出品丨虎嗅汽车组 作者丨李赓 头图丨视觉中国 从历史经验看，高通在特定赛道的表现，最终"决定权"往往不在自己手里：在智能手机的黄金十年，是三星、小米们的极致探索，成就了骁龙的霸主地 位；而在PC市场，微软与传统软件生态的步调迟疑，也让高通的Windows on ARM战略至今未能真正突破。 当战场转移至智能汽车，"决定者"的角色再次出现，顺势落在了中国汽车行业众多的智驾参与者头上。 中国智驾伙伴，推着高通往前走 6月底，高通再次在苏州举办了"汽车技术与合作峰会"。 在这场活动上，一幅完整的中国智能汽车产业图谱被精准地呈现出来。与会者名单本身就是一份宣言：从零跑、上汽通用、北汽等整车厂，到卓驭、 Momenta、元戎启行与博世这样的核心一级供应商 （Tier1） ，再到几乎覆盖所有细分领域的软件合作伙伴，高通的座上宾囊括了产业链的每一个关键 角色。 然而，与智能手机时代高通定义行业范式、引领技术演进的"固定模式"不同，进入智能驾驶时代：中国合作伙伴的力量变得更加强大，反倒成为了整个 生态的主要推动者。 一个最明显的迹象，在于一众中国合作伙伴在实际解决方案打造过程中的引领作用。 举一个核心例子。 此前，高通汽车业 ...

Core Insights - Qualcomm's historical performance in specific sectors often depends on external players, as seen in the smartphone era where companies like Samsung and Xiaomi propelled Snapdragon's dominance [1] - In the smart automotive sector, the decision-making power has shifted to numerous Chinese automotive participants, indicating a change in the ecosystem dynamics [2][8] Group 1: Qualcomm's Position in the Automotive Industry - Qualcomm hosted an "Automotive Technology and Cooperation Summit" in Suzhou, showcasing a comprehensive map of the Chinese smart automotive industry with key players from various segments [6][7] - Unlike the smartphone era where Qualcomm defined industry standards, in the smart driving era, Chinese partners have become the main drivers of the ecosystem, leading in the development of practical solutions [8] - The recent Snapdragon 8797 chip represents a shift from Qualcomm's previous product positioning, serving as a flexible "integrated central computing platform" rather than a purely smart driving chip [12] Group 2: Competitive Landscape and Market Dynamics - The Snapdragon 8797 chip boasts an estimated sparse equivalent computing power exceeding 700 TOPS, meeting the performance needs for both cockpit and smart driving applications [13] - Chinese partners are pushing for stronger AI performance, with some opting to use the more powerful 8797 chip for cockpit solutions instead of the newly released 8397 [14][15] - Xiaomi's approach is notably radical, integrating the consumer-grade Snapdragon 8 Gen 3 chip into the cockpit and deeply combining it with NVIDIA's Thor chip, highlighting a trend towards cross-brand chip integration [17][22] Group 3: Market Challenges and Opportunities - Qualcomm's product rollout speed is not industry-leading, with the Snapdragon 8797 expected to enter mass production in early 2026, lagging behind competitors [23] - Despite challenges in software support compared to NVIDIA, Qualcomm's partners can leverage their capabilities to fill gaps, allowing Qualcomm to focus on chip design and production [25] - The current market landscape shows that Qualcomm's mid-tier products, such as the 8620 and 8650, are gaining traction as mainstream options, driven by the cost-effectiveness of combining Qualcomm hardware with Chinese partners' software [26][28] Group 4: Innovation and Strategic Shifts - The intense competitive environment in China is fostering innovation, compelling all participants, including chip giants, to adopt more agile and market-responsive development models [34] - Major global players are increasingly focusing on the Chinese market, with strategies evolving to operate independently within China while developing competitive products for the global market [36] - The collaboration between companies like GAC Toyota and local partners such as Huawei and Xiaomi signifies a broader trend of integrating local resources to enhance competitiveness in the automotive sector [35]

