UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ___________________________________________________________ FORM 10-Q ___________________________________________________________ (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2025 or ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-05647 ___ ...

Group 1 - Mattel has lowered its annual performance expectations after previously withdrawing them two months ago, citing weak sales of Barbie dolls in North America and global trade uncertainties affecting demand [1][3] - The company reported a significant decline in second-quarter revenue, with net sales dropping 6% to $1.02 billion, which was below analysts' expectations of a 2.7% decline to $1.05 billion [3] - North American sales fell by 16%, primarily due to a reduction in new Barbie product launches and delayed inventory decisions by retailers [3] Group 2 - CEO Ynon Kreiz indicated that changes in retailers' ordering patterns had a substantial impact on Mattel's U.S. business in the second quarter, but he expects the company to recover most of the sales losses in the second half of the year [3] - Mattel now anticipates a net sales growth of 1% to 3% for 2025, down from the previous target of 2% to 3% set in February [3] - The adjusted earnings per share are projected to be between $1.54 and $1.66, lower than the previous forecast of $1.66 to $1.72 [3]

Core Insights - Mattel, Inc. reported second-quarter 2025 results with earnings exceeding expectations while revenues fell short of estimates, showing a year-over-year decline in net sales but stable earnings per share compared to the prior year [1][4][10] Financial Performance - Adjusted earnings per share (EPS) for Q2 was 19 cents, surpassing the Zacks Consensus Estimate of 16 cents and matching the prior-year quarter's figure [4][10] - Net sales reached $1.02 billion, missing the consensus estimate of $1.06 billion by 3.8%, representing a 6% decline year over year [4][10] Segment Performance - North America segment net sales decreased by 16% year over year, attributed to declines in Dolls and Infant, Toddler, and Preschool categories [5] - International segment net sales increased by 7% year over year, driven by growth in the EMEA and Asia Pacific regions [5][6] Category Performance - Worldwide gross billings for Mattel Power Brands fell by 4% year over year to $1.15 billion, with Barbie gross billings declining by 25% [7] - Hot Wheels gross billings increased by 9%, while Fisher-Price saw a decline of 21% year over year [8] Operational Metrics - Adjusted gross margin improved to 51.2%, up 200 basis points year over year, primarily due to cost savings and a favorable product mix [9][10] - Adjusted EBITDA for the quarter was $169.9 million, slightly down from $170.8 million in the prior-year quarter [11] Balance Sheet Overview - As of June 30, 2025, cash and cash equivalents were $870.5 million, up from $722.4 million a year earlier, while total inventories increased to $867.9 million [12] - Long-term debt decreased to $1.73 billion from $2.33 billion year over year, with shareholders' equity at $2.17 billion [12]

Core Insights - Mattel's dolls category revenue declined by 19% year-over-year, totaling $335 million in the second quarter [1][2] - The overall net revenue for Mattel decreased by 6% compared to the previous year, amounting to $1.02 billion, with a net income of $53 million, down $4 million from last year [8] - Despite the decline in doll sales, other product categories, such as vehicles led by Hot Wheels, experienced a 10% increase in sales, reaching $407 million [2] Sales Performance - The decline in doll sales was attributed to fewer new Barbie product launches and lower retailer promotional support [2] - The company anticipates an improvement in doll sales in the second half of the year due to new product innovations and partnerships [3][8] Pricing Strategy - In response to tariffs, Mattel announced a price increase for its toys, including Barbies, which took effect in the latest quarter [9] - Approximately 40% to 50% of Mattel's products in the US will continue to be priced below $20, even after the price adjustments [10] Stock Performance - Following the earnings report, Mattel's stock price fell nearly 5% in after-hours trading, although it has risen about 17% over the past year [9]

Core Insights - Mattel experienced a 16% year-over-year decline in sales in North America, which was partially offset by a 7% increase in international sales, leading to an overall net sales decline of 6% year-over-year in the second quarter [2][3] Group 1: Sales Performance - The U.S. sales were significantly impacted by retailers adjusting their order patterns due to uncertainties surrounding tariffs [4] - The company is focusing on optimizing for profitable growth and seeking supply chain efficiencies, along with making pricing adjustments in the U.S. [5] Group 2: Strategic Initiatives - Mattel is working on capturing the full value of its intellectual property, including launching the first UNO Social Club and scaling its film production pipeline [6] - The company has partnered with OpenAI to integrate artificial intelligence into its iconic toys, aiming to enhance brand engagement and innovation [7] Group 3: Future Outlook - Mattel anticipates a return to growth in net sales but has lowered its guidance for fiscal year 2025, now expecting a rise of 1% to 3% compared to the previous guidance of 2% to 3% [7] - The company is embracing technology and collaborating with partners to position itself for long-term success [8]

