这恰恰足见本地生活市场红利的天花板，到底有多么的低。可中国的头部互联网科技公司们，依然还试 图在这片已经厮杀了十余年的红海里寻找新的机会。 只是，当我们跳出这场外卖大战来看，会发现这样的商战其实在其他市场并不多见。比如美股科技七巨 头（Magnificent 7）中，没有任何一家的主营业务是本地生活，唯一一家电商是亚马逊；即便按照过去 的FAANG（美国互联网五巨头）标准，其中也没有本地生活业务什么事情。 那么问题就来了，为什么美国的互联网巨头们，不打"外卖战争"？ 竞争 先来看看美国本地生活市场现状。 严格意义上说，美国其实也发生过外卖战争。但从体量和资金规模上来看，更多还是独角兽级别的竞 速。 在千团大战过去将近十五年之后，谁也没想到，都2025年了，中国互联网公司头条新闻，居然还是争夺 本地生活市场。 自从京东宣布进军外卖市场以来，本来已经归于平静的市场再次波涛汹涌起来。乐观者认为，国内互联 网已经久违这样的活力，只有竞争才能带来公平和效率的提升。 但竞争还是内卷，其实还真不好说。京东说要求外卖业务利润率不超过5%，美团表示外卖业务利润率 其实一直就只在3%左右,要知道，美团已经是上一轮千团大战中赢到最 ...

Core Viewpoint - The China Securities Hong Kong 300 Leisure Index (H300 Leisure) has shown a decline of 6.48% over the past month, but has increased by 3.86% over the last three months and 1.65% year-to-date [2] Group 1: Index Performance - The H300 Leisure Index is currently reported at 2622.85 points [1] - The index reflects the overall performance of listed companies in various themes such as banking, transportation, resources, infrastructure, logistics, and leisure, selected from the China Securities Hong Kong 300 Index [2] - The index was established on December 31, 2004, with a base point of 1000.0 [2] Group 2: Index Holdings - The top ten weighted companies in the H300 Leisure Index are Tencent Holdings (12.0%), NetEase-S (11.48%), Kuaishou-W (10.64%), Baidu Group-SW (10.57%), Yum China (9.36%), Trip.com Group-S (8.2%), Meituan-W (7.81%), Galaxy Entertainment (5.15%), China Resources Beer (3.1%), and Haidilao (2.79%) [2] - The index's holdings are entirely composed of companies listed on the Hong Kong Stock Exchange, with a 100.00% allocation [2] Group 3: Sector Allocation - The sector allocation of the H300 Leisure Index includes Leisure Services (39.89%), Digital Media (38.67%), Cultural Entertainment (12.69%), Alcohol (7.30%), and Marketing & Advertising (1.45%) [2] Group 4: Index Adjustment - The index samples are adjusted semi-annually, with adjustments implemented on the next trading day following the second Friday of June and December each year [3] - Weight factors are generally fixed until the next scheduled adjustment, with special circumstances allowing for temporary adjustments [3]

万万没想到，京东和美团外卖大战，把失去增长几乎陷入泥潭的咖啡市场居然救活了？ 4.9元的库迪咖啡，直接成为打工人"快乐水"。让各大城市的库迪咖啡门店被骑手堵得水泄不通，本来快干不下去的库迪咖 啡员工，甚至开始在网上吐槽太累了不想干。 星巴克也和京东打通了会员体系，不仅可以在京东外卖直接下单，还能享受与星巴克渠道相同的消费积星、会员权益和售 后服务。 4月16日和4月22日，京东外卖在午间高峰时段因下单量暴增，导致系统出现短暂故障，出现了商家不接单等情况。 对此，京东外卖官方微博及时回应并致歉，表示为表达歉意，所有超时20分钟以上的外卖订单全部免单，同时为当日午高 峰宕机期间所有下单用户，额外发放一张10元无门槛优惠券。 搭配品牌的30元-10元满减券，甚至让用户喝到了6元的美式咖啡，这对于以"抠门"闻名的星巴克也是头一遭。 | 点令 在 | 评价1 商家 | V 商家会员> | | | --- | --- | --- | --- | | 4 活动 | | 温馨提示,请适量点餐 | | | | 中古舞 | 拿铁 | | | 黑咖挑战 | | 5万+人想买 好评率96% | | | 真味无糖系 列精选 | | ¥ ...

