新力量 New Force 第一上海研究部 research@firstshanghai.com 总第 4912 期 2025 年 11 月 27 日 星期四 研究观点 【公司研究】 亚玛芬体育（AS，买入）：品牌势能与全球化战略共振驱动成长 评级变化 | 公司 | 代码 | 评级 | 目标价(港元） | | 2025年EPS(港元) | | | 2026年EPS(港元) | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 新 旧 新 | 旧 | 变动 | 新 | 旧 | 变动 | 新 | 旧 | 变动 | | 亚玛芬体育（美元） | AS | 买入 买入 43.80 | 39.83 | 10% | 0.970 | 0.850 | 14% | 1.270 | 1.150 | 10% | 第一上海证券有限公司 香港中环德辅道中 71 号永安集团大厦 19 楼 咨询热线：400-882-1055 服务邮箱：Service@firstshanghai.com 网址：www.mystockhk.com 第一上海 ...

Investment Rating - The report maintains a "Buy" rating for Sands China (1928) with a target price of HKD 25.11, reflecting a potential upside of 27.9% from the current price [2][8]. Core Insights - Sands China's new promotional strategies are beginning to show results, with expectations for continued market share and EBITDA growth [5][7]. - The company reported a net revenue of USD 1.9 billion for Q3 2025, recovering to 90% of 2019 levels, with a year-on-year growth of 7.3% and a quarter-on-quarter growth of 6.1% [5]. - The adjusted EBITDA for Q3 2025 increased by 2.7% year-on-year and 6.2% quarter-on-quarter to USD 600 million, recovering to 80% of 2019 levels [5][7]. Summary by Sections Company Research - Sands China (1928) is rated "Buy" with a target price of HKD 25.11, reflecting a 12x EV/EBITDA for 2025 [2][8]. - The company’s market share in the gaming sector has rebounded to 25.4%, with a year-on-year increase of 0.5% and a quarter-on-quarter increase of 1.4% [5][7]. Financial Performance - Q3 2025 net profit increased by 1.5% year-on-year and 27.1% quarter-on-quarter to USD 270 million [5]. - The company holds approximately USD 1.13 billion in cash, with net debt reduced by USD 150 million to USD 5.79 billion [5][7]. Market Dynamics - The VIP segment saw a year-on-year decline of 16.3%, while the mass market segment grew by 12.1% year-on-year, indicating a shift in customer preferences [5][6]. - The company is benefiting from the full service of the Londoner project and new promotional strategies, which are expected to enhance market share and EBITDA further [7][8]. Other Key Points - The report highlights the importance of the new strategies and the expected growth in EBITDA to reach USD 2.7-2.8 billion in the short term [7]. - Sands China has repurchased USD 340 million worth of shares, increasing its ownership stake to 74.76% [7].

Investment Rating - The report maintains a "Buy" rating for Sands China (1928) with a target price of HKD 25.11, representing a potential upside of 27.9% from the current price of HKD 19.63 [3][5]. Core Insights - The new promotional strategies are beginning to show results, with expectations for continued market share and EBITDA growth. The company is projected to achieve EBITDA of USD 2.7 to 2.8 billion in the short term [5][6]. - The third quarter of 2025 saw net income increase by 7.3% year-on-year and 6.1% quarter-on-quarter, reaching USD 1.9 billion, recovering to 90% of 2019 levels [5]. - The company holds approximately USD 1.13 billion in cash, with net debt reduced to USD 5.79 billion [5]. Financial Summary - **Revenue Forecast**: - 2023: USD 6,534 million - 2024: USD 7,080 million (8.4% increase) - 2025: USD 7,356 million (3.9% increase) - 2026: USD 8,010 million (8.9% increase) - 2027: USD 8,476 million (5.8% increase) [4][6] - **EBITDA Forecast**: - 2023: USD 2,225 million - 2024: USD 2,329 million (4.7% increase) - 2025: USD 2,321 million (-0.4% decrease) - 2026: USD 2,595 million (11.8% increase) - 2027: USD 2,793 million (7.6% increase) [4][6] - **Net Profit Forecast**: - 2023: USD 692 million - 2024: USD 1,045 million (51.0% increase) - 2025: USD 1,004 million (-4.0% decrease) - 2026: USD 1,303 million (29.8% increase) - 2027: USD 1,432 million (9.9% increase) [4][6] - **Earnings Per Share (EPS)**: - 2023: 15.86 cents - 2024: 19.99 cents - 2025: 12.40 cents - 2026: 16.09 cents - 2027: 17.69 cents [4][6] - **Dividend Per Share**: - 2024: 3.2 cents - 2025: 3.7 cents - 2026: 4.8 cents - 2027: 5.3 cents [4][6] Market Performance - The company has regained market share in the mid-market and gaming machine segments, reaching 25.4%, with a year-on-year increase of 0.5% and a quarter-on-quarter increase of 1.4% [5]. - The performance of various casinos includes: - Venetian Macao: USD 692 million - Londoner: USD 686 million - Parisian: USD 218 million - Four Seasons: USD 206 million - Sands Macao: USD 72 million [5].

