证券投资、期货与衍生品交易管理制度 深圳市漫步者科技股份有限公司 证券投资、期货与衍生品交易管理制度 第一条 为规范深圳市漫步者科技股份有限公司（以下简称"公司"或"本公司"）及子公 司的证券投资、期货与衍生品交易及相关信息披露行为，建立完善有序的投资决策管理机 制，有效防范投资风险，保证公司资金、财产安全，维护股东和公司合法权益，根据《中 华人民共和国证券法》、《深圳证券交易所股票上市规则》、《深圳证券交易所上市公司自律 监管指引第 1 号——主板上市公司规范运作》、《深圳证券交易所上市公司自律监管指引第 7 号——交易与关联交易》等法律法规、规范性文件及《公司章程》等的相关规定，结合 公司实际情况，特制定本制度。 第二条 本制度所称证券投资，包括新股配售或者申购、证券回购、股票及存托凭证 投资、债券投资以及深圳证券交易所认定的其他投资行为。 本制度所称期货交易是指以期货合约或者标准化期权合约为交易标的的交易活动。本 制度所称衍生品交易，是指期货交易以外的，以互换合约、远期合约和非标准化期权合约 及其组合为交易标的的交易活动。期货和衍生品的基础资产既可以是证券、指数、利率、 汇率、货币、商品等标的，也可以是 ...

董事和高级管理人员 所持公司股份及其变动管理制度 深圳市漫步者科技股份有限公司 董事和高级管理人员所持公司股份及其变动管理制度 第一章 总则 第一条 为加强深圳市漫步者科技股份有限公司（以下简称"公司"）董事和高级 管理人员所持本公司股份及其变动的管理，进一步明确办理程序，根据《中华人民 共和国公司法》（以下简称"《公司法》"）、《中华人民共和国证券法》（以下简称 "《证券法》"）、中国证券监督管理委员会（以下简称"中国证监会"）《上市公司董 事和高级管理人员所持本公司股份及其变动管理规则》（以下简称"《管理规则》"） 《深圳证券交易所上市公司自律监管指引第10号——股份变动管理》等法律、法规、 规范性文件以及《深圳市漫步者科技股份有限公司章程》（以下简称"《公司章程》"） 的有关规定，结合公司的实际情况，特制定本制度。 第二条 公司董事和高级管理人员应当遵守《公司法》《证券法》和有关法律、 行政法规，中国证监会规章、规范性文件以及证券交易所规则中关于股份变动的限 制性规定。 （四）现任董事和高级管理人员在离任后2个交易日内； （五）深圳证券交易所要求的其他时间。 公司董事和高级管理人员就其所持股份变动相关事 ...

深圳市漫步者科技股份有限公司 2025 年半年度报告 2025 年 08 月 深圳市漫步者科技股份有限公司 2025 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容 的真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担 个别和连带的法律责任。 公司负责人张文东、主管会计工作负责人王红蓉及会计机构负责人(会计 主管人员)欧阳美容声明：保证本半年度报告中财务报告的真实、准确、完整。 除下列董事外，其他董事亲自出席了审议本次半年报的董事会会议 | 未亲自出席董事姓名 | 未亲自出席董事职务 | 未亲自出席会议原因 | 被委托人姓名 | | --- | --- | --- | --- | | 王晓红 | 董事 | 因公出差 | 张文东 | 本报告第三节"管理层讨论与分析"详述了公司未来可能面对的风险因素， 敬请投资者关注相关内容并注意投资风险。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 1 | 第一节 | 重要提示、目录和释义 | 1 | | --- | --- | --- | | 第二节 | 公司简介和主要财务指标 | 5 ...

Core Viewpoint - The company is actively integrating AI technologies into its products, including wireless headphones, and is exploring further developments in the AI sector [2]. Group 1: AI Integration - The company has completed the registration of its "Edifier Summary Extraction Algorithm" and "Edifier Machine Translation Algorithm" with the National Internet Information Office for deep synthesis service algorithms [2]. - Various AI functionalities have already been applied in the company's wireless headphone products, enabling real-time multilingual voice translation when used with the "Edifier Connect" or "Man Translation" apps [2]. - The newly launched LolliClip AI, an open active noise-canceling ear clip, incorporates the Doubao and DeepSeek dual large models, transforming the headphones into "smart assistants that can chat" [2]. Group 2: Future Developments - The company is continuously developing a wider range of AI products [2]. - There is potential consideration for future integration of AI large models into the company's own products [2]. - The company is also exploring the possibility of acquiring other AI technology companies to enter the AI-related sector [2].

