BEKE(BEKE)
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上海链家联合贝壳省心租进校园 一站式服务助力毕业生轻松安居
Huan Qiu Wang· 2025-06-13 15:30
Group 1 - The "100-Day Sprint" employment initiative for 2025 college graduates was launched at Shanghai Second Industrial University, aiming to support job-seeking graduates through a series of employment guarantee activities [1] - The event included a specialized job fair and was attended by key officials, including Shanghai's Vice Mayor, highlighting the government's commitment to stabilizing and ensuring employment [1][3] - The initiative features the "One-Stop Service" policy for graduates, which aims to streamline the job application process [1] Group 2 - Shanghai Lianjia, in collaboration with Beike, provided on-site rental consultation services during the job fair, addressing graduates' housing needs alongside employment opportunities [3][5] - The job fair is part of a larger effort to connect companies with graduates during a critical job-seeking period, emphasizing the importance of housing stability for new graduates starting their careers [5] - Lianjia has previously conducted nine rental service events across 60 universities, distributing 600 copies of a rental guide to assist graduates [7] Group 3 - The "New Youth 'Heart' Plan" was launched to alleviate rental challenges for graduates, offering services such as zero deposit, monthly payments, and hassle-free lease transfers [7] - Lianjia's "Five Assurances" service promises a worry-free rental experience, including no-reason contract termination within three days and guaranteed refunds of deposits [9] - As of May 2025, Lianjia has allocated 1.55 billion yuan in assurance funds to protect transaction safety for over 125,000 deals [9] Group 4 - The rental environment is crucial for young professionals, providing a supportive space as they pursue their careers in the city [10] - The company aims to enhance rental services tailored to graduates' needs, contributing to the development of a standardized and professional long-term rental market [10]
贝壳(02423) - 翌日披露报表

2025-06-13 11:09
FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別: 股票 狀態: 新提交 公司名稱: 貝殼控股有限公司 呈交日期: 2025年6月13日 | 13). | 購回股份(或其他證券)但沒有註銷 | 1,508,043 | % | USD | 6.2995 | | --- | --- | --- | --- | --- | --- | | | 變動日期 2025年5月19日 | | | | | | 14). | 購回股份(或其他證券)但沒有註銷 | 806,193 | % | USD | 6.202 | | | 變動日期 2025年5月20日 | | | | | | 15). | 購回股份(或其他證券)但沒有註銷 | 806,151 | % | USD | 6.2023 | | | 變動日期 2025年5月21日 | | | | | | 16). | 購回股份(或其他證券)但沒有註銷 | 820,221 | % | USD | 6.0959 | | | 變動日期 2025年5月22日 | | | | | | 17). | 購回股份(或其他證券)但沒 ...
今年计划投入4亿,贝壳重申「建生态」,不走捷径
36氪· 2025-06-13 10:08
Core Viewpoint - The article discusses the evolution and strategic initiatives of Beike in the real estate industry, highlighting its transition from a seller's market to a buyer's market and the importance of its platform model in supporting real estate agencies and stores during challenging times [2][3]. Group 1: Company Evolution and Market Position - Beike launched 7 years ago, connecting approximately 17,000 stores and becoming the first true platform company in the real estate sector [1]. - Initially, the real estate market was a seller's market, but it has shifted to a buyer's market, increasing the importance of positive ecology and service capabilities for industry players [2]. - As of December 31, 2024, Beike's active store count reached 49,693, demonstrating growth even during the industry's toughest four years [3]. Group 2: Strategic Initiatives and Ecosystem Development - Beike has implemented the "1+5个2" strategy, focusing on co-building ecosystems with stakeholders, enhancing service quality, and establishing a governance system through regional councils [3][13]. - The company allocated approximately 90 million yuan last year to empower stores, with plans to increase this to 400 million yuan, emphasizing mechanism construction and service commitments [5]. - Beike introduced a store points system to reward performance and collaboration, while also implementing a dual guarantee mechanism for service quality [13][21]. Group 3: Challenges and Responses - The real estate market has presented three main challenges for agencies: significant changes, slow transaction rates, and management difficulties [12]. - Beike's response to market volatility includes enhancing support for store owners and addressing their core needs for income and management assistance [11][13]. - The establishment of the "Store Owner Direct Line" has facilitated communication and feedback from store owners, allowing for continuous service and product optimization [19][20]. Group 4: Long-term Vision and Investment - Beike emphasizes the importance of continuous investment in technology and service quality to address the dual issues of poor consumer experience and unstable B-end survival [23]. - The company believes that maintaining investment reflects confidence in the future and is essential for long-term success in the industry [22][23]. - Beike's approach integrates both B-to-B and B-to-C services, focusing on enhancing the capabilities of service providers and improving customer satisfaction through a comprehensive ecosystem [23].
