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Netflix Strikes ‘KPop Demon Hunters' Toy Deal With Hasbro And Mattel
Deadline· 2025-10-21 18:12
Core Insights - Netflix has partnered with Mattel and Hasbro to become global co-master toy licensees for the KPop Demon Hunters franchise, which is expanding into various media and consumer categories [1][3] - The animated feature has achieved significant success, with 325 million global views and its soundtrack garnering 8.3 billion streams since its June debut [2] - The toy lines are set to launch in 2026, with pre-orders starting next month in preparation for the holiday season [1][4] Company Collaborations - Through the partnership with Mattel, a full range of KPop Demon Hunters-themed products will be developed, including dolls, action figures, and collectibles [4] - Hasbro will also create a product lineup that brings key moments from the film to life, featuring innovative items such as plush toys and youth electronics [4][5] - The collaboration aims to enhance fan engagement by providing immersive play experiences beyond the screen [5] Market Strategy - The toy deal marks a significant step in Netflix's strategy to expand its consumer products offerings, following previous collaborations with Walmart for other franchises [3] - Products from both Mattel and Hasbro are expected to be available at retail starting in spring 2026, continuing through the holiday season of that year [5]
From screen to shelf: Netflix taps Mattel, Hasbro for 'KPop Demon Hunters' toys
Reuters· 2025-10-21 17:02
Core Viewpoint - Netflix is collaborating with Mattel and Hasbro to create toys based on its animated film "KPop Demon Hunters," which aims to diversify its revenue streams through consumer goods [1] Group 1: Company Strategy - The partnership with Mattel and Hasbro signifies Netflix's strategic move to expand into the consumer goods market [1] - This initiative reflects Netflix's ongoing efforts to leverage its popular content for additional revenue opportunities [1] Group 2: Industry Implications - The collaboration highlights a growing trend in the entertainment industry where companies are increasingly focusing on merchandise to enhance revenue [1] - By entering the toy market, Netflix is positioning itself to compete more effectively with other media companies that have successfully integrated consumer products into their business models [1]
Netflix strikes 'KPop Demon Hunters' toy deals with both Mattel and Hasbro
CNBC· 2025-10-21 17:00
Core Insights - Netflix is collaborating with Hasbro and Mattel to launch "KPop Demon Hunters" toys, capitalizing on the film's success, which has garnered over 325 million views globally, making it Netflix's most popular film to date [1][2] Group 1: Partnership Details - The partnership will enable Netflix to provide a range of consumer products based on the animated film, with Mattel focusing on dolls, action figures, and playsets, while Hasbro will produce plush toys, electronics, and board games [2] - There may be some overlap in product categories between Mattel and Hasbro, indicating a collaborative yet competitive approach in the toy market [2] Group 2: Product Launch Information - Mattel is currently accepting pre-orders for a three-pack of dolls featuring characters from the film, while Hasbro's initial offering is a "KPop Demon Hunters" themed Monopoly Deal game [3] - Merchandise from both companies is expected to be available in retail stores by spring 2026 [3] Group 3: Market Response - The collaboration is seen as a response to fan demand for related merchandise, as stated by Netflix's chief marketing officer, highlighting the strong consumer interest in the film's characters and themes [4]
Hasbro Gear Up for Q3 Earnings: What Should Investors Expect?