Core Viewpoint - The company is actively integrating AI technologies into its products, particularly in the audio sector, and is exploring further developments in AI applications [1] Group 1: AI Integration - The company has completed the registration of its "Edifier Summary Extraction Algorithm" and "Edifier Machine Translation Algorithm" with the National Internet Information Office, indicating compliance with regulations for deep synthesis service algorithms [1] - Various AI functionalities have already been implemented in the company's wireless earphone products, enhancing their capabilities [1] Group 2: Product Development - The recently launched LolliClip AI, an open active noise-canceling ear clip, incorporates the Doubao and DeepSeek dual large models, transforming the earphones into "intelligent assistants that can chat" [1] - The company is continuously developing a wider range of AI products, indicating a commitment to innovation in this field [1]

Market Overview - As of 10:30 AM today, the Shanghai Composite Index stands at 3723.16 points, with a gain of 0.71% and total A-share trading volume reaching 1,254.384 billion yuan [1] - A total of 74 A-shares have surpassed their annual moving average, indicating positive market sentiment [1] Notable Stocks - The stocks with the highest deviation rates from their annual moving averages include: - Huazhi Shumedia (300426) with a deviation rate of 19.19% and a daily increase of 20.02% [1] - Mango Super Media (300413) with a deviation rate of 11.03% and a daily increase of 19.99% [1] - Urban Media (600229) with a deviation rate of 7.07% and a daily increase of 7.81% [1] - Other stocks with smaller deviation rates that have just crossed their annual moving averages include China Railway Construction (601186) and Guanglian Aviation (600893) [1] Trading Data - The trading data for stocks that broke through their annual moving averages includes: - Huazhi Shumedia: Latest price 11.57 yuan, turnover rate 7.96% [1] - Mango Super Media: Latest price 27.13 yuan, turnover rate 9.57% [1] - Urban Media: Latest price 7.45 yuan, turnover rate 4.60% [1] - Additional stocks with notable performance include: - Saint Dragon (603178) with a daily increase of 5.51% and a deviation rate of 4.97% [1] - Longqi Technology (603341) with a daily increase of 6.09% and a deviation rate of 4.64% [1]

Core Insights - The Chinese Bluetooth headset market is experiencing structural changes, with ear clip category sales surpassing ear hook category for the first time in the first half of this year [1][2]. Market Overview - In the first half of 2025, the shipment volume of Bluetooth headsets in China is expected to reach approximately 59.98 million units, representing a year-on-year growth of 7.5% [1]. - True wireless headset shipments are projected at 38.31 million units, with an 8% year-on-year increase, driven primarily by the entry-level market, while the high-end flagship market shows signs of recovery [1]. - The open-type market is expected to see shipments of 14.22 million units, reflecting a significant year-on-year growth of 20.1%, indicating a shift from scale to quality development [1]. - The over-ear market is anticipated to ship 4.13 million units, marking a 30.1% year-on-year increase, significantly driven by entry-level products [1]. Brand Performance - Xiaomi's Bluetooth headset shipments reached 9.89 million units in the first half of 2025, showing a substantial year-on-year growth of 52.6% [2]. - Huawei's FreeClip and other high-end ear clip products are leading the growth in the ear clip market, while Edifier is rapidly developing in the entry-level over-ear market due to its cost-performance advantage [2]. - Apple has shown a notable recovery in the Bluetooth headset market following the launch of AirPods 4 in September 2024 [2]. - OPPO's Bluetooth headset shipments increased by 57.2% year-on-year, attributed to its strategy of expanding online channels and leveraging mobile phone sales [2]. Market Dynamics - The ear clip market's scale and growth rate have for the first time surpassed that of the ear hook market, with shipments of 6.51 million units and a year-on-year growth of 41.0% [2]. - The ear hook market's growth has been limited due to insufficient differentiation in the mid-to-high-end segment, while the ear clip market benefits from high-end benchmark products driving entry-level market expansion [2]. - Both ear clip and ear hook categories are showing significant growth in the mid-price segments (200-400 RMB, 400-600 RMB) [3]. - Users are increasingly seeking a balance between product quality and price, indicating a mature consideration of "quality-price ratio" [3]. - Domestic audio manufacturers are adjusting their product lines towards emerging forms like ear clips and ear hooks to expand profit margins and seize new growth opportunities [3].

