以下文章来源于中国企业家杂志 ，作者陈浩 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 将投中网设为"星标⭐"，第一时间收获最新推送 迪士尼在中国，乃至全球的成功，本质上是"体验经济"的胜利。 作者丨马吉英、陈浩 编辑丨 马吉英、张昊 来源丨中国企业家杂志 《疯狂动物城2》创造了新的纪录。 北京CBD万达影城午夜场的好位置，在开票时就被抢光。除了凭电影票可以兑换一张海报之外，万 达影城也上架了各种联名周边，最受欢迎的要数印着朱迪、尼克的爆米花桶。有人甚至要求服务员用 纸袋单装食物，只为得到"干干净净的周边"。据透露，《疯狂动物城2》午夜场商品点单率达35%， 远超一般水平。 想要靠"动物城"掘金的不止影院。 11月24日，瑞幸上线联名周边，包括贴纸、冰箱贴、吧唧、联名杯、毛绒相框等。有媒体计算，想 凑齐全套，至少要喝掉22杯咖啡，花费343元。一位瑞幸咖啡店员告诉《中国企业家》，当日门店 一开门，打印出来的订单远超往日，一个人平均一分钟要出餐两杯半。瑞幸官方在电影上映当天紧急 发布通知，称周边缺货，正加急补货。 上映当天，社交媒体里小朋友与电影角色的合影随处可见，这是豆包、千问等平台专门推出的动效， 用 ...

当前全球电影市场趋于低迷，IP续集成了一张稳妥的"安全牌"，这一点甚至在《疯狂动物城2》中也得到了幽默的自嘲。然而，该片上映仅4天，截至发稿 内地票房便突破13亿元，一改近期影市颓势，有望成为中国市场2025年进口片票房冠军。 豆瓣上一条关于《疯狂动物城2》的高赞短评这样写道："影院重新成为庇护所的108分钟。" 这样的成绩在近年引进片中相当罕见。尽管续集作品质量往往参差不齐——有的令老粉热泪盈眶，有的却让人倍感失望——但《疯狂动物城2》豆瓣开分 即获8.7分，虽未超越前作的9.2分，却已远超及格线。 有外媒透露，好莱坞正将《疯狂动物城2》与《阿凡达3》在中国市场的表现视为关键试金石。这两部电影的成败，被视作判断中国观众对好莱坞内容需求 变化的重要风向标。而《疯狂动物城2》目前的出色表现，无疑为市场注入了一剂强心针。 它之所以能够实现这一点，正是因为它延续了九年前那份纯粹的"快乐基因"，做到了合家欢电影最该做的事：让观众久违地记起，我们走进影院的初衷， 是为了享受纯粹的快乐。 老套，但可爱 所有续作都难以避免被老观众以更苛刻的目光审视，《疯狂动物城2》也不例外。 影片上映后，观众的评价大致分为两种。一部分人认 ...

Core Insights - "Zootopia 2" has generated significant box office success, with predictions indicating it may surpass previous records for animated films in China [7][9][15]. Box Office Performance - On November 29, "Zootopia 2" is expected to achieve a single-day box office of over 7 billion yuan, raising total box office forecasts to 42.63 billion yuan [7][14]. - As of November 29, the cumulative box office for "Zootopia 2" has exceeded 14 billion yuan, positioning it to potentially become the second highest-grossing imported film in China, following "Avengers: Endgame" [11][15]. - The film's screening ratio reached 77.9%, with a staggering 94.9% of the box office share on the same day [11]. Audience Engagement - The film has attracted a diverse audience, with a notable increase in family viewership during the weekend, indicating strong appeal among children and parents [13]. - The film's themes of "prejudice and inclusion" resonate well with audiences, contributing to its positive reception despite a slight drop in ratings compared to the first installment [13]. Marketing and Partnerships - Disney's strategic marketing efforts, including collaborations with local brands and promotional events, have amplified the film's visibility and appeal in the Chinese market [20][26]. - The film's merchandise has seen high demand, with products selling out quickly, indicating strong brand engagement and consumer interest [20][30]. Industry Impact - The success of "Zootopia 2" is seen as a crucial boost for Disney, especially after a series of underperforming animated films in the Chinese market since 2020 [14]. - The film's performance is expected to enhance the overall animation genre's standing in the Chinese box office, reflecting a shift in audience preferences towards quality storytelling and emotional resonance [33].