Core Insights - Qualcomm Incorporated (QCOM) has gained 28.2% in three months, underperforming the Electronics – Semiconductors industry's growth of 69.3% but outperforming the S&P 500 [1][8] - The company has underperformed its competitor Broadcom Inc. (AVGO), which surged 86.8%, while outperforming Intel Corporation (INTC), which gained 12.3% [2][8] Product Performance - Qualcomm is experiencing strong demand in the premium smartphone segment, particularly with the Snapdragon 8 Elite chipset, which features a peak CPU speed of 4.32 GHz and advanced graphics performance [3][4] - The Snapdragon 8 Elite is integrated into flagship smartphones from major manufacturers like Samsung, Xiaomi, and OnePlus, enhancing Qualcomm's market presence [4] - Qualcomm is also expanding its portfolio for the mid-range smartphone segment with the Snapdragon 7 Gen 4 chipsets, which have been adopted by brands like HONOR and VIVO [5] Revenue Growth - The company reported revenues of $6.93 billion in Q1 2025, reflecting a 12% year-over-year increase, with projected handset revenues reaching $27.6 billion in 2025, indicating an 11.3% year-over-year growth [5] - Qualcomm is focusing on developing advanced chipsets for AI PCs, with the Snapdragon X chip gaining popularity in the emerging market [6] Competitive Landscape - Qualcomm faces increasing competition from low-cost chip manufacturers like MediaTek and Rockchip in the mid-range smartphone segment [9] - Major clients like Apple and Samsung are moving towards in-house chip development, which poses a challenge to Qualcomm's market share [9][10] - Intel remains a strong competitor in the AI PC market, with several manufacturers opting for Intel AI chips, which could impact Qualcomm's AI PC chipset business [10] Market Exposure - A significant portion of Qualcomm's revenues comes from international markets, particularly China, which poses risks due to geopolitical tensions and trade relations [11] Earnings Estimates - Earnings estimates for 2025 have decreased by 0.17% to $11.71, and for 2026, they have decreased by 2.23% to $11.82, indicating bearish sentiments among investors [12] Valuation Metrics - Qualcomm's shares are trading at a price/earnings ratio of 13.77, which is lower than the industry average of 32.87 and the stock's historical mean of 17.22, suggesting a relatively cheaper valuation [15] Business Model Strengths - The strength of Qualcomm's business model, revenue diversification, and proactive market response are key growth drivers, supported by a strong focus on innovation and collaboration with OEMs [17]

Companies to Benefit - Bank of America analysts identified Nvidia, Qualcomm, and Caterpillar as stocks that could benefit from the growing autonomous vehicle market [1] - Robotaxi makers are also expected to benefit from the autonomous vehicle market [1]

Market Capitalization Summary - Oracle has a market capitalization of 806.88 billion, while Visa stands at 655.99 billion [2] - Procter & Gamble has a market capitalization of 378.02 billion, and ExxonMobil is at 512.70 billion [2] - Mastercard's market capitalization is 470.87 billion, and Bank of America is at 375.11 billion [2] - UnitedHealth has a market capitalization of 308.53 billion, while ASML is at 310.77 billion [2] - Coca-Cola's market capitalization is 295.75 billion, and T-Mobile US Inc is at 273.60 billion [2] Stock Performance - Oracle's stock increased by 0.46 (+0.47%), while Visa's rose by 0.47 (+0.13%) [2] - Procter & Gamble's stock saw a slight increase of 2.68 (+0.48%), while ExxonMobil's stock increased by 1.92 (+1.20%) [2] - Mastercard's stock increased by 1.46 (+1.35%), and Bank of America's stock rose by 3.15 (+2.06%) [2] - UnitedHealth's stock decreased by 11.21 (-1.40%), while ASML's stock increased by 0.93 (+1.31%) [2] - Coca-Cola's stock increased by 14.05 (+4.50%), and T-Mobile US Inc's stock rose by 3.31 (+1.39%) [2] Additional Company Insights - McDonald's has a market capitalization of 212.78 billion, while AT&T is at 207.73 billion [3] - Uber's market capitalization is 192.79 billion, and Verizon's is at 184.08 billion [3] - Caterpillar's market capitalization is 183.87 billion, while Qualcomm is at 174.99 billion [3] - BlackRock has a market capitalization of 163.25 billion, and Citigroup is at 161.13 billion [3] - Boeing's market capitalization is 158.16 billion, while Pfizer is at 142.36 billion [3] Recent Market Movements - Intel's stock increased by 0.45 (+1.99%), while Dell Technologies rose by 0.82 (+0.16%) [4] - Rio Tinto's market capitalization is 746.07 billion, and Newmont is at 654.78 billion [4] - General Motors has a market capitalization of 494.87 billion, while Target is at 472.00 billion [4] - Ford's market capitalization is 451.14 billion, and Valero Energy is at 432.26 billion [4] - Vodafone's market capitalization is 241.45 billion, while Pinterest is at 270.30 billion [5]

