Core Viewpoint - Kuaishou has undergone a new round of organizational restructuring focused on its e-commerce, life services, and commercialization sectors, indicating a strategic shift towards enhancing local business synergy within its commercial ecosystem [1][2]. Group 1: Organizational Changes - Kuaishou has restructured its commercialization and local e-commerce teams, with the local life division officially renamed to the life services division [1]. - The local life business will integrate with the lead advertising business, with relevant teams transferred to the life services division, now led by Liu Xiao, who reports to senior vice president Wang Jianwei [1]. - The original commercialization division will focus on supporting advertising capabilities and will concentrate on content consumption, comprehensive platforms, and brand marketing [1]. Group 2: Leadership Changes - CEO Cheng Yixiao announced the resignation of Xiao Gu from the life services division, who will transition to a business consultant role [2]. - Xiao Gu was instrumental in building the e-commerce team from scratch and has contributed to significant growth in Kuaishou's e-commerce GMV and user base [2]. Group 3: Business Developments - Kuaishou has recently launched an independent "takeout" entry on its group purchase page, allowing users to place orders through third-party mini-programs for delivery [2]. - In Q2 of this year, the number of paying users for Kuaishou's local takeout services increased by over three times compared to the previous quarter [2].

Core Insights - Kuaishou announced an organizational restructuring to enhance service for long-term business partners and seize future growth opportunities [1] - The restructuring focuses on three core business scenarios: e-commerce, life services, and commercialization [1] Business Structure Changes - The local life division has been renamed to the life services division, integrating local life business with lead advertising business [1] - Liu Xiao has been appointed as the head of the life services division, reporting to senior vice president Wang Jianwei [1] Team Adjustments - Internal circulation product, operations, and sales teams from the former commercialization division have been moved to the e-commerce division [2] - This integration aims to create a closed-loop capability of "traffic-transaction-advertising conversion-merchant service" to improve traffic distribution efficiency [2] Focus Areas Post-Restructuring - The commercialization division will support the platform's advertising capabilities while focusing on content consumption, comprehensive platform, brand marketing, and Kuaishou Alliance [2] - The company expressed gratitude to Xiao Gu for his contributions and announced his transition to a business consultant role [2] Leadership Changes - CEO Cheng Yixiao communicated the leadership change to employees, highlighting Xiao Gu's significant role in building the e-commerce team and local life division [2]

人民财讯9月30日电，9月30日，快手发布公告，宣布对公司商业生态体系相关组织进行升级，对原本 地、电商、商业化等团队的相关业务场景进行重构，更好地服务长效经营的商家。本次调整中，本地生 活事业部正式更名为生活服务事业部，本地与线索广告相关业务并入该事业部；原商业化内循环电商广 告相关业务并入电商事业部；调整后的商业化事业部将为平台做好广告中台能力的支撑，同时聚焦发展 内容消费、综合平台等业务。 ...

Core Viewpoint - Kuaishou's stock reached a new high since July 2022, closing at 84.6 HKD, up 7.22% after announcing a restructuring of its commercial system to enhance operational efficiency and better serve merchants [1] Group 1: Business Restructuring - Kuaishou announced an upgrade of its existing commercial system to focus on three core business scenarios: e-commerce, life services, and commercialization [1] - The restructuring aims to clarify business objectives, unify strategies, concentrate resource allocation, and enhance organizational collaboration for improved efficiency in commercial monetization [1] - The local life division has been renamed to the life services division, integrating local life business with lead advertising operations [1] Group 2: Leadership Changes - Liu Xiao has been appointed as the head of the life services division, reporting to Kuaishou's Senior Vice President Wang Jianwei [1][2] - The previous head of the local life division, Xiao Gu, will transition to a business consultant role, with the company expressing gratitude for his contributions [3] - Xiao Gu played a significant role in building Kuaishou's e-commerce team and expanding its gross merchandise volume (GMV) and user base [3] Group 3: Strategic Integration - The adjustment will enhance collaboration between local business and advertising, providing a comprehensive service for merchants [2] - The integration of e-commerce and internal advertising operations aims to create a closed-loop capability for traffic, transactions, advertising conversion, and merchant services [2] - The commercial division will focus on supporting advertising capabilities while developing content consumption, comprehensive platforms, brand marketing, and Kuaishou Alliance [2]

9月30日，快手公告对公司商业生态体系相关组织进行升级，对原本地、电商、商业化等团队的相关业 务场景进行重构。其中，本地生活事业部更名为生活服务事业部，本地与线索广告相关业务并入该事业 部；原商业化内循环电商广告相关业务并入电商事业部；调整后的商业化事业部将为平台做好广告中台 能力的支撑，同时聚焦发展内容消费、综合平台、品牌营销、聚星、快手联盟等业务。（第一财经记者 吕倩） ...