今年计划投入4亿,贝壳重申「建生态」,不走捷径
36氪· 2025-06-13 10:01
Core Viewpoint - The article discusses the evolution of Beike as a platform company in the real estate industry, highlighting its strategies to adapt to market changes and support its network of stores and agents amidst a shift from a seller's market to a buyer's market [2][3]. Group 1: Company Evolution and Strategy - Beike launched 7 years ago, connecting approximately 17,000 stores and becoming the first true platform company in the real estate sector [1] - Initially, the real estate market was a seller's market, but it has transitioned to a buyer's market, increasing the importance of positive ecosystems and service capabilities for industry players [2] - Beike's core principles include openness, connection, and reconstruction of the industry, focusing on digitalization and standardizing service experiences across different brands [2][3] Group 2: Market Adaptation and Support Mechanisms - As of December 31, 2024, Beike's active store count reached 49,693, showing growth even during challenging market conditions [3] - Beike has shifted from a "strong management" approach to a "co-building ecosystem" strategy, introducing the "1+5 two" strategy to enhance collaboration and decision-making among stakeholders [3][13] - The company allocated approximately 90 million yuan last year to empower stores, with plans to increase this to 400 million yuan, focusing on mechanism construction and service commitments [5] Group 3: Challenges and Solutions - The real estate market has presented three main challenges for brokerage stores: significant changes, slow transaction rates, and management difficulties [12] - Beike's "1+5 two" strategy aims to address these challenges by implementing a points system for stores and a dual guarantee mechanism for service quality [13][14] - The introduction of a store points system has shared 110 million yuan in value, covering around 12,000 stores, while service commitments have provided nearly 4 billion yuan in guarantees to about 7 million customers [21] Group 4: Long-term Vision and Investment - Beike emphasizes the importance of continuous investment in technology and service quality to enhance customer satisfaction and operational efficiency [23] - The company believes that true success in branding and reputation comes from making commitments and investments, reflecting confidence in the future [22] - Beike's long-term strategy involves a comprehensive approach to improving both consumer experiences and the stability of service providers, moving beyond mere transaction facilitation [23]
直系亲属房产过户 贝壳免费代办
Nan Fang Du Shi Bao· 2025-06-12 23:10
Core Viewpoint - The launch of the "Free Agency Service for Property Transfer Among Direct Relatives" by Beike in Huizhou aims to simplify the complex and often costly process of property transfer, providing a comprehensive, no-cost service to residents [5][6][9]. Group 1: Service Overview - The new service covers various aspects of property transfer, including policy consultation, material pre-examination, tax calculation, online signing, and property registration, all without service fees [5][8]. - The service is designed to assist in scenarios such as property sales, gifts, name changes between spouses, and divorce property division, which do not involve financial transactions [8][9]. Group 2: User Experience - A resident, Ms. Xu, reported that she completed the transfer of two properties in just two days without any fees, only incurring a minor cost of 160 yuan for document fees [7][8]. - The service was praised for its efficiency and professionalism, significantly reducing the time and cost typically associated with property transfers [8]. Group 3: Service Quality Assurance - Beike has established a professional team of 12 experienced certificate specialists to ensure service quality and has implemented standardized operating procedures [8]. - The company emphasizes transparency and user rights protection by signing a "Service Declaration" with each client and maintaining strict oversight against any misconduct [8][9]. Group 4: Community Engagement - This initiative is part of Beike's broader strategy to create a warm community service network, which includes various public welfare projects since 2018 [9]. - The company aims to enhance community support through additional services such as free printing, emergency charging, and community classes, benefiting over 30,000 residents [9].
贝好家C2M模式重构“好房子”生长逻辑
Bei Jing Shang Bao· 2025-06-12 13:51
Core Insights - The real estate market is transitioning from an incremental to a stock era, with a focus on "returning to residential attributes" as a core theme of industry transformation [1] - Beike Group's strategic upgrade in 2023 introduced the Beihome business line, centered on the C2M (Customer to Manufacturer) model, marking a shift from developer-led to consumer-participatory development logic [1][2] - The C2M model aims to address issues of supply-demand mismatch and high inventory by utilizing a data-driven approach to real estate development [2][8] Group 1: C2M Model Implementation - Beihome has established partnerships with major developers like China Merchants Shekou and China Overseas Land to implement C2M projects in Beijing [2] - The C2M model emphasizes a data-driven full-chain system that includes demand insight, product definition, and development execution [2][9] - The successful launch of the Chang'an Huaxi Mansion project demonstrated the effectiveness of the C2M model, achieving sales of 1.6 billion yuan within two and a half hours during its first opening [3][4] Group 2: Data-Driven Decision Making - Beihome has developed a project value matrix and scoring model that utilizes big data and algorithms to predict pricing accurately, with deviations of less than 1% between predicted and actual prices [4][10] - The integration of various data dimensions allows for precise modeling of housing types and configurations, aligning closely with consumer preferences [3][5] - The data-driven approach enhances project turnover speed and ensures long-term value and customer satisfaction [5] Group 3: Redefining "Good Housing" - Beihome's concept of "good housing" transcends mere physical structures, focusing on creating living systems that cater to the entire lifecycle of residents [6] - The introduction of flexible housing designs aims to accommodate diverse family structures and life stages, allowing for adaptability over time [6][7] - The "lazy living" concept promotes efficient space design to reduce household burdens and enhance comfort, addressing modern consumers' needs [7] Group 4: Industry Implications - Beihome's C2M model is prompting a reevaluation of development logic, value distribution, and industry collaboration within the real estate sector [8][9] - The shift from land value reliance to user value extraction signifies a fundamental change in competitive dynamics, with data becoming a new production factor [9] - The model fosters a collaborative ecosystem among various stakeholders, enhancing efficiency and reducing risks through specialized roles [9][10]
贝壳(02423) - 翌日披露报表

2025-06-12 10:54
FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別: 股票 狀態: 新提交 公司名稱: 貝殼控股有限公司 呈交日期: 2025年6月12日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司(「香港聯交所」)證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露,必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 02423 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份(不包括庫存股份)變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份(不包括庫存股份)數 目 | ...
