□新华社记者 邢拓 邓瑞璇 尹恒 影院新片云集，点燃春节观影热情；票根跨界联动，促进电影周边消费；影旅融合加速，激发假日经济 活力…… 透视2026年春节档，"电影+"融入城乡街巷、走进日常生活，正成为激活消费的新引擎。 光影贺岁，好戏纷呈—— 大年初五，济南百丽宫影城大堂内人潮涌动。 市民万先生一家三口前来观影："听说《镖人：风起大漠》动作戏份很燃，作为一名武侠迷特意赶来捧 场！" （来源：黑龙江日报） 转自：黑龙江日报 市集里看公益电影、领取补贴优惠畅游……"跟着电影赶大集"暨四川新春电影生活季活动期间，成都大 邑打造的配套新春主题市集引得游客慕名而来。 "作为该活动核心板块，'金熊猫惠民观影行'截至2月22日共发放1041.2万元电影消费券。"峨眉电影集团 有限公司相关负责人介绍，不少市民先领券观影，再用同步推出的美食文旅补贴就餐游玩，"观影两小 时，消费一整天"。 浙江绍兴举办"祝福·绍兴古城过大年"文商旅促消费活动，发放1000万元电影消费券；辽宁开启"非遗票 根惠游"活动，持省内影院电影票根可抵扣多条非遗旅游线路门票……从"好看"到"好玩"，"票根经 济"不断丰富拓展。 影旅相融，年味更浓—— 逛 ...

● 本报记者 杨梓岩 猫眼娱乐市场分析师赖力对记者表示，尽管今年春节档缺乏超强头部"爆款"大片，但从票房成绩来看， 整体表现比较稳定，《飞驰人生3》《惊蛰无声》《镖人：风起大漠》几部相对体量较大的影片都有不 错的发挥，市场热度不断攀升。 "今年春节档以六部新片为主力，涵盖喜剧、武侠、谍战、科幻、动画等多元题材类型，影片整体口碑 得到市场认可。"大麦娱乐灯塔专业版数据分析师陈晋指出，档期内多人观影占比达25.1%，创下春节 档新高，今年家庭观影氛围更加浓厚。 据灯塔专业版数据，截至2月23日18时，2026年春节档总票房突破56亿元，总场次435.08万场，总观影 人次1.17亿，平均票价47.9元。其中，总场次大幅刷新中国影史春节档纪录。今年春节档从腊月二十八 持续到正月初七，被称作"史上最长春节档"，为票房释放提供了更充裕的时间窗口。 IP续作热卖 《飞驰人生3》是今年春节档的头号种子选手。该片由韩寒编剧并执导，沈腾领衔主演。截至2月23日18 时，该片以28.9亿元的票房成绩位列2026年春节档票房榜首位，贡献了大盘五成票房。沈腾也借此达成 个人全部电影票房400亿元里程碑。该片也打破了由《长津湖之水门桥 ...

◎记者 杨翔菲 观众方面，过去三年春节档女性观众占比极为突出，均超过60%，今年春节档男性观众占比显著增长， 《飞驰人生3》《镖人：风起大漠》等影片热映，有效拉动了男性观众的观影热情，使得今年春节档电 影市场男女比例更加均衡。 本次春节档影片多为系列影片，还带动了"老片"二刷。 虎鲸文娱集团2月23日发布的《春节文娱消费报告》显示，《飞驰人生3》上映后，优酷站内"飞驰"全系 列内容观看显著回升。电影《飞驰人生》全端累计播放量环比增长350%，观看时长环比增长520%；电 影《飞驰人生2》播放量环比增长285%，观看时长环比增长270%；剧集《飞驰人生·热爱篇》播放量环 比增长120%，观看时长环比增长110%。 截至2月23日18时，2026年春节档电影总票房已突破56亿元，总场次刷新中国影史春节档最高纪录。截 至当日，我国电影市场2026年度总票房已突破80亿元，超越北美，暂列全球单一市场票房第一。 大麦娱乐灯塔专业版数据分析师陈晋在接受上证报记者采访时表示，本次春节档新片整体质量受到观众 认可，大年初六开始一、二线城市票房占比大幅上升，好口碑推动"观影返城潮"，多部春节档新片有望 在假期结束后仍保持强劲票 ...