"五一"前夕，00后开始环中国打卡边境线，"国门游"走热。美团旅行数据显示，2025年4月中旬以来，"广西东兴口岸附近 酒店"搜索量同比上涨255%，"东兴口岸附近美食"搜索量同比上涨171%。 "海洋经济"蓬勃发展，"上岛住宿""出海捕鱼"彰显深度旅游。美团旅行数据显示，2025年4月中旬以来，"海钓包船"搜索量 同比上涨262%，"出海捕鱼"搜索量上涨124%，珠海桂山岛、三亚蜈支洲岛、三亚西岛、珠海外伶仃岛、惠州双月湾、汕头南 澳岛均为相关热搜目的地。 据美团旅行数据，"五一"音乐节Top10的热门城市为：北京、南京、成都、广州、上海、武汉、西安、天津、青岛、银 川。此外，受演唱会、音乐节带动，宝鸡、常州、滁州、孝感、阜阳、伊宁成为"五一"热门小城。 美团旅行相关负责人表示，结合00后年轻游客喜爱的音乐节、演唱会等新型出游热潮，平台已上线"跟着演唱会去旅行"专 题活动，针对"五一"期间国内热门音乐节、演唱会目的地，为游客提供"演唱会附近爆款酒店、省心民宿""演唱会附近热门景 点""演唱会周边超值独家线路"等吃住行游购娱一站式服务，多渠道助力"五一"文旅经济发展。 （编辑 郭之宸） 本报讯 （记者李春莲 ...

Financial Performance - Total revenue for 2023 reached RMB 276.74 billion, representing a 25.7% increase from RMB 219.95 billion in 2022[14] - Gross profit for 2023 was RMB 97.19 billion, up 57.4% from RMB 61.75 billion in 2022[14] - The company reported a profit before tax of RMB 14.02 billion for 2023, a significant recovery from a loss of RMB 6.76 billion in 2022[14] - Net profit for 2023 was RMB 13.86 billion, compared to a loss of RMB 6.69 billion in 2022[14] - The company recorded a profit of RMB 35.8 billion in 2024, representing a year-on-year growth of 158.4%[21] - Adjusted EBITDA and adjusted net profit for 2024 increased to RMB 49.1 billion and RMB 43.8 billion, respectively[21] - Operating profit for 2024 was RMB 36.8 billion with an operating profit margin of 10.9%, compared to RMB 13.4 billion and 4.8% in 2023[79] - The company’s net profit for the year ended December 31, 2024, was RMB 35,808,322 thousand, a significant increase from RMB 13,857,331 thousand in 2023, representing a growth of approximately 158%[91] - Adjusted net profit for the year was RMB 43,772,449 thousand, up from RMB 23,253,418 thousand in the previous year, indicating an increase of about 88%[91] Revenue Growth - The company expects revenue to grow to RMB 337.59 billion in 2024, indicating a projected increase of 22%[14] - The company's revenue for 2024 increased by 22.0% to RMB 337.6 billion from RMB 276.7 billion in 2023[21] - Total revenue for the three months ending December 31, 2024, was RMB 88.5 billion, with a year-on-year increase of 20.1%[18] - Core local business revenue grew by 20.9% to RMB 250.2 billion in 2024, driven by increased transaction volume in delivery services and commissions[70] - New business revenue rose by 25.1% to RMB 87.3 billion in 2024, primarily due to growth in grocery retail operations[70] Operational Efficiency - The total segment operating profit rose by 143.6% from RMB 18.5 billion in 2023 to RMB 45.1 billion in 2024, with a segment operating margin increasing from 6.7% to 13.4%[21] - The core local business segment's operating profit grew by 35.4% from RMB 38.7 billion in 2023 to RMB 52.4 billion in 2024[21] - The operating profit of the core local business segment for Q4 2024 was RMB 12.9 billion, reflecting a significant increase in operational efficiency[22] - The operating profit of the core local business segment increased from RMB 8 billion in Q4 2023 to RMB 12.9 billion in Q4 2024, with an operating profit margin rising by 5.2 percentage points year-on-year to 19.7%[44] Investment and Development - The company plans to invest in new product development and technology enhancements to drive future growth[14] - The company plans to increase investment in cutting-edge technologies such as AI, drone delivery, and autonomous delivery vehicles to drive digital transformation in the retail industry[28] - The company has set a target to expand its market presence in Southeast Asia, aiming for a 30% increase in market share by the end of 2024[3] - New product launches are expected to contribute an additional $200 million in revenue over the next fiscal year[4] - The company plans to invest $100 million in research and development for innovative technologies in the upcoming year[5] User Engagement and Market Expansion - User data indicates a significant increase in active users, contributing to the overall revenue growth[14] - The company reported a significant increase in user engagement, with a year-over-year growth of 25% in active users[1] - The company is exploring market expansion opportunities in new regions to enhance its market presence[14] - The company has expanded its Keeta service to all major cities in Saudi Arabia, with rapid growth in user base and order volume since its launch in October last year[27] Strategic Acquisitions - Strategic acquisitions are being considered to bolster the company's competitive position in the market[14] - A strategic acquisition is in progress, which is projected to enhance the company's service offerings and increase revenue by 10%[6] Financial Management - The company does not recommend the payment of a final dividend for the year ending December 31, 2024[134] - The company’s board is responsible for determining future dividend payments based on profitability, cash flow, and financial condition[133] - The company held cash and cash equivalents of RMB 70.8 billion and short-term investments of RMB 97.4 billion as of December 31, 2024[21] - The company’s capital-to-debt ratio was approximately 32% as of December 31, 2024, calculated by dividing total borrowings and payables by total equity attributable to shareholders[97] Employee and Governance - The company is implementing a new incentive program for employees, which is expected to boost productivity by 20%[9] - The board of directors has approved a new corporate governance framework to enhance transparency and accountability[10] - The company’s management team includes experienced professionals with backgrounds in finance, strategic planning, and technology development[123][125][127] Research and Development - Research and development expenses were RMB 5.4 billion, with a percentage of revenue decrease from 7.4% to 6.1%[37] - Research and development expenses remained stable at RMB 21.1 billion in 2024, accounting for 6.2% of revenue, down from 7.7% in 2023[74] - The company has a strategic focus on research and development in cutting-edge technologies such as autonomous delivery vehicles and drone delivery[136]

