据香港交易所披露，贝莱德(BlackRock)对海尔智家股份有限公司-H股的多头持仓比例于2025年12月11 日从7.57%降至6.88%。 ...

Group 1 - BlackRock's long position in Haier Smart Home Co., Ltd. H-shares increased from 6.95% to 7.43% as of December 9, 2025 [1]

Core Insights - The home appliance industry is currently in a stock competition phase, where companies typically engage in price wars and marketing battles to gain market share. However, Haier Smart Home has demonstrated a different approach, achieving significant revenue and profit growth while reducing sales expenses [1][4]. Group 1: Financial Performance - Haier Smart Home's revenue increased from 227.1 billion yuan in 2021 to 285.9 billion yuan in 2024, a growth of 58.8 billion yuan [1][3]. - The company's profit rose from 13.067 billion yuan in 2021 to 18.741 billion yuan in 2024, an increase of approximately 5.7 billion yuan [1][3]. - Sales expense ratio decreased from 16.1% in 2021 to 11.7% in 2024, a reduction of 4.4 percentage points [3][4]. - Absolute sales expenses fell from 36.5 billion yuan in 2021 to 33.5 billion yuan in 2024, a decrease of 3 billion yuan [3][4]. Group 2: Cost Reduction Strategies - Haier Smart Home achieved cost reduction through comprehensive digital transformation across all processes, including R&D, manufacturing, supply chain, marketing, logistics, and service [4][5]. - The company improved logistics efficiency by increasing direct delivery from company to user, with 74% of orders from county specialty stores being directly delivered to users by the end of September [4][5]. - Global brand and channel expansion has reached a harvest period, leading to reduced costs in overseas sales as the brand matrix is now well-established [4][5]. Group 3: Product Strategy and Innovation - The company focuses on high-end brands and product suites, which enhance pricing power while lowering costs. For instance, the Casarte brand saw an 18% revenue growth in the first three quarters, leading in the high-end appliance market [5][6]. - The sales proportion of Casarte suite products increased to 36%, up 7% year-on-year, while Haier brand suite products rose to 15%, up 11% year-on-year [5][6]. - R&D investment has consistently increased from 8.364 billion yuan in 2021 to 10.74 billion yuan in 2024, indicating a significant annual growth rate [5][6].

责任编辑：安东 格隆汇12月10日丨海尔智家(06690.HK)公告，12月10日耗资454万元回购17万A股，回购价格每股26.63- 26.79元。 财经频道更多独家策划、专家专栏，免费查阅>> ...

智通财经APP讯，海尔智家(06690)发布公告，于2025年12月10日，该公司斥资454.02万元回购17万股A 股。 ...

海尔智家（600690）(06690)发布公告，于2025年12月10日，该公司斥资454.02万元回购17万股A股。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年12月10日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | 事 ...

Core Viewpoint - Haier Smart Home has struggled to escape a low valuation trap, with its market capitalization hovering around 250 billion yuan for four years, while competitors like Midea have achieved significantly higher valuations through strategic narratives and business diversification [2][3][7]. Group 1: Market Perception and Valuation - Investors have two common misconceptions about Haier Smart Home: first, they incorrectly compare it directly with Midea, which has a market cap of approximately 600 billion yuan, leading to the belief that Midea has a dominant advantage in the home appliance market [4][5]. - The second misconception is regarding Haier's hidden assets, as many believe that Haier Smart Home does not represent the entire Haier Group, which has substantial off-balance-sheet assets. However, even when aggregating these assets, the total market value is only around 350 billion yuan [6]. - The core issue of Haier's valuation dilemma is the lack of narrative premium, as the market has grown weary of old stories and prefers companies that can present innovative technological narratives [7][8]. Group 2: Financial Performance and Efficiency - Under the leadership of Zhou Yunjie, Haier Smart Home's revenue increased from 227.5 billion yuan to over 280 billion yuan, and net profit rose from 11.8 billion yuan to 17.8 billion yuan, yet the market cap has remained stagnant [11]. - Haier Smart Home's current price-to-earnings (P/E) ratio is approximately 14 times, which is not low compared to Midea and Gree, but the company's profitability is hindered by high operational costs, leading to a low net profit margin of 6.9% compared to Midea's 9.5% [12][15]. - The company's high expense ratios, including a sales expense ratio of 11.7% and a management expense ratio of 4.2%, contribute to a total expense ratio that has reached 24.18%, significantly higher than Midea's 16.92% and Gree's 14.92% [16][18]. Group 3: Strategic Choices and Globalization - Haier's strategy over the past decade has focused on globalization and acquisitions, which has led to a complex organizational structure and high management costs, ultimately impacting profitability [19][20]. - The company has expanded its global footprint, with nearly 50% of its revenue coming from overseas markets, but the integration of acquired companies has proven challenging, leading to inefficiencies [20][21]. - Unlike Midea, which has focused on internal innovation and B2B transformation, Haier has faced difficulties in managing its expansive global operations, resulting in a scale trap where increased revenue does not translate to higher profits [22]. Group 4: External Market Pressures - Haier faces significant external pressures, including the waning of policy incentives that previously boosted the home appliance sector, with a reported 3.2% year-on-year decline in retail sales for the industry [23][24]. - The high-end segment, once a strong growth driver for Haier, has also shown signs of slowing, with sales growth for its premium brand, Casarte, declining from 14% in 2023 to 12% in 2024 [25]. - Additionally, growth in overseas markets has stagnated, with the Americas and Australia showing minimal growth rates of 2.4% and 1%, respectively, while other major markets are under significant pressure [26].

海尔智家（600690）(06690)发布公告，于2025年12月9日，该公司斥资32.42万港元回购1.2万股股份， 每股回购价格为26.74-27.07港元。 ...

格隆汇12月9日丨海尔智家(06690.HK)公告，12月9日耗资32.4万元回购1.2万A股，回购价格每股26.74- 27.07元。 ...