Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6][9] Core Insights - The main brand of the company is experiencing short-term operational pressure, but there are expectations for improvement in the second half of 2025. In Q2 2025, the main brand recorded low single-digit year-on-year growth, while the FILA brand achieved mid-single-digit growth. Other brands saw a significant year-on-year growth of 50%-55% [5][6] - The acquisition of the outdoor brand Jack Wolfskin has been completed, which is expected to enhance the company's international expansion efforts. The acquisition was finalized on May 31, 2025, for a cash consideration of $290 million, and it is anticipated to improve product structure and retail efficiency through supply chain optimization [6][8] - The company is projected to achieve revenues of RMB 78.67 billion, RMB 87.65 billion, and RMB 96.79 billion for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 11%, 11%, and 10%. The net profit attributable to the parent company is expected to be RMB 13.48 billion, RMB 15.51 billion, and RMB 17.25 billion for the same years, with a projected PE ratio of 18, 15, and 14 times [6][8][9] Summary by Sections Recent Performance - In Q2 2025, the main brand's revenue showed low single-digit growth year-on-year, while FILA's revenue grew in the mid-single digits. Other brands experienced a robust growth of 50%-55% year-on-year [5][6] Acquisition Impact - The acquisition of Jack Wolfskin is expected to facilitate the company's international market expansion and enhance its product offerings through advanced technology and sustainable innovations [6][8] Financial Projections - Revenue projections for 2025, 2026, and 2027 are RMB 78.67 billion, RMB 87.65 billion, and RMB 96.79 billion respectively, with corresponding net profits of RMB 13.48 billion, RMB 15.51 billion, and RMB 17.25 billion. The PE ratios are projected at 18, 15, and 14 times [6][8][9]

Core Viewpoint - Anta Group achieved double-digit revenue growth in Q2 2025, with the main brand, FILA, and other brands showing varying growth rates, indicating a strong operational performance despite a challenging retail environment [1][2]. Group 1: Revenue Performance - Anta Group's overall revenue grew by double digits in Q2 2025, with the main brand experiencing low single-digit growth, FILA achieving mid-single-digit growth, and other brands growing by 50-55% [1]. - Specific brand performances include Descente growing over 40%, KOLON growing over 70%, and other brands growing over 30% [1]. Group 2: Operational Strategies - The main brand's online and offline operations are being optimized, with a focus on low-tier store renovations and a new e-commerce head appointed to enhance operational efficiency [2]. - The company is implementing a "lighthouse" plan to empower low-tier franchisees with direct-to-consumer (DTC) experience [2]. Group 3: New Business Developments - Anta's new business initiatives are progressing well, with 17 new Champion stores opened in H1 2025, nearing a total of 100 stores [2]. - The Anta SV collection opened 12 new stores, reaching a total of 62, targeting young trendsetters in first and second-tier cities [2]. - The Super Anta brand opened 20 new stores, with ongoing optimization of its business model [2]. Group 4: FILA Brand Performance - FILA's performance met company expectations, with significant growth in e-commerce and strong sales in tennis and golf categories [2]. - The brand is deepening its focus on fashion sports, with new product lines set to launch in Q3 2025 [2]. Group 5: Other Outdoor Brands - Other outdoor brands are expected to maintain strong momentum in H2 2025, with Descente's revenue growth nearing 50%, KOLON's growth over 80%, and MAIA ACTIVE's growth over 30% in H1 2025 [3].

Core Viewpoint - Anta Sports reported mixed performance for Q2 2025, with the main brand showing low single-digit growth, while FILA and other brands experienced higher growth rates, indicating a diversified brand performance strategy [1][2] Group 1: Brand Performance - Anta's main brand recorded low single-digit growth in Q2 2025, slightly below expectations, with children's products performing better than bulk goods [1] - FILA achieved mid-single-digit growth in Q2 2025, meeting expectations, with children's and Fusion products showing strong performance [1] - Other brands experienced a significant growth of 50-55% in Q2 2025, with Descente and KOLON showing over 40% and 70% growth respectively [2] Group 2: Financial Projections - The company forecasts EPS for 2025-2027 to be 4.72, 5.26, and 5.88 CNY respectively, with a target price of 113.6 HKD based on a 22x PE ratio for 2025 [2] Group 3: Strategic Developments - The acquisition of Jack Wolfskin, a German outdoor brand, was completed in Q2 2025, which is expected to enhance Anta's presence in the outdoor market in China [2] - The company is implementing a "lighthouse store plan" to strengthen its offline presence while enhancing online sales strategies [1]