ZACKS· 2025-10-21 14:41
Core Insights - Hasbro, Inc. is set to report its third-quarter fiscal 2025 results on October 23, with previous earnings exceeding estimates by 66.7% [1][10] Earnings Estimates - The Zacks Consensus Estimate for earnings is $1.66 per share, reflecting a 4.1% decline from $1.73 a year ago, while revenue is estimated at $1.35 billion, indicating a 5% increase from the prior year [2] Revenue Drivers - The growth in Hasbro's top line is expected to be driven by the continued success of Wizards of the Coast and Digital Gaming, which are key growth engines [3] - Strong backlist sales from Final Fantasy are anticipated to contribute positively, reinforcing the MAGIC franchise [3] - Organized play participation and community engagement are providing recurring revenue support, alongside successful licensing initiatives like MONOPOLY GO! [4] Consumer Products Performance - Consumer Products revenue is projected to decline by 7.1% year over year to $798.6 million, while Wizards of the Coast & Digital Gaming revenues are expected to rise by 23.4% to $498.5 million [6] Profitability Challenges - Profitability may be impacted by structural cost pressures and a challenging macroeconomic environment, including rising tariffs on imports from China and potential retaliatory duties from other manufacturing hubs [7][10] Earnings Prediction - The model indicates a likelihood of an earnings beat for Hasbro, supported by a positive Earnings ESP of +1.21% and a Zacks Rank of 2 (Buy) [8]
Wealth Management Company Range Financial Opened a Position in Hasbro. Is the Stock a Buy?
The Motley Fool· 2025-10-18 17:04
Core Insights - Range Financial Group initiated a stake in Hasbro valued at approximately $2.89 million, acquiring about 38,131 shares, representing 1.04% of the fund's total reportable AUM as of September 30, 2025 [4][5]. Company Overview - Hasbro reported trailing twelve-month revenue of $4.25 billion for the period ending Q2 2025, with a net income of -$568.30 million and a dividend yield of 3.74% as of October 18, 2025 [6][7]. - The company operates in the global play and entertainment sector, leveraging well-known brands and intellectual property across consumer products, digital gaming, and media content [10]. - Hasbro generates revenue through product sales, licensing of intellectual property, and content distribution across various channels, including mass-market retailers and e-commerce platforms [11]. Financial Performance - In the first half of 2025, Hasbro experienced a 7% year-over-year revenue growth to $1.9 billion, driven by strong sales in its Wizards of the Coast and digital products [13]. - Despite revenue growth, Hasbro reported an operating loss of $627.5 million in the first half of 2025 due to a goodwill impairment charge exceeding $1 billion [14]. - The company has raised its full-year revenue guidance to the mid-single digits in constant currency, indicating potential for future growth [13]. Investment Implications - The initiation of a position by Range Financial Group suggests confidence in Hasbro's stock, particularly considering its attractive dividend yield of 3.74% [12][15]. - Hasbro's significant revenue quarter is expected in Q4, coinciding with the holiday season, which could positively impact stock performance [15].
面对Labubu等“轻内容”IP 手握1900个IP的孩之宝将如何应对?
Jing Ji Guan Cha Wang· 2025-10-16 14:21
Group 1 - The core strategy of Hasbro in China involves enhancing the operation of its IPs like Peppa Pig and Transformers while exploring new growth paths through emotional connections in the evolving IP 2.0 era [1][2] - Hasbro is actively developing multiple experiential projects, including indoor entertainment centers featuring Peppa Pig and other IPs, as well as themed restaurants like Transformers-themed dining [1][2] - The company is committed to continuously updating content to maintain the popularity of its IPs, with new seasons of Peppa Pig and Transformers series set to launch in the coming years [2][3] Group 2 - The rise of new IPs in China, which succeed without relying on traditional narratives, has influenced Hasbro's IP operation strategy [3] - Hasbro's global licensing strategy has led to a 300% year-on-year growth in overseas revenue for its Chinese partners in 2024, supported by policy, localization, and international exposure [3] - The Chinese licensing market is projected to continue its growth, with retail sales of licensed products expected to reach 155.09 billion yuan in 2024, a 10.7% increase year-on-year [3][4]
孩之宝:推进“玩乐制胜”战略 推动授权业务增长
Xin Hua Cai Jing· 2025-10-15 07:12
