Core Viewpoint - The Chinese government is intensifying regulation of the food delivery industry, particularly targeting platforms like Meituan, Ele.me, and JD.com, to curb excessive subsidies and promote fair competition [1][21][28]. Group 1: Regulatory Actions - On July 18, the State Administration for Market Regulation held talks with major food delivery platforms, emphasizing compliance with laws such as the E-commerce Law and the Anti-Unfair Competition Law [1]. - This meeting followed a previous joint discussion on May 13, indicating a strong commitment from regulators to maintain order in the food delivery market [1]. Group 2: Ongoing Subsidy Practices - Despite regulatory warnings, platforms like Meituan and Ele.me continued aggressive subsidy campaigns, including "0 yuan purchase" and extreme discounts [2][12]. - On July 19, users reported significant discounts on these platforms, with some transactions resulting in consumers paying only a fraction of the actual cost, raising concerns about sustainability [12][18]. Group 3: Market Dynamics and Competition - The competition intensified after JD.com entered the food delivery market in March 2025, leading to a series of aggressive subsidy initiatives from Meituan and Ele.me [17]. - The ongoing price war has resulted in a "three losses" scenario: merchants sacrificing long-term viability, consumers receiving lower quality, and delivery personnel facing increased physical strain [22][26]. Group 4: Impact on Merchants and Delivery Personnel - A survey indicated that 83% of restaurants involved in subsidy activities experienced profit declines, with 45% reporting losses [23]. - Delivery personnel are under significant pressure, with increased workloads leading to health issues and safety risks, as evidenced by a 37% rise in traffic accidents among riders [26]. Group 5: Consumer Experience and Quality Concerns - Consumers are facing issues such as delayed deliveries and reduced service quality, with complaints rising by 47% in July [24][26]. - The low-price strategies have led to a perception of lower quality, as many consumers are unaware of the hidden costs associated with these discounts [28]. Group 6: Long-term Industry Implications - The current subsidy-driven model is creating systemic risks within the industry, with many businesses unable to sustain operations under the pressure of continuous discounts [25][27]. - The ongoing price wars are damaging the industry's innovation potential, as businesses focus on survival rather than quality improvement [27][30]. Group 7: Recommendations for Future Development - To address the challenges, a collaborative approach involving regulators, platforms, merchants, and consumers is necessary to create a sustainable ecosystem [28][30]. - Platforms should shift from aggressive discounting to enhancing service quality and operational efficiency, while merchants need to strengthen their bargaining power against unreasonable subsidy demands [29][30].

Summary of Conference Call Records Industry Overview - The conference call focuses on the local lifestyle industry, specifically the restaurant sector, and the performance of major food delivery platforms including Meituan, Ele.me, and JD.com during Q2 2025. Key Points and Arguments Company Performance - **Meituan's Restaurant Business Growth**: In Q2 2025, Meituan's overall restaurant business saw significant growth, with takeout business increasing by over 25% year-on-year, and in May and June, month-on-month growth reached 31% [2][4]. - **Ele.me's Growth**: Ele.me experienced a remarkable year-on-year growth rate of 60%-70%, significantly impacting Meituan's market share [7][17]. - **JD.com's Order Volume**: JD.com saw a decline in order volume, dropping from 15 million-25 million orders to a downward trend due to increased subsidy requirements from merchants [15]. Competitive Landscape - **Order Distribution**: The order distribution among Meituan, Ele.me, and JD.com is approximately 4,500:1,000:remaining, indicating Meituan's dominant position but a declining market share [7][16]. - **Subsidy Strategies**: Both Meituan and Ele.me have increased subsidies to merchants, with Meituan offering vouchers worth 18.8 yuan, while JD.com has shifted the burden of subsidies onto merchants, leading to a decrease in orders [4][14]. Delivery and Logistics - **Ele.me's Delivery Model**: Ele.me's integrated delivery model allows for better profit calculation and stable delivery capacity, especially during adverse weather or peak times, outperforming Meituan and JD.com in logistics [10][8]. - **Meituan's Delivery Challenges**: Meituan faces issues with order acceptance rates, particularly in Chengdu, where the acceptance rate dropped to around 60% due to delivery capacity problems [8][12]. Market Trends - **Consumer Behavior**: There is a notable shift in dining habits, with a decrease in large table gatherings and an increase in smaller groups, likely influenced by policies such as alcohol bans [23]. - **Seasonal Impact**: Seasonal factors, such as the sales of beverages and seasonal dishes, have contributed to an increase in average spending per order [22]. Strategic Adjustments - **Future Investments**: Meituan plans to increase its investment in the dine-in business due to rising online customer acquisition needs, with a high return on investment (ROI) observed [21]. - **Partnerships and Collaborations**: Meituan has adjusted its collaboration strategy with platforms like Douyin, moving away from exclusivity, which may open new opportunities [19][20]. Additional Important Insights - **User Retention**: Ele.me's high user repurchase rate is a significant advantage, supported by its comprehensive delivery model [8]. - **Market Share Dynamics**: Ele.me's strong performance in Chengdu has notably affected Meituan's market share, particularly in key districts [17]. - **Promotional Strategies**: The competitive landscape is heavily influenced by promotional strategies, with platforms vying for market share through aggressive subsidies and marketing efforts [11][14].