Group 1 - The total box office for the 2026 Spring Festival film season reached 57.42 billion yuan, with 1.2 billion tickets sold and 4.35 million screenings, setting a new record for viewing sessions during this period [1] - "Fast and Furious 3" emerged as the box office champion for the 2026 Spring Festival, marking a continuous increase in box office performance for the "Fast and Furious" film IP during this season [2] - The high screening ratio of "Fast and Furious 3" is attributed to the efforts of its distributors, including Tianjin Maoyan Film Co., Ltd. and Zhejiang Dongyang Damai Entertainment Co., Ltd. [2] Group 2 - The box office for the 2026 Spring Festival did not continue the upward trend seen from 2023 to 2025, as it fell short of 60 billion yuan [2] - A media analyst indicated that audience reviews remain a key driver for box office growth, suggesting that film producers should focus more on content quality rather than relying solely on seasonal advantages [2]

| 奇遇记 | 19255.95 | 3.3% | 6.2% | 17.2% | | --- | --- | --- | --- | --- | | 2026-02-17上映 | | | | | | 星河入梦 | 8039.53 | 1.4% | 3.4% | 12.5% | | 2026-02-17上映 | | | | | | 夜王 | 7096.30 | 1.2% | 1.3% | 22.9% | | 2026-02-20上映 | | | | | | 疯狂动物城2 | 2802.42 | 0.4% | 2.6% | 5.1% | | 2025-11-26上映 | | | | | | 重返·狼群 | 1271.03 | 0.2% | 0.6% | 10.6% | | 2026-02-19重映 | | | | | | 阿凡达3 | 823.78 | 0.1% | 0.6% | 3.9% | | 2025-12-19上映 | | | | | 值得一提的是，从全年票房来看，2月23日下午，据央视新闻援引网络平台数据，2026年年度电影总票 房（含预售）突破80亿，暂列全球单一市场票房第一。此外，截至目前，2026 ...

Core Viewpoint - The integration of "film+" is becoming a new engine for stimulating consumption, with diverse themes, strong ticket sales, and a vibrant film tourism sector during the 2026 Spring Festival [1][4][9] Group 1: Film Industry Insights - The 2026 Spring Festival box office has surpassed 5.2 billion yuan, with top films including "Flying Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" [4] - The variety of genres in the Spring Festival lineup, including action, spy war, and comedy, reflects a mature film market with a well-balanced and diverse offering [3][4] - The film industry is transitioning from a single box office economy to a multi-dimensional consumption ecosystem, with total box office revenue projected to reach 51.83 billion yuan in 2025 and the entire industry chain value at 817.26 billion yuan [9] Group 2: Consumer Engagement and Economic Impact - The "ticket root economy" is being leveraged to enhance consumer spending, with initiatives like the "Golden Panda Beneficial Viewing" program distributing 10.41 million yuan in movie consumption vouchers [6] - Various regions are promoting film-related activities to boost local economies, such as Sichuan's themed markets and Liaoning's tourism discounts linked to movie tickets [6][8] - The integration of film and tourism is creating immersive travel experiences, with regions like Guangdong and Sichuan developing themed travel routes based on popular films, enhancing the connection between cinema and tourism [8]

Core Viewpoint - The Hong Kong stock market showed strong performance during the Spring Festival holiday, providing a positive reference for the A-share market as it prepares to open. The performance of overseas assets and Hong Kong stocks during the holiday is expected to be a key indicator for sector rotation in the A-share market [1][9]. Group 1: Market Performance - The Hong Kong stock market experienced a significant rally, contributing to a positive atmosphere for the A-share market's opening [1][9]. - During the holiday, the Hong Kong stock index fluctuated but ultimately rose, while the U.S. stock index saw only slight increases [2][10]. - Gold prices showed a four-day winning streak, indicating a strong performance in the precious metals sector [2][11]. Group 2: Sector Highlights - The Hong Kong market displayed structural trends, with sectors such as technology, internet, consumer electronics, and lithium batteries leading the gains. Notable stocks included Meituan, Tencent, and Alibaba [3][11]. - The optical fiber and cable leader, Longi Fiber Optic, saw its stock price double this year, driven by increased demand for high-fiber-count cables due to AI data center construction [12]. - Shipping and port stocks rose significantly due to geopolitical tensions, with China Merchants Energy's stock increasing nearly 90% since the beginning of the year [12]. Group 3: Fund Performance - Several funds heavily invested in Hong Kong stocks saw substantial gains, particularly in sectors like AI hardware, gold, innovative pharmaceuticals, and oil transportation, with some stocks rising over 10% during the A-share market's closure [11][12]. - Some innovative pharmaceutical companies in Hong Kong, such as Hang Seng Biotechnology and Hang Seng Healthcare, reported year-to-date gains exceeding 10% [4][13]. Group 4: Future Outlook - Analysts expect structural opportunities in the A-share market to continue, with resource products and AI sectors remaining the main focus for capital [15]. - The ongoing geopolitical tensions are likely to sustain demand for gold, with expectations of a continued bull market for gold over the next 2-3 years [15][16]. - Investment strategies are suggested to focus on high-growth sectors like AI hardware and applications, as well as undervalued sectors that may experience fundamental improvements and valuation recovery [17].

