Group 1 - The stock of Bilibili (09626.HK) has seen a short-term increase, currently rising over 3% [1]

第 1 頁 共 13 頁 v 1.1.1 致：香港交易及結算所有限公司 | 3. 股份分類 | 其他分類 (請註明) | 股份類別 | 其他類別 (請註明) | 於香港聯交所上市 (註1) | 否 | | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | N/A | 說明 | 未指定 | | | 公司名稱: 嗶哩嗶哩股份有限公司 | 2. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | 其他類別 (請註明) | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09626 | 說明 | Z類 | | | | | | | | | 法定/註冊股份數目 | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 9,800,000,000 USD | | 0.0001 | USD | | 980,000 | | 增加 / 減少 (-) | | | | | | USD | | | | 本月底結存 ...

Group 1 - The Hang Seng Tech Index has declined by 2.3%, indicating a broader downturn in the technology sector in Hong Kong [1] - Tencent Music has dropped over 5%, while Alibaba and BYD have seen declines exceeding 4% [1] - Other companies such as NIO, Bilibili, Xiaopeng Motors, Kuaishou, and Li Auto have all fallen by more than 3%, with Tencent, Meituan, NetEase, and SMIC experiencing declines of over 2% [1]

Core Viewpoint - The Hong Kong technology sector is experiencing a significant decline, with the Hang Seng Technology Index dropping by 2.3% [1] Group 1: Stock Performance - Tencent Music has seen a decline of over 5% [1] - Alibaba and BYD have both dropped by more than 4% [1] - NIO, Bilibili, Xpeng Motors, Kuaishou, and Li Auto have all decreased by over 3% [1] - Tencent, Meituan, NetEase, and SMIC have fallen by more than 2% [1]

Core Insights - The 2026 Bilibili New Year's Gala aims to cater to the evolving cultural consumption needs of young audiences, particularly targeting the post-90s demographic with a focus on comedy and interactive experiences [1] - The gala will utilize innovative engagement methods such as opposing team interactions, bullet screen voting, and gold coin rewards to enhance viewer participation [1] - The music festival industry is experiencing significant growth, with 154 events held nationwide from January to May 2025, attracting 4.1 million attendees and generating a box office revenue of 1.352 billion [1] Group 1: Event Overview - The Bilibili New Year's Gala is positioned as a key cultural and social interaction platform for young people, emphasizing comedy and social themes [1] - The event will feature a mix of national comedy stars and emerging talents, creating a diverse entertainment experience [1] - The gala will incorporate classic IP revivals and focus on emotional resonance across different age groups [1] Group 2: Industry Trends - The music festival sector is rapidly expanding, with over 100 cities involved and a variety of event types emerging, including brand IP, vertical, and city-specific categories [1] - The integration of cultural tourism and brand marketing is becoming a new trend, with a focus on emotional engagement, innovative experiences, and sustainable practices [1] - Both the gala and music festivals emphasize user interaction and emotional connections, creating a complete cycle of content creation, user participation, and commercial conversion [1]

Investment Rating - The report maintains an "Outperform" rating for the industry [2] Core Insights - The distinction between content communities and information distribution platforms is crucial, as the method of content distribution influences platform type. Early content supply was limited, leading to high creator influence on platforms like Bilibili and Xiaohongshu, while ByteDance's algorithm-driven platforms like Douyin have a higher platform influence due to abundant content supply [3][14] - The community's path to diversification includes horizontal expansion into information distribution platforms or vertical integration into cultural brands. Bilibili and Xiaohongshu are expected to grow their daily active users (DAU) from 120 million in Q3 2025 to 200 million and 300 million, respectively, over the next 5-7 years [3][42] - Monetization strategies differ: information distribution platforms rely on advertising, while communities utilize various methods including value-added services. Xiaohongshu's advertising revenue could reach 200 billion by 2030, representing a fourfold growth potential, while Bilibili's advertising revenue is projected to grow at a CAGR of 19% over the next three years, reaching 16.8 billion by 2028 [4][63] Summary by Sections 1. Introduction - The report outlines the differences between information distribution platforms, content communities, and social platforms, emphasizing the role of user relationships in content distribution [44] 2. Community Diversification Path - The report discusses the horizontal diversification into information distribution platforms or vertical integration into cultural brands, highlighting the competitive landscape between Bilibili, Xiaohongshu, and Douyin [3][42] 3. Community Monetization Methods - Monetization methods are categorized into "broad content + advertising" or "niche content + subscriptions." The report details how Xiaohongshu's advertising revenue could significantly increase, while Bilibili focuses on niche content monetization through value-added services and gaming [4][63] 4. Impact of AI on Community Ecosystem - AI technology is noted to empower companies with weaker infrastructure, enhancing content production efficiency and improving content matching and monetization capabilities [5] 10. Industry Situation - The report highlights the slow growth of content communities, with Bilibili and Xiaohongshu facing challenges in user base expansion compared to Douyin, which has a broader reach [10][12]