Core Viewpoint - The company is expected to face significant pressure on profits due to intensified competition in the food delivery and instant retail sectors, despite an increase in order volume. Group 1: Financial Projections - For Q2 2025, the company anticipates adjusted net profit to be 7.7 billion yuan, with revenue expected to grow by 13% year-on-year to 92.9 billion yuan, resulting in an adjusted net profit margin of 8.3% [1] - The company's core local business operating profit is projected to decline by 33% year-on-year to 10.2 billion yuan, with an operating profit margin (OPM) of 15.2% [1] - The overall operating profit margin for the core local business is expected to decrease to 12.6% for the full year, with a total operating profit of 35.3 billion yuan, reflecting a 33% year-on-year decline [2] Group 2: Competitive Landscape - The food delivery market is experiencing heightened competition, particularly with competitors like JD.com and Taobao launching aggressive subsidy campaigns, which have led to a significant increase in order volume [1] - The company has responded to competition by implementing various promotional strategies, including large consumer coupons and new product offerings, which have resulted in a 14% year-on-year increase in food delivery order volume for Q2 2025 [1] - Instant retail orders have also surged, with peak order volume reaching 150 million, driven by the company's participation in promotional events [2] Group 3: New Business Developments - The company has decided to further scale back its Meituan Youxuan business, leading to a reduction in expected losses for new businesses from 10.4 billion yuan to 6.7 billion yuan for the year [2] - Despite the reduction in losses, the revenue growth forecast for new businesses has been adjusted down to 10% due to limited contributions from overseas expansion and the closure of operations in many regions [2] Group 4: Valuation Adjustments - The company has revised its adjusted net profit forecasts for 2025 and 2026 down by 30% and 19% respectively, now projecting 28.6 billion yuan and 43.8 billion yuan [2] - The target price has been lowered by 12.4% to 155 HKD, reflecting a 20 times adjusted price-to-earnings ratio for 2026, with a potential upside of 23.5% [2]

会上，美团外卖副总经理、浣熊食堂负责人初征以"透明、赋能、共治——美团外卖食品安全创新 实践"为题，介绍了美团外卖在食品安全领域的战略规划及相关举措。 图为美团外卖副总经理、浣熊食堂负责人初征在会上介绍美团外卖在食品安全领域的相关举措。 初征介绍，近年来，美团外卖依托在数据、AI算法和场景理解等方面积累的核心能力，致力于 将"透明、赋能、共治"作为食品安全工作的核心理念，持续推动"明厨亮灶"落实落地，赋能商户食安管 理、积极参与食安多方共治。 为帮餐饮商家降本增效，助力行业良性发展，2024年底，美团首创外卖专营新模式品牌卫星店，该 模式专注于外卖服务且店型轻量化。美团计划到2025年年底，携手更多品牌将卫星店数量增至超1万 家，而"明厨亮灶"的后厨直播将成为这些卫星店必备基础设施。 在践行食安多方共治方面，美团持续联合监管部门在多地开展"安心365"食安公益培训，提升餐饮 从业人员的食安意识。同时，美团升级了政企协同数字化系统平台，助力监管部门以及相关方对食品安 全风险开展靶向定位和精准治理。 近年来，美团外卖不断完善商户全生命周期管控体系。比如，为了加强事中环节的风险防控，平台 在全国范围启动了常态化巡检 ...

