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泡泡玛特:如何利用IP经济撬动年轻消费?
Sou Hu Cai Jing· 2025-10-22 10:19
泡泡玛特成立于2010年,是中国领先的潮流文化娱乐品牌。其核心业务围绕全球艺术家发掘、IP孵化运 营及全渠道消费者触达展开,构建了完整的 IP生态闭环。截至2023年年底,其业务已覆盖全球80余个 国家和地区,拥有超过450家线下门店及2300余台机器人商店。2024年,泡泡玛特海外乐园成功开设首 家门店,并实现国内省级行政区门店全覆盖(以西藏首家店为标志)。2025年4 月,LABUBU第三代搪 胶毛绒产品"前方高能"系列全球发售,短短几分钟内,美国、英国等地的库存被一扫而空。泡泡玛特的 成功,源于其对千禧一代情绪需求的深度洞察与精准回应,并通过 4P营销策略实现了崛起。 精准锁定千禧一代的情绪价值 在当代消费市场中,千禧一代逐渐成为主力消费群体。他们追求个性化、情感共鸣与精神满足,不再仅 仅为产品功能买单,而是更倾向于为情绪价值付费。泡泡玛特正是抓住了这一代消费者的心理诉求,成 功从一个潮流玩具品牌跃升为一家具有广泛影响力的文化 IP运营商。 1.不仅仅是卖玩具,更是讲好故事、打造人设 最近火爆的 LABUBU更是凭借其融合东方精怪与北欧神话的独特设计,以丑萌搞怪、亦正亦邪的风格 在潮玩市场中独树一帜。泡 ...
港股速报|港股全天表现疲软 泡泡玛特获多家大行“买入评级”
Mei Ri Jing Ji Xin Wen· 2025-10-22 09:10
今日(10月22日),港股市场全天表现低迷。 截至收盘,恒指报收于25781.77点,下跌245.78点,跌幅0.94%。 打开百度APP畅享高清图片 恒生科技指数报收于5923.09点,下跌84.85点,跌幅1.41%。 消息面,美银重申泡泡玛特"买入"评级,预计第四季将持续推出新产品。美银证券发表研究报告指出, 泡泡玛特第三季业绩表现强劲,收入按年增长245%至250%,超出市场预期。该行重申"买入"评级,目 标价为400港元。 此外,中银国际上调泡泡玛特目标价至405.6港元,维持"买入"评级。 瑞银上调泡泡玛特目标价至435港元;摩根大通上调泡泡玛特目标价至350港元;里昂维持泡泡玛特"跑 赢大市"评级。 焦点公司方面,中铝国际(601068.SH)A股涨停,带动H股午后飙升,最终收盘大涨30%。 消息面,有媒体称,力拓考虑与中铝集团进行资产换股权交易,但截至发稿,公司方面尚无正式消息发 布。 另外,泡泡玛特(09992.HK)公布财报后,今日高开近8%,但随后涨幅收窄,最终上涨2.4%,报256.4 港元。 其他方面,盘面上,科网股全线下跌,网易跌超3%,联想跌超2%,快手、百度、阿里巴巴、哔哩哔 ...
