外卖市场的战火，点燃巴西。 10月30日起，美团旗下品牌Keeta将正式启动巴西市场运营，首批试点城市为圣保罗州沿海城市桑托斯和圣维森特。这两座城市中，已有700多个餐饮品牌 在Keeta上成功注册，包括Sodiê Doces、The Coffee、Seven Kings和Mania de Churrasco等大型连锁店。同时，Keeta还在对2000多名当地外卖配送员进行培 训。 几乎同一时间，滴滴旗下99Food也于10月14日在里约热内卢重启外卖服务。 面对外来者的涌入，本土玩家反应迅速：iFood将年度投资额从136亿雷亚尔提升至170亿；Rappi则推出"三年零佣金"政策。 外卖大战，在南美大陆一触即发。 本土巨头的统治时代 巴西外卖市场的竞争格局，远比表面更为复杂。 巴西本地外卖平台iFood创立于2011年，以纸质餐厅菜单合集起步，消费者可以通过电话订餐，当移动互联网在巴西开始生根发芽后，iFood转而聚焦线上 食品配送业务。 图源：iFood iFood与餐厅的排他协议更是令竞争对手束手无策。尽管Rappi、Uber Eats与99Food曾联合发起反垄断申诉，最终达成协议限制iFood，但也 ...

#有骑手称养老险补贴等于加薪500#【美团出资补贴养老保险，骑手们怎么看？#骑手缴纳养老保险意愿 受年龄影响#】10月28日，美团（HK.3690）港股开盘后股价出现下跌，最终下跌1.96%至100港元收 盘。就在前一晚，美团宣布为骑手提供养老保险补贴，并覆盖全国。11月开始，骑手可根据自身需求， 选择在户籍地或工作所在地缴纳。 第一财经记者了解到，对于这一举措，骑手基于自身的情况，或支持或观望。 骑手缴纳保险的意愿与年龄有着较大关系。 杭州骑手魏莉丹今年29岁，目前跑单已有3年时间。她同时是站点的骑士长，管理着50多位骑手。她对 第一财经记者表示，听到平台要给骑手发放补贴时，她第一时间向队员讲了相关政策，也收到了积极反 馈，"队里有不少骑手一直在自己交社保，听到之后都很开心，没有交的骑手也在打听怎么交。" 南通骑手田春红今年47岁，她早早开始规划养老事宜。今年4月3日，美团发布公告，将在福建泉州、江 苏南通城区试点为骑手补贴养老保险，两个试点区域总计覆盖超过2.2万名外卖骑手。她对第一财经表 示，3月听到美团要给骑手交养老保险时，她非常激动，平台一宣传就立即报名了。 宁波骑手唐卫红和田春红有一样的想法。随着 ...

Core Viewpoint - Meituan's initiative to provide pension insurance subsidies for delivery riders is seen as both a cost for rider welfare and a significant investment in human resources, aimed at enhancing stability and sustainability within the workforce [1][7]. Group 1: Company Actions - Meituan announced the provision of pension insurance subsidies for riders, effective from November, allowing them to choose payment locations based on their needs [1]. - The company has expanded its "new employment form occupational injury insurance" pilot to 17 provinces, covering 13 million riders and paying over 2 billion yuan by September [9]. Group 2: Rider Perspectives - Riders' willingness to pay for insurance varies by age, with younger riders showing more hesitance compared to older riders who are more proactive in securing pension plans [3][4]. - Younger riders, like a 29-year-old from Hangzhou, express concerns about immediate financial burdens, while older riders, such as a 47-year-old from Nantong, actively seek to enroll in the pension scheme [3][4]. Group 3: Economic Implications - The average monthly income for high-frequency riders ranges from 6,949 to 10,201 yuan, with a potential insurance contribution of 1,600 yuan per month, half of which would be covered by Meituan [7]. - The initiative is expected to enhance job stability, reduce turnover costs, and improve operational efficiency for Meituan, ultimately contributing to sustainable growth [7][8]. Group 4: Industry Context - The move is part of a broader trend among platforms to enhance labor rights and benefits, responding to the needs of gig economy workers [9]. - Analysts suggest that the pension subsidy could alleviate financial anxieties for riders, fostering a more stable and committed workforce, which may lead to improved service quality [8][9].

Group 1 - The former General Manager of Meituan Retail, Wen Qin, has returned to Meituan to oversee the Keeta business in the Brazilian market after an 8-year absence [1] - Wen Qin previously held various positions at Meituan from 2010 to 2017, including roles during significant events such as the "Battle of a Thousand Groups" and the merger of Meituan and Dianping [1] - After leaving Meituan in 2017, Wen Qin worked at Together Education Technology as COO and returned to Meituan in October 2023 [1] Group 2 - Meituan's founder, Wang Xing, signed an investment agreement in May to invest $1 billion in Brazil over the next five years to develop its delivery service, Keeta [2] - Keeta is set to officially launch operations in Brazil on October 30, starting with pilot cities Santos and São Vicente in São Paulo state, having registered over 700 restaurant brands by mid-October [2] - The plan includes expanding Keeta to 15 metropolitan areas and covering 1,000 major cities within five years, with an aim to register 100,000 delivery riders by June 2026 [2]