今年4月以来，京东和淘宝闪购、饿了么接连在外卖市场推出超大规模补贴。据统计，外卖市场将涌入 800亿补贴，最高日订单达2.5亿。 7月16日，美团核心本地商业CEO王莆中公开表态，美团不愿参与"内卷"，并且一直在反对"内卷"。同 时，这场"外卖大战"带来许多泡沫，希望社会各界能够一起讨论和反思。 "我们也在行业里呼吁四个月了。"王莆中表示，商战如果不能推动进步，这个战场就没有赢家。而且对 于大部分正餐品牌来说，外卖补贴大战，影响到堂食正常的经营秩序，也不可持续。 在此前美团2025年股东周年大会上，美团CEO王兴在回答外卖竞争问题时，也强调美团会非常坚决地反 对"内卷"：不健康的无效"内卷式"竞争，无论对平台还是商家来说，长期都不可持续，对行业有负面影 响。 今年年初，美团打响外卖行业"反内卷"第一枪，并积极推动产业上下游"反内卷"，如上线骑手防疲劳机 制、取消超时扣款、试点养老保险补贴、为商家提供助力金等等。就在7月17日，美团还宣布将正式在 全国范围内上线养老保险补贴，补贴不设人数上限，满足条件的骑手均可申领。 转自：新华财经 7月18日，市场监管总局约谈饿了么、美团、京东三家平台企业，要求相关平台企业严 ...

中经记者 李立 上海报道 过去两个周末，在大额红包、"0元外卖券"轮番轰炸下，百万骑手、爆单商家，"免费奶茶"快要喝不动 的消费者，有意无意间都参与了史上最激烈的外卖大战。 同时，淘宝闪购尝试开辟"第二战场"。记者独家获悉，淘宝闪购开始在重庆、杭州等区域市场测试"特 价酒店"频道，背后是此前刚整合进淘宝的飞猪团队，但究竟何时全力参战，还要看测试结果、等安 排。 美团、淘宝闪购分别再次刷新单量。截至7月12日，美团即时零售订单量达1.5亿单；淘宝闪购则称"又 火又稳定"，日订单再破8000万单，日活用户周环比增长15%。 单量不断冲高背后，形势却在发生变化：爆单商家、借着外卖大战乘风破浪的奶咖品牌都开始显示出不 同程度的焦虑；"烧钱"的平台都在屏息凝视对方的动作。"友商不停，美团也没法停。"一位美团内部人 士对《中国经营报》记者表示。另外一边，"我们这周（7月7日—7月13日）打算休息。"一位淘宝人士 向记者透露。只是谁也不敢真正停下来，就怕对方突然奇袭。 多位业内人士认为，大战还没有看到结束的迹象。"从7月开始，至少打完第三季度（9月）"。据一位接 近阿里巴巴的人士透露。这场战争最有意思的变化在于，美团从当年 ...

在最新一次冲单后，美团即时零售达到1.5亿订单，淘宝闪购达到8000万订单，再加上京东最后一次公布的2500万订单，总计日单量峰值或将近2.5亿，是 2024年的2倍以上。 为详细拆解近半年来外卖混战的底层逻辑，7月18日，壹览商业正式发布2025《外卖与即时零售双擎竞速，美团、京东与阿里战略布局全解析报告》（下 简称《报告》）。《报告》指出，这场以外卖为名义而发起的商业竞争，无论各方是主动发起还是被动加入，其背后是针对因外卖基础设施完善而衍生的 庞大的即时零售市场的争夺。 如今，三方都认为即时零售是各自的核心增量业务，让这场竞争变得更加直接、激烈。显然，这将是一场长期的竞争，除了"弹药"的充足与否，更多是考 验各方的耐心、细心和解决问题的决心。 《报告》认为，当前，美团、京东与阿里正面临新势力对各自传统业务的蚕食、优势领域用户增长乏力和利润增长空间压缩的三重冲击。三方均积极寻找 新的增长点并不约而同地将即时零售视作各自的核心增长方向，依托外卖和即时零售高频的特点实现自身各业态之间的协同，盘活全局已成为三家的共 识。 而美团近年来则面临着典型的"增长焦虑"：行业渗透率趋稳，用户天花板已现。在存量市场博弈中，美 ...