港股收盘 | 恒指收跌0.94% 泡泡玛特逆市升超2% 老铺黄金折价配股跌8%
Zhi Tong Cai Jing· 2025-10-22 08:54
Market Overview - The Hong Kong stock market failed to maintain its rebound, with the three major indices experiencing fluctuations and declines. The Hang Seng Index closed down 0.94% at 25,781.77 points, with a total trading volume of 227.54 billion HKD [1] - The largest external uncertainty facing the market is the US-China rivalry, which affects investor sentiment and causes short-term volatility. However, it is anticipated that after this short-term adjustment, the Hong Kong market may present a better entry opportunity [1] Blue-Chip Stocks Performance - Pop Mart (09992) rose 2.4% to 256.4 HKD, contributing 6.98 points to the Hang Seng Index. The company reported a projected revenue growth of 245%-250% year-on-year for Q3 2025, with China revenue up 185%-190% and overseas revenue up 365%-370% [2] - Other blue-chip stocks included China National Pharmaceutical (01099) up 4.27%, Shenzhou International (02313) up 1.72%, while Chow Tai Fook (01929) fell 5.65% and CSPC Pharmaceutical (01093) dropped 5.16%, negatively impacting the index [2] Sector Performance - Large technology stocks showed weak performance, with Alibaba down nearly 2% and Tencent down over 1%. Gold stocks collectively declined due to significant market sell-offs, with China Silver Group (00815) down 8.33% and Lingbao Gold (03330) down 4.75% [3][4] - Conversely, banking and oil stocks were active, with China Oilfield Services (601808) up over 3% and Agricultural Bank of China up 1.56%, reaching a historical high [3][4] Banking Sector Insights - Everbright Securities noted that the banking sector is entering a favorable reallocation window, with strong operational resilience and stable earnings expected for the upcoming quarterly reports. The sector's "high dividend, low valuation" attributes are becoming more pronounced [5] - The banking stocks showed positive movement, with Chongqing Bank (01963) and Agricultural Bank of China (01288) both up 1.56% [4][5] Oil and Gas Sector - Oil and gas stocks generally rose, with Sinopec Oilfield Services (01033) up 4.76% and Shandong Molong (00568) up 4.65%. The deep-sea economy concept is gaining attention, with Brent crude oil futures rising over 2% [5][6] Notable Stock Movements - Xuan Bamboo Biotechnology (02575) surged 31.87% after presenting positive clinical trial results for breast cancer treatment [7] - Chalco International (02068) rose 30.52% amid reports of potential asset swaps with Rio Tinto [8] - Guanghe Tong (00638) fell 11.72% on its first trading day, while Lao Pu Gold (06181) dropped 8.21% due to a planned share placement [9][10] - Innovent Biologics (01801) experienced a decline of 1.96% despite announcing a significant global strategic partnership with Takeda Pharmaceuticals [11]
港股收盘(10.22) | 恒指收跌0.94% 泡泡玛特(09992)逆市升超2% 老铺黄金(06181)折价配股跌8%
智通财经网· 2025-10-22 08:47
Market Overview - The Hong Kong stock market failed to maintain its rebound, with the Hang Seng Index closing down 0.94% at 25,781.77 points and a total turnover of 227.54 billion HKD [1] - The largest external uncertainty facing the market is the US-China rivalry, which has impacted investor sentiment and caused short-term volatility [1] Blue Chip Performance - Pop Mart (09992) rose 2.4% to 256.4 HKD, contributing 6.98 points to the Hang Seng Index, with projected revenue growth of 245%-250% year-on-year for Q3 2025 [2] - Other blue chips included China National Pharmaceutical Group (01099) up 4.27% and Shenzhou International (02313) up 1.72%, while Chow Tai Fook (01929) fell 5.65% [2] Sector Performance - Large tech stocks showed weak performance, with Alibaba down nearly 2% and Tencent down over 1% [3] - Gold and silver stocks faced significant declines due to geopolitical factors and profit-taking, with China Silver Group (00815) down 8.33% [4] - Banking stocks were active, with Chongqing Bank (01963) and Agricultural Bank of China (01288) both up 1.56% [4][5] Notable Company Developments - Xuan Bamboo Bio (02575) reached a new high, rising 31.87% after presenting positive clinical trial results for breast cancer treatment [7] - Chalco International (02068) surged 30.52% amid reports of potential asset swaps with Rio Tinto [8] - Guanghe Communication (00638) debuted below its offering price, falling 11.72% [9] - Laopuhuang (06181) saw a significant drop of 8.21% after announcing a discounted share placement [10] - Innovent Biologics (01801) announced a global strategic partnership with Takeda Pharmaceutical, potentially worth up to 114 billion USD [11]
小摩:升泡泡玛特目标价至350港元 料假期节日推动第四季销售
Zhi Tong Cai Jing· 2025-10-22 08:22
摩根大通发布研报称,泡泡玛特(09992)第三季销售同比增长245%至250%,远超该行预期的140%及市 场预期的180%,按季比较第三季料增长64%。小摩预测泡泡玛特第四季销售同比增长184%,当中主要 受到产能增加及即将来临的万圣节、感恩节、黑色星期五及圣诞节等一系列传统节日所推动,相应将其 2025至2027年盈利预测上调9%至17%,目前预测今年销售及盈利同比分别增长209%及340%,目标价从 320港元上调至350港元,评级"增持"。 ...