Core Viewpoint - Kuaishou (1024.HK) announced a restructuring of its existing commercial system, focusing on e-commerce, life services, and commercialization, which aims to enhance operational efficiency and synergy within its teams [1] Group 1: Company Developments - Kuaishou's stock rose by 7.22% to HKD 84.6, with a trading volume of HKD 58.99 billion and a total market capitalization of HKD 365.59 billion [1] - The local life division has been renamed to the life services division, integrating local life business with the lead advertising business [1] - The restructuring involves the adjustment of industry teams, product teams, and related middle-office teams from the commercialization division to the life services division [1] Group 2: Strategic Focus - The commercialization division will support the platform's advertising middle-office capabilities while focusing on content consumption, comprehensive platforms, brand marketing, Kuaishou Alliance, and other business areas [1] - Industry analysts believe that the adjusted e-commerce and commercialization teams will better leverage their respective strengths, creating a more agile collaborative model [1] - The new structure is expected to enhance the sustainable and healthy development of Kuaishou's commercial ecosystem by allowing brand owners to utilize content-driven exposure to complement performance-based advertising in e-commerce [1]

Core Viewpoint - Kuaishou-W (01024) reached a new high of 85 HKD, marking a 7.22% increase, as the company announced a restructuring of its commercial system to enhance operational efficiency and better serve merchants [1] Group 1: Business Restructuring - Kuaishou is restructuring its commercial system to focus on three core business scenarios: e-commerce, life services, and commercialization [1] - The local life division has been renamed to the life services division, integrating local life business with lead advertising operations [1] - The restructuring aims to clarify business objectives, unify strategies, focus resource allocation, and enhance organizational efficiency [1] Group 2: Leadership Changes - Liu Xiao has been appointed as the head of the life services division, reporting to senior vice president Wang Jianwei [2] - The previous head of the local life division, Xiao Gu, will transition to a business consultant role, with the company expressing gratitude for his contributions [3] - Xiao Gu played a significant role in building the e-commerce team and expanding Kuaishou's GMV and user base [3] Group 3: Integration of Services - The integration of e-commerce and internal advertising operations aims to create a closed-loop capability for "traffic-transaction-advertising conversion-merchant services" [2] - The commercial division will support advertising capabilities while focusing on content consumption, comprehensive platforms, brand marketing, and Kuaishou Alliance [2] - The new structure is expected to enhance collaboration between e-commerce and commercialization teams, improving user experience and merchant growth [2]

Core Viewpoint - Kuaishou announced an organizational restructuring to enhance its commercial system efficiency and better serve long-term business partners, focusing on e-commerce, life services, and commercialization [1][2] Group 1: Organizational Changes - Kuaishou is restructuring its existing commercial system, merging local life services with lead advertising teams to create a more integrated service experience for merchants [1][2] - The local life division has been renamed to the life services division, with Liu Xiao appointed as the new head, reporting to senior vice president Wang Jianwei [1][2] Group 2: Business Integration - The internal circulation product, operations, and sales teams from the former commercialization division will be moved to the e-commerce division, aiming to build a closed-loop capability of "traffic-transaction-advertising conversion-merchant service" [2] - The commercialization division will focus on supporting advertising capabilities and developing content consumption, comprehensive platforms, brand marketing, and Kuaishou Alliance [2] Group 3: Leadership Changes - Xiaogu will no longer lead the local life division and will transition to a business consultant role, with the company expressing gratitude for his contributions [2] - CEO Cheng Yixiao acknowledged Xiaogu's significant impact on building the e-commerce team and local life division, highlighting the growth in GMV and user scale during his tenure [2]

Group 1 - Kuaishou Technology's stock (01024.HK) rose over 6% on September 30, reaching a price of 83.95 HKD [1] - The trading volume for Kuaishou was 3.767 billion HKD at the time of reporting [1]

Core Viewpoint - Kuaishou-W (01024) shares rose over 6%, reaching a new high of 84.5 HKD since July 2022, with a trading volume of 3.767 billion HKD [1] Group 1: Company Performance - Kuaishou's stock increased by 6.4%, trading at 83.95 HKD at the time of reporting [1] - The trading volume was reported at 37.67 billion HKD, indicating strong market interest [1] Group 2: Product Development - Recently, Kuaishou launched the 2.5 Turbo model, enhancing cost-performance ratio [1] - The new model supports high-quality mode, generating a 5-second video for 2.5 RMB, which is 30% lower than the previous 2.1 model while offering overall performance improvements [1] - The model outperformed competitors Veo and Jimo in both image and video generation, particularly in dynamic effects, enabling the creation of complex action videos [1] Group 3: Market Potential - DBS Bank highlighted Kuaishou's AI image and video generation tools as a rare Chinese application with global AI monetization potential [1] - The bank projects that Kuaishou's revenue will reach 2.7 billion RMB by the fiscal year 2027 [1] - It is anticipated that the adoption of AI in content generation and distribution will significantly benefit core advertising and e-commerce, supported by the robust purchasing power of users in lower-tier cities [1]