Core Insights - The total box office for the 2026 Spring Festival film season in China has surpassed 5 billion yuan as of February 22, 2026, with major films like "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" leading the charge [1][2] - "Fast Life 3," directed by Han Han and starring Shen Teng, has achieved a box office of 2.55 billion yuan, making it the sixth highest-grossing film in Spring Festival history [1] - The overall box office for this year's Spring Festival is projected to be between 6.5 billion and 8.5 billion yuan, influenced by the performance of leading films [4] Film Performance - "Fast Life 3" is currently leading with a box office of 2.55 billion yuan and is expected to reach 4.277 billion yuan [1] - "Silent Awakening," directed by Zhang Yimou, has grossed 770 million yuan, with a forecasted total of 1.212 billion yuan [2] - "Bounty Hunter: Wind Rises in the Desert" has reached 670 million yuan, becoming the highest-grossing martial arts film in Spring Festival history [2] Industry Participation - Multiple listed companies in the film industry have heavily invested in and produced films for the 2026 Spring Festival, with major players like Wanda Film, Light Media, and China Film involved in several projects [5] - Wanda Film has produced "Fast Life 3" and "Bounty Hunter: Wind Rises in the Desert," while Light Media has invested in "Panda Plan: Tribal Adventures" [5] - Other companies such as Hengdian Film and Happiness Blue Sea have also participated in the production of various films for this festival [5][6]

截至22日18时，据猫眼专业版数据，2026年春节档档期总票房（含预售）破50亿，《飞驰人生3》《镖人：风起大漠》《惊 蛰无声》分列前三位。 此外，据网络平台数据显示，2026年中国电影市场累计票房超9.70亿美元，超北美票房成绩，暂列全球单一市场票房冠 军。 随着《飞驰人生3》的热映，演员沈腾的主演电影票房累计已突破393亿元，登顶主演票房榜第一，吴京和刘昊然紧随其 后。目前，《飞驰人生3》的预测票房为42.75亿元，沈腾有望凭本片成为首位主演电影票房破400亿元的演员。 主演票房TOP50 沈腾 393.28亿票房 25部 演员|导演|编剧 代表作《满江红》《夏洛特烦恼》《独行月球》 代表作《唐探1900》《唐人街探案2》《唐人街探 ... 吴京 353.13亿票房 48部 导演 | 演员 | 编剧 | 制片人 代表作《战狼2》《长津湖》《流浪地球》 刘昊然 演员 257.52亿票房 29部 4 黄渤 254.88亿票房 57部 演员|导演|歌手 代表作《夺冠》《疯狂的外星人》《一出好戏》 马丽 235.61亿票房 31部 演员 代表作《夏洛特烦恼》《独行月球》《这个杀手 ... 2025年部分代表影视股 ...

Group 1 - The total box office for the 2026 Spring Festival period has exceeded 5 billion yuan, with "Fast and Furious 3," "Biao Ren: Wind Rises in the Desert," and "Silent Awakening" ranking as the top three films [1] - The Chinese film market's cumulative box office has surpassed 970 million USD, outpacing North America and making it the leading single market globally [4] - The average ticket price for this year's Spring Festival is 48.5 yuan, a decrease from 50.8 yuan last year, marking a five-year low and stimulating consumer demand [12] Group 2 - The Spring Festival box office is projected to range between 6.5 billion and 8.5 billion yuan, with the performance of major films significantly influencing the final outcome [12] - The contribution from third and fourth-tier cities to this year's Spring Festival box office has reached 53.72%, a substantial increase compared to last year and the highest contribution rate in history [12] - Major film companies involved in this year's Spring Festival include Light Media, China Film, and Wanda Film, indicating a competitive landscape driven by film capital [13] Group 3 - Actor Shen Teng's films have accumulated a box office of over 39.3 billion yuan, making him the top actor in terms of box office revenue, with a potential to surpass 40 billion yuan with "Fast and Furious 3" [4][5] - The top 50 actors by box office revenue include Wu Jing with 35.3 billion yuan and Liu Haoran with 25.7 billion yuan [5][7] - The Spring Festival box office competition reflects a strategic battle among film capital, with multiple films backed by listed companies [11][13]