贝壳(02423) - 翌日披露报表

2025-06-11 12:25
表格類別: 股票 狀態: 新提交 公司名稱: 貝殼控股有限公司 呈交日期: 2025年6月11日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司(「香港聯交所」)證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露,必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 A | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 02423 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份(不包括庫存股份)變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份(不包括庫存股份)數 目 | 佔有關事件前的現有已發 行股份(不包括庫存股 份)數目百分比 (註3) | | 庫存股份數目 | 每股發行/ ...
贝壳举办助力门店发展战略发布会 赋能门店成长
Zhong Zheng Wang· 2025-06-11 08:26
Group 1 - The core strategy "1+5个2" was officially launched by the company, focusing on empowering store growth with an investment of 400 million yuan [1] - The strategy includes a foundational "1 organization" and five key directions: mechanism construction, fairness and transparency, service commitment, business assistance, and honor building, with ten key initiatives to alleviate operational pressure on store owners [1] - The company has established 1,899 regional co-governance councils and 534 performance-effectiveness business circles across the country to enhance collaborative efficiency among multiple stores [1] Group 2 - The points system for stores has been implemented, covering over 12,000 stores and distributing benefits valued at over 110 million yuan, aimed at improving both performance and service quality [1] - In Chengdu, as a pilot city, the points system has already covered 3,610 stores, with an average benefit value of 12,700 yuan per store, contributing to reduced operational pressure and increased employee cohesion and customer satisfaction [2] - The company aims to drive high-quality development of stores through tangible actions, enhancing service providers' job satisfaction and creating a more trustworthy service experience for consumers [2]
贝壳-W(2423.HK):经纪为核根基深厚 三翼齐飞行以致远
Ge Long Hui· 2025-06-11 04:17
Core Viewpoint - The company is a leading integrated online and offline real estate transaction service platform, with a strong market position and growth potential in various business segments [1][2]. Group 1: Company Overview - The company began operations in 2001 and launched its integrated platform in 2018, going public on the New York Stock Exchange in 2020 and completing a dual listing in Hong Kong in 2022 [1]. - The company has established a strategic direction of "one body and three wings," focusing on real estate brokerage while simultaneously driving growth in home renovation, rental services, and data-driven residential development [1][3]. - In 2024, the company expects total transaction volume to reach 3.3 trillion yuan, with net revenue projected at 934.6 billion yuan, marking a historical high [1]. Group 2: Market Position and Performance - The company maintains a dominant position in the real estate brokerage industry, with a significant market share in both the second-hand and new housing markets [2]. - In 2024, the transaction volume for second-hand homes is expected to reach 2.2 trillion yuan, accounting for 31% of the national market, while new home transactions are projected at 970 billion yuan, representing 11.4% of the national total [2]. - The company has implemented standards and networks that enhance service quality and create competitive advantages, addressing industry pain points [2]. Group 3: Growth Drivers - The home renovation and furnishing segment is rapidly growing, with projected transaction volume and net revenue of 16.9 billion yuan and 14.77 billion yuan, respectively, from 2021 to 2024, reflecting a CAGR of 329.7% and 321.3% [3]. - The rental business has expanded significantly, with the number of managed rental units increasing from 70,000 in 2022 to 420,000 by 2024 [3]. - The company is exploring new growth opportunities through its data-driven residential development platform, which aims to provide comprehensive solutions based on consumer needs [3]. Group 4: Financial Outlook - The company is expected to deliver earnings per share (EPS) of 1.58 yuan, 1.83 yuan, and 2.11 yuan for the years 2025 to 2027, with corresponding price-to-earnings (PE) ratios of 28.7, 24.8, and 21.5 [3].