Group 1: Pinduoduo (PDD) Analysis - Pinduoduo's Q3 revenue reached RMB 108.276 billion, a year-on-year increase of 9%, aligning with market expectations[8] - Online marketing services revenue was RMB 53.348 billion, up 8% YoY, while transaction services revenue was RMB 54.929 billion, up 10% YoY, indicating a deepening commercial model[8] - The company maintained a net profit of RMB 29.328 billion, a 17% increase YoY, with a net profit margin of 27.1%[8] - Target price for Pinduoduo is set at USD 148.90, reflecting a 31% upside potential from the current price of USD 113.24[11] Group 2: Xiaomi Group (1810) Analysis - Xiaomi's Q3 smartphone revenue was RMB 45.97 billion, a decline of 3.1% YoY, with global smartphone shipments at 43.3 million units, a 0.5% increase YoY[16] - The automotive business achieved revenue of RMB 29.01 billion, with a gross margin of 25.5%, marking the first quarterly profit of RMB 700 million[18] - Xiaomi's IoT revenue increased by 5.6% YoY to RMB 27.6 billion, with a gross margin of 23.9%[17] - Target price for Xiaomi is set at HKD 50.20, indicating a potential upside of 31.83% from the current price of HKD 38.08[22]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 50.06, representing a potential upside of 30.36% from the current stock price of HKD 38.40 [3]. Core Insights - The company's Q3 2025 performance met expectations, with net revenue increasing by 14.0% year-on-year and 1.0% quarter-on-quarter, reaching HKD 12.16 billion, recovering to 95.7% of the same period in 2019 [3]. - The VIP gaming table turnover increased by 46.28% year-on-year and 16.6% quarter-on-quarter, while mass gaming revenue grew by 12.8% year-on-year and 7.4% quarter-on-quarter [3]. - The adjusted EBITDA for the group grew by 13.6% year-on-year but decreased by 6.4% quarter-on-quarter to HKD 3.34 billion, recovering to 81.3% of the same period in 2019 [3]. - The company holds a strong balance sheet with net cash of HKD 34.8 billion, the strongest in the industry [3]. Financial Summary - Total net revenue is projected to grow from HKD 35,683.6 million in 2023 to HKD 55,764.5 million by 2027, reflecting a compound annual growth rate (CAGR) of 8.5% [2][4]. - EBITDA is expected to increase from HKD 9,955.0 million in 2023 to HKD 16,439.8 million in 2027, with an EBITDA margin improving from 27.9% to 29.5% over the same period [2][4]. - Net profit is forecasted to rise from HKD 6,828.0 million in 2023 to HKD 12,317.4 million in 2027, indicating a CAGR of 9.6% [2][4]. - The company plans to maintain a dividend payout, with dividends per share expected to increase from HKD 0.5 in 2023 to HKD 1.6 in 2027, resulting in a dividend yield of 4.3% by 2027 [2][4]. Operational Highlights - The performance of "Galaxy Macau™" and the StarWorld Hotel showed a net revenue increase of 20% and a decrease of 6% year-on-year, respectively, with hotel occupancy rates at 98% and 99% [3]. - The company is progressing with the construction of the fourth phase of "Galaxy Macau™," expected to be completed in 2027, which will introduce several high-end hotel brands and a theater with 5,000 seats [3]. - The company hosted approximately 260 entertainment, sports, arts, and cultural events from January to September 2025, leading to a 41% year-on-year increase in visitor traffic to "Galaxy Macau™" [3].

Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 79, representing a potential upside of 51% from the current price of HKD 52.25 [2][5][8]. Core Insights - The company is expected to achieve significant growth, targeting 1 million vehicle sales by 2026, with a projected revenue of RMB 1 billion and a net profit of RMB 5 billion [7][8]. - The company has a strong product pipeline with multiple new models set to launch in 2026, which will help solidify its market position and expand its market share [6][8]. - The company has demonstrated impressive sales growth, achieving a 97.3% year-on-year increase in revenue for Q3, with a net profit of RMB 1.5 billion [10]. Financial Projections - The company forecasts vehicle sales of 610,000, 970,000, and 1,260,000 units for 2025, 2026, and 2027, respectively, with corresponding revenues of RMB 68.6 billion, RMB 116.7 billion, and RMB 157.8 billion [8][9]. - The projected net profits for the same years are RMB 670 million, RMB 4.85 billion, and RMB 8.69 billion, leading to a price-to-earnings ratio of 105x, 14.4x, and 8.0x for 2025, 2026, and 2027, respectively [8][9]. Market Expansion - The company is expanding its sales channels, aiming to exceed 1,000 outlets by the end of this year and 1,500 by the end of next year, focusing on lower-tier cities to tap into the potential of the new energy vehicle market [7][8]. - The company has seen rapid growth in overseas markets, with October sales reaching 12,000 units and expectations for November orders to exceed 15,600 units [11].

Group 1: BYD Electronics - BYD Electronics reported a revenue of RMB 123.3 billion for the first nine months of 2025, a year-on-year increase of 0.95%[6] - The net profit for the same period was RMB 3.14 billion, reflecting a growth of 2.4% year-on-year[6] - The automotive electronics segment is expected to generate RMB 25 billion in revenue for 2025, with a growth rate of approximately 25%[7] - The target price for BYD Electronics is set at HKD 50.10, indicating a potential upside of 51.2% from the current price[9] Group 2: Bilibili - Bilibili's Q3 revenue reached RMB 7.69 billion, a year-on-year increase of 5.2%[13] - Non-GAAP net profit for Q3 was RMB 790 million, a significant increase of 233.3% compared to the previous year[13] - The target price for Bilibili is set at USD 32.00, representing a potential growth of 22.51% from the current price[18] Group 3: SMIC - SMIC reported Q3 revenue of USD 2.38 billion, a year-on-year increase of 9.7%[23] - The gross margin for Q3 was 22.0%, reflecting a 1.6 percentage point increase from the previous quarter[23] - The target price for SMIC is set at HKD 90.00, indicating a potential upside of 21.63% from the current price[26] Group 4: Tencent - Tencent's Q3 revenue was RMB 193 billion, showing a year-on-year growth of 15%[32] - Non-IFRS net profit for Q3 was RMB 70.6 billion, an 18% increase year-on-year[32] - The target price for Tencent is set at HKD 790.00, suggesting a potential increase of 26.7% from the current price[37]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price raised to HKD 790, indicating a potential upside of 26.7% from the last closing price [4][55]. Core Insights - The company's Q3 2025 performance showed robust growth driven by AI efficiency and ecosystem expansion, with revenue reaching RMB 193 billion, a year-on-year increase of 15% and a quarter-on-quarter increase of 5% [1][6]. - Non-IFRS net profit for Q3 2025 was RMB 70.6 billion, reflecting an 18% year-on-year growth and a 12% quarter-on-quarter growth, indicating improved operational efficiency and profit quality [1][6]. - The gaming segment showed strong performance, with domestic game revenue of RMB 42.8 billion, up 15% year-on-year, and international game revenue of RMB 20.8 billion, up 43% year-on-year [2][8]. Summary by Sections Financial Performance - Q3 2025 revenue was RMB 193 billion, with a gross profit of RMB 108.8 billion, resulting in a gross margin of 56%, up from the previous year [1][6][10]. - The increase in gross profit was attributed to high-quality advertising inventory and improved content structure in gaming [10]. Gaming Business - The value-added services revenue reached RMB 95.9 billion, a 16% year-on-year increase, with strong contributions from social networking and gaming [2][8]. - Key titles like "Delta Force" and "Honor of Kings" maintained strong daily active users (DAU), with "Honor of Kings" achieving a historic high of 139 million DAU [2][8]. Marketing Services - Marketing services revenue grew by 21% year-on-year to RMB 35.8 billion, driven by the expansion of core ecosystem scenarios like video accounts and mini-programs [3][9]. - AI-driven improvements in eCPM and automated ad placement through AIM+ contributed significantly to revenue growth [27][29]. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue reached RMB 58.2 billion, a 10% year-on-year increase, supported by strong online and offline payment activities [3][44]. - The company maintained a low bad debt ratio in its consumer credit business, reflecting its strong risk management capabilities [44][46]. Future Outlook - The report anticipates continued high-quality growth in advertising and gaming, driven by the recovery of advertising budgets and the ongoing expansion of the ecosystem [40][55]. - The integration of AI in advertising is expected to enhance efficiency and contribute to a new phase of sustainable growth [40][55].

Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 90.00, representing a potential upside of 21.63% from the current stock price of HKD 74.00 [3][6]. Core Insights - The semiconductor industry is experiencing strong domestic substitution demand, and the consumer electronics market is showing signs of recovery. The company is expected to benefit from these trends, with projected revenue growth driven by increased capacity utilization and demand from domestic clients [6][7]. - The company’s revenue for the fiscal year ending December 31, 2023, is reported at USD 6.32 billion, with a year-on-year decline of 13.09%. However, a significant recovery is anticipated in the following years, with a projected revenue CAGR of 38.6% over the next three years [5][6]. - The company’s net profit for 2023 is reported at USD 492.75 million, a decrease of 50.35% from the previous year, but is expected to rebound significantly in subsequent years, with a CAGR of 90.6% [5][6]. Financial Summary - For the fiscal year 2023, the company reported total revenue of USD 6.32 billion, with a projected increase to USD 8.03 billion in 2024 and further growth to USD 9.40 billion in 2025 [5][6]. - The gross profit margin for 2023 is reported at 18.0%, with expectations of improvement to 21.0% in 2024 and 24.5% in 2025 [7]. - The company’s capital expenditure for Q3 2025 increased by 27.0% to USD 2.39 billion, driven by the recovery of equipment shipments previously affected by geopolitical issues [6][7]. - The company’s cash flow from operations is projected to improve significantly, with operating cash flow expected to reach USD 4.71 billion by 2025 [8].

Investment Rating - The report assigns a "Buy" rating to BYD Electronics with a target price of HKD 50.1, indicating a potential upside of 51.2% from the current price of HKD 33.12 [4][5]. Core Insights - BYD Electronics has shown stable performance in its annual results, with a revenue of RMB 123.3 billion for the first nine months of the year, reflecting a year-on-year increase of 0.95%. Net profit reached RMB 3.14 billion, up 2.4% year-on-year. The company anticipates that its full-year profit for 2025 will remain flat compared to the previous year [3][4]. - The automotive electronics segment is expected to be a major growth driver, with projected revenue of RMB 25 billion in 2025, representing a growth rate of approximately 25%, albeit lower than initial expectations. The company is focusing on enhancing the value per vehicle through advanced driving and suspension systems [3][4]. - New business ventures in AI data centers and robotics are progressing well, with the company preparing for orders in liquid cooling and power management solutions starting in Q1 of the following year. The robotics division is developing various components, including controllers and visual systems, with the first humanoid robot prototype already launched [4]. Summary by Sections Financial Performance - For the fiscal year ending December 31, 2023, BYD Electronics reported actual revenue of RMB 129.96 billion, with a projected revenue of RMB 185.19 billion for 2025, reflecting a growth of 4.4%. Net profit for 2023 was RMB 4.04 billion, with a forecast of RMB 4.27 billion for 2025, indicating a minimal growth of 0.1% [6][8]. - The company’s earnings per share (EPS) is projected to be RMB 1.90 in 2025, with a growth forecast of 0.1% [6][8]. Market Position - BYD Electronics is positioned in the TMT (Technology, Media, and Telecommunications) sector, with a current market capitalization of HKD 746.26 billion and a shareholding structure where BYD Company Limited holds 65.76% [5][6]. Future Projections - Revenue projections for 2025-2027 are RMB 185.2 billion, RMB 197.4 billion, and RMB 208.7 billion, respectively, with growth rates of 4.4%, 6.6%, and 5.8%. Net profit is expected to grow to RMB 42.7 billion, RMB 51.3 billion, and RMB 61.3 billion over the same period [4][6].