Core Viewpoint - Mattel reported quarterly earnings of $0.19 per share, exceeding the Zacks Consensus Estimate of $0.16 per share, and matching the earnings from the previous year, indicating a positive earnings surprise of +18.75% [1] Financial Performance - The company achieved revenues of $1.02 billion for the quarter ended June 2025, which fell short of the Zacks Consensus Estimate by 3.79% and represented a decline from $1.08 billion in the same quarter last year [2] - Over the last four quarters, Mattel has surpassed consensus EPS estimates four times and topped consensus revenue estimates two times [2] Stock Performance - Mattel shares have increased approximately 12.2% since the beginning of the year, outperforming the S&P 500's gain of 7.3% [3] Future Outlook - The company's earnings outlook will be crucial for determining the stock's immediate price movement, with current consensus EPS estimates at $1.16 on $1.88 billion in revenues for the upcoming quarter and $1.64 on $5.46 billion in revenues for the current fiscal year [4][7] - The estimate revisions trend for Mattel was mixed ahead of the earnings release, resulting in a Zacks Rank 3 (Hold) for the stock, indicating expected performance in line with the market [6] Industry Context - The Toys - Games - Hobbies industry, to which Mattel belongs, is currently ranked in the bottom 7% of over 250 Zacks industries, suggesting potential challenges ahead [8]

Financial Data and Key Metrics Changes - Net sales decreased by 6% as reported and in constant currency to $1.02 billion [7][20] - Adjusted gross margin increased by 200 basis points to 51.2% [8][25] - Adjusted earnings per share remained the same as last year at $0.19 [8][28] - Total gross billings decreased by 4% in constant currency [21] Business Line Data and Key Metrics Changes - Dolls category declined by 19% due to fewer new Barbie product launches and lower retailer promotional support [22] - Vehicles category increased by 10%, with Hot Wheels showing a 9% growth [22] - Infant, toddler, and preschool category decreased by 25%, primarily due to a decline in Fisher Price [23] - Challenger categories, including action figures, increased by 16% driven by strong results from Jurassic and Minecraft [24] Market Data and Key Metrics Changes - Gross billings in North America declined by 15%, while international gross billings increased by 9% [24][25] - EMEA region grew by 8%, Latin America by 5%, and Asia Pacific by 16% [25] Company Strategy and Development Direction - The company is focusing on operational excellence and expanding its entertainment strategy through collaborations and new product innovations [12][13] - A strategic collaboration with OpenAI aims to leverage new technologies for brand expansion [12] - The company plans to release one to two films per year starting in 2026, with projects in post-production [13][14] Management's Comments on Operating Environment and Future Outlook - Management noted ongoing trade uncertainty impacting the U.S. business but expressed confidence in brand appeal and long-term competitive positioning [8][31] - Consumer demand for toys remains strong, with expectations for continued growth in the toy industry [9][51] - The company has resumed guidance for 2025, projecting net sales growth of 1% to 3% in constant currency [32] Other Important Information - The company repurchased $50 million of shares in the quarter, targeting $600 million for the full year [28][33] - Cash used for operations increased to $275 million compared to $217 million in the prior year [28] Q&A Session Summary Question: Major factors affecting guidance range - Management discussed the impact of lowered top-line guidance and tariff effects on the bottom line, while implementing actions to mitigate headwinds [36][39] Question: Pricing strategy in response to tariffs - Management stated that pricing actions have been implemented to keep consumer prices low, with no additional price increases expected this year [43][46] Question: Impact of retail ordering patterns - Management indicated that shifts in ordering patterns and direct shipping delays affected sales recognition, but most sales are expected to be captured in the second half of the year [71][74] Question: Consumer price sensitivity - Management does not see increased price sensitivity among consumers compared to last year, emphasizing a broad range of products at various price points [64][65] Question: Future performance of Fisher Price - Management expects improved performance for Fisher Price in the second half of the year due to new innovations and product launches [66][67] Question: Tariff impact on gross margin - Management estimated total tariff exposure for the year to be less than $100 million, with mitigating actions in place to offset impacts [78][79] Question: Channel inventory levels - Management confirmed that inventory levels are appropriate and aligned with retail needs, with no significant disruptions expected [82][83]