每经记者 赵雯琪 每经实习编辑 余婷婷 4月24日，小红书发布全员信，称公司致力于建立与员工的长期关系，从5月1日起，不新增现金或期权 竞业，原有的现金和期权竞业全部释放。据了解，小红书是各互联网公司中最为明确提出取消竞业的公 司。全员信还发布另外两项变化：小红书员工在离职时期权可申请回购；取消隔周周六工作（即大小 周）的安排。该两项变化也均于5月1日起生效。 点评：在互联网行业竞争白热化的阶段，小红书此举既能增强内部凝聚力，也可能成为吸引人才的差异 化优势，推动企业在人才竞争中寻求新的平衡点。 NO.3"最美通缉犯"要直播带货？抖音：无限期禁言 近日，网友发现一名曾因参与"酒托诈骗"被通缉的女性，因其外貌出众被称为"最美通缉犯"，最近开通 账号并自称即将开始直播。对此，抖音黑板报官方微博4月27日发文称：平台禁止以监狱服刑、违法犯 罪经历为噱头博取流量、不当获利。经核查，该用户过往账号曾因严重违反相关规定于2024年被无限期 封禁，2025年3月新注册账号继续发布相关内容。综合其违规行为，对账号处置无限期禁言、取消营利 权限、抹除粉丝。 点评：在网红经济蓬勃发展的当下，内容生态的规范愈发重要。抖音此番对"最 ...

随着新疆铁路霍尔果斯、阿拉山口口岸累计通行的中欧班列超9万列，"钢铁驼队"带热丝绸之路经贸往 来同时，也有效提振本地文旅相关消费。美团旅行数据显示，"新疆霍尔果斯美食"搜索量上涨 486%，"新疆阿拉山口酒店"搜索量上涨500%。 "海洋经济"蓬勃发展，"上岛住宿""出海捕鱼"彰显深度旅游。美团旅行数据显示，2025年4月中旬以 来，"海钓包船"搜索量同比上涨262%，"出海捕鱼"搜索量上涨124%，珠海桂山岛、三亚蜈支洲岛、三 亚西岛、珠海外伶仃岛、惠州双月湾、汕头南澳岛、阳江海陵岛均为相关热搜目的地。 音乐节、演唱会、电竞赛事等展演经济活跃，拉动文旅消费多元化新发展。美团旅行数据显示，"五 一"前夕，"音乐节应援妆"搜索量上涨179%，搜索者中00后年轻人占比超30%。美团旅行数据，"五 一"音乐节Top10的热门城市为：北京、南京、成都、广州、上海、武汉、西安、天津、青岛、银川。 新京报贝壳财经讯(记者陈维城)"五一"假期临近，出游热度持续高涨。美团旅行数据显示，截至4月27 日，"五一假期出游"搜索热度同比上涨326%。此外，"五一"节后一周机票、酒店预订热度同比增长 90%。 随着"口岸游"与"海洋 ...