Core Insights - The global licensing industry is entering a new stage of diversified development, with IP value continuously being released and cross-industry integration becoming a trend [1] - Hasbro aims to reach over 750 million fans by 2027, leveraging its licensing business to drive growth and innovation [1] Industry Trends - The Chinese licensing market is showing strong growth, with increasing demand for personalized and emotional products from younger demographics [1] - IP licensing is expanding beyond traditional toy and stationery sectors into areas such as dining, fashion, cultural tourism, and digital entertainment, creating a broader industrial ecosystem [1] Company Strategy - Hasbro is adjusting its strategic layout to continue promoting its "Play to Win" strategy, focusing on five pillars: future play ecosystem, sustainable brand management, partner empowerment, lifelong fan engagement, and a diverse brand matrix [1] - Continuous innovation in content and marketing is central to Hasbro's growth in licensing, with a reported global retail sales of $16 billion last year [2] Partnerships and Collaborations - Hasbro is actively empowering partners to aid in their localization and internationalization efforts, achieving rapid growth in both local and overseas markets [2] - Collaborations with partners like Miniso and Card Game have led to successful product launches and expansions into new markets, such as Southeast Asia [2] Entertainment and Experience - Hasbro is working with partners like Maichi Culture to localize international IP theme parks, providing immersive experiences for fans and families [3] - The company boasts over 1,900 brand IPs, aiming to continuously launch a richer array of licensed products, services, and experiences [3]
Why Hasbro (HAS) Could Beat Earnings Estimates Again
ZACKS· 2025-10-13 17:11
Core Viewpoint - Hasbro is positioned to potentially continue its earnings-beat streak, having achieved significant surprises in its recent earnings reports, particularly in the last two quarters with an average surprise of 60.95% [1][2]. Earnings Performance - In the last reported quarter, Hasbro's earnings were $1.3 per share, exceeding the Zacks Consensus Estimate of $0.78 per share, resulting in a surprise of 66.67% [2]. - For the previous quarter, Hasbro was expected to report earnings of $0.67 per share but delivered $1.04 per share, achieving a surprise of 55.22% [2]. Earnings Estimates and Predictions - Estimates for Hasbro have been trending higher, influenced by its history of earnings surprises, and it currently has a positive Zacks Earnings ESP of +1.21%, indicating bullish sentiment among analysts regarding its near-term earnings potential [5][8]. - The combination of a positive Earnings ESP and a Zacks Rank of 3 (Hold) suggests a high likelihood of another earnings beat, with historical data showing that stocks with this combination beat consensus estimates nearly 70% of the time [6][8]. Earnings ESP Explanation - The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate, with the Most Accurate Estimate reflecting the latest analyst revisions, which may provide a more accurate prediction of earnings [7]. - A negative Earnings ESP can reduce the predictive power of the metric, but it does not necessarily indicate an earnings miss [9]. Importance of Earnings ESP - Many companies may beat consensus EPS estimates, but this alone may not drive stock prices higher; thus, checking a company's Earnings ESP before quarterly releases is crucial for investment decisions [10].
Hasbro Stock: Wizards Growth Provides Upside (Upgrade) (NASDAQ:HAS)
Seeking Alpha· 2025-10-10 03:44
Group 1 - Hasbro's stock has gained approximately 4% over the past year, indicating modest performance [1] - The company has faced significant challenges due to President Trump's tariff policies, particularly because of its reliance on Chinese imports [1]
Hasbro Announces Third Annual Women Innovators of Play Design Challenge
Businesswire· 2025-10-09 16:10
Core Insights - Hasbro, Inc. has launched the Women Innovators of Play Design Challenge to encourage female participation in the toy and game industry [1] - The submission period for the challenge is from October 9, 2025, to November 13, 2025 [1] - The initiative aims to address the underrepresentation of women in fields such as science, engineering, game design, and toy invention [1] Company Initiatives - Hasbro is committed to promoting a more inclusive environment within the toy and game industry for women [1] - The challenge is part of Hasbro's broader mission to foster innovation and diversity in play [1] Industry Context - The toy and game industry has historically seen a significant gender gap, particularly in creative and technical roles [1] - By launching this challenge, Hasbro aims to inspire more women to engage in these fields and contribute to the industry's evolution [1]