Core Insights - Qualcomm's Snapdragon Digital Chassis platform is gaining traction among automotive customers, with recent compatibility validation from Silicon Motion Technology for its UFS solution on the Snapdragon Cockpit SA8295P platform [1][2] Group 1: Qualcomm's Automotive Strategy - The Snapdragon Cockpit SA8295P platform delivers powerful AI performance, advanced multi-display graphics, and Automotive Safety Integrity Level B functional safety support, aimed at enhancing smart cockpits [2] - Qualcomm's acquisition of Veoneer, Inc. strengthens its position in driver-assistance technology, expanding its Snapdragon Ride ADAS portfolio with Arriver's software capabilities [3][7] Group 2: Competitive Landscape - Other tech firms like NVIDIA and Intel are also focusing on the ADAS market, with NVIDIA leveraging AI for autonomous vehicles and Intel enhancing its capabilities through the acquisition of Mobileye [4][5] Group 3: Financial Performance and Valuation - Qualcomm shares have declined 20.8% over the past year, contrasting with the industry's growth of 21.8% [6] - The company's stock trades at a forward P/E ratio of 13.45, significantly lower than the industry average of 33.17 [7][8] - Earnings estimates for 2025 and 2026 have decreased by 0.4% and 5.3%, respectively, indicating potential challenges ahead [9]

Core Insights - The traditional consumer electronics component suppliers are increasingly entering the automotive industry due to the ongoing wave of new energy [2] - Qualcomm's Snapdragon digital chassis solution is driving the transformation of vehicles from mechanical engineering products to intelligent mobile terminals, focusing on connectivity, computing, and AI [2] - The Snapdragon Ride platform supports various driving assistance and cockpit integration features, which are essential for automotive companies to compete in the future [2] Group 1: Qualcomm's Automotive Solutions - Qualcomm has supported over 210 vehicle models from various Chinese automotive brands in the past two years using the Snapdragon digital chassis [2] - The Snapdragon Ride platform includes specific chips for urban and highway navigation assistance, as well as a unique platform that supports both digital cockpit and ADAS functionalities [2][4] - The Snapdragon Ride Elite version supports over 40 cameras and multimodal sensors for AI-based sensor fusion, enabling precise 360-degree external coverage [4] Group 2: Industry Adoption and Collaboration - More than 20 automotive companies have announced or are developing models with ADAS features based on the Snapdragon Ride platform, including major global and Chinese automakers [5] - The platform's flexible architecture allows automotive manufacturers to run both digital cockpit and driving assistance functions on the same SoC, facilitating integrated electronic and electrical architecture [4] - Generative AI is utilized in the Snapdragon Ride platform to personalize settings based on driver behavior and preferences, enhancing the driving experience [4]

