此前，泡泡玛特已与多部影视作品合作，推出联名款产品，均取得了不错的热度。今年1月，泡泡玛特 与电影《哪吒之魔童闹海》推出联名手办，发布之初即全网断货，隐藏款"敖丙版哪吒"在市场上价格由 于69元增长至1159元，溢价近16倍。 而在股票市场，9月以来，泡泡玛特（09992.HK）股价一路下挫，累计跌幅已接近30%。尤其在过去6 天遭遇2次大跌，10月21日、23日，泡泡玛特股价遭遇重挫，其中23日盘中一度跌近10%，创下近半年 来最大跌幅。从10月17日到24日，公司股价跌幅超过20%。 10月23日当天，晨星分析师Jeff Zhang指出，股价下跌或许源于投资者担忧泡泡玛特收入增速或于今年 见顶，明年起增长动能可能放缓。 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 图片来源：智通财经 10月23日，已经15岁的泡泡玛特（09992.HK）发布多款手办新品。其中，"庆祝这一刻"系列手办是泡 泡玛特为品牌15周年推出的代表作，该系列涵盖了LABUBU、星星人、CRYBABY、MOLLY、DIMOO 等全明星阵容，合计15个常规款和1个隐藏款。产品发布后，以MOLLY为原型的隐藏款" ...

新京报贝壳财经讯 10月24日，港股泡泡玛特午后再度跳水，盘中跌超4%，上个交易日收跌超9%。 ...

10月23日，已经15岁的泡泡玛特（09992.HK）发布多款手办新品。其中，"庆祝这一刻"系列手办是泡 泡玛特为品牌15周年推出的代表作，该系列涵盖了LABUBU、星星人、CRYBABY、MOLLY、DIMOO 等全明星阵容，合计15个常规款和1个隐藏款。产品发布后，以MOLLY为原型的隐藏款"甜心派对"价格 从69元上涨至519元，溢价仅6.5倍，普通款中"童心未泯"、"吹起号角"、"帷幕之下"销量更高，分别溢 价1.8倍、1.9倍、1.3倍。 得物APP的统计数据显示，上述系列热度不及此前的多款爆款。比如同为全明星阵容的"WHY SO SERIOUS"系列，该系列隐藏款"月影假面"成交价由159元涨至1999元，溢价11.6倍。也不及LABUBU 4.0（"心底密码"系列）和星星人"美味时刻"系列，前者隐藏款"爱心"成交价由79元上涨至991元，溢价 11.5倍，后者隐藏款"小熊饼干"成交价从59元上涨至929元，溢价近14.7倍。 此外，溢价低还有一个原因：受限于品类，手办购买者多为IP的深度喜爱者，因其不利于佩戴等收藏属 性，同时手办采用的是原材料价格较低的PVC材质，使得手办的价格可以更加亲民，这 ...

Core Viewpoint - The stock of Pop Mart in Hong Kong experienced a significant decline, dropping over 4% to HKD 222 after a previous trading day where it fell more than 9% [1] Group 1 - Pop Mart's stock price is currently reported at HKD 222, reflecting a notable decrease [1] - The company faced a substantial drop of over 9% in the previous trading session, indicating ongoing volatility in its stock performance [1]

Group 1 - The stock of Pop Mart has seen a decline, with a drop of 4% reported on October 24 [2]

Core Insights - The company reported a significant revenue growth of 245-250% in Q3 2025, accelerating from 204% in H1 2025, driven by strong performance in both domestic and international markets [1] - The growth was supported by increased plush toy production capacity and the success of new IPs in various regions, including Europe, North America, and Asia-Pacific [2][3] - The company maintains a "Buy" rating, with expectations for continued strong performance in Q4 due to a rich lineup of new products and a diversified IP strategy [4] Revenue Growth - Domestic revenue is expected to grow by 185-190%, while international revenue is projected to increase by 365-370% in Q3 2025 [1] - Online sales are anticipated to rise by 300-305%, with an estimated online penetration rate of 45-50%, surpassing historical peaks [2] - Offline revenue is expected to grow by 130-135%, with a doubling of average store efficiency compared to previous quarters [2] Regional Performance - Revenue growth in the Asia-Pacific region is projected at 170-175%, while North America and Europe are expected to see increases of 1265-1270% and 735-740%, respectively [3] - The company opened approximately 6 new stores in Asia-Pacific, 10 in North America, and 4 in Europe, maintaining a rapid expansion pace [3] Product and Market Strategy - The company is preparing for a strong Q4 with new product launches, including Halloween and Christmas-themed items, which are expected to boost sales [4] - The company is focusing on diversifying its business through collaborations with top global IPs and brands, expanding into new product categories such as desserts and accessories [4] Financial Projections - Adjusted net profit estimates for 2025-2027 have been raised by 17%, 9%, and 7% to 135 billion, 185 billion, and 237 billion respectively [4] - The target price has been increased to 410 HKD, reflecting a target PE of 27x for 2026, adjusted from 29x due to changes in market risk preferences [4]