Financial Data and Key Metrics Changes - Net sales declined by 6% as reported and in constant currency to $1.02 billion [6][19] - Adjusted gross margin increased by 200 basis points to 51.2% [7][24] - Adjusted earnings per share remained the same as last year at $0.19 [7][26] - Total gross billings decreased by 4% in constant currency [20] Business Line Data and Key Metrics Changes - Dolls category declined by 19% due to fewer new Barbie product launches and lower retailer promotional support [21] - Vehicles category increased by 10%, with Hot Wheels achieving a 9% growth [21] - Infant, toddler, and preschool category decreased by 25%, primarily due to a decline in Fisher Price [22] - Challenger categories increased by 16%, driven by strong results in action figures [22] Market Data and Key Metrics Changes - Gross billings declined by 15% in North America, while international gross billings increased by 9% [23][24] - EMEA region grew by 8%, Latin America by 5%, and Asia Pacific by 16% [24] Company Strategy and Development Direction - Company is focused on creating innovative products and experiences to inspire and entertain [11] - Strategic collaboration with OpenAI to leverage new technologies for brand expansion [12] - Formation of Mattel Studios to enhance entertainment strategy, aiming to release 1-2 films per year starting in 2026 [12][13] - Continued emphasis on diversifying supply chain and optimizing product sourcing to mitigate tariff impacts [42][88] Management's Comments on Operating Environment and Future Outlook - Management noted ongoing trade uncertainty impacting U.S. business but expressed confidence in brand appeal and operational excellence [6][7] - Consumer demand for toys remains strong, with expectations for continued growth in the toy industry [8][46] - Revised guidance for 2025 includes net sales growth of 1% to 3% in constant currency [31] Other Important Information - Company repurchased $50 million of shares in the quarter, targeting $600 million for the full year [26][30] - Cash balance increased to $870 million, with total debt remaining at $2.34 billion [27][28] - Cost savings program has realized $126 million since its launch in 2024, with a target of $200 million by 2026 [29][30] Q&A Session Summary Question: What were the major factors affecting guidance? - Management discussed the impact of lowered top-line guidance and tariff effects on the bottom line, alongside actions taken to mitigate these headwinds [34][36] Question: How are pricing strategies being adjusted in response to tariffs? - Management stated that pricing actions have been implemented in collaboration with retail partners, aiming to keep prices low for consumers [39][41] Question: What is the outlook for consumer demand in the second half of the year? - Management indicated strong consumer demand across all regions, with expectations for continued growth despite potential uncertainties [44][46] Question: How are inventory levels currently positioned? - Management confirmed that inventory levels are appropriate and aligned with retail needs, with no significant disruptions expected [75][76] Question: What is the expected impact of tariffs on gross margins? - Management estimated total tariff exposure for the year to be less than $100 million, with mitigating actions in place to offset impacts [71][72]

Financial Performance - Mattel reported second-quarter net sales of $1.019 billion, down 6% year-over-year, missing the consensus estimate of $1.068 billion [1] - The company reported earnings per share of 19 cents, beating the consensus estimate of 17 cents per share [1] Operational Insights - CEO Ynon Kreiz highlighted operational excellence in the current macroeconomic environment and the execution of the strategy to grow Mattel's IP-driven toy business and expand entertainment offerings [2] - The company experienced "meaningful gross margin expansion" and international growth during the quarter [2] Category Performance - Growth was noted in Action Figures and Hot Wheels, while Barbie saw declines, attributed to tariff discussions and affordability issues during the holiday season [3][7] - Specific category performance included Dolls at $335 million (-19% year-over-year), Infant, Toddler and Preschool at $143 million (-25% year-over-year), Vehicles at $407 million (+10% year-over-year), and Action Figures, Building Sets, Games, and Other at $264 million (+16% year-over-year) [7] Future Guidance - Mattel lowered its full-year earnings per share guidance to a range of $1.54 to $1.66, down from $1.66 to $1.72 [4] - The company adjusted its full-year sales forecast to a growth range of 1% to 3% year-over-year, down from 2% to 3%, with new sales guidance set at $5.434 billion to $5.541 billion [5] - The guidance is subject to market volatility and potential regulatory actions impacting global trade [5] Stock Performance - Following the earnings report, Mattel's stock declined by 4.46% to $19.30 in after-hours trading, within a 52-week trading range of $13.95 to $22.06 [5]

Q2 2025 Performance - Net Sales declined by 6% as reported and in constant currency[15] - Adjusted Gross Margin increased by 200 bps[15] - Adjusted Earnings Per Share remained unchanged at $019[15] - Gross Billings decreased 4%[22] Category & Regional Performance - Vehicles gross billings increased by 10% in constant currency[23] - Dolls gross billings decreased by 19% in constant currency[23] - Infant, Toddler, and Preschool gross billings decreased by 25% in constant currency[23] - Action Figures, Building Sets, Games, and Other gross billings increased by 16% in constant currency[23] - EMEA gross billings increased by 8% in constant currency[27] - North America gross billings decreased by 15% in constant currency[27] - Latin America gross billings increased by 5% in constant currency[27] - Asia Pacific gross billings increased by 16% in constant currency[27] Financial Metrics - Q2 2025 Net Sales were $1019 million, a 6% decrease year-over-year[19] - Q2 2025 Adjusted Operating Income was $88 million, a decrease of $8 million year-over-year[19] - TTM Free Cash Flow was $530 million[42] - $50 million of shares were repurchased in Q2 2025, and $210 million YTD[43] - Cash balance increased to $870 million[44] - Debt was $2337 million with a leverage ratio of 22x[44] Cost Savings & Guidance - $126 million of savings achieved since launching the Optimizing for Profitable Growth (OPG) program in 2024[47] - Updated FY2025 Guidance for Net Sales is +1% to +3% in constant currency, Adjusted Gross Margin approximately 50%, Adjusted Operating Income between $700 million and $750 million, Adjusted EPS between $154 and $166, and Free Cash Flow approximately $500 million[50]