Core Insights - Qualcomm celebrates its 20 years in the automotive business and aims to leverage its "Snapdragon Digital Chassis" to drive industry transformation [3][5] - The company has established close collaborations with nearly all global automakers and numerous Chinese enterprises, witnessing explosive growth in the number of automotive manufacturers in China [3][5] Group 1: Automotive Business Development - Qualcomm has become the leading ecosystem supplier in the connected vehicle and infotainment systems sector, extending its leadership into cockpit and Advanced Driver Assistance Systems (ADAS) [3][5] - The company emphasizes the importance of ecosystem collaboration, partnering with major Chinese automotive manufacturers such as BAIC Group, Changan, and NIO [3][5] Group 2: ADAS and Safety - Qualcomm has focused on ADAS over the past two years, enhancing its competitiveness through superior chip performance, localized software support, and a comprehensive safety architecture [5][6] - The company has partnered with BMW to provide computer vision software and driving strategy stacks for the new generation of BMW models, set to launch in July 2025 [5][6] Group 3: Modular Architecture - Qualcomm is transitioning the automotive industry towards a centralized computing architecture, creating a highly complex, scalable, and modular framework that supports digital cockpit and ADAS functionalities [6][7] - The architecture's scalability allows for a range of vehicle models from entry-level to luxury, addressing market cost sensitivity [7] Group 4: Innovation and Market Impact - At the 2025 Shanghai Auto Show, over 100 vehicle designs or solutions based on Qualcomm's platform were showcased, highlighting the rapid implementation of its technology in China [9] - Qualcomm's strategy focuses on technological innovation and ecosystem collaboration, driving the automotive industry towards a smarter and safer future [9]

Core Insights - Arm Holdings plc (ARM) is positioned at the center of the AI revolution, with its architecture being integral to a wide range of chips used in devices from smartphones to AI applications [1] - The current valuation of ARM, trading at nearly 85X forward 12-month earnings, is significantly higher than the semiconductor industry average of 33X, indicating high expectations that may take time to reflect in financial results [2] Financial Performance - ARM ships over 30 billion chips annually but generates modest revenue, reporting $4 billion in total revenue for fiscal 2024, with $2 billion from royalties, resulting in an average royalty rate of approximately 6.5 cents per chip and overall per-chip revenue of about 13 cents [3][9] - Despite a 28% year-to-date stock surge, earnings estimates for ARM have declined over the past 60 days, highlighting potential concerns about future performance [10][12] Competitive Landscape - NVIDIA and Qualcomm are presented as better-valued alternatives for semiconductor exposure, with NVIDIA trading at a forward P/E of 32 and showing strong revenue growth driven by demand for GPUs, while Qualcomm trades at just 13X forward earnings and has a diversified chip portfolio [5][6] - Both NVIDIA and Qualcomm have demonstrated more effective monetization of their innovations compared to ARM, making them compelling investment options [6]

Core Viewpoint - The article emphasizes the importance of exploring overseas markets for the chip industry, particularly in Europe, as a strategy for industry upgrade and sustained growth. It highlights the need for a deep understanding of terminal markets, regional regulations, technological trends, and industry rhythms to successfully navigate this transition [3]. Group 1: Event Overview - The "Exploring European Electronics Trends" business investigation activity will take place from September 4 to September 14, focusing on five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich [3]. - The event will include visits to two major global exhibitions: IFA (Berlin International Consumer Electronics and Home Appliances Exhibition) and IAA (German International Automobile and Smart Mobility Exhibition) [4][5]. Group 2: IFA and IAA Details - IFA is one of the largest international exhibitions for audio-visual and consumer electronics, attracting over 1,800 exhibitors and more than 210,000 visitors from 138 countries in the last edition. AI is a significant theme this year, making it a crucial window for observing trends in AI and hardware [4]. - IAA is one of the top five auto shows globally, playing a key role in the automotive industry's development, with 750 exhibitors from 38 countries and over 500,000 visitors in the last edition, covering the entire automotive supply chain [4]. Group 3: Activities and Networking - The itinerary includes organizing two in-depth salons to facilitate local resource connections, building on previous successful networking events held during the last IAA [6]. - The trip aims to provide participants with firsthand experiences of the industrial atmosphere in Germany, enhancing their understanding of local market dynamics and fostering potential collaborations [7][10]. Group 4: Company Visits and Insights - Participants will visit notable companies such as GlobalFoundries and Mercedes-Benz, gaining insights into their operations and the broader industry landscape [19][20]. - The Fraunhofer Institute, known for its integration of scientific research and industrial development, will also be a focal point, showcasing its significant revenue of €3.4 billion and its role in fostering innovation [23]. Group 5: Itinerary Highlights - The itinerary includes visits to key cultural and industrial sites, allowing participants to experience Germany's rich heritage while engaging with local businesses [16][24]. - The program is designed to optimize efficiency and depth, ensuring that both newcomers and experienced professionals can derive valuable industry insights [12][13].