Group 1 - Anta Group reported a low single-digit year-on-year growth in retail sales for the Anta brand in Q2 2025, and a mid single-digit growth for H1 2025 [1] - FILA brand showed a strong performance with a mid single-digit year-on-year growth in Q2 2025 and a high single-digit growth in H1 2025 [1] - Other brands (excluding those added after April 1, 2025) achieved a year-on-year growth of 50-55% in Q2 2025 and 60-65% in H1 2025, indicating excellent performance across the diversified brand portfolio [1] Group 2 - The company is optimistic about its performance in the sports and outdoor footwear and apparel sector in 2025, expecting continued market share expansion due to an expanding brand matrix [2] - The profit forecast for 2025 and 2026 has been adjusted downwards to a net profit of 13.412 billion yuan (previously 13.801 billion yuan) and 15.045 billion yuan (previously 15.389 billion yuan) respectively, with a new forecast of 17.281 billion yuan for 2027 [2] - The current stock price corresponds to a PE ratio of 17.6 times for 2025, maintaining a "strong buy" rating [2]

Investment Rating - The investment rating for the company is "Strong Buy" (maintained) [1][12]. Core Views - The company has shown strong performance in the second quarter, with diversified brand advantages becoming evident. The retail sales of the Anta brand achieved low single-digit growth year-on-year in Q2 2025, while FILA brand sales saw mid-single-digit growth. Other brands (excluding those added after April 1, 2025) experienced a remarkable year-on-year growth of 50-55% in Q2 and 60-65% in H1 2025 [3][6]. - The report expresses optimism about the company's performance in the sports and outdoor apparel sector in 2025, anticipating continued market share expansion due to the broadening brand matrix. However, profit forecasts for 2025-2026 have been adjusted downwards due to uncertainties in the consumer market [6]. Summary by Sections Financial Performance - For 2023A, the company reported revenue of 62,356 million, with a year-on-year growth of 16.2%. The net profit was 10,236 million, reflecting a 34.9% increase. The gross margin stood at 62.6% and the net margin at 16.4% [5][10]. - Projections for 2024A to 2027E indicate a steady increase in revenue, with expected figures of 70,826 million (2024A), 80,918 million (2025E), 91,792 million (2026E), and 104,649 million (2027E). The net profit is projected to be 15,596 million (2024A), 13,412 million (2025E), 15,045 million (2026E), and 17,281 million (2027E) [5][10]. Profitability Ratios - The report highlights a gross margin of 62.2% for 2024A, expected to rise to 63.5% by 2026E. The net profit margin is projected to be 22.0% in 2024A, decreasing to 16.5% by 2027E [11]. - Return on equity (ROE) is expected to remain stable around 19.6% for 2025E and 2026E [11]. Balance Sheet - The total assets are projected to grow from 112,615 million in 2024A to 142,268 million by 2027E. The company maintains a healthy liquidity position with a current ratio of 2.1 in 2024A, expected to improve to 2.8 by 2027E [9][11]. - The debt-to-asset ratio is projected to decrease from 40.7% in 2024A to 32.7% by 2027E, indicating improved financial stability [11]. Cash Flow - Operating cash flow is expected to be 16,741 million in 2024A, with a gradual increase to 21,325 million by 2027E. Investment activities are projected to have negative cash flow, indicating ongoing investments in growth [9][10].