Core Insights - JD.com and Meituan are actively incorporating embodied intelligence into their core strategies, aiming to revolutionize operational efficiency and build future competitiveness through technological advancements [1][2][22] - Both companies, while taking different paths, share a common goal of leveraging embodied intelligence to enhance their main business operations and secure strategic advantages in the AI-driven industrial competition [2][22] Investment Strategies - Meituan is more aggressive in its investment approach, having made eight investments in embodied intelligence companies since 2024, including notable firms like Yushutech and Miaodong Technology [3][5] - JD.com has also made significant investments, such as a 200 million yuan strategic investment in AI cooking robot company Xianglu Technology in July 2024, indicating a strong commitment to the sector despite fewer overall investments [8][12] Technological Integration - Meituan emphasizes the integration of robotics and AI to enhance its supply chain and delivery systems, aiming to reduce fulfillment costs and connect the physical and digital worlds [1][3] - JD.com is focusing on optimizing its logistics and cloud services through the synergy of embodied intelligence products, aiming to establish a unique market position in the retail channel [2][10] Research and Development - Meituan established the Meituan Robotics Research Institute in 2022, collaborating with over 20 global universities to advance key technologies in robotics and AI [9][19] - JD.com has formed a dedicated business unit for embodied intelligence, hiring key personnel from leading tech firms to drive its research and development efforts [8][12] Market Positioning - JD.com aims to create an ecosystem for embodied intelligence products, leveraging its existing 3C channel advantages and AI technology to establish itself as a leading platform for robotic sales [10][12] - Meituan's strategy involves breaking traditional business boundaries by investing in diverse technology sectors, positioning itself as a connector between offline services and the digital world [20][22]

调研数据显示，企业消费存在明显行业、地域、企业发展阶段、企业地理布局等差异。以行业为例，新 能源车企因车辆极限测试的需要，企业消费会呈现季节性波峰波谷，冬季出现大量集中在东北漠河等极 寒城市的差旅需求，夏季差旅集中在极热边缘小城；某下沉茶饮品牌因市场拓展和运营需要，员工差旅 需求多出现在四五线城市、县城甚至乡镇；某大型银行企业客户网点遍布全国，因企业食堂无法统一覆 盖，就会在三四线城市产生员工餐补、福利发放等各类需求。 为服务好不同行业的不同企业客户，美团企业版需搭建起覆盖全国、稳定可靠的供应链体系，且通过企 业个性化定制，实现"需求—消费—支付—结算"闭环，在保证员工工作体验的同时，实现企业消费管理 的透明可追溯，提升行业整体合规水平。 "针对A股5219家上市公司的跟踪调研显示，中国企业消费管理效率不断提升，正在发生从'量变'到'质 变'的根本性转变。"美团企业版总经理康凯7月18日在第19届CFO大会上分享《「费」创价值：CFO战 略跃迁新引擎——企业消费管理全景报告2025》（以下简称《报告》）时表示。《报告》显示，中国企 业消费市场已达万亿级规模，随着"价值创造"替代"成本控制"成为主流企业消费理念 ...

Core Insights - The recent subsidy war in the food delivery market has intensified, with Meituan and Taobao Flash Sale engaging in aggressive promotions to stimulate order growth [1][3][5] Group 1: Subsidy Details - On July 12, Meituan's daily subsidy reached between 300 million to 400 million yuan, while Taobao Flash Sale's exceeded 1.2 billion yuan [1] - Since July 5, Meituan has been issuing "0 yuan delivery" coupons and various discount vouchers, distributing approximately 20 million free delivery coupons daily [3] - Taobao Flash Sale focuses on large discount coupons, such as "18.8 yuan off 18.8 yuan," allowing users to access food delivery at minimal costs [3] Group 2: Competitive Landscape - The food delivery competition was initially sparked by JD.com, which launched a 10 billion yuan subsidy in April, achieving a daily order volume of 10 million within days [5] - Following the subsidy war between Taobao Flash Sale and Meituan, JD.com has not significantly escalated its involvement, citing concerns over irrational competition [5] - The market share dynamics are shifting, with Meituan previously holding about 70% and Ele.me 30%, but Taobao Flash Sale is gradually closing the gap [5]