Investment Rating - The report maintains an "Outperform" rating for the industry [2] Core Insights - The distinction between content communities and information distribution platforms is crucial, as the method of content distribution influences platform types. Early content supply was limited, leading to high creator influence on platforms like Bilibili and Xiaohongshu, while ByteDance's algorithm-driven platforms like Douyin have a higher platform influence due to abundant content supply [3][14] - The community's path to diversification includes horizontal expansion into information distribution platforms or vertical integration into cultural brands. Bilibili and Xiaohongshu are expected to grow their daily active users (DAU) from 120 million in Q3 2025 to 200 million and 300 million, respectively, over the next 5-7 years [3][42] - Monetization strategies differ: information distribution platforms rely on advertising, while communities utilize various methods including value-added services. Xiaohongshu's advertising revenue could reach 200 billion by 2030, representing a fourfold growth potential, while Bilibili's advertising revenue is projected to grow at a CAGR of 19% over the next three years, reaching 16.8 billion by 2028 [4][63] Summary by Sections 1. Introduction - The report discusses the differences between information distribution platforms, content communities, and social platforms, emphasizing the role of user relationships in content distribution [8][44] 2. Community Diversification Path - The report outlines two evolution paths: Douyin transitioned from a short video community to an information distribution platform, while Bilibili aims to become a cultural brand company focusing on niche markets [7][34] 3. Community Monetization Methods - Monetization methods include "broad content + advertising" for information distribution platforms and "vertical content + subscriptions" for communities. Xiaohongshu's advertising revenue is expected to grow significantly, while Bilibili focuses on vertical integration and value-added services [4][63] 4. Impact of AI on Community Ecosystem - AI technology significantly empowers content communities by lowering content creation costs and enhancing content matching efficiency, which improves monetization capabilities [5] 10. Industry Situation - The report notes that content communities have smaller user bases and slower growth compared to information distribution platforms, with Douyin covering a broader audience [10][14]

大赛分为两大主赛道 本次AI创作大赛自1月5日起开始征稿，将持续至3月20日，评选结果将于3月31日正式公布。 大赛分为"开放赛道"与"三体改编赛道"两大部分。其中，开放赛道强调原创内容，作品时长不低于3分 钟，不限题材、不限风格，如悬疑、动画、情感等热门类型题材，均可进行创作，最大限度保留创作者 的自由。 1月5日，综合性视频社区哔哩哔哩（以下简称"B站"）启动首届AI创作大赛，比赛分别设置 了"开放赛道"与"三体改编赛道"两个部分。此次大赛不仅设置了超过300万元的总奖金池， 还提供了过亿的流量扶持及专业团队指导，活动现已开启征稿。 除现金奖励外，获奖者还将享受B站每周过亿的流量扶持，并有机会获得专业团队的支持，开放赛道的 优秀作品甚至有机会升级为长剧或电影项目。这不仅为创作者提供了物质上的激励，更为其职业发展铺 设了道路。 一直以来，与"三体"相关的二创内容就是B站社区态中的核心品类之一，B站内关于《三体》小说的解 析、速读、动画二创等层出不穷。UP主"文曰小强"的《三体》小说解析系列视频，B站累计播放量超过 2117万，成为B站的"镇站之宝"。 优秀作品有机会升级为长剧 据悉，本次大赛评审团由站内不同 ...

Market Performance - Major US stock indices closed higher, with the Dow Jones reaching a record high, driven by strong gains in financial stocks [1][3] - The Dow rose by 594.79 points, or 1.23%, closing at 48,977.18 points; the Nasdaq increased by 160.19 points, or 0.69%, to 23,395.82 points; and the S&P 500 gained 43.58 points, or 0.64%, ending at 6,902.05 points [3] Sector Performance - The S&P 500 energy sector index rose by 2.7%, with major stocks like ExxonMobil and Chevron seeing significant increases due to military actions in Venezuela [5] - The S&P 500 financial sector index increased by 2.2%, with both Goldman Sachs and JPMorgan Chase rising over 3% and reaching all-time highs [6] Technology Stocks - Most large-cap tech stocks saw gains, with Tesla up 3.10%, Amazon up 2.9%, and Meta up 1.29%. However, Microsoft fell by 0.02%, Nvidia dropped by 0.39%, and Apple decreased by 1.38% [3][4] Cryptocurrency and Related Stocks - Cryptocurrency-related stocks experienced a rise, with Strategy stock increasing nearly 5% and Coinbase surging by 7.8% as Bitcoin prices hit a three-week high [6] Chinese Stocks - The Nasdaq Golden Dragon China Index rose by 0.49%, with notable gains in stocks like Beike up over 6% and Bilibili and Tencent Music each up over 3% [6]

文 | 道总有理 城市想转型，企业想"拓展"？ 梳理一下互联网买地图景，不难发现：北京、上海、广州、深圳、香港……一众超一线城市，仍旧是大厂们的第一选 择。头部企业在核心城市核心地段的"囤地"，其实也是有战略层面上的长远考量。 2025年，互联网行业掀起一阵"买地潮"。 下半年，阿里巴巴与蚂蚁共同出资72亿港元，在香港下铜锣湾港岛壹号中心共13层商业写字楼。12月份，京东购入香港 中环的中国建设银行大厦部分办公楼层；抖音也以12.14亿元竞得广州市海珠区琶洲中二区AH041101地块。 据悉，仅2025年，字节就有3处总部大楼竣工启用。同时，在上海的杨浦滨江，美团、B站、抖音三大核心项目将于 2026年同步竣工，而贝壳则直接跨界涉足开发领域，并一举拿下成都"地王"。 事实上，不少互联网企业都曾热衷买地置业，不完全统计显示，搜狐、新浪、网易，到BAT再到字节、美团、小米、B 站、快手……大厂一掷千金，中小企业也不吝啬，包括延趣网络、飞鱼科技、三七互娱（维权）、诗悦网络、4399、贪 玩游戏…… 过去几年，互联网一度钟爱轻资产运营，时至今日，企业开始重金囤地，一场席卷互联网行业的"买地运动"背后，到底 藏着什么样 ...