Core Viewpoint - Anta's main brand revenue growth in Q2 2025 is low single digits, with a slowdown in growth rate compared to previous quarters, primarily due to optimization of franchise stores in lower-tier cities and online discount control [1][2] Group 1: Anta Brand Performance - In Q2 2025, Anta's main brand revenue growth is low single digits, while H1 shows mid single-digit growth, a decrease from high single digits in Q1 [2] - The company is focusing on optimizing franchise channels in lower-tier cities and has appointed a new e-commerce head to enhance online sales management [2][3] - The inventory-to-sales ratio remains around 5 months, with offline discounts stable year-on-year and online discounts slightly deepening [2][3] Group 2: FILA Brand Performance - FILA's revenue in Q2 2025 shows mid single-digit growth year-on-year, with H1 growth at high single digits [3] - FILA's large goods are expected to grow at high single digits, while Fusion and children's wear are projected to grow at mid single digits [3] - Online sales for FILA are performing better than offline, with an overall inventory-to-sales ratio of about 5 months [3] Group 3: Other Brands Performance - Other brands collectively achieved revenue growth of 50%-55% in Q2 2025, with Kolon exceeding 70% and Descente projected to grow over 40% [3] - Maia Active shows over 30% revenue growth, with double-digit growth in store efficiency and rapid membership growth driven by endorsements [3] Group 4: Outlook for H2 2025 - The company maintains expectations for high single-digit growth for Anta, mid single-digit growth for FILA, and over 30% growth for other brands in 2025 [4] - Continuous optimization of offline franchise stores and expansion of new retail formats for Anta are planned [4] - Anticipated decline in interest income and increased market investment for Anta and FILA may lead to a slight decrease in operating profit margins [4] Group 5: Profit Forecast - Revenue projections for 2025-2027 are 784.4 billion, 848.8 billion, and 911.0 billion, with year-on-year growth rates of +10.7%, +8.2%, and +7.3% respectively [5] - Expected net profit for the parent company is 134.1 billion, 149.7 billion, and 165.4 billion, with a year-on-year decrease of -14.0% (excluding one-time losses from Amer) [5] - Corresponding P/E ratios are 17.7x, 15.9x, and 14.3x, with a maintained "buy" rating [5]

Core Viewpoint - The company reported its Q2 2025 operational data, showing performance in line with expectations, with a double-digit revenue growth overall, while the main brand Anta experienced low single-digit growth [1][2]. Group 1: Anta Brand Performance - In Q2 2025, Anta's brand revenue growth was low single-digit, while the first half of the year showed mid single-digit growth, which was below internal expectations due to several factors [2]. - The company accelerated store upgrades in lower-tier cities, impacting short-term sales but laying a foundation for future growth [2]. - The competitive landscape during the online 618 shopping festival led to a cautious approach on discounts to maintain brand health [2]. - A new e-commerce head was appointed to enhance product differentiation across platforms, with expectations for improved sales performance in the second half of the year [2]. Group 2: New Retail Formats and Other Brands - Anta's new retail formats, such as champion stores and SV collection stores, have shown significant effectiveness, with champion stores achieving 80% higher sales efficiency than regular stores [3]. - FILA continued its steady growth with mid single-digit revenue growth in Q2, driven by a recovery in main products and strong e-commerce performance [3]. - New brands like Descente, KOLON, and Maia Active showed exceptional growth, with Descente exceeding 40% and KOLON over 70% in Q2 [3]. Group 3: Inventory and Financial Outlook - Inventory levels remained healthy, with a stock-to-sales ratio of around five months for Anta and FILA [4]. - The company maintained effective cost control, which is beneficial for stabilizing overall operating profit margins [4]. - The multi-brand matrix is seen as a valuable asset, with expectations for continued growth potential, maintaining a "buy" rating and profit forecasts for 2025-2027 [4].

Core Insights - The company reported retail sales growth for its brands in Q2 2025, with Anta brand showing low single-digit growth, FILA brand achieving mid-single-digit growth, and other brands experiencing a significant increase of 50-55% [1] - For the first half of 2025, Anta brand retail sales grew in the mid-single digits, FILA brand saw high single-digit growth, and other brands reported a growth of 60-65% [1] Group 1: Anta Brand Strategy - Anta is implementing a "store type revolution" driven by DTC (Direct-to-Consumer) strategies, focusing on precise matching of "different people, different places, different products" [1] - The store network has evolved into a matrix of five differentiated store types, including Arena, Palace, Elite, Standard, and Basic, tailored to various regions and shopping districts [1] Group 2: FILA Brand Strategy - FILA maintains a high average price strategy in the mid-to-high-end market, with a product price range of 800-1200 RMB, strategically positioned against competitors priced at 600-1000 RMB [1] - The brand is agile in adjusting its product and operational strategies, focusing on high-margin, well-designed trendy sports items while reducing inefficient SKUs [1] Group 3: Other Brands and Market Position - During the 618 shopping festival, FILA ranked first in categories such as sports shoes and sports dresses, and second in sports polo shirts and t-shirts, with the latter showing nearly 10% year-on-year growth [2] - Other brands are collaborating effectively, with Descente opening a significant store in Huamao Center to reach high-net-worth consumers, and Kelong launching a new line of minimalist and functional outdoor apparel [2] - Anta's acquisition of German outdoor brand Jack Wolfskin is aimed at advancing its global strategy, particularly in the European market [2] Group 4: Financial Adjustments - The company has adjusted its revenue forecasts for 2025-2027 to 78.6 billion RMB, 87.8 billion RMB, and 98.1 billion RMB, respectively, reflecting uncertainties in the consumer environment [2] - The adjusted net profit forecasts for the same period are 13.5 billion RMB, 15.6 billion RMB, and 17.3 billion RMB, with corresponding EPS of 4.82 RMB/share, 5.56 RMB/share, and 6.16 RMB/share [2]