Core Insights - Wen Qin, former General Manager of Meituan's Retail Division and COO of Yiqi Education Technology, has returned to Meituan to oversee the Keeta business in Brazil [1][2] - Meituan plans to invest $1 billion in Brazil over the next five years to develop its food delivery service, Keeta [2] Group 1: Leadership Changes - Wen Qin has a history with Meituan, having held various senior positions from 2010 to 2017, including roles during significant events like the "Battle of a Thousand Groups" and the merger of Meituan and Dianping [1] - After leaving Meituan in 2017, Wen Qin worked at Yiqi Education Technology until April 2023 [1] Group 2: Business Expansion Plans - Keeta will officially launch operations in Brazil on October 30, with initial pilot cities being Santos and São Vicente in São Paulo state [2] - As of mid-October, Keeta has registered over 700 restaurant brands in the two pilot cities [2] - The company aims to expand to 15 metropolitan areas and cover 1,000 major cities within five years, with a target of registering 100,000 delivery riders by June 2026 [2]

Core Points - Meituan has announced the nationwide implementation of a pension insurance subsidy for delivery riders, marking the first social security subsidy plan open to all riders in the industry, two months ahead of the previously announced launch date [1] - The company has established a multi-tiered welfare protection network for all riders, which includes basic protections such as pension insurance subsidies, work injury insurance, accident insurance, and special weather subsidies, as well as advanced protections like major illness care for riders and their families, and children's education funds [1][3] - The initiative is expected to cover over several million riders across the country, with extensive outreach efforts including over 500 discussions with riders and experts, and more than 10,000 Q&A sessions held in various locations [2] Summary by Sections Welfare Protection - The welfare benefits are designed to be accessible to all types of riders nationwide, with an estimated coverage exceeding several million individuals [2] - Meituan has been actively engaging with riders to gather feedback, holding over 500 meetings and collecting thousands of suggestions for improvement [2] Implementation and Financials - Since July 2022, Meituan has participated in a pilot program for "new employment form occupational injury insurance," expanding to 17 provinces and cities, with over 2 billion yuan paid in insurance premiums and coverage for 13 million riders by September 2023 [3] - The pension insurance plan is set to be piloted in early 2025, with a monthly subsidy of over 400 yuan, potentially alleviating financial pressures for riders [3] Future Developments - Meituan plans to further enhance the welfare model for riders, introducing additional benefits such as "parent-child leave" and "autumn harvest leave," along with expanding meal subsidies and family travel options [4]

Core Insights - Meituan's international food delivery brand Keeta officially launched operations in Abu Dhabi on October 28, marking a significant expansion in the UAE market after its entry into Dubai last month [1][4] - The UAE's food delivery market is characterized by high value, potential, and standards, with a strong demand for quality services [4] - Keeta aims to provide reliable delivery services, diverse product offerings, and affordable prices while supporting the long-term development of local merchants and delivery partners [4] Market Expansion - Since its initial launch in Saudi Arabia in September 2024, Keeta has expanded to over 20 cities in the country, demonstrating a successful deep coverage strategy [4] - Following its operations in Qatar, Kuwait, and now Abu Dhabi, Keeta is implementing a "four-country linkage" business development model in the Middle East [4] - The company plans to continue integrating with the local food delivery ecosystem in the Gulf region while exploring additional markets [5] Strategic Vision - Meituan's internationalization is an extension of its "retail + technology" strategy, showcasing the company's efforts to leverage its domestic capabilities for global expansion [4] - The transition from Hong Kong to the Middle East reflects Meituan's commitment to transforming its instant retail service capabilities into a core competitive advantage on a global scale [4]

Core Insights - Meituan's international food delivery brand Keeta has officially launched operations in Abu Dhabi, UAE, following its entry into Dubai last month, marking significant progress in the UAE food delivery market [1] - The launch in Abu Dhabi enhances Meituan's international business presence in the Gulf Cooperation Council (GCC) region, covering two major cities in the UAE [1] Market Characteristics - Abu Dhabi is characterized by a large population, advanced digital infrastructure, and high food delivery penetration, indicating strong and diverse consumer demand for quality food delivery services [1] - The food delivery market in Abu Dhabi is described as having "high value, high potential, and high standards" [1] Service Offerings - Keeta aims to provide local users with convenient and reliable delivery services, a wide range of product choices, and affordable prices [1] - The company plans to deepen its integration with the local food delivery ecosystem in the Middle East while expanding into more markets in the Gulf region [1] Expansion Plans - Since its initial launch in Saudi Arabia in September 2024, Keeta has achieved deep coverage in over 20 cities across Saudi Arabia [1] - Keeta has also commenced operations in Qatar, Kuwait, and the UAE since August of this year [1]

Core Insights - Meituan's international food delivery brand Keeta has officially launched operations in Abu Dhabi, the capital of the United Arab Emirates [1] Company Summary - Meituan has expanded its international presence by launching Keeta in a new market, indicating a strategic move to tap into the growing demand for food delivery services in the UAE [1]

7 > Abu Dhabi Q Burgers Indian Fast food Desserts Pakistani Super Save Offers For You FREE Delivery Popular Brands > C Pizza Burgers Arabic Asian D UP TO 50% OFF > [ Healthy Coffee ble Deal B 50% off ₱ 35.50 71.00 **Double Deal B Free - 40 min 60% off ₱ 27.20 68.00 Meal Chicken For 1 ... Free · 45 min 50% off ₱ 26.00 52.00 - The Rebecca (Sand ... - Free · 45 min i 新浪科技讯 10月28日下午消息，据美团官微消息，当地时间10月28日上午11点，美团旗下国际外卖品 牌Keeta正式在阿联酋首都阿布扎比启动运营。这是继上个月落地迪拜之后，Keeta在阿联酋外卖市场的 又一关键进展，实现了对该国两大核心城市的服务覆盖，也进一步夯实了美团国际化业务在中东海 ...