小摩:升泡泡玛特(09992)目标价至350港元 料假期节日推动第四季销售
智通财经网· 2025-10-22 08:21
智通财经APP获悉,摩根大通发布研报称,泡泡玛特(09992)第三季销售同比增长245%至250%,远超该 行预期的140%及市场预期的180%,按季比较第三季料增长64%。小摩预测泡泡玛特第四季销售同比增 长184%,当中主要受到产能增加及即将来临的万圣节、感恩节、黑色星期五及圣诞节等一系列传统节 日所推动,相应将其2025至2027年盈利预测上调9%至17%,目前预测今年销售及盈利同比分别增长 209%及340%,目标价从320港元上调至350港元,评级"增持"。 ...
泡泡玛特2025年三季度海外收益同比增长365%
Bei Jing Shang Bao· 2025-10-22 08:16
北京商报讯(记者 赵述评)10月21日,泡泡玛特公告2025年第三季度最新业务情况。公告显示,2025 年第三季度,泡泡玛特整体收益同比增长245%—250%,其中中国市场收益同比增长185%—190%,海 外市场收益同比增长365%—370%。 各渠道收益表现方面,报告期内,线下渠道同比增长130%—135%;线上渠道同比增长300%—305%。 线下渠道包括零售店以及机器人商店,线上渠道包括泡泡玛特抽盒机、天猫旗舰店、抖音平台等。 与此同时,海外市场同样表现抢眼。亚太市场收益同比增长170%—175%;美洲市场收益同比增长 1265%—1270%;欧洲及其他地区同比增长735%—740%。 今年上半年,泡泡玛特旗下IP LABUBU实现爆发增长。2025年半年报显示,LABUBU所属的THE MONSTERS营收为48.1亿元,占总营收34.7%,去年同期营收为6.26亿元,同比增长约668.4%。 今年是LABUBU诞生十周年,泡泡玛特为包括LABUBU在内的THE MONSTERS举办了为期一年的全球 巡回纪念展览,首站已登陆上海,首次公开了龙家升大量手稿以及THE MONSTERS历代产品。 苹果C ...
大行评级丨美银:重申泡泡玛特“买入”评级 预计第四季将持续推出新产品
Ge Long Hui· 2025-10-22 07:38
美银证券发表研究报告指,泡泡玛特第三季业绩表现强劲,收入按年增长245至250%,超出市场预期。 该行将其今明两年的非IFRS每股盈测分别上调14%和12%,重申"买入"评级,目标价为400港元。展望 第四季,该行预计泡泡玛特将持续推出新产品,并成为其主要驱动因素。 ...
大行评级丨瑞银:上调泡泡玛特目标价至435港元 即将到来的催化剂将进一步推动股价表现
Ge Long Hui A P P· 2025-10-22 07:33
Core Viewpoint - UBS reports that Pop Mart's third-quarter revenue increased by 245% year-on-year to 250 million, with domestic and overseas sales growing by 185% to 190% and 365% to 370% respectively, exceeding expectations due to strong sales in China, Asia-Pacific, and Europe [1] Group 1 - UBS maintains a positive outlook on Pop Mart, citing the rising popularity of its IP product Twinkle Twinkle and the stable trend in the secondary market prices of Labubu [1] - Upcoming catalysts such as Christmas-themed product series are anticipated to further enhance stock performance, supported by improving high-frequency data like credit card tracking [1] Group 2 - Based on DCF valuation, UBS raises Pop Mart's target price from HKD 432 to HKD 435 and maintains a "Buy" rating [1] - Adjusted net profit forecasts for 2025 to 2027 have been increased by 13% to 17% to reflect the strong third-quarter performance [1]
大行评级丨中银国际:上调泡泡玛特目标价至405.6港元 维持“买入”评级
Ge Long Hui· 2025-10-22 07:32
中银国际发表研究报告指,泡泡玛特在高基数下第三季增长动力持续,上季收入按年增长245%至 250%,超出市场预期。就区域划分,中国市场收入增速加快至185%至190%,海外市场增速为365%至 370%。该行认为,Twinkle Twinkle系列热度持续发酵,加上海外零售门店扩张策略执行得当,将持续 推动第四季收入强劲增长。此外,潜在的美国关税风险可透过战略性定价调整与产能转移得以缓解。该 行将目标价由399港元上调至405.6港元,维持"买入"评级。 ...