Company Performance - The company reported a 245%-250% year-on-year revenue growth for Q3 2025, with further acceleration in growth compared to the previous quarter. Revenue from the Chinese market grew by 185%-190%, while overseas revenue surged by 365%-370%, exceeding both internal and market expectations due to new product launches and accelerated growth in the European and American markets, alongside a faster release of production capacity [1][2] Chinese Market Insights - In the Chinese market, same-store performance exceeded expectations, with offline channel revenue increasing by 130%-135%. The company has been optimizing store locations and retail layouts throughout the year, enhancing the operational capabilities of its teams in Hong Kong, Macau, and Taiwan [1] - Online channel revenue saw a significant increase of 300%-305%, driven by capacity release and intensified efforts to combat scalping, leading to a notable improvement in the overall purchasing experience for fans. The higher profit margin from online sales is expected to further boost the company's profit margins in Q3 [1] Global Market Trends - The company's global IP popularity is on the rise, with revenue growth in the Asia-Pacific, Americas, and Europe regions recorded at 170%-175%, 1265%-1270%, and 735%-740% respectively. In Q3, the company opened 23 new stores overseas, including flagship locations in Berlin and New York [2] - The combination of celebrity influence, high-quality new products, and local operations has rapidly increased the popularity of LABUBU, attracting a growing fan base. Other brands like Xiao Ye and SP have also gained significant fan appreciation, evolving into globally recognized IPs [2] Brand Engagement and Product Strategy - The company is placing greater emphasis on the health of its IP and brand, with initiatives such as character meet-and-greets and anniversary tours to strengthen connections with fans and enhance the IP image. The company aims to balance supply release with real demand to mitigate negative effects from secondary market price fluctuations [2] - In anticipation of the Q4 holiday season, the company is launching a series of high-quality products, including Halloween-themed plush toys and collaborations with popular shows, while continuously optimizing store designs and establishing fan engagement systems [2] Profit Forecast and Valuation - Due to accelerated capacity release and expected growth during the overseas peak season, the company has raised its adjusted net profit forecasts for 2025 and 2026 by 20% and 21% to 13.2 billion and 17 billion respectively. The current stock price corresponds to 23x and 18x adjusted P/E for 2025 and 2026 [2] - The company maintains an outperform rating in the industry, with a target price of 370 HKD, reflecting a potential upside of 48% based on 35x and 27x adjusted P/E for 2025 and 2026 [2]

Core Insights - The company reported a significant increase in overall revenue for Q3 2025, with a growth of 245%-250% compared to the same period in 2024 [1] - Revenue from the China region grew by 185%-190%, while overseas revenue surged by 365%-370% [1] Revenue Breakdown - Offline channels in China saw a revenue increase of 130%-135%, while online channels experienced a remarkable growth of 300%-305% [1] - The overseas market continued its high growth trajectory, with the Asia-Pacific region growing by 170%-175%, the Americas by 1265%-1270%, and Europe and other regions by 735%-740% [1] Market Dynamics - The online growth in China for Q3 significantly outperformed the 212% growth seen in the first half of the year, attributed to innovative channel strategies and the impact of pre-sale income recognition for key products [1] - In the overseas market, the Americas are expected to experience monthly fluctuations due to restocking schedules, while the European market focuses on expanding into untapped regions [1] Future Outlook - The company anticipates continued high growth in the short to medium term, with the upcoming e-commerce promotions in China and the North American shopping season starting with Halloween [2] - For 2026, the company expects improved store efficiency in China and the Asia-Pacific region, alongside new business models being developed [2] IP Industry Position - The company is positioned as a leader in the trendy toy culture and commercialization, with IP being central to its business model [2] - The company has established an integrated platform covering the entire trendy toy industry chain, including artist discovery, IP operation, consumer engagement, and cultural promotion [2] Financial Projections - Revenue projections for 2025-2027 are set at 400.62 billion, 580.21 billion, and 778.14 billion respectively, with adjusted net profits of 140.02 billion, 203.61 billion, and 276.87 billion [2]