Core Viewpoint - "Zootopia 2" has generated significant box office success, creating a lively atmosphere in cinemas reminiscent of the Spring Festival period [1][3]. Box Office Performance - On November 29, "Zootopia 2" is projected to exceed 700 million yuan in single-day box office, with total box office predictions raised to 4.263 billion yuan [6][16]. - As of November 29, the cumulative box office has surpassed 1.4 billion yuan, with expectations to surpass "Furious 7" (2.67 billion yuan) and potentially challenge "Avengers: Endgame" (4.25 billion yuan) [10][18]. - The film's screening ratio reached 77.9%, with a box office share of 94.9% on November 29, indicating its dominance in the market [11]. Audience Engagement - The film has attracted a diverse audience, particularly families, with many cinemas scheduling multiple screenings, some even exclusively showing "Zootopia 2" [11][15]. - The film's strong IP appeal has resonated with younger audiences, many of whom are familiar with the original film despite not being born when it was released [15]. Critical Reception - Although the film's rating on Douban has decreased from 9.3 to 8.6, it continues to receive praise for its exploration of themes like prejudice and inclusion, which resonate with global audiences [15]. Marketing and Partnerships - Disney's strategic marketing efforts, including collaborations with various brands and promotional campaigns, have amplified the film's reach and appeal [21][30]. - The film's success has also led to increased sales of related merchandise, with some products selling out quickly [30]. Industry Context - The success of "Zootopia 2" comes at a time when Disney has struggled with its animated films in the Chinese market, with previous releases failing to surpass 500 million yuan since 2020 [17]. - The film's performance highlights a shift in audience preferences, with viewers prioritizing quality storytelling and emotional resonance over mere marketing [30].

Core Insights - The Walt Disney Company (NYSE:DIS) is recognized as a strong slow growth stock, receiving an Outperform rating from Bernstein SocGen Group with a price target of $129, despite acknowledging that recent earnings reports were not ideal [1][3] Financial Performance - Disney's entertainment unit experienced a 6% revenue decline year-over-year, totaling $10.21 billion, primarily due to challenges in linear TV channels and theatrical releases [2] - Operating income for linear networks decreased by 21% to $391 million, while streaming operating income increased by 39% to $352 million, indicating a positive shift towards streaming services as pricing rose [2] Growth Potential - Bernstein highlighted Disney's capability to achieve double-digit growth in earnings per share, which is rare for a company of its size, particularly without reliance on AI trends [3]

The Walt Disney Company (NYSE:DIS) is one of the stocks Jim Cramer recently talked about. During the episode, a caller asked if the stock is a buy, sell, or hold. In response, Cramer said: “I think Disney’s a hold, and I say that because… I think it’s too cheap to give away, but I felt higher prices that I just wanted to say, you know what? This thing could go to $95. Maybe I take a look at it there, but it doesn’t have the earnings. It had a quarter that everyone thought was good, and it was just hated. ...

Core Viewpoint - "Zootopia 2" has become a significant box office success, reviving the cinema atmosphere reminiscent of the Spring Festival period, with theaters experiencing high attendance and demand for tickets [1][3]. Box Office Performance - On November 29, "Zootopia 2" is projected to exceed 700 million yuan in single-day box office, with total box office predictions raised to 4.263 billion yuan [6][16]. - As of November 29, the cumulative box office for "Zootopia 2" has surpassed 1.4 billion yuan, positioning it to potentially become the second highest-grossing imported film in China, surpassing "Furious 8" [10][19]. - The film's box office performance is approaching the record set by "Avengers: Endgame," which stands at 4.25 billion yuan [19]. Audience Engagement - The film has achieved a high screening ratio, with "Zootopia 2" accounting for 77.9% of the total screenings and 94.9% of the box office on November 29 [13]. - The audience demographic has shifted, with a notable increase in family viewership, particularly among children and parents during the weekend [15]. Marketing and Brand Collaborations - Disney's strategic marketing efforts, including collaborations with various brands such as Miniso and Luckin Coffee, have amplified the film's IP effect, leading to sold-out merchandise [24][29]. - The film's release has also positively impacted related products and theme park attendance, contributing to a significant increase in visitor numbers at Shanghai Disneyland [32]. Industry Context - The success of "Zootopia 2" comes at a time when Disney has struggled with its animated films in the Chinese market, with previous releases failing to surpass 500 million yuan since 2020 [19]. - The film's strong performance is attributed to its compelling storytelling, visual appeal, and emotional resonance, meeting the evolving preferences of contemporary audiences [32].