Core Insights - The Chinese Bluetooth headset market is projected to ship approximately 59.98 million units in the first half of 2025, reflecting a year-on-year growth of 7.5% [1] - The true wireless headset segment is expected to see shipments of 38.31 million units, with an 8.0% increase year-on-year, driven primarily by the entry-level market while the high-end flagship market shows signs of recovery [1] Market Performance - The open market is anticipated to ship 14.22 million units, marking a 20.1% increase, with a shift from scale to quality development [3] - The over-ear market is projected to ship 4.13 million units, showing a significant year-on-year growth of 30.1%, largely driven by entry-level products [3] Major Players in the Market - Xiaomi's Bluetooth headset shipments reached 9.89 million units in the first half of 2025, a 52.6% increase, supported by its Redmi product line and the "national subsidy" policy boosting sales [6] - Huawei's FreeClip and FreeArc products have significantly contributed to growth in the high-end and entry-level markets, respectively [7] - Edifier has expanded its competitiveness in the youth fashion and gaming segments, leveraging its cost-performance advantage [8] - Apple has seen a notable recovery in the Bluetooth headset market following the launch of AirPods 4, particularly in the semi-in-ear active noise-canceling segment [9] - OPPO's Bluetooth headset shipments grew by 57.2%, driven by the Enco R4 and other models in the budget segment [10] Market Trends - The open market's ear-clip segment has outpaced the ear-hook segment for the first time, with shipments of 6.51 million units, reflecting a 41.0% year-on-year growth [12] - The ear-clip and ear-hook categories are experiencing significant growth in the mid-range price segments, as consumers seek a balance between quality and price [13] - Mobile manufacturers accounted for 67% of the true wireless market shipments, a 16 percentage point increase from the previous year, indicating a structural change in the Bluetooth headset market [14]

Group 1 - The core viewpoint of the news is that Edifier (漫步者) has shown a slight increase in stock price but has experienced a decline in revenue and net profit in the latest quarterly report [1] - As of August 11, 2025, Edifier's stock closed at 13.49 yuan, up 1.89%, with a trading volume of 176,000 hands and a transaction amount of 237 million yuan [1] - The company's latest quarterly report indicates total revenue of 658 million yuan, a year-on-year decrease of 3.04%, and a net profit attributable to shareholders of 102 million yuan, down 6.53% year-on-year [1] Group 2 - Edifier has a current liquidity ratio of 5.521, a quick ratio of 4.589, and a debt-to-asset ratio of 15.72% [1] - The company has made investments in 16 enterprises and participated in 435 bidding projects, indicating active engagement in business development [2] - Edifier holds 1 trademark and 9 patents, along with 8 administrative licenses, reflecting its commitment to intellectual property and regulatory compliance [2]

Core Insights - The article highlights the record attendance of 410,300 visitors at ChinaJoy, with a significant portion being young players aged 18-29, making up 64% of the audience [1] - It emphasizes the emerging trends in consumer behavior among young people, particularly in the gaming and digital entertainment sectors, focusing on personalized experiences and emotional value [1][20] Group 1: Emerging Consumer Trends - The "one square meter desktop economy" reflects a trend where young consumers seek to personalize their workspace, transforming it into a healing corner [2] - Brands like AKKO are capitalizing on this trend by offering customizable gaming peripherals that resonate with young people's interests and emotions [2][5] - The demand for personalized products extends to various consumer segments, including female gamers who are increasingly seeking tailored gaming accessories [26][27] Group 2: Brand Collaborations and IP Licensing - Many brands are leveraging game collaborations to attract young consumers, with notable partnerships observed at ChinaJoy, such as Merck's collaboration with "Bai Yao Pu" and "Duo Duo Lemon Tea" with "Identity V" [11][15] - The article discusses the importance of aligning brand image with the chosen IP to ensure resonance with the target audience, as seen in the case of Duo Duo Lemon Tea [15][17] - Creative engagement strategies, such as interactive experiences and unique product designs, are essential for brands to deepen their connection with young consumers [17] Group 3: Niche Market Focus - Companies are increasingly focusing on specific consumer segments rather than trying to appeal to everyone, as demonstrated by brands like Hitcard, which targets adult collectors rather than the younger demographic typically associated with card games [20][22] - The success of brands like Piececool, which offers metal 3D puzzle models, showcases the potential of catering to diverse interests and aesthetics within the consumer base [22] - The article notes that the growing female gamer demographic is prompting brands to create products that cater specifically to their needs, as seen with LAMZU and its mouse designed for smaller hands [26][27] Group 4: Emotional Connection and Brand Identity - The overarching theme of ChinaJoy is the emotional connection brands seek to establish with young consumers, aligning with the event's theme of "Gathering What You Love" [35] - Brands are not just selling products but are also creating identities and experiences that resonate with consumers' passions and interests [35] - The focus on emotional value and personal expression is becoming a key driver in the purchasing decisions of young consumers [35]