Core Insights - The company reported a significant acceleration in sales for Q3 2025, with overall revenue growth of 245-250% year-on-year, up from 204% in the first half of the year, indicating strong growth momentum [1][2] - The company has raised its profit forecasts for 2025-2027 by 7-12% and increased the target price to HKD 401.60, maintaining a buy rating [1][2] Group 1: Domestic Market Performance - In Q3, the domestic market in mainland China saw revenue growth of 185-190% year-on-year, an increase from 135% in the first half [1] - Offline channels contributed to a 130-135% year-on-year growth, driven by enhanced store experiences and improved retail operational efficiency, despite no significant increase in the number of stores [1] - Online channels experienced a remarkable growth of 300-305% year-on-year, attributed to effective conversion from live-streaming e-commerce, ongoing contributions from private traffic, and refined operations of the online membership ecosystem [1] Group 2: International Market Growth - The overseas market experienced explosive growth, with revenue increasing by 365-370% year-on-year, particularly driven by the Americas, which saw a staggering growth of 1265-1270% [2] - The Asia-Pacific market (excluding China) and Europe also showed strong growth, with increases of 170-175% and 735-740% respectively [2] - The company plans to launch more holiday-related products in Q4, which is expected to further boost overseas market growth [2] Group 3: Financial Projections and Valuation - The company has adjusted its revenue forecasts for 2025-2027 upwards by 7-11%, while maintaining profit margin estimates [2] - The profit forecasts for 2025-2027 have been raised by 7-12%, reflecting the strong performance in Q3 and the anticipated Q4 seasonal boost [2] - The target price has been increased to HKD 401.60 based on a 30x target P/E ratio for 2026, with the current stock price reflecting a 19x expected P/E ratio for 2026, making it an attractive valuation [2]

Core Insights - The company reported a significant revenue growth of 245%-250% year-on-year for Q3 2025, with domestic revenue increasing by 185%-190% and overseas revenue by 365%-370% [1] - The domestic market experienced accelerated growth due to the overcoming of supply bottlenecks, with offline channels growing by 130%-135% and online channels by 300%-305% [1][2] - The overseas market continued its explosive growth, particularly in the Americas with a staggering increase of 1265%-1270% and Europe at 735%-740% [2] Domestic Performance - The domestic business saw accelerated growth in Q3 2025, primarily due to replenishment and the initiation of a pre-sale model starting in June, addressing unmet consumer demand [1] - The online growth rate has improved compared to H1 2025, indicating strong consumer recognition of the company's products [2] - Despite a slowdown in domestic store expansion, the single-store revenue remains high, contributing to the overall growth [2] International Performance - The overseas market showed remarkable growth, with the Asia-Pacific region increasing by 170%-175% year-on-year, and the company successfully expanding its presence in high-consumption areas like Europe and the Americas [2] - The company’s strategies, including store openings, localizing IP, and enhancing online presence, have significantly boosted brand influence and sales [2] - The upcoming Q4 holiday season is expected to further drive growth, with new product launches anticipated to attract consumer interest [3] Future Outlook - The company plans to maintain IP engagement through events like THE MONSTERS 10th Anniversary Tour and seasonal product launches, which are expected to drive global growth [3] - There remains substantial market potential for store expansion overseas, while domestic growth is expected to continue steadily [3] - The company has established a competitive advantage through a diverse IP matrix and extensive online and offline channels, with projected net profits for 2025-2027 estimated at 138.7 billion, 190.6 billion, and 245.4 billion RMB respectively [3]