Core Viewpoint - The animated film "Zootopia 2" is breaking box office records in China, showcasing its strong market appeal and potential for significant revenue generation [2][5]. Box Office Performance - "Zootopia 2" has achieved a cumulative box office of 1.367 billion yuan within just four days of its release, with a single-day box office reaching 700 million yuan [3][5]. - The film's total box office, including pre-sales, has reached 1.54 billion yuan [3]. - It has surpassed the previous record for single-day box office for imported films held by "Avengers: Endgame" and is the only film this year outside of the Spring Festival to exceed 700 million yuan in a single day [5]. Audience Engagement - The film has recorded a single-day audience of 17.654 million, breaking the previous record of 17.3228 million set by "Ne Zha" [5]. - The film's screening ratio is close to 80%, with an attendance rate exceeding 36%, contributing to 95% of the daily box office [5]. Pre-release Hype - Prior to its release, "Zootopia 2" generated significant anticipation, with pre-sales reaching 287 million yuan, making it the highest pre-sale for animated films in the past three years [5]. Future Projections - Industry analysts predict that "Zootopia 2" could surpass 3 billion yuan in box office revenue, with some estimates even suggesting a potential of 5 billion yuan [5]. - If it reaches 3 billion yuan, it is expected to rank among the top three films in the domestic box office for 2025 [5]. Industry Impact - The success of "Zootopia 2" has positively influenced the overall box office performance in China, with the daily box office exceeding 730 million yuan on November 29 [5]. - The film's popularity has led to extended screening hours in many cinemas, with some screenings running until nearly 3 AM [6].

这一成绩超过了2019年4月上映的《复仇者联盟4》保持的国内市场进口片单日票房记录，同时，《疯狂动物城2》也成为今年春节档之外，唯一一部单日 票房超过7亿元的影片。 迪士尼动画电影《疯狂动物城2》正在"疯狂"破纪录。 | 影片 | | 实时票房 票房占比 排片占比 全天票房 | | | | --- | --- | --- | --- | --- | | | (万) | | | 预测(万) | | 疯狂动物城2 上映4天 13.67亿 | 70013.29 | 94.9% | 78.1% | 74527.5 | | 鬼灭之刃:无限 城篇 第一章 ... | 1922.69 | 2.6% | 6.8% | 2024.26 | | 上映16天 6.12亿 | | | | | | 狂野时代 | 910.50 | 1.2% | 6.4% | 925.42 | | 上映8天 1.71亿 | | | | | | 惊天魔盗团3 | 320.61 | 0.4% | 3.1% | 367.44 | | 上映16天 2.60亿 | | | | | | 我的世界没有我 | 227.43 | 0.3% | 0.9% | 233.88 ...

Core Insights - The surge in visitor numbers at Shanghai Disneyland and other theme parks during the autumn holiday has exposed service gaps, leading to the emergence of "play guides" as a gray market response to high demand [2][4][11] - The "play guides" are seen as a spontaneous market response to the lack of sufficient supply in the theme park industry, with a hidden profit chain involving intermediaries [3][18] - The demand for personalized services in the tourism sector is growing, with the "accompanying economy" projected to reach a market size of 500 billion yuan by 2025 [35][41] Group 1: Visitor Experience and Demand - Shanghai Disneyland experienced overwhelming crowds during the autumn holiday, with wait times for attractions reaching up to 150 minutes, highlighting the park's inability to manage the influx of visitors [4][11] - The autumn holiday has driven significant tourism consumption, particularly among families with school-aged children, with potential consumer groups estimated at around 17.92 million in Zhejiang province alone [6][7] - The park's strong brand and emotional connection with consumers make it a preferred choice for families seeking safe and enjoyable experiences during peak times [6][11] Group 2: Emergence of "Play Guides" - "Play guides" have emerged as a response to the high demand for personalized services, offering assistance in navigating the parks and even selling premium tickets at a markup [3][24] - The pricing for "play guide" services varies widely, from 60 yuan for online guidance to 1,500 yuan for personalized, on-site assistance, indicating a diverse market catering to different consumer needs [22][24] - The presence of "play guides" raises concerns about the legality and regulation of such services, as many operate without proper licenses and can lead to consumer risks [29][41] Group 3: Industry Response and Future Outlook - Industry experts suggest that rather than outright banning "play guides," there should be a move towards formalizing their role within the tourism sector, potentially transforming them into legitimate service providers [35][41] - The ongoing demand for personalized and efficient services indicates that if official offerings do not meet consumer expectations, the market will continue to fill the gap with informal services [35][41] - Regulatory frameworks may need to be established to ensure the safety and reliability of "play guides," including certification and oversight to protect consumers and maintain industry standards [41][41]