一、实体店到前置仓 有行业人士透露消息，美团闪购达到日均订单量1300万~1400万单，单日峰值1800万单。 小象超市200万日均订单中，尚有部分订单游离在统计之外。若将这些"隐形骑士"计入战果，美团系即 时零售或许已接近1500万单。 这相当于每分钟就有万个订单穿梭在城市网格中。更惊人的是，自2024年Q3突破千万大关后，短短半 年间单量暴涨30%+，增速远超行业平均水平，难道是京东外卖的挑战推高了美团闪购的单量？ 美团闪购为什么进步如此之快，答案藏在"门店-店仓-前置仓"的进化路径中。订单增长驱动业态升级， 业态升级又反哺订单增长，形成了一个不断扩张的"增长飞轮"。就像滚雪球，越滚越大，越滚越快。 想知道如何抓住即时零售的下一波红利？如何在这片蓝海市场中锚定航向？读完这篇文章，你将解锁规 划落地即时零售项目的"黄金密钥"。 美团闪购初出茅庐时，如同一位执着的拓荒者，怀揣着让实体店"触电上网"的梦想，敲响了无数线下门 店的大门。彼时，罗森、全家、711等便利店就像传统的"陆地商人"，守着线下的一亩三分地，将线上 业务视作"副业"。 美团为了吸引这些"陆地商人"上船，祭出了满40减25的满减券，而这背后的补 ...

情感和商业是两条线，二者能兼顾最好，但是回到理性的角度来分析，或许更能接近事物的本质。 作者 | 莫小城 京东最大的优势就是，在网络上的好感度要高于美团。而且，主动承担起提升劳动者生存状态的社会责 任。 虽然从情感上，京东赢得了更多网络声音的支持，但是从商业角度来理性分析，京东打败美团的可能性 比较低。 京东在2月11日宣布进军外卖业务之后，宣布零佣金＋五险一金的策略，股价一度上涨4.2%，源于市场 对于京东打破外卖行业"高抽佣、低保障"的期待。 但是在4月21日，京东宣布将全职骑手招聘名额从5万增至10万，并推出"超时20分钟全免单"政策后，当 日港股收盘下跌6.32%，市值单日蒸发超280亿港元。 这说明一个道理：承担社会责任和商业可持续性，其实是很难兼得的。 对于京东的股东来说，京东离开了自己的舒适区，闯入一个竞争非常激烈的生意当中，极大提升了自己 赚钱的不确定性。 投资是厌恶竞争的，竞争就意味着风险。 京东为骑手提供的五险一金全额覆盖，单均人力成本飙升至7元，较美团的5.5元高出27%。这27%的竞 争劣势，从哪里扳回来呢？靠大家的情怀吗？ 外卖平台这个生意，顾客的忠诚度并不高，大概率是哪家便宜就用哪 ...

在生活服务市场的旺盛需求下，外卖骑手已成为居民日常生活中不可或缺的重要组成部分。数据显示，国内外卖骑手数量已经超过1100万。庞大的骑手背 后，也有不少现实问题需要面对。 骑手，是外卖平台运力池的核心力量，也是平台实现长期可持续发展的护城河。 为构建骑手职业的良性生态，让骑手伙伴们"工作有保障、体验有提升、职业有发展、生活有关怀"，美团多年来持续推进一系列骑手关怀举措，同时于2019 年联合推出"袋鼠宝贝公益计划"，通过"美团袋鼠宝贝健康关怀"项目，为骑手未成年子女提供大病帮扶公益金、关怀活动，帮助骑手家庭渡过难关；推 动"袋鼠宝贝之家"在更多地方落地，填补骑手子女陪伴需求，让孩子们更好地融入新社区、新城市。 唯有不断完善骑手权益，在工作和生活细微处提升骑手职业认同和精神关爱，骑手才能更好地融入新城市，成为建设城市美好生活的积极力量。美团方面表 示，将持续倾听社会各界声音，提升骑手体验，保障骑手权益，建设更健康的骑手生态。 千余名骑手子女获得"美团袋鼠宝贝健康关怀"帮扶 中华全国总工会公布的第九次全国职工队伍调查结果显示，目前全国新就业形态劳动者已达8400万人，占职工总数的21%。 新就业形态劳动者中，外卖 ...