Investment Rating - The report maintains a "Buy" rating for Anta Sports with a target price of HKD 113.6, reflecting a potential upside from the current price of HKD 92.45 [6]. Core Insights - Anta's main brand recorded low single-digit growth in Q2 2025, slightly below expectations, while FILA achieved mid-single-digit growth. Other brands saw significant growth of 50-55% [2][3]. - The company has completed the acquisition of Jack Wolfskin, a German outdoor brand, for USD 290 million, which is expected to enhance its presence in the outdoor market in China [3]. - The financial projections for EPS from 2025 to 2027 are estimated at RMB 4.72, RMB 5.26, and RMB 5.88 respectively, indicating a positive growth trajectory despite some fluctuations in profit margins [4][3]. Summary by Sections Brand Performance - Anta's main brand experienced low single-digit growth in Q2 2025, with children's products performing better than bulk items. The overall H1 performance showed mid-single-digit growth [2]. - FILA's Q2 2025 revenue growth was in the mid-single digits, aligning with expectations, while other brands, including Descente and KOLON, reported over 40% and 70% growth respectively [2][3]. Financial Projections - Revenue is projected to grow from RMB 62.36 billion in 2023 to RMB 92.97 billion by 2027, with a compound annual growth rate (CAGR) of approximately 10.8% [4]. - The net profit for 2025 is expected to be RMB 13.25 billion, reflecting a decrease of 15% compared to 2024, followed by a recovery in subsequent years [4]. Valuation Metrics - The report assigns a 2025 PE ratio of 22 times, based on industry averages and brand premium considerations, supporting the target price of HKD 113.6 [3][4]. - The projected gross margin remains stable around 62%, with net profit margins expected to fluctuate between 16.9% and 17.8% over the forecast period [4][11].

Investment Rating - The report maintains a "Buy" rating for Anta Sports [2][5][24] Core Views - Anta Sports has shown strong group revenue growth driven by multiple brands, with significant results from new retail formats [5][7] - The company is expected to stabilize its performance in the second half of 2025 after a temporary slowdown in the main brand's growth [7] - The multi-brand strategy continues to demonstrate strong potential for future growth, particularly with the acquisition of the Wolf Claw brand [7] Financial Data and Profit Forecast - Revenue projections for Anta Sports are as follows: - FY2023: 623.6 billion RMB - FY2024: 708.3 billion RMB - FY2025E: 779.5 billion RMB - FY2026E: 839.2 billion RMB - FY2027E: 900.7 billion RMB - Year-on-year growth rates are projected at 16% for FY2023, 14% for FY2024, and gradually decreasing to 7% by FY2027 [6][15] - Net profit forecasts are as follows: - FY2023: 102.4 billion RMB - FY2024: 156.0 billion RMB - FY2025E: 134.1 billion RMB - FY2026E: 147.0 billion RMB - FY2027E: 160.1 billion RMB - The projected PE ratios are 23 for FY2023, 15 for FY2024, and 18 for FY2025E [6][15] Brand Performance - Anta's main brand experienced low single-digit growth in Q2 2025, while FILA showed mid-single-digit growth [7] - Other brands such as Descente and KOLON saw revenue growth between 50-55% in Q2 2025, continuing strong performance in niche segments [7] - The new retail formats, including Champion stores and SV collection stores, have shown significantly higher sales efficiency compared to traditional stores [7] Market Position and Strategy - Anta Sports is focusing on enhancing its brand health and optimizing its online product distribution system [7] - The company has successfully maintained healthy inventory levels, with inventory turnover ratios around five months [7] - The report highlights the scarcity and quality of Anta's multi-brand matrix as a key competitive advantage [7]