 3.8 million jobs by 2030, including the creation of 1 million new opportunities [3] - Amazon is launching tools like Seller Assistant and Next Gen Selling, while enhancing customer experiences through Lens AI and the conversational assistant Rufus [3]

以下文章来源于有数DataVision ，作者任彤瑶 有数DataVision . 数据表象与商业真相 但热闹之下，跨境电商卖家的难题也越发难以忽视——流量红利退潮，同行竞争全面加剧，生产成本、 运营成本等越发提高。 这样的环境中，广告不再只是充当"放量工具"，而逐渐成为决定产品能否被看见、被理解、被选择的系 统工程。 而广告是否有效，也不再只取决于预算多少，而是同时考验三件事： 能否持续产出创意、能否把广告投 向合适的人群与场景、以及能否真正完成转化。 过去，这三大问题更多依赖经验、直觉与反复试错。但当市场变化速度远超人的判断能力，试错成本开 始被无限放大。跨境卖家们意识到，靠个人经验大力出奇迹的时代正在挥手远去，他们开始迫切需要一 种新的确定性来源。 正是在这一背景下，越来越多卖家开始把目光投向 AI，希望借助算法与数据，在高度不确定的广告体系 中，重新找回一部分可控性。 | 15 | B | 影蛋 | | --- | --- | --- | | 1,0 | | | | 日出版 | | 李雷 > | 中国外贸再次创造历史纪录。近日，海关总署公布了今年前11个月的外贸数据，2025年我国货物贸易顺 差首次突 ...

Core Viewpoint - Direxion Daily AMZN Bull 2X Shares (AMZU) provides 200% daily exposure to Amazon (AMZN), indicating its design is tailored for short-term traders rather than long-term income investors [1] Group 1 - The product is structured to amplify daily returns, making it suitable for traders looking to capitalize on short-term price movements in Amazon's stock [1] - The mechanics of AMZU highlight the risks associated with holding leveraged ETFs over longer periods, as they can lead to significant deviations from the underlying asset's performance [1] - Investors should be aware that while AMZU offers potential for high returns, it also carries increased volatility and risk, which may not align with the objectives of income-focused investors [1]